Soulfire Collective Yoga

What Soulfire Collective Yoga does

SoulFire Collective (legal entity Soul Fire Yoga LLC) is a privately held, founder-operated yoga studio chain founded by Kat and Brooke Wyman. It operates three physical studios in the Washington DC metro area — Bethesda MD (4866 Cordell Ave), Arlington VA (2800 Clarendon Blvd), and Rehoboth Beach DE (176 Rehoboth Ave) — plus a recurring international retreat program, including a five-night Nicaragua retreat at Rancho Santana in February 2027. The company offers five core class formats — Power Flow (signature 60-minute music-driven vinyasa at 95°F+), Mat Strength (45-minute high-intensity strength), Slow Power (grounded vinyasa), Yin (restorative), and Breathwork (transformational) — all taught under an 'all levels welcome, no levels required' philosophy and anchored in a proprietary values framework the company calls the SoulFire Values System (Curiosity, Magnetism, Integrity, Rebellion).

The underlying technology is intentionally non-proprietary: standard class-booking and point-of-sale systems run the business, paired with an iOS mobile app (SoulFire Collective on the Apple App Store) for booking and account management and a marketing-grade website (soulfirecollective.com). Music curation is treated as a teaching discipline rather than a technology asset. Distribution is omnichannel but physical-studio-led: in-person classes at three locations, digital booking via web and iOS, organic social (Instagram, two YouTube channels — 'Vibes' and 'Story'), and email/newsletter for retention.

The business model combines a recurring core (class passes and memberships, pricing not publicly disclosed) with two ancillaries — premium destination retreats priced between $3,700 and $5,500 per person (with $1,500 deposits) and equipment rentals (Manduka mats, Nomadix towels). Customers are wellness-oriented adults across experience levels in the DMV and Rehoboth Beach markets, acquired primarily through community and word-of-mouth rather than paid advertising, with multi-year retention suggested by member testimonials. The company is bootstrapped with no disclosed institutional capital.

Name

Soulfire Collective Yoga

Legal name

Soul Fire Yoga LLC

Website

https://soulfirecollective.com

Company type

Private

Operating status

Operating

Short description

SoulFire Collective (Soul Fire Yoga LLC) operates a three-studio heated yoga chain in Bethesda MD, Arlington VA, and Rehoboth Beach DE, offering music-curated Power Flow, Mat Strength, Slow Power, Yin, and Breathwork classes for community-oriented adult practitioners, supplemented by an annual international retreat.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Yoga studio services
• Heated yoga classes
• Yoga retreats
• Wellness community
• Fitness memberships

Headquarters

HQ city

Rehoboth Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Class Passes and Memberships: Customers purchase class passes or memberships for studio access across three locations (Bethesda, Arlington, Rehoboth Beach). Revenue generated through per-class or subscription-based pass models. Passes can be purchased through the website (pricing.html) and mobile app.
2. Yoga Retreats: International retreat experiences offered at premium price points. Current offering is Nicaragua retreat (Feb 2027) with tiered pricing from $3,700-$5,500 per person depending on room type and occupancy. Requires $1,500 deposit to secure booking.
3. Equipment Rentals: Studio offers Manduka mat rentals and Nomadix towel rentals for customers who prefer not to travel with their own equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SoulFire Collective operates a chain of three physical yoga studios in the DMV area (Bethesda MD, Arlington VA, Rehoboth Beach DE) offering five class formats: signature music-driven Power Flow vinyasa (60 min, 95°F+), high-intensity Mat Strength (45 min, 95°F), grounded Slow Power (60 min, 95°F+), restorative Yin (60 min, gentle heat), and transformational Breathwork. The business sells class passes and memberships and also offers premium international yoga retreats (e.g., Nicaragua 2027 at Rancho Santana). Booking is supported through the company's own website, an iOS mobile app, and the Floyo Fit platform for retreat registration.

Product overview

SoulFire Collective is a yoga studio chain offering a unified service centered around heated, music-driven yoga classes. The core offering consists of five distinct class formats: Power Flow (signature music-driven vinyasa), Mat Strength (high-intensity strength training), Slow Power (grounded vinyasa with slower pacing), Yin (restorative deep stretches), and Breathwork (transformational breath practices). Classes are available at three studio locations in Bethesda, Arlington, and Rehoboth Beach, with an annual international retreat. A mobile app enables class booking and account management. The studio emphasizes community building, nervous system tolerance, and embodied transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Flow Signature 60-minute music-driven vinyasa yoga class heated to 95°F+. A high-energy, sweat-soaked journey combining curated beats with intuitive movement. All levels welcome.
• Mat Strength High-intensity 45-minute mat-based strength class heated to 95°F with weights provided. Focuses on metabolic capacity and muscular endurance.
• Slow Power Grounded 60-minute vinyasa class heated to 95°F+ with slower pacing and more guidance than Power Flow. Soul-nourishing and music-filled with intentional movement. All levels welcome.
• Yin Restorative 60-minute yoga class with gentle heat. Slow, deep stretches targeting fascia and connective tissue for creating space, stillness, and release. All levels welcome.
• Breathwork Transformational breathwork practice for processing stuck emotions, purging old patterns, and achieving alignment. Combines cathartic work with altered consciousness and bliss states.
• Nicaragua Retreat 2027 5-night, 6-day intimate yoga retreat at Rancho Santana, Nicaragua (February 18–23, 2027). Includes accommodation, all meals, daily yoga, breathwork, adventure activities, and premium experiences. Pricing from $3,700–$5,500 per person depending on room type and occupancy. $1,500 deposit required to secure spot.
• Studio Locations (Bethesda, Arlington, Rehoboth Beach) Three physical yoga studio locations serving the DMV area: Bethesda, MD (4866 Cordell Ave), Arlington, VA (2800 Clarendon Blvd), and Rehoboth Beach, DE (176 Rehoboth Ave). Customers attend classes at these locations.
• Equipment Rentals (Manduka mats and Nomadix towels) Studio offers Manduka mat rentals and Nomadix towel rentals for customers who prefer not to travel with their own equipment to heated classes.
• Class Passes and Memberships Customers purchase class passes or memberships for studio access across three locations. Recurring revenue model via subscription-based pass purchases through the website and mobile app.

Quantifiable outcome

• Improves nervous system tolerance for handling life's stressors
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rancho SantanacoreStrategic or Co-development Partner · 18 February 2027Rancho Santana is a 2,700-acre private coastal sanctuary in Nicaragua serving as the venue for SoulFire's international retreat. SoulFire partners with Rancho Santana to deliver an intimate retreat experience featuring yoga, adventure activities (surfing, horseback riding, hiking), and luxury beachfront accommodation. The partnership provides the natural setting while SoulFire provides yoga instruction and retreat programming.
• Floyo FitcoreChannel Partner/ Reseller/ DistributorFloyo Fit serves as the booking platform for SoulFire Collective's international retreats. The Nicaragua retreat is booked through floyofit.com/international-retreats/nicaragua-a-soulfire-immersion/. Floyo Fit handles retreat registration and payment processing while SoulFire provides the retreat experience.
• MandukaminorOthersManduka yoga mats are available for rental at SoulFire studios for customers who prefer not to bring their own equipment. Standard equipment rental offering typical of yoga studios.
• NomadixminorOthersNomadix towels are available for rental at SoulFire studios for customers who prefer not to bring their own towels. Standard amenity rental offering typical of heated yoga studios.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YogaSix: Fast-growing yoga franchise offering heated, music-driven classes (Y6 360, Y6 Sculpt). Comparable multi-format, all-levels, music-led class structure to SoulFire.
• Hot 8 Yoga: Multi-location heated yoga chain offering power vinyasa and HIIT-yoga fusion in 95°F+ rooms. Closely mirrors SoulFire's Power Flow and Mat Strength hybrid model.
• CorePower Yoga: Largest US heated vinyasa yoga chain with ~200 studios. Closest direct competitor to SoulFire — same heated-room format, music-driven classes, power-flow vinyasa focus, and tiered membership/pricing structure.
• Wanderlust: Yoga and wellness retreat/festival company. Highly comparable to SoulFire's Nicaragua retreat line on audience, format (multi-day yoga + adventure), and premium positioning.
• Modo Yoga: Heated yoga chain (hot 26 / hot 40 formats) with community-oriented brand positioning similar to SoulFire's 'loneliness epidemic' messaging.
• YogaWorks: Multi-location yoga studio chain offering vinyasa, heated, and restorative classes with teacher training programs. Comparable multi-format studio model and potential training/licensing parallel.
• Pure Yoga: Premium urban yoga chain with multiple locations and a broad class lineup including hot yoga, vinyasa, and restorative formats — overlapping SoulFire's tier and product range.

Broad incumbents

• SoulCycle: Iconic premium boutique fitness brand with community-first identity and music-driven indoor classes. Comparable on community, music, and premium-pricing model, though indoor cycling.
• Barry's: Premium boutique fitness brand known for music-curated, high-energy classes. Comparable on positioning, music-as-coach, and aspirational community branding, though fitness rather than yoga.
• Life Time Fitness: Large, publicly-traded fitness operator offering yoga, heated classes, and wellness retreats within a broader premium club portfolio. Comparable premium positioning but much broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/J0FJnwxGfWQ
• Instagraminstagram.com/soulfirecollectiveyoga
• LinkedInlinkedin.com/company/soulfire-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulfire Collective Yoga