Wolf Pack Therapy

What Wolf Pack Therapy does

Wolf Pack Therapy is a minority-owned, trauma-responsive psychotherapy practice headquartered in Chicago, Illinois, founded in 2021 by Jill Wolf, LCSW. It delivers individual, couples, and family therapy via telehealth and at an in-person office co-located inside Live4Lali's Community Recovery Center in Arlington Heights, accepting private insurance, Medicaid, and Medicare, and offering sliding-scale and pay-what-you-can rates to preserve access. The clinical model emphasizes emotional and body literacy, and the practice positions itself around three pillars — Therapy, Institute, and Consulting — supplemented by structured programs such as Group Soup (ten-month cohort clinical supervision for pre-licensed clinicians), free peer-support groups like Blueprints for Mental Health for blue-collar front-line workers, the Breakfast Club quarterly CEU/networking event for helping professionals, and on-demand webinars through the Wolf Pack Institute covering topics such as disability-affirming care.

The business operates as a service company rather than a software product company. Its core technology is a telehealth platform enabling remote individual therapy and virtual group sessions, supported by a Squarespace-hosted website, email newsletter (Progress Notes From The Den), and social channels (Instagram, LinkedIn, Facebook) for community-led demand generation. Revenue is generated across multiple small streams: recurring therapy billings (insurance/Medicaid/Medicare plus sliding scale), recurring cohort-based clinical supervision fees, one-time webinar and CEU purchases priced roughly $15–$82 with sliding-scale options, low-margin branded merchandise sold via Redbubble, and organizational consulting for burnout prevention and harm-reduction technical assistance. The practice serves a hybrid segmentation: individual therapy clients (primary), pre-licensed clinicians seeking supervision, working-class front-line professionals, and helping professionals seeking CEUs.

Wolf Pack appears to be founder-owned and bootstrapped, with no disclosed external funding. Headcount sits in the 11–50 range, leadership includes a 2023-hired COO (Chelsea Laliberte Barnes, MSSA, LCSW, 2023 NASW Illinois Social Worker of the Year), and operations are concentrated in Illinois. Strategic positioning emphasizes community-embedded delivery, equity-aligned pricing, and policy advocacy (e.g., contribution to Illinois' 2024 Fentanyl Education Law), distinguishing the practice from conventional fee-for-service therapy clinics.

Name

Wolf Pack Therapy

Legal name

Wolf Pack Therapy

Website

https://wolfpacktherapy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wolf Pack Therapy is a minority-owned, trauma-responsive psychotherapy practice in Chicago providing individual/family therapy, clinical supervision cohorts, CEU webinars, peer support groups, and consulting, serving therapy clients, pre-licensed clinicians, and working-class and helping professionals across Illinois.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Psychotherapy services
• Trauma-informed care
• Clinical supervision
• Continuing education
• Peer support groups

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual and Family Therapy Services: Therapy services provided via telehealth and in-person at Arlington Heights office, billed through insurance (private and Medicaid/Medicare) with sliding scale options for uninsured or underinsured clients.
2. Webinars and CEU Training: On-demand webinars sold at various price points, some with continuing education credits (CEUs). Includes sliding scale pricing for accessibility.
3. Group Soup Clinical Supervision Program: Enhanced clinical supervision program for pre-licensed clinicians running in cohorts, designed to help clinicians collect clinical hours.
4. Merchandise Sales: Branded merchandise including apparel, accessories, and notebooks sold through Redbubble platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wolf Pack Therapy provides psychotherapy (individual, couples, and family) via telehealth and in-person, supported by clinical supervision cohorts, CEU webinars, peer support groups, organizational consulting, and branded merchandise. All services center on a trauma-responsive, emotionally literate approach to mental health care, with sliding scale and insurance-inclusive pricing (private insurance, Medicaid, Medicare) to broaden access.

Product overview

Wolf Pack Therapy is a minority-owned therapy practice operating as a service business rather than a software product company. The core offering is clinical therapy services (individual, couples, and family) provided via telehealth and in-person. The portfolio is organized around three pillars — Therapy, Institute, and Consulting — supplemented by several structured programs and products: Group Soup (clinical supervision for pre-licensed clinicians), On-Demand Webinars/CEU trainings through Wolf Pack Institute, the Blueprints for Mental Health peer support group (free, weekly Zoom sessions), The Breakfast Club (quarterly in-person CEU networking events), a three-part Disability Webinar Series, and a merchandise Shop. The practice also provides organizational consulting services focused on burnout prevention and harm reduction. All programs emphasize trauma-responsiveness, emotional literacy, and equity-aligned pricing models.

Differentiator

Problem solved

Functional benefit

Brands

• Group Soup: An enhanced supervision program for pre-licensed clinicians to collect clinical hours, featuring community-based learning for social workers, counselors, and mental health professionals.
• Blueprints for Mental Health
• The Breakfast Club
• HowMenCry
• Progress Notes From The Den

Products and services

• Therapy Individual, couples, and family therapy services provided by licensed trauma-responsive clinicians via telehealth and in-person at the Arlington Heights office. Accepts private insurance, Medicaid, and Medicare, and offers sliding scale rates.
• Group Soup A structured 10-month clinical supervision program for pre-licensed social workers, counselors, and mental health professionals designed to help them collect clinical hours and elevate their practice. Cohorts are facilitated by experienced career clinicians including Founder & CEO Jill Wolf, LCSW.
• Wolf Pack Institute On-Demand Webinars On-demand CEU-earning webinar catalog including topics like starting therapy, behavioral healthcare policy, and disability-affirming care. Each webinar includes process kits, resource materials, and recorded sessions, with sliding scale and pay-what-you-can pricing options.
• The Breakfast Club A quarterly in-person meetup for social workers, therapists, clinicians, and other helping professionals combining breakfast, meaningful connection, and CEU-earning trainings on topics such as neurodivergence, code-switching, and inclusive care. The $40 fee covers breakfast and 1 CEU.
• Disability Webinar Series (Rewriting the sCRIPt on Disability) A three-part webinar series on disability-affirming care developed in partnership with Bri Beck, LCPC, ATR. Each part offers 1 CEU and uses a pay-what-you-can equitable pricing model with suggested values between $67 and $175.
• Consulting Organizational consulting services aimed at supporting people and systems through change, including burnout prevention services, harm reduction technical assistance for essential services organizations, and ongoing education support for agencies and teams.
• Wolf Pack Shop Merchandise Branded merchandise sold through Redbubble, including Wolf Moon socks, Moon backpacks, logo t-shirts, hoodies, notebooks, stickers, floor pillows, water bottles, hats, and masks. Also includes digital products such as the SLIDING SCALE Process Kit and Insurance Literacy Tool bundled with the Secrets of Starting Therapy webinar.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Bri Beck, LCPC, ATRcoreStrategic or Co-development PartnerWolf Pack partnered with Bri Beck, a relational counselor, consultant, and disability specialist, to develop and deliver the 'rewriting the sCRIPt on disability' three-part webinar series. Bri brings expertise in disability-affirming practice to enhance Wolf Pack Institute's educational offerings for clinicians.
• Community Behavioral Healthcare Association of Illinois (CBHA)minorStrategic or Co-development PartnerCBHA CEO Blanca Campos participated as a speaker in Wolf Pack's 'Reimagining the Future of Behavioral Healthcare' webinar, discussing macro-level changes in Illinois' mental health care system.
• Live4LalicoreStrategic or Co-development PartnerWolf Pack offers in-person therapy services at Arlington Heights office inside Live4Lali's Community Recovery Center. Live4Lali is a leading harm reduction and recovery support provider in Illinois, founded by Chelsea Laliberte Barnes' family after her brother's death.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lyra Health: B2B mental health platform offering therapy, coaching, and medication management to employer-sponsored populations. Overlaps on trauma-responsive therapy delivery and clinical quality focus.
• BetterHelp: Largest online therapy subscription service (Teladoc-owned). Comparable on telehealth talk therapy and therapist matching, with substantially greater marketing spend and broader payer acceptance.

Emerging players

• Meru Health: Digital mental health program combining therapist-led virtual care with app-based content for anxiety, depression, and burnout. Comparable on combining therapy with structured digital content/CEU-style programming.
• Charlie Health: Virtual intensive outpatient program (IOP) for teens and young adults with mental health and substance use needs. Comparable on trauma-responsive virtual therapy delivery and outcome focus.

Direct peers

• Grow Therapy: Therapist network handling insurance billing and practice operations for independent clinicians offering telehealth and in-person therapy. Comparable on insurance-accepting, community-based practice enablement.
• Two Chairs: Outpatient therapy clinic chain (Bay Area, NYC, Florida) combining in-person and telehealth with measurement-based care. Closely comparable hybrid clinic/practice model serving insured clients.
• Alma: Therapist network and matching platform with insurance billing support, training, and clinical community for private practitioners. Comparable on enabling independent clinicians with community and infrastructure.
• Octave: Therapy clinic group operating in-person and virtual sessions with insurance acceptance, focusing on outcomes measurement and clinical quality. Closely comparable outpatient mental health clinic model.
• Talkspace: Public telehealth therapy platform providing individual, couples, and family talk therapy via video/text. Direct comparable on the core therapy delivery model, though at vastly larger scale and broader geographic reach.

Peers

• Open Path Psychotherapy Collective: Nonprofit network connecting clients with therapists offering sessions at $30–$80 sliding scale. Direct peer on the equity-pricing, access-focused mission and psychotherapy delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wolf-pack-therapy
• Instagraminstagram.com/Wolfpacktherapyservices
• Facebookfacebook.com/welcome2wolfpack

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolf Pack Therapy