Duracell E-Charge
- Company typePrivate
- Founded-
- HeadquartersLutterworth, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
Duracell E-Charge firmographics
Firmographics- Name
- Duracell E-Charge
- Website
- https://duracellecharge.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Duracell E-Charge industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Electric Power Distribution (221122)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF)
Keywords
Where Duracell E-Charge is headquartered
LocationHeadquarters
- HQ city
- Lutterworth
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Duracell E-Charge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- EV Charging Services: Revenue generated from ultra-fast EV charging services delivered at network locations across motorways, retail, and hospitality venues in the UK.
Go-to-market motion1 record
Distribution channels1 record
Duracell E-Charge product offering
Product offeringCore offering
Duracell E-Charge operates an ultra-fast public EV charging network in the United Kingdom, headquartered in Lutterworth. The company deploys high-power charging stations at motorway, retail, and hospitality locations, supported by a companion mobile application and a payment platform built with Paythru that targets high payment success rates.
Product overview
Duracell E-Charge offers a single unified product: its UK Ultra-Fast EV Charging Network. This network provides ultra-fast charging infrastructure for electric vehicles at motorway service areas, retail locations, and hospitality venues across the United Kingdom. The company has deployed six initial ultra-fast charging locations with plans for continued expansion.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduces charging failures linked to payment issues from 25% to near-zero, targeting 99.8% payment success rate
Companies that use Duracell E-Charge
Customer profileSegments1 record
Ideal customer profiles1 record
Duracell E-Charge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Duracell E-Charge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PaythrucorePaythru provides end-to-end payment infrastructure for Duracell E-Charge's UK ultra-fast EV charging network. The partnership addresses critical payment failures that cause approximately 25% of charging failures. Paythru's platform handles multi-channel payment acceptance, automated settlement, and real-time transaction orchestration, targeting a 99.8% payment success rate.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Duracell E-Charge competitors and assessment
Company assessmentDirect peers
- Gridserve: UK-based operator of ultra-fast EV charging hubs (Electric Highway and Electric Forecourts), directly competing with Duracell E-Charge for motorway and high-traffic charging sites in the UK.
- GeniePoint (Engie): UK-wide rapid EV charging network with a public-facing app and roaming, offering a comparable B2C charging experience to UK EV drivers at motorway and retail sites.
- Ionity: Pan-European ultra-fast (HPC) charging network jointly owned by OEMs, with a heavy UK motorway presence; directly competes on the same ultra-fast charging use case and target location profile.
- InstaVolt: One of the UK's largest rapid and ultra-fast EV charging networks with a similar app-driven, contactless payment experience at motorway and retail locations: a direct competitor on speed, payment, and location choice.
- Osprey Charging: UK rapid and ultra-fast EV charging network with a multi-hundred-site footprint focused on motorways, retail, and hospitality sites: directly comparable location strategy and customer base.
- Char.gy: UK public EV charging network with a focus on residential and on-street charging plus select rapid sites; an emerging comparable for UK public charging app experiences and roaming integrations.
Broad incumbents
- Tesla Supercharger (UK): Largest ultra-fast charging network in the UK by sessions, opening to non-Tesla EVs; competes directly with Duracell E-Charge for high-utilisation motorway and A-road charging sites.
- Shell Recharge: Global EV charging network operated by Shell, with a strong UK motorway and forecourt presence; competes as a broad incumbent for the same ultra-fast charging customer occasions.
- BP Pulse: UK and European ultra-fast charging network operated by BP, offering rapid charging at motorway and retail sites with an installed base far larger than Duracell E-Charge's current six sites.
- Pod Point (Shell-owned): UK EV charging operator with a large public and workplace charging network; overlapping target customer (UK EV drivers) and overlapping site categories (retail, hospitality, workplaces).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Duracell E-Charge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duracell E-Charge leadership team
Management profileNumber of profiles
Duracell E-Charge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duracell E-Charge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duracell E-Charge
What does Duracell E-Charge do?
Duracell E-Charge operates an ultra-fast public EV charging network in the United Kingdom, headquartered in Lutterworth. The company deploys high-power charging stations at motorway, retail, and hospitality locations, supported by a companion mobile application and a payment platform built with Paythru that targets high payment success rates.
Is Duracell E-Charge a public or private company?
Duracell E-Charge is a private company. It is classified as corporate owned and is currently operating.
When was Duracell E-Charge founded?
Duracell E-Charge was founded in -1.
Where is Duracell E-Charge based?
Duracell E-Charge is headquartered in Lutterworth, United Kingdom, in the Europe region.
How does Duracell E-Charge make money?
One revenue line is on record: EV Charging Services.
Who are Duracell E-Charge's main competitors?
Direct peers on record are Gridserve, GeniePoint (Engie), Ionity, InstaVolt, Osprey Charging and Char.gy. Broad incumbents are Tesla Supercharger (UK), Shell Recharge, BP Pulse and Pod Point (Shell-owned).
Does Duracell E-Charge have an API?
No public API is recorded for Duracell E-Charge.
What industry is Duracell E-Charge in?
Duracell E-Charge's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 221122 and its SIC code is 4911.