Paythru
Paythru is a UK-based cloud payment orchestration platform serving EV charging operators, fleet operators, and parking operators with PCI-compliant multi-channel payment infrastructure, white-label mobility apps, and EV-specific features such as combined parking/charging transactions and fleet wallets.
- Company typePrivate
- Founded2007
- HeadquartersGreat Missenden, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Paythru does
Paythru is a UK-based financial services and technology company founded in 2007 that operates a cloud-based payment orchestration platform purpose-built for the EV charging and parking sectors. The platform moves charge point payment processing away from individual chargers and into a centralized cloud, enabling multi-party payment orchestration, automated settlement, and integration across charge point operators (CPOs), service providers, and back-office systems. The company serves EV charging operators, fleet operators, parking operators, local authorities, and mobility platforms across the UK, Europe, and select markets in the Americas, with named customers and partners including Duracell E-Charge, Flowbird, OPCHARGE, the Diocese of Oxford, Adyen, and Visa.
The platform supports PCI-compliant multi-channel payment acceptance across card, app, contactless terminals, RFID, kiosks, and connected vehicles, with a stated 99.8% payment success rate against an industry benchmark cited at approximately 75%. Core products include the multi-vendor payment gateway, white-label mobility applications, the Paythru-Adyen EV Payments Platform (co-developed for global payment method coverage and ISO 15118 Plug & Charge readiness), the Visa Fleet Wallet, Paythru Contactless (eMobility kiosks for Public Charge Point Regulations 2023 compliance), and Paythru Park and Charge (combining parking and EV charging transactions). Strategic technology partnerships with Adyen, Visa, Bright.Green, and eMabler underpin the platform's interoperability with established payment networks and EV charging protocols (OCPP, OCPI).
Paythru generates revenue through transaction-based payment processing fees and recurring platform licensing or white-label fees, with multi-year enterprise contracts on a quote-based pricing model. Distribution is enterprise-direct to CPOs, fleet operators, and mobility platforms, supplemented by channel partnerships with Flowbird, OPCHARGE, and technology integrators, and embedded distribution via Adyen and Visa. The company is founder-led, with no external venture or private equity funding rounds disclosed, is headquartered in London, and maintains founding leadership continuity since 2007.
Paythru firmographics
Firmographics- Name
- Paythru
- Legal name
- Paythru Limited
- Website
- https://paythru.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paythru is a UK-based cloud payment orchestration platform serving EV charging operators, fleet operators, and parking operators with PCI-compliant multi-channel payment infrastructure, white-label mobility apps, and EV-specific features such as combined parking/charging transactions and fleet wallets.
- Ownership category
- akta.pro rank
Paythru industry classification
Industry- Product category
- EV Charging Payment Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Smart Routing, Cascading & Payment Optimization (FSAMACAJ)
- akta.pro secondary industries
- Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where Paythru is headquartered
LocationHeadquarters
- HQ city
- Great Missenden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Paythru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Payment Processing Fees: Transaction-based fees for payment processing across EV charging networks. The platform handles multi-channel payment acceptance, automated settlement, and real-time transaction orchestration.
- Platform Licensing (White-label): White-label solutions deployed directly or with customer branding. Bespoke apps and backend integrations built on the payment gateway for fleet operators and mobility platforms.
- Mobility Services: Bespoke apps and backend integrations providing additional services on top of core payment processing including parking management, route planning, loyalty schemes, and fleet management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Enterprise / Custom |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Paythru product offering
Product offeringCore offering
Paythru is a cloud-based EV payment orchestration platform that moves charge point payments off the physical charger into a centralized cloud layer, enabling multi-party payment acceptance (card, contactless, app, kiosk) with automated settlement. The company sells a PCI-compliant Payment Services payment gateway and white-label Mobility Services apps, extended by specialized products: Paythru-Adyen EV Payments Platform (global omni-channel), Visa Fleet Wallet (open-loop fleet payments), Paythru Contactless (eMobility kiosks for UK regulatory compliance), and Paythru Park and Charge (combined parking + EV charging transactions with split payments).
Product overview
Paythru operates as a cloud-based EV payments orchestration platform offering a platform-plus-modules architecture. The core offerings are Payment Services (PCI-compliant multi-acquirer payment gateway) and Mobility Services (white-label apps), which are enhanced by specialized products including the Paythru-Adyen EV Payments Platform for global payment method support, the Visa Fleet Wallet for fleet management, Paythru Contactless for regulatory compliance, and Paythru Park and Charge for combined parking/charging transactions. The platform integrates via APIs into charge point operators' existing systems and supports protocols including OCPP and OCPI.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Services A PCI compliant, customisable, interoperable, multi-vendor payment gateway built specifically for parking and EV charging needs. Handles multi-channel payment acceptance (card, app, contactless), automated settlement, and real-time transaction orchestration, integrating into any payment system via APIs. Targeted at charge point operators, parking operators, fleet operators, and local authorities deploying EV charging infrastructure.
- Mobility Services Bespoke apps and backend integrations built on the Paythru payment gateway. Adaptable white-label mobility solutions deployed directly or with the customer's own branding, covering fleet management, parking management, route planning, loyalty schemes, and mobility platform integrations.
- Paythru-Adyen EV Payments Platform Next-generation, omni-channel payments platform for EV charging co-developed with Adyen. Supports 100+ global payment methods across 100+ countries including mobile wallets and fleet cards. Features Plug & Charge readiness (ISO 15118), transparent pricing, digital receipts, and real-time data integration, delivered with white-label front ends for charge point operators.
- Visa Fleet Wallet White-label fleet wallet for EV charging payments developed with Visa. Enables drivers to pay at any Visa-accepting chargepoint, breaking free from closed-loop fleet card constraints. Provides fleet operators with payment controls, consolidated billing, spend visibility, and policy enforcement, and can be embedded into existing fleet IT systems.
- Paythru Contactless Contactless payment solution for EV chargers delivered through eMobility kiosks co-developed with Bright.Green. Uses a one-to-many approach connecting multiple chargers to contactless payment terminals via the Paythru cloud, enabling compliance with Public Charge Point Regulations 2023 without retrofitting individual card readers. Supports RFID tokens, Chip & PIN, and incremental authorisation.
- Paythru Park and Charge Cloud-based solution combining parking and EV charging into a single transaction. Manages payment splits between car park operators and EV charging companies, supports both time-based and kWh-based tariffs, and automatically initiates EV charging when a parking session starts via Paythru APIs.
Quantifiable outcome
- 99.8% payment success rate vs industry ~75%
- +2 more outcomes
Companies that use Paythru
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Paythru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Paythru partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Duracell E-ChargecorePaythru selected as payments provider for Duracell E-Charge's UK ultra-fast EV charging network. Paythru provides end-to-end payments layer covering card, app, and terminal payments with automated settlement and 99.8% payment success rate. Network targets 100+ sites with 500+ charge points by 2030 across motorways, retail, and hospitality venues.
- VisacoreStrategic partnership with Visa to develop a white-label fleet wallet for EV charging payments. Enables drivers to pay at any Visa-accepting charging point while providing fleet operators with payment control, consolidated billing, and insights to optimize charging and reduce costs.
- AdyencorePartnership with global fintech leader Adyen to co-develop a next-generation omni-channel payments platform for EV charging. Combines Adyen's acquiring platform (supporting 100+ payment methods across 100+ countries) with Paythru's EV-specific software and expertise. Includes Plug & Charge readiness (ISO 15118) and white-label front ends for charge point operators.
- OPCHARGEcorePartnership with Netherlands-based OPCHARGE to support UK market entry with customisable app platform. OPCHARGE aims to exceed 25,000 charge points across Europe by 2025. First installations at Diocese of Oxford. Partnership includes parking management capabilities via eMabler.
- FlowbirdcoreLongstanding partnership since 2012 (then Parkeon) delivering Minipark solution, on-street and off-street parking solutions, and UK's first Park & Charge App. Implemented in over 50 UK public sector sites processing 250,000+ transactions.
- RE Association (REA)minorSupporting the Paythru EV Payment Charter initiative, providing strategic input alongside EVA England. The Charter aims to establish industry standards for payment clarity, reliability, and transparency in EV charging.
- EVA EnglandminorSupporting the Paythru EV Payment Charter as an EV driver advocacy organization, helping shape industry standards for payment practices.
- The EV NetworkminorDeveloper and funder of ultra-fast charging locations that are part of the Duracell E-Charge network rollout in the UK.
- Payment GenesminorEuropean compliance partner for payment regulatory compliance.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Paythru competitors and assessment
Company assessmentDirect peers
- GreenFlux: GreenFlux is a European EV charging software platform offering payment, roaming, and smart charging services to CPOs and mobility providers. Like Paythru, it sits between charge points, payment networks, and end drivers with a software-led model.
- Hubject: Hubject operates an EV charging roaming and payment platform that interconnects charge point operators, similar to Paythru's role in orchestrating multi-party EV payments. Both sit as independent payment/roaming layers between CPOs, fleets, and drivers, and both target cross-network EV charging payments.
- Nayax: Nayax provides cashless payment solutions for unattended retail, including EV charging, with terminals, telemetry, and a payment platform. It is comparable to Paythru in delivering unattended, multi-method payments for EV charge points and parking-like assets.
- Virta: Virta provides an EV charging management and payments platform used by charge point operators and fleets across Europe and beyond. It directly competes with Paythru on the CPO payment orchestration and white-label driver app stack.
- Payter: Payter manufactures contactless payment terminals widely used at EV charge points in Europe, addressing the same Public Charge Point Regulations use case Paythru targets with its eMobility kiosks. Both compete to be the default contactless payment layer on EV chargers.
- Driivz: Driivz (now part of Vontier) provides an end-to-end EV charging management platform including payments, billing, and roaming for charge point operators and fleets. It overlaps with Paythru on CPO payments orchestration and white-label operations.
- Emobi: Emobi is an EV charging payments and roaming platform focused on North America, providing unified payment and authentication across multiple charging networks. It is comparable to Paythru in its role as a payment orchestration layer for EV charging.
Broad incumbents
- Adyen: Adyen is a global payment platform that processes payments across online, in-store, and in-app channels. While it is also a Paythru partner for the EV payments platform, Adyen is a broad incumbent whose acquiring and orchestration capabilities overlap with what Paythru offers to EV charging operators.
- Worldline: Worldline is a large European payment processor offering acquiring, terminal, and mobility payment services including solutions for EV charging and parking. It competes with Paythru in the parking/EV payment space as a broad incumbent with full-stack capabilities.
Emerging players
- Flowbird (Parkeon): Flowbird is a global provider of parking and mobility solutions and is one of Paythru's longest-standing partners (since 2012) on the Minipark product. They are comparable as providers of integrated parking + EV charging payment solutions, although Flowbird operates at a larger scale and more directly sells to public sector customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Paythru social profiles
Digital presencePaythru compliance and trust
Trust signalCompliance1 record
Paythru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paythru leadership team
Management profileNumber of profiles
Profiles13 records
Paythru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paythru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paythru
What does Paythru do?
Paythru is a cloud-based EV payment orchestration platform that moves charge point payments off the physical charger into a centralized cloud layer, enabling multi-party payment acceptance (card, contactless, app, kiosk) with automated settlement. The company sells a PCI-compliant Payment Services payment gateway and white-label Mobility Services apps, extended by specialized products: Paythru-Adyen EV Payments Platform (global omni-channel), Visa Fleet Wallet (open-loop fleet payments), Paythru Contactless (eMobility kiosks for UK regulatory compliance), and Paythru Park and Charge (combined parking + EV charging transactions with split payments).
Is Paythru a public or private company?
Paythru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paythru founded?
Paythru was founded in 2007. It employs 11 to 50 people.
Where is Paythru based?
Paythru is headquartered in Great Missenden, United Kingdom, in the Europe region.
How does Paythru make money?
Three revenue lines are on record. Payment Processing Fees are the primary driver. The others are platform Licensing (White-label) and mobility Services.
Who are Paythru's main competitors?
Direct peers on record are GreenFlux, Hubject, Nayax, Virta, Payter, Driivz and Emobi. Broad incumbents are Adyen and Worldline. Flowbird (Parkeon) is listed as an emerging player.
Does Paythru have an API?
Yes. Paythru offers a cloud-based payment platform accessible through APIs that can be easily implemented into car park or charge point operators' existing payment apps, websites, or terminals. The platform handles payment orchestration, session authentication, and automated settlement.
What industry is Paythru in?
Paythru's product category is EV Charging Payment Software. Its primary akta.pro industry code is FSAMACAJ, Smart Routing, Cascading & Payment Optimization, with a secondary code of BPAMAIAL, Parking & Toll Payment/Reservation Platforms. Its NAICS code is 52232 and its SIC code is 6199.