SHE BLOOM SRL

What SHE BLOOM SRL does

SHE BLOOM SRL is an Italian private limited company (SRL) developing SheBloom, a femtech digital wellness mobile application targeting female consumers. The platform is designed to unify six areas of women's wellness — health, relationships, beauty, community, and personal protection — into a single app, with the stated goal of replacing the fragmented set of point solutions women currently use across these domains.

The core technology layer is ALBA, an empathetic AI assistant integrated into the app to provide personalized conversational support across the six wellness areas, complemented by an ALBA SOS function for safety emergencies. The app also includes a curated community module explicitly marketed as free of predatory algorithms. No technical specifications of the underlying AI architecture, data pipelines, or model provenance are disclosed.

The business model is freemium and consumer-direct: the app is positioned as 'Gratuita per sempre' (free forever), with no premium tier, subscription, or pricing structure publicly disclosed. Distribution is via mobile app stores on a self-serve basis. The company is currently in pre-launch / active development, as indicated by the website message that the team is 'working to create something special' and will launch 'soon.' No funding rounds, investors, headcount, leadership team, partnerships, or revenue figures are disclosed.

Name

SHE BLOOM SRL

Legal name

SHE BLOOM SRL

Website

https://shebloom.it

Company type

Private

Operating status

Operating

Short description

SHE BLOOM SRL is an Italian femtech startup building a free, AI-powered mobile wellness app for women that unifies health, relationships, beauty, community, and personal protection into a single platform centered on its ALBA empathetic AI assistant.

Ownership category

akta.pro rank

Product category

Femtech Digital Wellness

NAICS

Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

akta.pro secondary industries

Women’s Health & Family Care Virtual Care (fertility, maternity, pediatrics) (HLALADAE), Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Femtech wellness app
• Women health platform
• Digital wellness assistant
• AI companion app
• Women safety community

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium App Model: The app is offered as 'Gratuita per sempre' (Free forever), suggesting a freemium model where the core app is free with potential premium features.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

SheBloom is a femtech digital wellness mobile application that unifies women's health, relationships, beauty, community, and personal protection in a single personalized platform. The app integrates ALBA, an empathetic AI assistant, to provide personalized wellness support across six wellness areas, alongside a safe curated community and an ALBA SOS safety feature. The app is offered as a free mobile product targeting female consumers in Italy.

Product overview

SheBloom is a single unified digital wellness platform for women, developed by SHE BLOOM SRL. The platform centers on the SheBloom mobile app which incorporates the ALBA empathetic AI assistant to provide personalized wellness support across six wellness areas: health, relationships, beauty, community, and protection. The app is free forever and features a safe, curated community environment without predatory algorithms. ALBA serves as the core AI-powered conversational companion, with integrated SOS functionality for emergency situations.

Differentiator

Problem solved

Functional benefit

Brands

• ALBA: ALBA is described as an empathetic AI assistant ready to listen, integrated into the SheBloom platform to support women's wellness.

Products and services

• SheBloom App (6 Aree di Benessere) The SheBloom mobile application offering six areas of wellness (health, relationships, beauty, community, and protection) unified in a single free, personalized platform for women, with a safe curated community free of predatory algorithms.
• ALBA (Empathetic AI Assistant)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Clue: Clue is a leading period and fertility tracking app targeting women with a freemium model. It competes directly with SheBloom on the health-tracking dimension of the platform.
• Natural Cycles: Natural Cycles offers a hormone-free contraception and fertility app for women, with FDA-cleared digital birth control. It is a direct peer in women's reproductive health and wellness technology.
• Glow: Glow is a women's health app covering fertility, pregnancy, and overall wellness with a community component. The community+wellness combination is structurally similar to SheBloom's positioning.
• Cleo: Cleo is an AI-powered women's health and family benefits platform serving employers. It overlaps with SheBloom's combined AI + women's health positioning and is a relevant peer for B2B2C opportunities.
• Flo Health: Flo Health is the leading women's health and period tracking app globally, serving a similar female consumer base with a freemium mobile wellness platform. It is the most directly comparable femtech competitor and benchmark for SheBloom's positioning.
• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health, covering fertility, maternity, and pediatrics. It overlaps with SheBloom's family care and women's health virtual care positioning.

Emerging players

• Tia: Tia is a women's healthcare provider combining virtual and in-person care with a focus on whole-person health. It targets the same women's wellness primary care space SheBloom addresses.
• Elvie: Elvie develops women-focused health technology including connected pelvic floor trainers and breast pumps. It is an emerging player in femtech hardware-adjacent wellness with similar end-user demographics to SheBloom.
• Oura: Oura produces a smart ring with women's health tracking features including cycle prediction and pregnancy insights. It is a comparable women's health tracking platform with a hardware-plus-app model.

Broad incumbents

• Headspace: Headspace is a broad incumbent mindfulness and mental wellness app with a female-majority user base. It overlaps with SheBloom's wellness/mental wellbeing dimension and represents a freemium benchmark for women's wellness apps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHE BLOOM SRL