What WOVE DIGITAL LTD does

WOVE DIGITAL LTD is a UK-incorporated private limited company, registered in England and Wales, operating under the trading name Adweaver. The company has built a Slack-native AI-powered PPC automation platform that bundles six workflow tools — Persona Builder, Keyword Research, Ad Copy Generator, Search Term Optimizer, PMax Radar, and Marketing Assistant — into a single application delivered via the Slack App Directory. Users interact with the product exclusively through Slack slash commands (/persona, /keywords, /ad-copy, /search-terms, /dashboard, /subscribe), with no desktop or web product surface for end-user workflows. The underlying technology stack combines OpenAI GPT-4 for content generation with native integrations to Google Ads API, Google Analytics 4 API, Google Sheets API and DataForSEO for keyword data, hosted on AWS in the eu-north-1 (Stockholm) region. Subscription billing is processed through Stripe.

The business model is a pure product-led, self-serve SaaS motion with no sales team or channel partners. Revenue is generated via seat-based monthly subscriptions denominated in British Pounds across a free tier and three paid plans: Starter at £35, Pro at £60, and Power at £100 per seat per month, plus pay-as-you-go credit packs at £10 per 100 credits on the Power tier. Primary customers are mid-market PPC teams and digital marketing agencies managing multi-platform paid campaigns on Google, Meta, LinkedIn, Bing and X, with secondary use cases for small business owners. Enterprise customers requiring a Data Processing Agreement can contact [email protected].

No external funding rounds, no institutional investors, no headcount figures, no named customer logos, and no revenue or ARR disclosures appear in available sources. The Data Protection Officer is Thomas Walmsley. The company is founder-led and bootstrapped based on the absence of investment disclosures, with ownership concentration inferred from this absence rather than confirmed. The product is currently operational with active service provision.

Name

WOVE DIGITAL LTD

Legal name

Wove Digital Ltd

Website

https://adweaver.wovedigital.co.uk

Company type

Private

Operating status

Operating

Short description

WOVE DIGITAL LTD operates Adweaver, a Slack-native AI-powered PPC automation suite combining six tools — Persona Builder, Keyword Research, Ad Copy Generator, Search Term Optimizer, PMax Radar, and Marketing Assistant — on OpenAI GPT-4 for mid-market PPC teams and digital marketing agencies, monetized via seat-based subscriptions in British Pounds.

Ownership category

akta.pro rank

Product category

PPC Marketing Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• PPC automation software
• Slack AI marketing tools
• Paid search optimization
• Ad copy generation
• Keyword research platform

Headquarters

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Seat-based SaaS Subscriptions: Three tiers of per-seat monthly subscriptions (Starter £35, Pro £60, Power £100 per seat/month). All paid plans include Ad Copy Generator, Persona Builder, and Marketing Assistant. Higher tiers add Keyword Research, Search Term Optimizer, PMax Radar, and web dashboard access. Billed monthly in advance via Stripe. Power tier includes overage credit packs at £10 per 100 credits for usage beyond plan limits.
2. Free Tier / Freemium: Free tier provides 10 generations/analyses per month per workspace across all features (Ad Copy, Keywords, Personas, Search Terms). No credit card required. Serves as a self-serve acquisition funnel converting users to paid tiers as usage grows.
3. Usage Overage Charges: Power tier users can purchase additional credit packs (£10 per 100 credits) for any feature. Credits expire at the end of the billing period. This provides a usage-based revenue add-on on top of the flat subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wove Digital Ltd operates Adweaver, a Slack-native AI-powered PPC automation platform delivered as a native Slack app. It consolidates six workflow tools — Persona Builder, Keyword Research, Ad Copy Generator, Search Term Optimizer, PMax Radar, and Marketing Assistant — into a single product that lets PPC teams research audiences, generate multi-platform ad copy, optimise search term reports, and monitor Performance Max campaigns without leaving Slack. The product is sold on a per-seat monthly subscription basis with a freemium tier and is used by in-house paid media teams and digital marketing agencies managing campaigns across Google, Meta, LinkedIn, Bing, and X.

Product overview

Adweaver is a unified PPC automation platform built as a native Slack application. The product comprises six interconnected modules: Persona Builder (generates buyer personas from business descriptions, CSV data, or Google Analytics), Keyword Research (pulls real Google Ads data across 8 intent categories), Ad Copy Generator (creates platform-native copy for Google, Meta, LinkedIn, Bing, and X from a single input), Search Term Optimizer (AI-powered analysis of search terms to identify wasted spend), PMax Radar (monitors Performance Max campaign health with signal and asset insights), and Marketing Assistant (AI-powered conversational interface with full workspace data access). Users interact via Slack slash commands, with results delivered in-channel and exportable to Google Sheets. The platform operates on a per-seat subscription model with Starter (£35/seat/month), Pro (£60/seat/month), and Power (£100/seat/month) tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Adweaver Adweaver is an AI-powered PPC automation platform delivered as a native Slack application for in-house PPC teams and digital marketing agencies. It bundles six integrated workflow tools — Persona Builder, Keyword Research, Ad Copy Generator, Search Term Optimizer, PMax Radar, and Marketing Assistant — accessible via Slack slash commands (/persona, /keywords, /ad-copy, /search-terms, /dashboard, /subscribe). Users can generate buyer personas from business descriptions, CSV data, or Google Analytics, discover high-intent keywords with real Google Ads data, create platform-native ad copy for Google, Meta, LinkedIn, Bing, and X from a single brief, analyse 30,000+ search terms to find wasted spend, monitor Performance Max campaign health, and converse with workspace data through an AI assistant. Results export to Google Sheets in Google Ads Editor format. Sold on a per-seat monthly subscription (Starter £35, Pro £60, Power £100 per seat/month) plus a freemium tier.

Quantifiable outcome

• Found £524 in wasted spend — identified in a single search term analysis
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationOpenAI provides the GPT-4 large language model API powering all AI-generated content in Adweaver (ad copy, keyword categorisation, persona analysis, search term recommendations). Processing occurs in the United States under Standard Contractual Clauses for data transfers. OpenAI does not train AI models on customer data.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure hosting for Adweaver, specifically in the eu-north-1 region (Stockholm, Sweden). AWS is the primary data storage and processing environment. AWS provides adequate safeguards for international data transfers.
• SlackcoreTechnology or IntegrationSlack is the primary platform for Adweaver's application distribution (via the Slack App Directory), user interface (slash commands /ad-copy, /keywords, /persona, /search-terms, /dashboard, /subscribe), and workspace authentication. Slack provides the platform for the entire product experience.
• GooglecoreTechnology or IntegrationGoogle provides multiple API integrations: Google Ads API (keyword search volumes, competition metrics, CPC estimates, campaign names), Google Analytics 4 API (audience demographics, geographic data, interest categories), and Google Sheets API (content export). OAuth tokens are encrypted with AES-256. Adweaver's use of Google APIs adheres to the Google API Services User Data Policy, including Limited Use requirements.
• StripecoreTechnology or IntegrationStripe processes all subscription billing for Adweaver's paid plans (Starter, Pro, Power tiers). Subscriptions are billed monthly in advance in British Pounds (GBP).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Anyword: AI copywriting platform specialized in marketing and ad copy across channels, including performance scoring for ads. Comparable in the ad-copy-generation use case Adweaver's Ad Copy Generator addresses.
• Motion (motionapp.ai): AI-powered marketing automation platform offering campaign planning, ad copy generation, and analytics. Comparable as an emerging AI-native marketing tool, though broader than pure PPC and not Slack-native.

Direct peers

• Optmyzr: Established PPC optimization platform offering bid management, search term analysis, and reporting across Google, Meta, and Microsoft Ads. Directly comparable as a multi-feature PPC automation suite competing for the same marketing-team buyer.
• Adzooma: PPC automation and management platform supporting Google, Microsoft, and Meta Ads with optimization recommendations, reporting dashboards, and an AI assistant. Directly comparable in audience (SMBs and agencies) and core functionality.
• Adalysis: PPC management and automation tool focused on Google Ads and Microsoft Ads optimization, including bid adjustments, quality-score tracking, and automated alerts. Closely comparable feature set and target customer (in-house PPC teams and agencies).
• Madgicx: AI-powered ad optimization platform for Meta (Facebook/Instagram) and Google Ads, including automated bidding, ad creation, and audience targeting. Comparable as an AI-driven PPC automation SaaS targeting SMBs and agencies.
• Acquisio: AI-driven PPC bid and budget management platform for Google, Microsoft, and Meta Ads, emphasizing machine-learning-based bid optimization for agencies and SMBs. Comparable feature overlap in bid management and campaign automation.

Broad incumbents

• Marin Software: Enterprise-grade cross-channel PPC and paid social management platform with bidding, forecasting, and reporting at scale. Broader incumbent serving larger advertisers but operates in the same PPC automation category.
• Skai (formerly Kenshoo): Enterprise marketing platform covering paid search, paid social, and retail media with activation, measurement, and optimization capabilities. Broader incumbent with overlapping PPC functionality but a much wider portfolio.
• LocaliQ (WordStream): WordStream is a long-standing SMB-focused PPC management and optimization product (now under LocaliQ/Gannett), offering keyword tools, ad grading, and optimization recommendations for Google Ads. Comparable SMB-focused PPC tooling positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOVE DIGITAL LTD