SP SALES & LETTINGS LTD

What SP SALES & LETTINGS LTD does

SP Sales & Lettings Ltd is a family-run independent estate agency headquartered in Shepshed, Leicestershire, with a second office in Coalville. The company provides residential property sales, lettings, property management, and a Premium Sales service to homeowners, buyers, landlords, and tenants in the Coalville, Shepshed, and surrounding Leicestershire villages catchment. The Managing Director is Sean Pell, who also serves as Data Protection Officer. The company operates as a private limited company (Company No. 10837308) with no external funding, parent company, or institutional investors.

The company's technology stack is built on the Property Logic property management platform, supplemented by proprietary digital tools including an online property valuation tool powered by Land Registry data, mortgage and stamp duty calculators, and property search functionality. Its Premium Sales service distinguishes it from standard local competitors through drone photography, aerial footage, and virtual reality viewings presented in the Leicestershire Property Showroom. All listings are distributed across the major UK property portals: Rightmove, Zoopla, OnTheMarket, and PrimeLocation. The company is a member of the Guild of Property Professionals, providing national referral reach and access to the London market via the Park Lane office. Compliance memberships include the Deposit Protection Scheme, Tenancy Deposit Scheme, Property Redress Scheme, and The Property Ombudsman.

Revenue is generated primarily through sales commissions on successful property transactions, supplemented by lettings fees, tenant placement services, and ongoing property management for landlords. Pricing is quote-based and not publicly disclosed, consistent with sector norms. The business is entirely owner-operated at the small scale of 1-10 employees, with no disclosed financial performance metrics.

Name

SP SALES & LETTINGS LTD

Legal name

SP Sales & Lettings

Website

https://spsalesandlettings.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SP Sales & Lettings Ltd is a family-run independent estate agency in Leicestershire providing residential sales, lettings, property management, and premium marketing services to homeowners, landlords, buyers, and tenants in the Coalville, Shepshed, and surrounding villages.

Ownership category

akta.pro rank

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission fees earned on successful property sales transactions. Typical UK estate agency percentage-based commission on sale price.
2. Lettings Services: Fees for finding tenants, tenant referencing, and property management services for rental properties.
3. Premium Sales Service: Enhanced marketing service for premium properties including drone photos and virtual reality viewings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SP Sales & Lettings is a family-run independent estate agency that sells and lets residential properties across Coalville, Shepshed, and surrounding Leicestershire villages, and provides ongoing property management for landlords. The agency supplements traditional sales and lettings with a Premium Sales service that uses drone photography and virtual reality viewings in the Leicestershire Property Showroom, alongside a free online property valuation tool powered by Land Registry data.

Product overview

SP Sales & Lettings Ltd operates as a family-run independent estate agency offering a comprehensive property services platform. The core offerings include Residential Sales and Lettings services, supported by an unrivalled Property Management service for landlords. The company differentiates through its Premium Sales module, which incorporates modern marketing technology including drone photography/footage and virtual reality viewings. The platform also includes complementary digital tools: an Online Property Valuation Tool (based on Land Registry data), Mortgage Calculator, Stamp Duty Calculator, and Property Search functionality with map-based options. The company is a member of The Guild of Property Professionals network, providing access to national property listings and connections.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Sales: Premium property sales service using modern marketing including drone photos, footage and virtual reality viewings at their Leicestershire Property Showroom.

Products and services

• Residential Sales

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Guild of Property ProfessionalscoreChannel Partner/ Reseller/ DistributorExclusive Guild Member in Coalville and Shepshed area. Part of UK-wide network of independent estate and letting agents. Provides national property exposure and access to London market through associated Park Lane office. Teams have access to Associate training scheme approved by Peterborough City Council Regulatory Services.
• SP Removals & ClearanceminorGTM or Marketing PartnerReferral partnership for moving services. Company helps families move home with dedicated removal experts, damage-free transitions, and flexible moving dates.
• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal where listings are advertised for maximum buyer reach.
• ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal where listings are advertised for maximum buyer reach.
• OnTheMarketcoreChannel Partner/ Reseller/ DistributorProperty portal where listings are advertised.
• PrimeLocationcoreChannel Partner/ Reseller/ DistributorProperty portal where listings are advertised.
• Deposit Protection Scheme (DPS)coreOthersGovernment-approved tenancy deposit protection scheme for rental properties.
• Tenancy Deposit Scheme (TDS)coreOthersGovernment-approved tenancy deposit scheme for rental properties.
• Property Redress SchemecoreOthersIndependent review service for property complaints.
• The Property OmbudsmancoreOthersAlternative dispute resolution service for property complaints.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Foxtons: London-focused UK estate and lettings agency with growing regional expansion. Operates the same residential sales, lettings, and management model as SP Sales & Lettings but with primary concentration in London and the South East.

Direct peers

• Hunters Property Group: UK franchised network of estate and letting agents with a strong high-street presence. Closely comparable business model to SP Sales & Lettings (sales, lettings, property management) but operating across many more postcodes via franchisees.
• Purplebricks: UK hybrid online estate agency offering sales and lettings services. Direct competitor to SP Sales & Lettings in the residential sales market, targeting the same sellers and buyers with a different (lower-fee, online-led) delivery model.
• Belvoir Group: UK national franchised network with a particularly strong lettings and management offering. Directly comparable to SP Sales & Lettings across sales, lettings, and property management services, but at franchise scale.
• Your Move: National chain of UK estate and letting agents offering the same residential sales, lettings, and management services as SP Sales & Lettings, with a comparable commission-based pricing model and high-street branch network.

Others

• Rightmove: UK's largest property portal — a critical distribution channel and infrastructure provider for SP Sales & Lettings rather than a direct competitor, but an ecosystem participant whose pricing and product decisions directly affect the agency's reach and economics.

Emerging players

• Strike: UK online-first estate agency offering flat-fee sales services. Targets the same residential sellers in the UK market as SP Sales & Lettings but with a no-branch, digital-led delivery model.
• Yopa: UK online/hybrid estate agency with a local-agent field-force model. Competes for the same seller instructions as SP Sales & Lettings with a technology-led, lower-fixed-fee proposition.

Broad incumbents

• Connells Group: Largest UK estate agency group with national coverage across sales, lettings, and mortgage services. Offers the same core services as SP Sales & Lettings but as part of a much broader, multi-brand portfolio including Countrywide, Sequence, and others.
• Countrywide: Major UK estate agency group offering residential sales, lettings, surveying, and mortgage services. Directly overlaps with SP Sales & Lettings' core offerings but at significantly greater scale and brand reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SPSalesandlettings
• LinkedInlinkedin.com/company/sp-sales-lettings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SP SALES & LETTINGS LTD