felicity

What felicity does

Felicity Holistic Care (legal entity: Felicity Group of Holistic Care Pty Ltd) is a privately held, Victoria-based registered NDIS provider delivering disability and allied health services to participants across approximately 18 locations spanning Greater Melbourne, Geelong, and regional Victoria. The company operates a network of Supported Independent Living (SIL) residences in suburbs and regional centers including Werribee, Hoppers Crossing, Reservoir, Epping, Heidelberg, Shepparton, Ballarat, Grovedale, Bell Post Hill, Lara, and Waurn Ponds, complemented by a physical Allied Health Clinic in Hoppers Crossing offering occupational therapy, physiotherapy, psychology, and speech pathology. The service portfolio spans core NDIS-funded supports (SIL, daily personal activities, community participation, support coordination, plan management, community nursing, respite/STA/MTA), TAC and WorkSafe attendant care, and differentiated programs including the Superheroes School Holiday Program and Adult & Youth Day Programs, all delivered under a 'Happiness Plan' care philosophy.

The company is operationally service-based with no proprietary technology platform; service delivery is conducted by qualified support workers and allied health clinicians visiting participants in homes, SIL residences, and community settings, with participant acquisition driven primarily by referrals from NDIS support coordinators, local area coordinators, and word-of-mouth in the disability community. Marketing channels include the company website, blog, Instagram, Facebook, YouTube, WhatsApp, email newsletter, and community events.

Revenue is generated primarily by billing against NDIS plan budgets for plan-managed, self-managed, and agency-managed participants, supplemented by TAC/WorkSafe fee schedules and a small private fee-for-service stream for allied health. The company is independently owned with no disclosed parent, institutional investors, or funding rounds, and operates with 11-50 employees. Compliance posture includes NDIS provider registration, TAC/WorkSafe registration, and adherence to the Privacy Act 1988 (Cth) and Australian Privacy Principles.

Name

felicity

Legal name

Felicity Group of Holistic Care Pty Ltd

Website

https://felicityholisticcare.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Felicity Holistic Care is a Victoria-based, NDIS-registered disability and allied health provider operating SIL residences and a Hoppers Crossing allied health clinic across 18+ Melbourne, Geelong, and regional Victorian locations, serving NDIS participants, TAC, and WorkSafe clients.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Residential Intellectual and Developmental Disability Facilities (62321), Other Residential Care Facilities (62399), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

akta.pro secondary industries

Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)

Keywords

• NDIS disability support
• Allied health services
• Supported independent living
• Support coordination
• Community nursing care

Headquarters

HQ city

Werribee

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. NDIS Funded Services: The majority of revenue is derived from NDIS funding, supporting participants who are plan-managed, self-managed, or agency-managed. Services include Supported Independent Living, Support Coordination, Community Participation, Daily Personal Activities, and Allied Health services billed against NDIS plan budgets.
2. TAC & WorkSafe Services: Attendant care and transport services provided to clients with Transport Accident Commission and WorkSafe claims, billed according to approved fee schedules under these schemes.
3. Private Fee-for-Service: Some services may be available on a private fee basis for clients without NDIS funding, including allied health therapy services such as physiotherapy and occupational therapy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Felicity Holistic Care is a registered NDIS provider delivering disability support and allied health services across Victoria, Australia. The company provides Supported Independent Living (SIL) accommodation and daily support, allied health therapy (occupational therapy, physiotherapy, speech pathology, psychology), support coordination, plan management, community nursing, community participation, respite care, and Transport Accident Commission (TAC) and WorkSafe attendant care. Services are funded primarily through NDIS plans and delivered in participants' homes, shared SIL residences, allied health clinics, and community settings.

Product overview

Felicity Holistic Care is a disability support services provider operating as a single integrated service platform rather than a modular software product. The company offers a comprehensive suite of NDIS-funded services centered on Supported Independent Living (SIL) accommodation and daily support, complemented by allied health therapy services (occupational therapy, physiotherapy, speech pathology, psychology), support coordination at multiple levels, plan management, community nursing, and community participation programs. Services are delivered through an network of SIL residences across Victoria (Melbourne, Geelong, and regional areas) and an Allied Health Clinic in Hoppers Crossing. The company also operates specialized programs including the Superheroes School Holiday Program for children and teenagers, adult day programs, and respite care services. All services are integrated under a 'Happiness Plan' philosophy that tailors support to individual participant goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Independent Living (SIL) NDIS-funded support that enables participants to live as independently as possible in shared or independent living environments, with assistance for daily living tasks and skill development.
• Support Coordination Assists participants to connect with informal, mainstream, and specialist services to build independence and quality of life, including Level 3 Support Coordination for complex needs.
• Plan Management Financial management service handling the time-consuming parts of managing NDIS plan finances.
• Occupational Therapy Therapy services helping clients develop, recover, improve and maintain skills needed for daily living activities, including assessments, play therapy, early childhood development, and sensory integration therapy.
• Physiotherapy Physiotherapy and exercise physiology services for restoring, maintaining and maximising physical strength, function, movement and wellbeing, including chronic pain management, post-surgical rehabilitation, and neurological rehabilitation.
• Psychology Psychological services as part of the Allied Health team focused on person-centred approaches.
• Speech Pathology Speech pathology services for treating and diagnosing swallowing and communication disorders, including AAC (Alternative and Augmentative Communication) devices.
• Community Nursing Care Nursing services providing general nursing care, medication management, and continence assessment.
• Community Participation Services assisting participants to participate actively in community, social, training and civic activities.
• Daily Personal Activities Assistance with and supervision of personal tasks of daily life in various environments including participants' own homes.
• Respite Care Temporary accommodation and care services providing breaks for regular carers, including Short-Term Accommodation (STA) and Medium Term Accommodation (MTA).
• Attendant Care (TAC & WorkSafe) Support services for Transport Accident Commission and WorkSafe clients including home support, daily tasks, community access, and transport to therapy.
• Superheroes Social Group / School Holiday Program Group-based holiday program for children and teenagers aged 6-17 developing social skills, making friends and trying new experiences in a safe, fun, and supportive environment.
• Adult & Youth Day Programs Disability day programs offering art and crafts, independent living skills, enriching day trips, fitness, mindfulness, and community participation.
• Assistance With Travel/Transport Transport services enabling participants to access community, medical appointments, social activities and family events.

Quantifiable outcome

• Participants develop increased independence and life skills, enabling greater autonomy in daily living activities.
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lotus AccommodationcoreOthersLotus Accommodation is identified as a preferred accommodation partner providing Specialist Disability Accommodation (SDA) housing options. Felicity Holistic Care delivers support services to residents in Lotus Accommodation properties, combining housing provision with disability support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cerebral Palsy Alliance: NDIS-registered provider delivering therapy, accommodation, and assistive technology services primarily in NSW. Overlapping allied health and disability support service lines relevant for benchmarking.
• Yooralla: Long-established Victorian disability and disability accommodation provider offering SIL, SDA, respite, and allied health. Highly comparable service portfolio and Victorian geographic overlap with Felicity.
• Sunnyfield: NSW-based NDIS disability services provider delivering accommodation, community participation, and respite services. Comparable service portfolio and NDIS-registered operating model though regionally focused outside Victoria.
• Scope Australia: One of Victoria's largest disability service providers, Scope Australia delivers SIL, SDA, allied health, and support coordination across the state. Direct overlap with Felicity on service mix, geography, and NDIS registration, though at substantially greater scale.
• Multicap: Queensland-headquartered NDIS disability services provider offering supported accommodation, community participation, respite, and allied health. Comparable service stack across SIL and allied health lines, with geographic complementarity.
• Achieve Australia: Disability services provider focused on accommodation (SIL/SDA), community participation, and supported employment across NSW and select interstate locations. Comparable service mix targeting NDIS participants with intellectual and physical disabilities.
• Life Without Barriers: National NDIS-registered provider delivering disability, aged care, and child welfare services including SIL, respite, and community participation. Direct peer across multiple service lines though operating at significantly larger national scale.
• Aruma: Large national NDIS-registered disability services provider offering supported independent living, community participation, respite, and allied health. Directly comparable service stack and target population; significantly larger scale across multiple states.

Emerging players

• Mable: Digital marketplace platform connecting NDIS participants with independent support workers. Represents the digital-native alternative to traditional providers like Felicity and a potential disintermediation threat as well as a partial overlap on disability support delivery.
• Hireup: Australian NDIS platform matching participants with disability support workers. Comparable participant base and service category but operating via an online marketplace model rather than a traditional care delivery model like Felicity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpw3qKrO_EOQW81IxUxfRuQ
• Facebookfacebook.com/FelicityHolisticCare.com.au
• Instagraminstagram.com/felicityholisticcare
• LinkedInlinkedin.com/company/felicity-holistic-care

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about felicity