Breely

What Breely does

Breely is a cloud-based scheduling and business management platform for service-based SMBs, founded in 2024 by Gavin Zuchlinski, the former founder of Acuity Scheduling. The platform unifies online booking (one-on-one appointments, classes, workshops, multi-day events, resource bookings), payments via Stripe and Square, customizable forms with conditional logic, built-in e-signatures and contracts, waitlisting, packages/subscriptions/gift certificates, marketing automations, calendar syncing with Google Calendar, Office 365 and iCloud, and video conferencing handoffs to Google Meet and Zoom. An account-aware AI Assistant, launched in June 2025 and enhanced in 2026 (added voice input in March 2026 and a smarter model plus Business Insights in July 2026), handles day-to-day configuration and delivers growth recommendations, although the underlying foundation models are not disclosed. HIPAA compliance on the Business plan extends use into healthcare workflows.

The product is built as a horizontal PLG offering with a free tier covering all features for accounts under 10 clients per month, a Business plan at $7/user/month (unlimited clients, 3,000 emails, 3,000 SMS per month), and a certified Expert partner channel of consultants and agencies that deliver setup services and earn revenue share on referrals. Distribution relies on self-serve signup at app.breely.com, SEO-driven industry landing pages, switch-from comparison pages against Calendly, Acuity, HoneyBook, Vagaro, YouCanBookMe, Setmore, SimplyBook.me, and Square Appointments, and a publicly tracked Trello roadmap.

Breely appears to be bootstrapped with no disclosed funding, parent company, or external investors; ownership sits with the founder. The company explicitly states it does not sell user data. As of July 2026, it is actively shipping monthly product updates, with a Capterra rating of 4.6/5 across 32 reviews and qualitative scale commentary citing "hundreds" of businesses switching from Acuity and other scheduling platforms.

Name

Breely

Legal name

Breely

Website

https://breely.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Breely is a cloud scheduling and business management platform for service-based SMBs offering booking, payments, forms, e-signatures, marketing automations, calendar sync, and an AI Assistant, with a free tier under 10 clients and a $7/user/month Business plan.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

Keywords

• Online scheduling software
• Appointment booking platform
• Business management software
• Payment processing integration
• Class booking system

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Business Plan: Paid subscription model at $7 per user per month (Business plan). Includes unlimited clients, 3,000 emails per month, and 3,000 text messages per month. Users upgrade from free tier once they exceed 10 clients per month.
2. Payment Processing: Integrates with Stripe and Square for payment processing. Transaction fees apply separately through payment providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Breely is a cloud-based scheduling and business management platform that enables service-based businesses to manage online booking for one-on-one appointments, classes, workshops, multi-day events, and packages, while processing payments via Stripe and Square, collecting custom forms and e-signatures, sending automated email and SMS reminders, and accessing HIPAA-compliant workflows. The platform is offered on a freemium model with all features free for up to 10 clients per month and a paid Business plan at $7 per user per month for unlimited clients.

Product overview

Breely is a unified scheduling and business management platform for service-based businesses. The core Breely Platform integrates online booking/scheduling, payments via Stripe and Square, customizable forms with e-signatures, an AI Assistant for task automation, automated email/SMS communications with marketing automations, calendar syncing, resource booking, reporting and analytics, packages/subscriptions/gift certificates, waitlisting, and HIPAA compliance capabilities. The platform offers a Free plan (up to 10 clients/month with all features included) and a Business plan ($7/user/month) with unlimited clients and higher communication limits. The Expert Program provides certified consultants for setup and configuration services. The platform competes with Calendly, Acuity, HoneyBook, Square Appointments, Vagaro, Setmore, SimplyBook.me, and YouCanBookMe.

Differentiator

Problem solved

Functional benefit

Products and services

• Breely Platform Comprehensive cloud-based scheduling and business management platform for service-based businesses offering online booking, appointment scheduling, class management, payment processing, form collection, e-signatures, automations, and client communication in a unified system.
• Breely Expert Program

Quantifiable outcome

• All features free under 10 clients - no paywall before knowing if the business idea works
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core.

• Google MeetcoreTechnology or IntegrationVideo conferencing integration - automatically include Google Meet conference links with appointments
• ZoomcoreTechnology or IntegrationVideo conferencing integration - automatically include Zoom conference links with appointments. Multiple Zoom accounts can be connected and assigned based on booked team member.
• StripecoreTechnology or IntegrationPayment processing integration for accepting payments, deposits, and vaulting cards. Available on all plans.
• SquarecoreTechnology or IntegrationPayment processing integration for accepting payments, deposits, and vaulting cards. Available on all plans. Square Terminal integration for physical card payments.
• Google CalendarcoreTechnology or IntegrationCalendar syncing with Google Calendar on all plans, including two-way sync
• Office 365coreTechnology or IntegrationCalendar syncing with Microsoft Office 365 on all plans
• iCloud CalendarcoreTechnology or IntegrationCalendar syncing with Apple iCloud on all plans

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cal.com: Open-source scheduling alternative to Calendly offering booking pages, round-robin, and integrations. Competes in the same self-serve scheduling category with a developer-friendly, open-source positioning.

Direct peers

• Setmore: Free/affordable appointment scheduling software for service-based SMBs with payments and integrations. Comparable pricing tier and target buyer, making it a near-direct competitor Breely actively targets with switching pages.
• HoneyBook: All-in-one business management platform for service-based SMBs covering proposals, contracts, scheduling, and payments. Targets the same service-business buyer Breely serves with overlapping booking + forms + payments capabilities.
• Acuity Scheduling: Scheduling platform founded by the same founder (Gavin Zuchlinski) and now owned by Squarespace. Direct functional overlap across appointments, classes, packages, and forms; Breely is positioned as the founder's modernized successor.
• SimplyBook.me: Online booking system for service businesses with custom website, payments, and marketing tools. Comparable breadth of features and vertical coverage; explicitly named on Breely's switching pages.
• Square Appointments: Scheduling and payments product from Block/Square targeting service businesses, particularly beauty and wellness. Comparable booking-plus-payments stack; differentiates through integration with Square's hardware and commerce ecosystem.
• Calendly: Leading scheduling and appointment-booking SaaS targeting individuals, SMBs, and enterprise teams. Direct overlap with Breely on one-on-one booking, calendar sync, and payments; differs in Breely's stronger SMB/all-in-one positioning and freemium depth.
• Vagaro: Scheduling and business management SaaS focused on salons, spas, fitness, and wellness. Customer testimonials explicitly position Breely as a simpler, cheaper alternative to Vagaro, indicating direct competition in beauty/wellness verticals.
• YouCanBookMe: Online booking and scheduling tool with calendar sync, forms, and payments. Direct competitor for SMB and individual booking workflows; mentioned as a common Breely switch source.

Broad incumbents

• Mindbody: Large, established SaaS platform for fitness, wellness, and beauty businesses with deep vertical workflows (memberships, payroll, marketing). Targets the same health/wellness verticals Breely addresses but at higher price points and complexity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/breely

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breely