What SaunaShark does

SaunaShark (legal entity Saunashark OÜ, registration code 16559940) is an Estonian handmade sauna manufacturer founded around 2022-2023 and headquartered in Valgamaa, Estonia, with production at Võru mnt 2B, Kambja. The company designs and builds prefabricated outdoor saunas — tube saunas (Terrace Sauna 160, Tube Sauna 220x200, 250x200), cube-shaped Camilla models (160, XL, 3, Big, Spa), in-and-outdoor square saunas (Small, Medium, Large), and complementary hot tubs (Delux 200, Cubebath 200) and cold barrels (Chilloval 1200, FrostSolo). All saunas are constructed from thermally treated wood (thermowood) using Finnish Harvia heating technology, including electric, wood-burning, and WiFi-enabled (Harvia Spirit SP90XW with MyHarvia app) heater options.

The company operates a direct-to-consumer model. Main sauna and hot tub products are sold via personalized 'Request a Quote' contact forms rather than fixed e-commerce listings, with delivery throughout Estonia by Smartpost and Omniva courier services and self-pickup available. Accessories (towels, headrests, sauna tubs, ladle sets) and wellness products (Harvia heaters, peat-based skincare, aroma waters, shampoo and conditioner lines) are listed on the e-commerce store at saunashark.com, with wellness SKUs priced roughly €11-€17. The primary customer segment is individual Estonian homeowners installing garden/terrace saunas; a secondary segment is hospitality (hotels, spas, resorts), targeted via the Luna Mini compact sauna.

Revenue mechanics are entirely transactional (one-time hardware sales plus accessories/consumables), with no subscription, SaaS, or recurring contract component. The only disclosed external capital is a €48,477 EU co-funded South-Estonia business development grant received in September 2025 to automate production processes. Leadership consists of Ergo Kungus (Board Member) and Kadri Kungus (Sales Representative / Executive Assistant), indicating a founder-led, bootstrapped operation with 1-10 employees.

Name

SaunaShark

Legal name

Saunashark OÜ

Website

https://saunashark.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SaunaShark is an Estonian handmade sauna manufacturer that designs, builds, and sells prefabricated thermally treated wooden saunas, hot tubs, cold barrels, and wellness accessories primarily to individual Estonian homeowners via direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Prefabricated Wooden Saunas

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industry

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Prefabricated wooden saunas
• Outdoor wellness products
• Handmade sauna manufacturing
• Thermal wood construction
• Hot tubs and cold barrels

Headquarters

HQ city

Pilkuse küla, Otepää vald

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sauna Sales: The primary revenue stream comes from selling custom-built handmade saunas directly to consumers. This includes terrace saunas, tube saunas, cube/camilla saunas, in-and-outdoor saunas, and combination units. Products are sold with personalized pricing based on customer requirements.
2. Hot Tubs and Cold Barrels: Sale of hot tubs (kümblustünn) and cold water barrels for year-round outdoor use. Products include Delux 200, CubeBath 200, FrostSolo, and Chilloval models.
3. Sauna Accessories: Sale of sauna accessories including Harvia heaters (electric and wood-burning), headrests, towels, sauna tubs, steam ladles, and outdoor showers.
4. Wellness and Personal Care Products: Sale of wellness products including sauna fragrances/aroma waters (eucalyptus, peppermint, lemongrass), peat-based cosmetics (shampoo, conditioner, body scrub, tonic, face mask), and 3-in-1 products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SaunaShark designs, manufactures, and sells handmade prefabricated wooden saunas, hot tubs, cold barrels, and related wellness accessories. Its primary products are outdoor saunas in multiple configurations (tube, cube, in-and-outdoor, combination spa), built from thermally treated wood (thermowood) and equipped with Finnish Harvia heating systems. The company also retails sauna accessories, outdoor showers, peat-based skincare products, and aromatic sauna waters through its e-commerce store.

Product overview

SaunaShark is an Estonian handmade sauna manufacturer offering a diverse portfolio of outdoor saunas, hot tubs, cold barrels, and wellness products. The core product lineup includes multiple sauna types: tube saunas (Terrace Sauna 160, Tube Sauna 220*200, Tube Sauna 250*200), cube-shaped saunas (Camilla 160, Camilla XL, Camilla 3, Luna Mini, Camilla Big), combination spa units (Camilla Spa with sauna and hot tub), and in-and-outdoor saunas in three sizes (Small, Medium, Large). The company also offers hot/cold water products including Delux 200 hot tub, Cubebath 200 square bathtub, and cold barrels (Chilloval 1200, FrostSolo). Supporting products include accessories (towels, headrests, sauna tubs), multiple Harvia heater models (electric and wood-burning), outdoor shower Camilla, and dog kennel Aphrodite. The wellness product line includes bioactive peat skincare products, scented sauna waters, shampoos, conditioners, and body care products. All saunas are made from thermally treated wood with handmade craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Terrace Sauna 160 (Tube Sauna) 160 cm cylindrical tube sauna accommodating 2–3 people, built from thermal wood with cylindrical design for fast, even heating. Available with glass front wall or wooden wall with glass door. Intended for residential outdoor installation.
• Camilla 160 (Cube Sauna) Square cube-style sauna with rounded corners for 2–3 people. L-shaped stage with backrests; available with glass front wall or glass door with wooden wall. Built from thermal wood.
• Camilla XL (Cube Sauna) Larger cube-shaped sauna for 4–5 people with comfortable platforms on both sides and backrests. Glass front wall or glass door with wooden wall options.
• Camilla 3 (Outdoor Sauna for up to 6 people) Spacious outdoor sauna for up to 6 people with double platforms on both sides, featuring juniper boards for aromatic atmosphere. Available with electric or wood-fired heating and a choice of mirrored glass, bronze glass, or wooden front wall with glass door.
• Luna Mini (Compact Outdoor Sauna) Compact minimalist outdoor sauna for two people with double back-wall platform. Front wall options include wooden wall with glass door, bronze glass, or mirrored glass. Positioned for smaller gardens and terraces and for hotel/spa outdoor areas.
• Tube Sauna 250*200 250 cm cylindrical tube sauna for up to 4 people with small terrace, designed for fast and even heating. Available with glass front wall or glass door with wooden walls.
• Tube Sauna 220*200 220 cm tube sauna for 2–4 people with spacious glass front wall or private wooden-wall-with-glass-door version. Moderate size fits small and large gardens.
• Camilla Big (Large Cube Sauna) Large cube-style sauna for larger families and friend groups with two rooms (steam room and washing room), two-level stage with backrests, and glass front wall with nature view.
• Camilla Spa (Sauna + Hot Tub Combination) Luxurious combination unit with two separate rooms, each with its own heating system: a sauna and a hot tub. Platform with backrests and two oval windows in the back wall. Designed for weatherproof, year-round outdoor use.
• In-and-Outdoor Sauna Small Square thermal-wood sauna for 2–3 people with glass door, glass wall, and L-shaped stage with backrests. Available as indoor or outdoor sauna.
• In-and-Outdoor Sauna Medium Medium square thermal-wood sauna for 3–4 people with glass door, glass wall, and L-shaped stage with backrests. Available as indoor or outdoor sauna with optional roofing material.
• In-and-Outdoor Sauna Large Large square sauna for at least 5 people, featuring L-shaped platform and backrests. Available as indoor or outdoor sauna with glass wall and glass door.
• Delux 200 Hot Tub Round hot tub with thermowood shell and fiberglass core, designed for year-round outdoor use. Features integrated oven and round staircase; upgradable with LED lighting, bubble system, and insulated cover.
• Cubebath 200 Square Hot Tub Square hot tub for up to 6 people made of durable thermal wood with fiberglass content, featuring integrated oven for quick heating. Available with LED lighting, bubble system, and insulated cover.
• Cold Barrel Chilloval 1200 Cold-water bath with durable fiberglass core and thermowood shell for cold therapy. Optional cooling system available.
• Cold Barrel / FrostSolo Single-person cold barrel with fiberglass core and thermowood shell for cold therapy (hot-summer cooling or ice bath in winter). Optional cooling system available.
• Outdoor Shower Camilla Outdoor shower with weather-resistant wood construction matching the Camilla sauna design. Includes integrated rain shower and hand shower with a wide wooden platform.
• Dog Kennel Aphrodite Premium wooden pet house inspired by Camilla sauna design, with two-section interior, plexiglass front wall, maintenance hatch, and optional pet name engraving.
• Sauna Towel with SaunaShark Logo Soft 140x70 cm sauna towel with embroidered SaunaShark logo and good absorbency. Available in red and blue.
• Handcrafted Wooden Headrest Handcrafted ergonomic wooden headrest oiled with special sauna oil for durability; designed for comfortable sauna use.
• Modern Aluminum Sauna Tub 5L with Steam Ladle Set Aluminum 5-liter sauna tub with bamboo handle and steam ladle, designed for high-heat use.
• Harvia M3 Wood-Burning Heater Classic Harvia M3 wood-burning heater with glass door, graphite black finish and stainless steel upper grille. 16.5 kW, suited to sauna rooms 4.5–13 m³, max 30 kg stones.
• Harvia M3 SL Wood-Burning Heater Harvia M3 SL wood-burning heater for heating the sauna from another room or outbuilding, with adjustable door opening direction. Suited to sauna rooms 6–14 m³.
• Harvia BC60 Electric Heater Elegant wall-mounted Harvia BC60 electric heater (6 kW) with stainless steel outer casing, designed for low-wall installation and even heat distribution.
• Harvia SW80 Electric Heater Wall-mounted Harvia SW80 electric heater (up to 8 kW) with illuminated switches and durable design; suited to sauna rooms 7–12 m³.
• Harvia Cilindro 90 Electric Heater Floor-mounted Harvia Cilindro 90 electric heater (9 kW) with stainless steel outer casing and large stone capacity for consistent steam; openings provide even heat distribution.
• Harvia Spirit SP90XW WiFi Electric Heater Finnish-designed Harvia Spirit SP90XW electric heater with WiFi connectivity and unique air-ventilation channels for even temperature. Compatible with Harvia Xenio WiFi control units and the MyHarvia mobile app; suited to sauna rooms 8–14 m³.
• Cozy 18 OG Wood-Burning Heater Nordic-design Cozy 18 OG wood-burning heater with large stone capacity for varied, long-lasting steam and a quality firebox for long service life. Suited to sauna rooms up to 20 m³.
• Cozy 18 OG-TW Wood-Burning Heater Nordic-design Cozy 18 OG-TW wood-burning heater with large stone capacity for varied, long-lasting steam. 10.1 kW power output, suited to sauna rooms 13–20 m³.
• Bioactive Peat Tonic (100 ml) Allergen-free bioactive peat tonic for skin refreshment, toning, pore tightening, and natural pH restoration; suitable for all skin types including sensitive and problematic skin. 100 ml.
• 3-in-1 Men (Shampoo, Conditioner, Shower Cream) All-in-one men's grooming product combining shampoo, conditioner, and shower cream for fast-paced lifestyles. 250 ml.
• Hair Growth Peat Shampoo Peat-based shampoo formulated with natural ingredients to promote hair growth and scalp/hair health.
• Body Scrub with Plum Stones Deep-cleansing, exfoliating body scrub with plum kernel particles; natural skincare product for sauna use.
• Keratin Peat Conditioner Peat-based conditioner with keratin for hair care and conditioning.
• Moisturizing Shampoo with Peat and Macadamia Oil Moisturizing shampoo combining peat and macadamia oil for hair hydration and care.
• Deep Moisturizing Peat Body Wash Deep moisturizing body wash with peat for skin hydration; suitable for sauna use.
• Deep Cleansing Face Mask Deep cleansing face mask for intensive skin care.
• Peat Shampoo with Biotin and Keratin Peat shampoo with biotin and keratin for hair strength and growth.
• Camilla Mini Sauna Wellness Product Set Complete curated wellness product set for the Camilla mini sauna, including a selection of skincare and haircare products.
• Eucalyptus Scented Sauna Water Eucalyptus-scented aromatic water for sauna use. Natural antibacterial and anti-inflammatory properties for respiratory support and fresh atmosphere.
• Peppermint Scented Sauna Water Peppermint-scented aromatic water for sauna; refreshing and invigorating, opens airways and refreshes skin.
• Lemongrass Scented Sauna Water Lemongrass-scented aromatic water for sauna with calming and stress-relieving properties; refreshing citrus and herbal notes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Maksekeskus AScoreTechnology or IntegrationPayment processing partner for e-commerce transactions. All online payments are processed through Maksekeskus AS, which provides secure payment infrastructure for Estonian, Finnish, Latvian, and Lithuanian bank payments as well as Visa/Mastercard transactions.
• GrametminorOthersWeb partner responsible for website development and maintenance. Credited as the web development agency in the website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Harvia Oy: Finland's largest sauna heater and full sauna manufacturer; SaunaShark's heater supplier and category-defining incumbent. Comparable as a broad incumbent that overlaps SaunaShark's heater and complete-sauna categories but operates at much larger scale across global markets.
• Tylö (EOS Group): Swedish-origin premium sauna and steam room brand under EOS Group. Comparable as a broad incumbent with traditional and infrared sauna offerings and stronger international distribution than SaunaShark.
• Scandia Sauna: Long-standing US/EU sauna and steam equipment brand offering home and commercial sauna cabins. Comparable as a broad incumbent with overlapping product categories (sauna cabins, heaters) and deeper distribution.
• Helo Oy (EOS Group): Long-established Finnish sauna heater and sauna cabin manufacturer under EOS Group. Overlaps with SaunaShark's heater and cabin offerings as a broad European incumbent with global distribution.

Direct peers

• Auroom: Baltic-region modular sauna manufacturer producing prefabricated outdoor and indoor saunas. Comparable in product format (modular wooden saunas), customer base (homeowners + light commercial), and DTC/sales approach.
• Sun Home Saunas: US DTC infrared and traditional sauna brand selling prefab units direct to consumers. Comparable as a digitally-native sauna manufacturer targeting home wellness buyers with multi-model product lines.
• Kirami Oy: Finnish manufacturer of hot tubs, cold tubs, and wood-fired saunas. Directly comparable as a Nordic premium outdoor wellness brand with hot tub/cold barrel overlap and similar handmade craftsmanship positioning.
• Almost Heaven Saunas: US-based manufacturer of barrel, cabin, and indoor saunas sold direct-to-consumer. Comparable as a DTC prefab wooden sauna brand with broad product line and transparent online pricing.
• Saunum Group: Estonian-founded smart sauna manufacturer offering premium indoor and outdoor saunas. Directly comparable as a same-country (Baltic) handmade sauna brand targeting wellness-focused consumers with higher-end technology integrations.

Regional players

• Balneo Wellness: European manufacturer and retailer of home spas, saunas, and hot tubs focused on Central/Western European markets. Comparable as a regional prefab sauna/spa equipment player with overlap in hot tubs and saunas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaunaShark