Kana

What Kana does

Kana (legal name Kana Intelligence, Inc.) is an AI-native enterprise marketing automation platform founded in 2025 by serial entrepreneurs Tom Chavez (CEO) and Vivek Vaidya (CTO), alongside co-founders Jed Putterman (Head of Engineering) and Nick Allen (CRO). The company operates from San Francisco and was incubated for nine months inside super{set}, the founders' AI-native startup studio, before emerging from stealth in February 2026 with a $15 million seed round led by Mayfield. Its mission is to sit above the existing martech stack as a "Marketing Operating Layer" that orchestrates data, decisions, and actions across fragmented enterprise marketing tools in real time.

The platform is built on a multi-agent architecture of loosely coupled but aligned agents (analytics, audience building, media buying, campaign optimization) orchestrated over an Intelligent Data Fabric that connects to enterprise data in place via purpose-built MCP servers — eliminating the need for data migration or duplication. Underlying models are third-party LLMs from Anthropic, OpenAI, and Google accessed via API, hosted on Google Cloud Platform. Every LLM output passes through a proprietary "AI Judges" zero-trust evaluation layer that scores accuracy, completeness, and traceability before delivery. The portfolio spans eleven specialized applications including Campaign Management, Marketing Intelligence, Customer Engagement, Synthetic Data Generation, Answer Engine Optimization, Media Proposal Generator, Audience Manager, OmniChannel Media Planner, LLM Command Center, and the Agentic Data Platform.

Kana monetizes as a custom-priced, annual enterprise SaaS subscription sold via direct enterprise field sales to Fortune 1000 marketing organizations, including consumer brands, B2B companies, and agencies. Implementation and operational readiness are delivered through a March 2026 strategic partnership with Transparent Partners. The company is SOC 2 Type II certified (audited by Vanta) and operates as a private, venture-backed corporation domiciled in California. No revenue, ARR, or named customer logos are publicly disclosed.

Name

Kana

Legal name

Kana Intelligence, Inc.

Website

https://kana.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Kana is an AI-native enterprise marketing platform that uses multi-agent orchestration and a zero-copy data fabric to unify fragmented marketing data and automate workflows across the existing martech stack. It sells annual enterprise SaaS subscriptions to Fortune 1000 consumer brands, B2B companies, and agencies via direct sales and through implementation partner Transparent Partners.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (51321), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• Agentic marketing platform
• Marketing automation software
• AI marketing applications
• Customer data platform
• Campaign optimization tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform SaaS Subscription: Kana operates as a SaaS platform providing agentic AI marketing applications. The platform is sold to enterprise marketing organizations on a subscription basis, with the company hosting the service and customized applications in their GCP environment.
2. Professional Services: Through the partnership with Transparent Partners, Kana offers implementation, data strategy, and operational readiness services to help enterprises deploy agentic marketing solutions at production scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Kana sells an AI-native marketing automation SaaS platform composed of a Marketing Operating Layer and a portfolio of eleven specialized agentic applications (Campaign Management, Marketing Intelligence, Customer Engagement, Synthetic Data Generation, Answer Engine Optimization, Media Proposal Generator, Category Intelligence Hub, Audience Manager, OmniChannel Media Planner, LLM Command Center, and Agentic Data Platform). The platform orchestrates data, decisions, and actions in real time across an enterprise's existing martech stack through a zero-copy Intelligent Data Fabric, multi-agent AI orchestration, and a zero-trust AI Judges evaluation layer.

Product overview

Kana is an AI-native marketing platform built around a portfolio of loosely coupled but highly aligned agentic applications. The core platform is the Marketing Operating Layer, which sits above existing enterprise martech stacks to orchestrate data, decisions, and actions across the full system in real time. The product portfolio comprises eleven specialized applications: Campaign Management, Marketing Intelligence, Customer Engagement, Synthetic Data Generation, Answer Engine Optimization, Media Proposal Generator, Category Intelligence Hub, Audience Manager, OmniChannel Media Planner, LLM Command Center, and the Agentic Data Platform. Underpinning all applications is a zero-copy Intelligent Data Fabric that connects to data where it already lives without requiring migration, and an AI Judges quality control layer that evaluates every output for accuracy, completeness, and traceability.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Management Agentic AI application that enables marketing teams to validate campaign strategy, gain insights faster, and automate optimization by connecting data across the marketing ecosystem and identifying performance issues in real time. Built for enterprise marketing organizations.
• Marketing Intelligence Agentic AI application that delivers decision-grade answers and converts them into approved next actions by synthesizing signals from behavioral data, transactional data, campaign performance, and first-party signals into a coherent real-time view. Built for enterprise marketing and analytics teams.
• Customer Engagement Agentic AI application that identifies at-risk customers and autonomously triggers personalized retention workflows by analyzing behavioral signals in the data warehouse, helping to stop churn and maximize customer lifetime value. Built for enterprise marketing and customer success teams.
• Synthetic Data Generation Agentic AI application that generates synthetic data boosting signal from first-party seed data to create a larger data reservoir with the same statistical properties, reducing privacy risk and the cost of low-efficacy third-party data. Built for enterprise data and marketing teams.
• Answer Engine Optimization Agentic AI application that ensures brands are correctly structured and organized to be cited, referenced, and recommended by generative AI answer engines, providing real-time visibility audits across major AI answer engines as search shifts from links to AI answers. Built for enterprise brand and SEO teams.
• Media Proposal Generator Agentic AI application that converts RFPs into winning proposals in minutes using intelligent automation, enabling sales teams to match the speed of market demand without being bottlenecked by manual workflows. Built for enterprise media sales and agency teams.
• Category Intelligence Hub Agentic AI application that unifies external signals and proprietary data in one interface to provide a coherent view across disparate data sources, informing category-level strategy and competitive positioning. Built for enterprise strategy and category management teams.
• Audience Manager Agentic AI application that provides direct control over audience creation without involving a data team, enabling marketers to build and manage audience segments autonomously through natural language interaction. Built for enterprise marketing operations teams.
• OmniChannel Media Planner Agentic AI application that aligns every channel to the campaign brief automatically, coordinating media planning and execution across all channels through a single intelligence layer without manual handoffs between systems. Built for enterprise media planning and buying teams.
• LLM Command Center Agentic AI application that turns AI crawler traffic into a strategic asset with content governance and bot intelligence, enforcing policies in real time at the CDN level with content-tier granularity and monitoring which AI providers are crawling content. Built for enterprise brand and content teams.
• Agentic Data Platform Agentic AI data platform that unifies customer data and activates intelligent audiences through a zero-copy architecture connecting to data where it already lives, using purpose-built MCP servers for secure real-time connections without requiring data migration or duplication. Built for enterprise data engineering and marketing teams.

Quantifiable outcome

• Campaign cycle compression from weeks to days
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability12 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Transparent PartnerscoreStrategic or Co-development Partner · 26 March 2026Strategic partnership to deliver enterprise-grade agentic AI for marketing. The partnership combines Transparent Partners' data strategy and implementation expertise with Kana's unified agentic platform using Just-In-Time Data Integration. Together they help enterprises adopt AI at scale without requiring disruptive infrastructure changes, addressing the common enterprise challenge of fragmented data and siloed tools. The combined offering pairs Transparent Partners' data strategy, technology architecture, and operational readiness expertise with Kana's platform capable of real-time intelligence and autonomous decision-making.
• super{set}coreOthers · 21 July 2025Kana was incubated for nine months inside super{set}, an AI-native startup studio based in San Francisco. The company emerged from super{set} before announcing its seed funding. This is the fourth venture co-founded by Tom Chavez and Vivek Vaidya through the startup studio.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• 6sense: 6sense is an AI-driven B2B revenue platform for predictive analytics, account identification, and orchestration across the buyer's journey. It competes with Kana in the B2B segment for predictive marketing intelligence and next-best-action recommendations.
• Jasper: Jasper is an AI content and marketing operations platform that has expanded into AI agents and workflows for marketing teams. Its move into agentic marketing workflows overlaps with Kana's portfolio, particularly Media Proposal Generator and Answer Engine Optimization applications.
• Mutiny: Mutiny is an AI personalization platform that helps B2B marketers personalize website and campaign experiences without engineering. Its AI-driven audience targeting and personalization align with Kana's Audience Manager and Customer Engagement applications.
• Hightouch: Hightouch is a composable CDP and reverse-ETL platform that activates data warehouse data into downstream marketing and operational tools. Its zero-copy data activation approach overlaps with Kana's Intelligent Data Fabric, and it serves the same enterprise architect audience that Kana targets.

Direct peers

• Optimove: Optimove is an AI-driven customer marketing platform with predictive analytics, orchestration, and next-best-action capabilities aimed at enterprise marketing organizations. Its positioning around AI-led campaign orchestration, real-time decisioning, and cross-channel execution closely mirrors Kana's Marketing Operating Layer thesis.
• Braze: Braze is a customer engagement platform with AI-driven orchestration, personalization, and real-time decisioning. Kana explicitly integrates with Braze as a downstream activation channel and references it for retention workflows, indicating Braze operates at the same layer of the marketing stack.

Broad incumbents

• Zeta Global: Zeta Global is a marketing technology platform combining a CDP, AI, and activation tools for enterprise marketers. Its AI-driven omnichannel orchestration and identity resolution overlap with Kana's Marketing Operating Layer and Audience Manager capabilities.
• Adobe Marketo Engage: Adobe's Marketo Engage is an enterprise marketing automation platform targeting B2B and B2C enterprises with campaign management and lead nurturing. Adobe has been embedding generative and agentic AI across its Experience Cloud, putting it in direct competition with Kana's orchestration layer for large marketing organizations.
• Salesforce Marketing Cloud: Salesforce's marketing automation suite is the most direct incumbent competitor. Notably, Salesforce acquired Krux (Kana founders' previous company) for $700M in 2016, making it a direct predecessor relationship. Salesforce has launched Einstein and Agentforce agentic AI capabilities that compete head-on with Kana's proposition.
• HubSpot: HubSpot is an enterprise and mid-market marketing automation platform with Breeze AI agents. It is explicitly named in Kana's competitive landscape as a target customer integration and a competitor. HubSpot's broad reach and bundled AI agents create both a partnership vector and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kana-intelligence

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kana