Texas Festival And Events Association

Name

Texas Festival And Events Association

Legal name

Texas Festivals and Events Association

Website

https://tfea.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: TFEA/IFEA membership provides access to benefits including discounted conference rates, professional development programs, networking opportunities, award programs, and member-only resources. All Texas members of IFEA automatically become TFEA members.
2. Conference Registration Fees: Annual Conference and Trade Show registrations generate revenue from both members and non-members. Early bird, regular, and late registration pricing tiers. Includes conference-only, TEMI combo, and additional add-on tickets for meals and events.
3. Trade Show Booth Rental: Exhibitor booth rentals at the Annual Conference provide revenue from vendors and suppliers. Booth pricing varies by membership status and registration timing (early bird, regular, late). Each booth includes one full conference registration.
4. Marketing Award Entry Fees: TFEA/Kaliff Best In Texas Marketing Awards competition charges entry fees per submission. Early bird pricing ($25/regular entry, $50/Best in Texas Overall) and final deadline pricing ($40/$75). 55 award categories spanning marketing, sponsorship, event components, and merchandise.
5. TEMI Certification Program: Texas Event Management Institute charges one-time enrollment fees ($150 members, $300 non-members) and course registration fees. Students must complete 27 courses to earn Certified Festival & Event Associate (CFEA) designation. FastTrack webinar bundles and individual course registrations available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

TFEA is a nonprofit trade association that provides professional development, networking, certification, and industry recognition programs for festival and event professionals across Texas. Core offerings include an annual conference and trade show, the Texas Event Management Institute (TEMI) certification program, professional and marketing awards programs, and member services such as a job/intern bank and member directory.

Product overview

Texas Festivals and Events Association (TFEA) offers a portfolio of professional development and member services centered around its annual conference and trade show, professional education programs through the Texas Event Management Institute (TEMI), and awards competitions. The organization provides membership services including access to the IFEA Member Directory, a Job/Intern Bank, and a member events calendar. TFEA's core offerings include the Annual Conference and Trade Show for networking and education, the TEMI certification program for professional development, and multiple awards programs including TFEA Professional Awards and the TFEA/Kaliff Best In Texas Marketing Awards Competition.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Event Management Institute (TEMI): A professional education program designed to provide comprehensive educational and networking opportunities covering critical basics of successful event management. Upon completion, enrollees earn the Certified Festival & Event Associate (CFEA) designation.
• TFEA/Kaliff Best In Texas Awards Competition
• TFEA Professional Awards

Products and services

• TFEA Annual Conference and Trade Show

Quantifiable outcome

• Representing professionals who plan over 4,000 events per year
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered flagship, major, minor and core.

• Kaliff InsuranceflagshipGTM or Marketing Partner · 1 January 20252025 Sponsor and exhibitor. Kaliff Insurance sponsors the TFEA/Kaliff Best In Texas Marketing Awards Competition, one of the organization's premier annual award programs. Provides insurance services specifically for festivals and events industry.
• SaffireflagshipTechnology or Integration · 1 January 20252025 Sponsor and Trade Show Exhibitor. Saffire powers the TFEA website platform for event registration, ticketing, and membership management. Also provides SaffireTix ticketing platform. Named as returning industry partner that exhibits year after year.
• DFESTflagshipGTM or Marketing Partner · 1 January 20252025 Sponsor, Trade Show Exhibitor, and sponsor of the Texas Rising Star Outstanding Young Professional of the Year award. DFEST is a returning industry partner that exhibits at the conference year after year.
• City of McAllenmajorGTM or Marketing Partner · 1 January 20252025 Sponsor and exhibitor through Parks and Recreation Department. McAllen is home to multiple TFEA member events including PalmFest and the McAllen Holiday Parade.
• McAllen Holiday ParademajorGTM or Marketing Partner · 1 January 20252025 Sponsor producing major annual parade event in McAllen, Texas.
• eTixmajorTechnology or Integration · 1 January 2025Trade Show Exhibitor providing ticketing platform services for events. Returning exhibitor.
• EventSproutmajorTechnology or Integration · 1 January 20252025 Sponsor and Trade Show Exhibitor. Event platform provider for event management.
• PyrotecnicomajorGTM or Marketing Partner · 1 January 2025Trade Show Exhibitor - fireworks and pyrotechnics provider. Named as returning industry partner. 2016 Vendor of the Year winner.
• Sunbelt RentalsmajorGTM or Marketing Partner · 1 January 2025Trade Show Exhibitor - equipment rental provider for events.
• Laser Spectacles, Inc.minorGTM or Marketing Partner · 1 January 2025Trade Show Exhibitor - special effects and laser entertainment provider.
• Spectrum Weather and Specialty InsuranceminorGTM or Marketing Partner · 1 January 2025Trade Show Exhibitor - weather and specialty insurance for events.
• Fiesta San Antonio Commission, Inc.majorGTM or Marketing Partner · 1 January 20252025 Sponsor - produces Fiesta San Antonio, one of Texas' major cultural festivals.
• Fiesta Flambeau ParademajorGTM or Marketing Partner · 1 January 20252025 Sponsor - produces the Fiesta Flambeau Parade, a major parade event.
• Fiesta Oyster BakeminorGTM or Marketing Partner · 1 January 20252025 Sponsor - St. Mary's University event.
• Lubbock Arts AllianceminorGTM or Marketing Partner · 1 January 20252025 Sponsor - arts organization producing festivals in Lubbock.
• The Woodlands Arts CouncilminorGTM or Marketing Partner · 1 January 20252025 Sponsor - produces festivals in The Woodlands area.
• San Antonio Zulu AssociationminorGTM or Marketing Partner · 1 January 20252025 Sponsor and Trade Show Exhibitor - produces cultural events including 'A Taste of New Orleans'.
• Visit McAllenminorGTM or Marketing Partner · 1 January 20252025 Sponsor - destination marketing organization for McAllen.
• PromoKingminorGTM or Marketing Partner · 1 January 20252025 Sponsor - promotional products and marketing materials provider.
• The Barber Shop MarketingminorGTM or Marketing Partner · 1 January 20252025 Sponsor - marketing agency.
• Mesmeric EntertainmentminorGTM or Marketing Partner · 1 January 20252025 Sponsor - entertainment provider.
• CES PowerminorGTM or Marketing Partner · 1 January 20252025 Sponsor - power solutions provider for events.
• International Festivals and Events Association (IFEA)coreStrategic or Co-development PartnerTFEA is an official IFEA affiliate. All Texas members of IFEA automatically become TFEA members, providing both local Texas support and activity and a global connection to the events industry. TFEA represents members within the IFEA network and provides access to IFEA resources, the annual Who's Who in Festivals & Events Membership Directory, and IFEA Pinnacle Award Competition participation.
• Texas Association of Fairs and Events (TAFE)coreStrategic or Co-development PartnerTFEA co-presents the Texas Event Management Institute (TEMI) in partnership with IFEA and TAFE. TAFE offers 6 courses at their January conference. The three organizations collaborate on professional education programming for the Texas events industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Live Events Association (ILEA): Global association for live event professionals and suppliers. Comparable membership-based model serving event producers and suppliers with chapters, education, and an annual expo — a strong model analog for TFEA's conference + trade show structure.
• Event Service Professionals Association (ESPA): Trade association for event service professionals and decorators. Operates a similar model of certification, education, and an annual conference, and serves a closely adjacent segment of the events industry value chain.
• International Festivals and Events Association (IFEA): The global umbrella body for the festival and events industry. TFEA is an official IFEA affiliate and all Texas IFEA members automatically become TFEA members, making IFEA both a strategic partner and the most directly comparable trade association peer.
• Texas Association of Fairs and Events (TAFE): State-level Texas association focused on fairs and events that co-presents the Texas Event Management Institute (TEMI) with TFEA and IFEA. Operates in an overlapping Texas events market and shares professional education programming.

Broad incumbents

• International Association of Exhibitions and Events (IAEE): Established trade association for the exhibitions and events industry with a global footprint, certification (CEM), and an annual trade show. Comparable as a broader events industry body but with a wider portfolio than TFEA's festival/community focus.
• American Society of Association Executives (ASAE): Umbrella membership organization for associations and nonprofit professionals across all industries. Comparable as an operational benchmark for running a member-driven nonprofit, education programs, and annual conferences, though it serves all sectors rather than events specifically.
• Professional Convention Management Association (PCMA): Large, established association for business events and convention management professionals. Operates broadly across the meetings/events industry with overlapping education, certification (CMP), and conference programming, but focuses on corporate/business events rather than consumer festivals.
• Event Industry Council (EIC): Industry-wide umbrella body that promotes standards, certification (CMP), and research across the meetings and events industry. Operates as an umbrella over multiple specialized associations, making it a broader, more established comparator for TFEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/texasfestivals
• YouTubeyoutube.com/channel/UCo-a4Vd5xBFA7K7Gz1ZHc9g
• Facebookfacebook.com/texasfestivals
• Instagraminstagram.com/texasfestivals
• LinkedInlinkedin.com/company/texas-festival-and-events-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Festival And Events Association