EventSprout

What EventSprout does

EventSprout is a cloud-based, mobile-first event ticketing and registration platform operated by Rana Ventures, LLC, headquartered in Chicago and founded in 2011. The platform supports both online and in-person ticket sales, QR code scanning, reserved seating, dynamic pricing, real-time analytics, and an offline-capable iOS/Android app for at-door operations at venues with limited connectivity. Product surface spans the EventSprout Core Platform, Self Service and Full Service ticketing modules, a native live streaming product for hybrid events, a Zoom integration for smaller virtual events, and the EventSprout Mobile App for scanning and on-site sales.

The company runs a transaction-based revenue model, charging $1 + 2.5% per ticket on the Self Service tier, $2 + 2.5% on the native streaming tier, and custom (typically lower) per-ticket fees on Full Service multi-year contracts for events above 1,000 guests, with an additional 2.2%-3.5% plus $0.30 plus 0.5% card processing pass-through via Stripe. Organizers can pass fees to buyers, making the platform effectively free for organizers and free for free events; instant payouts with no fund holds are a stated differentiator versus competitors. Distribution is a hybrid PLG/self-serve motion for small events and a direct enterprise/field-sales motion for Full Service accounts, with an integration ecosystem spanning 1,300+ tools via Zapier plus native connectors to QuickBooks, HubSpot, Mailchimp, Stripe, and Zoom.

EventSprout pursues a vertical specialization strategy concentrated in air shows (ICAS member, 2021 Pinnacle Award winner), fairs and festivals (IAFE member, CFEE-certified representatives), and race tracks (NASCAR, NHRA, IHRA, Indy Car affiliations), with named enterprise customers including the California International Airshow, Thunder Over Michigan Airshow, California Capital Airshow, LaCrosse Speedway, Marysville Raceway, and Champaign County Fair. The team is small (1-10 employees) and the company is privately held with no disclosed funding rounds, parent company, or external institutional investment.

Name

EventSprout

Legal name

Rana Ventures, LLC

Website

https://eventsprout.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

EventSprout is a Chicago-based, cloud-hosted event ticketing and registration platform that serves air shows, fairs and festivals, and racetracks via a transaction-fee model with self-service and full-service tiers, offline-capable mobile scanning, and a 1,300+ tool integration ecosystem.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Mobile ticket scanning
• Live event registration

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Transaction Fees: Platform charges $1 + 2.5% per ticket sold for self-service tier. Organizers can pass fees to buyers, making the platform free for organizers. Free events incur no fees.
2. Live Streaming Transaction Fees: Native live streaming: $2 + 2.5% per ticket. Zoom integration: $1 + 2.5% per ticket. Organizers can choose to absorb or pass fees.
3. Full-Service Premium: Custom pricing for large events (1000+ guests) with concierge setup, dedicated account management, and white-glove service. Lower per-ticket fees than self-service tier.
4. Payment Processing: Card processing fees of 2.2% to 3.5% plus $0.30 per transaction plus 0.5% per transaction, charged by third-party processor with EventSprout taking a portion

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

EventSprout is a cloud-based event ticketing and management platform that enables event organizers to sell tickets online and in-person, scan tickets via a mobile app (including offline operation at venue entry points), and manage attendee tracking. It is offered in two deployment models: a free Self Service tier for events up to 1,000 guests where fees are passed to ticket buyers, and a Full Service white-glove tier for events of 1,000+ guests with dedicated account management and custom feature development. The platform also supports hybrid and virtual events through native live streaming and Zoom integrations.

Product overview

EventSprout is a unified event ticketing and management platform offering two deployment models: Self Service (for events up to 1,000 guests with no organizer fees) and Full Service (white-glove solution for larger events with 1,000+ guests). The core platform handles online and offline ticket sales, QR code scanning, and attendee tracking. Add-on modules include EventSprout Native Live Streaming for large-scale hybrid events, EventSprout + Zoom integration for smaller virtual events, and the EventSprout Mobile App for on-site ticket management. The platform integrates with Stripe for payments, Mailchimp and HubSpot for marketing/CRM, QuickBooks for accounting, and supports over 1,300 tools via Zapier. The platform specializes in ticketing for specific verticals including air shows, fairs and festivals, and race tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• EventSprout Core Platform Comprehensive event ticketing and management platform enabling online and in-person ticket sales, event registration, QR code ticket scanning, and attendee tracking. Supports both Self Service and Full Service deployment models and is designed for event organizers across verticals such as air shows, fairs, festivals, and racetracks.
• Self Service Ticketing Self-service ticketing option for events with up to 1,000 guests. Features no organizer fees, pre-event payouts, daily payout options, unlimited ticket types, embeddable ticket widgets, customizable checkout forms, phone and email support, team permissions, onsite will call lists, and free mobile app for ticket scanning.
• Full Service Ticketing White-glove ticketing experience for larger, more complex events with more than 1,000 guests. Includes all Self Service features plus lower custom-based fees, concierge event setup and management, reserved seating, customizable print-at-home tickets, pixel tracking, dedicated account representative with phone support, and personalized training.
• EventSprout Native Live Streaming Native live streaming platform for large-scale events and hybrid events, offering one-to-many live broadcasting, full control over video production quality using the organizer's own broadcasting equipment, smaller breakout event support, and full integration with EventSprout ticketing features including tiered ticketing and dynamic pricing.
• EventSprout + Zoom Integration Seamless Zoom integration for smaller events, online classes, and webinars. Enables creation of event landing pages, ticket sales, Zoom event hosting, and easy event duplication for recurring events.
• EventSprout Mobile App Mobile application for event organizers enabling ticket scanning and sales management from anywhere, even without internet connectivity. Supports offline operation for on-site ticket collection and venue entry management across multiple entry points simultaneously.

Quantifiable outcome

• No platform fees for organizers when passing costs to buyers - enables free event ticketing
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• MailChimpcoreTechnology or IntegrationEmail marketing integration allowing organizers to sync attendee lists, trigger automated welcome emails, reminders, and promotions based on ticket type or purchase behavior.
• ZoomcoreTechnology or IntegrationNative integration for live events, online classes, and webinars. EventSprout handles ticketing and landing pages while Zoom provides the video platform for smaller events.
• StripecoreTechnology or IntegrationPayment processing integration for credit/debit card transactions. Stripe handles payment processing and payout schedules with daily/weekly options.
• QuickBookscoreTechnology or IntegrationAccounting integration syncing ticket revenue, merchandise sales, and upgrades directly to QuickBooks for automated financial reporting.
• HubSpotcoreTechnology or IntegrationCRM integration feeding attendee data including name, contact info, and purchase history for personalized follow-ups and relationship nurturing.
• International Council of Air Shows (ICAS)coreStrategic or Co-development PartnerTrade association membership supporting air show industry growth. EventSprout is ICAS member and 2021 Pinnacle Award winner. Company participates in industry initiatives and SASP supporter.
• International Association of Fairs and Expos (IAFE)coreStrategic or Co-development PartnerTrade association membership for fairs and festivals industry. Demonstrates commitment to understanding and serving the IAFE vertical with CFEE-certified representatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShowClix: ShowClix is a full-service ticketing platform serving fairs, festivals, venues, and attractions - directly comparable verticals to EventSprout, including seasonal/outdoor events that require offline-capable scanning.
• Etix: Etix is an event ticketing and live entertainment platform that explicitly serves fairs, festivals, and motorsports venues - the exact same verticals EventSprout targets. Both compete head-to-head for air show, fair, and racetrack ticketing contracts with similar feature sets and transaction-fee pricing.
• Humanitix: Humanitix is a purpose-driven SMB ticketing platform that donates booking fees to charity and targets community/charity events. It is comparable to EventSprout's self-service, free-for-organizers value prop with a parallel no-fee-for-organizer positioning.
• Ticket Tailor: Ticket Tailor is a flat-fee SMB ticketing platform popular with small event organizers and community events. It competes on price-conscious organizers, the same segment EventSprout's fee pass-through model targets.
• Eventbrite: Eventbrite is the dominant horizontal self-service ticketing platform for SMB and consumer events globally. It competes with EventSprout's self-service tier for the same event organizer customers, though it lacks EventSprout's vertical specialization and offline-first mobile app.
• RegFox: RegFox is a registration and ticketing platform serving events, conferences, and complex multi-tier ticketing needs. Its feature set around custom branding, access codes, and tiered pricing closely mirrors EventSprout's event-type-agnostic tier.
• TicketSpice: TicketSpice is an event ticketing platform offering online box office sales, reserved seating, scanning, and CRM-style organizer tools for small-to-mid-sized events. Its event-type coverage (festivals, fairs, racing) and customization approach overlap closely with EventSprout's value proposition.
• Tito: Tito is a modern ticketing platform targeting conferences, festivals, and live events with a clean self-service UX and developer-friendly customization. It overlaps with EventSprout's horizontal/general live events segment on feature richness and pricing model.

Broad incumbents

• Cvent: Cvent is an enterprise event management platform spanning registration, venue sourcing, and onsite solutions for large corporate events. It serves an adjacent (rather than direct-competing) segment to EventSprout's full-service tier but represents the broader incumbent tier EventSprout's enterprise motion could be benchmarked against.
• Ticketmaster (Live Nation): Ticketmaster / Live Nation is the dominant incumbent ticketing platform for large venues, arenas, and major live entertainment. While Tier-1 in scale, it overlaps with EventSprout on racetrack and large-vertical event ticketing where both vied for sports/entertainment organizers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eventsprout
• LinkedInlinkedin.com/company/eventsprout
• Instagraminstagram.com/eventsprouttix
• Xx.com/Event_Sprout

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventSprout