MALEBOX LTD
Malebox Health is a UK-based direct-to-consumer health company that sells at-home clinical semen analysis and male hormone testing kits bundled with a video consultation, targeting men in the UK seeking proactive fertility assessment, couples trying to conceive, and LGBTQ+ family planners.
- Company typePrivate
- Founded2019
- HeadquartersCambridge, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MALEBOX LTD does
Malebox Health Limited is a UK-based, privately held direct-to-consumer health company founded in 2019 and registered in Cambridge, England (company number 12291119). It sells at-home clinical-grade semen analysis and male hormone testing kits bundled with a video consultation, targeting men in the UK who want to proactively understand their fertility, couples trying to conceive for 12+ months per NICE guidance, men on testosterone replacement or anabolic steroids, and LGBTQ+ individuals planning families through surrogacy, co-parenting, or fertility preservation.
The core technology combines a physical kit with temperature-controlled packaging and proprietary transit-time ageing models, allowing samples to be collected at home and shipped via Royal Mail Tracked 24 to an accredited partner laboratory for HCPC-registered andrologist analysis against WHO reference ranges. Results covering nine semen parameters (volume, total count, concentration, progressive/non-progressive/total motility, immotile sperm, vitality, morphology) and, for the higher-tier product, an eight-hormone male panel, are delivered via a 30-minute video consultation with an NMC-registered fertility practitioner. The company claims UKCA-marked validation with over 97% accuracy comparable to in-clinic semen analysis.
The business model is a one-time purchase e-commerce offering priced at £240 for the standalone sperm test, £320 for the combined sperm and hormone test, and £75–£85 for a standalone consultation. Distribution is operated primarily through a Shopify storefront with Klarna buy-now-pay-later support, complemented by a B2B2C channel where GPs and fertility clinics order kits on behalf of patients. The company has 1–10 employees, no disclosed institutional funding, and operates exclusively within the UK, with marketing focused on educational content, organic social, and earned media placements in outlets including Men's Health and the BBC.
MALEBOX LTD firmographics
Firmographics- Name
- MALEBOX LTD
- Legal name
- Malebox Health Limited
- Website
- https://maleboxhealth.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Malebox Health is a UK-based direct-to-consumer health company that sells at-home clinical semen analysis and male hormone testing kits bundled with a video consultation, targeting men in the UK seeking proactive fertility assessment, couples trying to conceive, and LGBTQ+ family planners.
- Ownership category
- akta.pro rank
MALEBOX LTD industry classification
Industry- Product category
- At-Home Male Fertility Diagnostics
- NAICS
- Medical and Diagnostic Laboratories (62151)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)
- akta.pro secondary industry
- Home Diagnostic & Self-Test OTC Kits (HLAIADAO)
Keywords
Where MALEBOX LTD is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MALEBOX LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- At-Home Sperm Test with Consultation: One-time purchase product sale of an at-home semen analysis kit with bundled 30-minute video consultation with a fertility practitioner. Price: £240. Covers nine key semen parameters (volume, total count, concentration, progressive motility, non-progressive motility, total motility, immotile sperm, vitality, morphology) compared against WHO reference ranges.
- Home Sperm Test & Male Hormone Profile with Consultation: One-time purchase of combined semen analysis plus full male hormone panel (eight hormones: total testosterone, free testosterone, FSH, LH, oestradiol, prolactin, SHBG, DHEA sulphate) with bundled consultation. Price: £320. Designed for couples trying to conceive for 12+ months per NICE guidance.
- Standalone Fertility Consultation: 30-minute video consultation with an NMC-registered fertility practitioner without a test kit. Can be booked independently for those who have already completed testing elsewhere. Price: £75 (via 'Book A Call' page) or £85 (online fertility consultation product page).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Home Sperm Test with Consultation — £240 |
| One time/ perpetual license | Pay-as-you-go | Home Sperm Test & Male Hormone Profile with Consultation — £320 |
| One time/ perpetual license | Pay-as-you-go | Fertility Consultation — from £75 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
MALEBOX LTD product offering
Product offeringCore offering
Malebox Health sells at-home male fertility test kits that combine physical sample collection with accredited laboratory analysis and remote clinician consultation. Customers purchase kits online, produce a semen sample (and optionally a blood sample) at home, return it via Royal Mail in temperature-controlled packaging, and receive results benchmarked against WHO reference ranges from HCPC-registered andrologists, explained in a video consultation with an NMC-registered fertility practitioner.
Product overview
Malebox Health offers a unified portfolio of at-home male fertility testing products built around clinical-grade semen analysis. The core offering consists of three integrated products: the Home Sperm Test with Consultation (£240) providing a nine-parameter semen analysis against WHO reference values with clinician video consultation; the Home Sperm Test & Male Hormone Profile with Consultation (£320) adding an eight-hormone blood panel for couples trying to conceive for 12+ months per NICE guidance; and a standalone Online Fertility Consultation (£85) for expert guidance independent of testing. All products feature temperature-controlled sample collection, HCPC-registered clinician analysis, and NMC-registered fertility practitioner consultations. The company operates exclusively in the UK, shipping kits via Royal Mail Tracked 24 with next-day delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Sperm Test with Consultation At-home clinical-grade semen analysis kit for UK men. Sample is collected at home, returned via Royal Mail in temperature-controlled packaging, and analysed by an HCPC-registered andrologist against WHO reference ranges for nine markers (volume, total count, concentration, progressive motility, non-progressive motility, total motility, immotile sperm, vitality, morphology). Results are delivered in a 30-minute video consultation with an NMC-registered fertility practitioner alongside a written fertility report. Includes next-day kit delivery and results within 24 hours of lab receipt.
Quantifiable outcome
- 97%+ accuracy comparable to traditional in-person semen analysis (UKCA-marked, clinically validated)
- +2 more outcomes
Companies that use MALEBOX LTD
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MALEBOX LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MALEBOX LTD partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Accredited Partner LaboratorycoreMalebox uses an accredited partner laboratory for semen sample analysis. The lab performs the semen analysis following WHO guidelines and is engaged either directly by Malebox or by the healthcare Provider. Analysis is conducted by HCPC-registered andrologists.
- Healthcare Providers / Fertility ClinicscoreGPs, fertility clinics, and other healthcare providers order Malebox postal kits on behalf of their patients. The Provider arranges the Malebox service for the patient, and results are shared with the Provider for clinical consultation. This B2B2C channel complements the direct-to-consumer storefront.
- ShopifycoreThe Malebox Health store is powered by Shopify, which provides the e-commerce platform enabling product sales, order processing, payment processing, and customer account management. Shopify also supports personalized advertising with third-party services based on online activity.
- Royal MailcoreRoyal Mail is used for order fulfillment — Malebox dispatches test kits via Royal Mail Tracked 24 with next-day delivery for orders placed before 4pm. Customers use prepaid return packaging to send samples back to the lab via Royal Mail. Temperature-controlled packaging maintains sample stability during transit.
- Male Fertility Hub (Shaun Greenaway)minorShaun Greenaway, co-founder of the Male Fertility Hub and male fertility coach, shares his personal azoospermia story through Malebox's blog and marketing content. His story was also covered by the BBC. Malebox features his work and community as part of their male fertility awareness and destigmatization content strategy.
- The Ribbon BoxminorThe Ribbon Box is a UK fertility support platform and media brand that publishes guest content featuring Malebox and recommends Malebox as an at-home semen analysis option. They produced a guest article on sperm quality and age that featured Malebox as their 'go-to' at-home testing provider.
- Progress Educational TrustminorFrancesca Steyn, NMC-registered fertility practitioner and Senior Fertility Nurse Specialist at Malebox, co-authored a piece with Dr Becky Kay (Scientific Director at Malebox) published by the Progress Educational Trust on 'Why male fertility deserves better: The evidence for individualised care'.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MALEBOX LTD competitors and assessment
Company assessmentDirect peers
- Legacy: US-based men's fertility company offering at-home sperm testing and cryogenic sperm storage. Comparable to Malebox in target customer (men proactively assessing fertility) and clinical at-home testing model, though with a storage add-on.
- Dadi: At-home sperm testing and storage service targeting men planning families. Similar at-home mail-in model, male-fertility specialty focus, and DTC premium positioning as Malebox.
- Trak (Sandstone Diagnostics): At-home male fertility testing product combining a mail-in semen analysis with a consumer test device. Direct competitor in the at-home sperm testing category, though with more emphasis on the consumer device than the clinical consultation layer.
- Mojo: UK-based men's fertility platform combining at-home sperm testing with clinician consultations and treatment pathways. Most direct UK competitor to Malebox with overlapping clinical consultation offering and target demographic.
- Fellow: Men's fertility testing and treatment company offering at-home semen analysis and clinician support. Comparable business model (DTC at-home test plus clinical interpretation) and customer segment to Malebox.
- ExSeed Health: UK-based direct-to-consumer at-home sperm testing service offering mail-in semen analysis with smartphone-based results. Direct competitor in the same geography, target customer (UK men), and product category as Malebox.
- YO Home Sperm Test: FDA-cleared at-home sperm test kit with smartphone-based motility and concentration analysis. Closest US-based analogue to Malebox's clinical-grade mail-in semen analysis offering, targeting men seeking proactive fertility assessment.
Broad incumbents
- Thriva: UK-based DTC blood testing platform offering hormone and wellness panels including male hormone profiles. Adjacent incumbent in the UK at-home testing category with overlapping male hormone test offering.
- Maven Clinic: Large virtual care platform for women's and family health, including fertility and preconception care. Overlaps with Malebox through its fertility practitioner consultation model and family-planning customer base, though much broader in scope.
- Let's Get Checked: Large DTC at-home health testing platform offering a broad menu including male fertility and hormone tests. Competitor at the broader category level rather than male-fertility specialist, but overlaps on at-home semen analysis with bundled clinician consultation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MALEBOX LTD social profiles
Digital presenceMALEBOX LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MALEBOX LTD leadership team
Management profileNumber of profiles
Profiles2 records
MALEBOX LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MALEBOX LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MALEBOX LTD
What does MALEBOX LTD do?
Malebox Health sells at-home male fertility test kits that combine physical sample collection with accredited laboratory analysis and remote clinician consultation. Customers purchase kits online, produce a semen sample (and optionally a blood sample) at home, return it via Royal Mail in temperature-controlled packaging, and receive results benchmarked against WHO reference ranges from HCPC-registered andrologists, explained in a video consultation with an NMC-registered fertility practitioner.
Is MALEBOX LTD a public or private company?
MALEBOX LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MALEBOX LTD founded?
MALEBOX LTD was founded in 2019. It employs 1 to 10 people.
Where is MALEBOX LTD based?
MALEBOX LTD is headquartered in Cambridge, United Kingdom, in the Europe region.
How does MALEBOX LTD make money?
Three revenue lines are on record. At-Home Sperm Test with Consultation is the primary driver. The others are home Sperm Test & Male Hormone Profile with Consultation and standalone Fertility Consultation.
Who are MALEBOX LTD's main competitors?
Direct peers on record are Legacy, Dadi, Trak (Sandstone Diagnostics), Mojo, Fellow, ExSeed Health and YO Home Sperm Test. Broad incumbents are Thriva, Maven Clinic and Let's Get Checked.
Does MALEBOX LTD have an API?
No public API is recorded for MALEBOX LTD.
What industry is MALEBOX LTD in?
MALEBOX LTD's product category is At-Home Male Fertility Diagnostics. Its primary akta.pro industry code is HLAKAOAD, Male Reproductive & Sexual Medicine (Andrology), with a secondary code of HLAIADAO, Home Diagnostic & Self-Test OTC Kits. Its NAICS code is 62151 and its SIC code is 2835.