SCIA
SCIA srl is a privately held Italian auto parts retailer and service provider based in Parma, selling branded spare parts, accessories, electric bikes, and offering car rental, key duplication, and training to automotive professionals and private consumers across three stores and an e-commerce platform.
- Company typePrivate
- Founded-
- HeadquartersParma, Italy
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What SCIA does
SCIA srl is a privately held Italian retailer (SRL) headquartered in Parma that distributes automotive spare parts and accessories through both a PrestaShop-based e-commerce platform (sciasrl.it) and three physical retail locations in Parma, Fidenza, and Piacenza. Its catalog spans Ricambi Automotive (451+ listed SKUs across 38 pages), batteries, bodywork products, accessories such as roof boxes and bike carriers, custom-fit seat covers (FODERE Auto), and the Baby Beep anti-abandonment child safety device. The company distributes products from over 100 automotive brands including Bosch, Valeo, Magneti Marelli, Sachs, TRW, Hella, SKF, Luk, KYB, Febi Bilstein, VARTA, and Monroe, and has extended into adjacent categories such as Ekletta electric bicycles, Thule and Peruzzo outdoor accessories, and Helvi battery chargers.
The business serves two distinct customer segments: automotive trade professionals (body shops, mechanics, auto electricians) purchasing parts, tools, and workshop supplies, and private consumers purchasing accessories, replacement parts, and lifestyle products. An integrated "RITIRA IN NEGOZIO" in-store pickup option connects online ordering with physical fulfillment across all three locations, and the company accepts cash, card, bank transfer, and in-store POS payment. Beyond product distribution, SCIA generates service revenue through car rental for workshops and individuals, car key duplication and replacement, and professional training courses (Corsi di Formazione).
Monetization is based on unit pricing per transaction at varying price points (car mats €27–€55, accessories €34–€1,050, e-bikes €1,490–€1,790) with shipping within 24–48 hours of payment confirmation. The company operates as an independent, founder/locally-owned limited liability company with no disclosed parent, no external institutional funding, and no public listing. Its marketing mix is anchored by its owned e-commerce storefront, Google Business reviews, social sharing buttons, and a newsletter signup. Operations are confined to Italy, with concentrated service in the Emilia-Romagna region.
SCIA firmographics
Firmographics- Name
- SCIA
- Legal name
- SCIA srl
- Website
- https://sciasrl.it
- Company type
- Private
- Operating status
- Operating
- Short description
- SCIA srl is a privately held Italian auto parts retailer and service provider based in Parma, selling branded spare parts, accessories, electric bikes, and offering car rental, key duplication, and training to automotive professionals and private consumers across three stores and an e-commerce platform.
- Ownership category
- akta.pro rank
Where SCIA is headquartered
LocationHeadquarters
- HQ city
- Parma
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
SCIA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Parts and Accessories Sales: Revenue from sale of auto parts, accessories, and components across categories including brake kits, headlights, clutches, batteries, car mats, bike racks, and car covers. Products are sold at fixed prices with discounts off list price. Both one-time product transactions and repeat purchases.
- Car Rental: Vehicle rental services for workshops (officine) and private customers. RENTAL is offered as a standalone service category.
- Key Duplication Services: Replacement and duplication of keys of any type for vehicles. Service-based offering.
- Training Courses: Professional training courses (Corsi di Formazione) offered as a service category.
- Electric Bicycles: Sale of city and off-road electric bicycles (Bici Elettriche) including branded models like Ekletta, along with accessories and spare parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for automotive parts with discounts off list price |
| Unit Pricing | Pay-as-you-go | Baby Beep anti-abandonance device at fixed retail price |
| Unit Pricing | Pay-as-you-go | Electric bicycles at various price points by model |
| Unit Pricing | Pay-as-you-go | Accessories including bike carriers, car mats, batteries |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SCIA product offering
Product offeringCore offering
SCIA srl is an Italian multi-channel retailer that sells automotive spare parts (clutches, headlights, radiators, batteries, etc.), car accessories (roof boxes, bike carriers, mats, wheel covers), custom-fit seat covers, electric bicycles, and the Baby Beep anti-abandonment device, while also providing car rental, vehicle key duplication, and professional training courses. The company serves both automotive professionals (body shops, mechanics, auto electricians) and private consumers through three physical stores in Northern Italy and an e-commerce website with in-store pickup.
Product overview
SCIA srl is an Italian auto parts retailer and service provider offering a comprehensive range of automotive products and services. The portfolio includes automotive spare parts (Ricambi Automotive) such as clutches, headlights, and radiators; car accessories (Accessori Auto) including roof boxes and bike carriers; custom seat covers (FODERE Auto) with CAD/CAM manufacturing; the Baby Beep child safety device; and electric bicycles (Bici Elettriche) from Ekletta. Services include car rental for workshops and private customers, training courses, and car key duplication. The company supplies professional workshops including body shops, mechanics, and auto electricians, while also serving private customers through its retail and e-commerce channels.
Differentiator
Problem solved
Functional benefit
Brands
- Baby Beep: Anti-abandonment child safety device
Products and services
- Ricambi Automotive Automotive spare parts including clutches, headlights, radiators, and various mechanical components for multiple vehicle brands, sold to both professional workshops and private consumers.
- Accessori Auto Car accessories including roof boxes, bike carriers, floor mats, wheel covers, and car care products for vehicle owners.
- Bici Elettriche (Electric Bicycles) Electric bicycles including city and off-road models from Italian brand Ekletta, with related accessories and spare parts, sold to private consumers.
- Baby Beep Anti-Abandonment Device Anti-abandonment child safety device for vehicles, designed to alert parents if a child is left in the car; sold in multiple color options.
- Noleggio Auto (Car Rental) Vehicle rental services for automotive workshops that need replacement cars for their customers and for private individuals.
- Corsi di Formazione (Training Courses) Professional training courses for automotive professionals and enthusiasts, supporting continuing education in the trade.
- Duplicazione Chiavi Auto (Car Key Duplication) Replacement and duplication of vehicle keys of any type, provided as an in-store service to vehicle owners and workshops.
- Batterie (Vehicle Batteries) Vehicle batteries including car, motorcycle, and truck batteries from various brands, sold with related chargers.
- FODERE Auto (Custom-Fit Seat Covers) Custom-fit seat covers for vehicles, manufactured with CAD/CAM technology to ensure a precise fit.
- Prodotti di Carrozzeria (Bodywork Products) Bodywork products and materials for automotive repair shops and body shops.
Companies that use SCIA
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SCIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SCIA partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- ValeocoreValeo is a major automotive parts supplier whose products are distributed through SCIA. Product range includes headlights, taillights, clutch kits, radiators, and more. SCIA lists Valeo among its featured brands.
- BoschcoreBosch automotive parts including headlights, clutches, and workshop equipment are distributed through SCIA.
- Magneti Marelli Parts & ServicescoreMagneti Marelli automotive lighting and parts are distributed through SCIA.
- SachscoreSachs clutch kits and suspension components are sold through SCIA.
- TRWcoreTRW automotive parts including brake components and steering parts are distributed through SCIA.
- HellacoreHella automotive lighting products are sold through SCIA.
- SKFminorSKF automotive bearings and components are distributed through SCIA.
- Luk (LuK)minorLuK clutches and drivetrain components are sold through SCIA.
- KYBminorKYB shock absorbers and suspension parts are distributed through SCIA.
- ThulecoreThule bike carriers, roof boxes, and outdoor accessories are sold through SCIA.
- PeruzzocorePeruzzo bike carriers and racks are distributed through SCIA.
- EklettacoreEkletta electric bicycles (city, folding, and MTB models) including E BIKE ML, MC, and Piega S are sold through SCIA. Ekletta is an Italian e-bike manufacturer.
- Baby BeepcoreBaby Beep anti-abandonance child safety device is sold through SCIA. This is a branded product category carried exclusively.
- Febi BilsteinminorFebi Bilstein automotive parts are distributed through SCIA.
- HelviminorHelvi battery chargers including Discovery series are sold through SCIA.
- CastrolminorCastrol lubricants and automotive fluids are distributed through SCIA.
- Liqui MolyminorLiqui Moly automotive additives and care products are sold through SCIA.
- VARTAminorVARTA automotive batteries are distributed through SCIA.
- MonroeminorMonroe shock absorbers and suspension components are sold through SCIA.
- KeylineminorKeyline car keys and remote controls are distributed through SCIA for key duplication services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SCIA competitors and assessment
Company assessmentDirect peers
- Iperauto: Italian online auto parts and accessories retailer. Directly comparable to SCIA's e-commerce operation as it competes for the same Italian consumer and small-workshop parts customer with a similar catalog mix.
Broad incumbents
- Leroy Merlin Italia: Italian home improvement big-box retailer with a meaningful automotive accessories and e-bike category. Comparable to SCIA in serving Italian consumers' accessory and e-bike purchases through a multi-store, omni-channel format.
- Norauto Italia: Pan-European auto service and parts retailer with a substantial Italian store footprint. Comparable to SCIA because it combines parts retail with installation and maintenance services for both professionals and consumers.
- Würth Italia: Italian arm of the global automotive and trade supplies distributor. Comparable to SCIA as a multi-category parts/tools supplier serving both professional workshops and end consumers through a hybrid online/catalog sales model.
- Euro Repar Car Service: PSA/Stellantis-backed independent garage and parts network in Italy. Comparable to SCIA in serving professional automotive repair businesses with parts, technical support, and training programs.
- Feu Vert Italia: European multi-store auto service and accessories retailer operating in Italy. Comparable to SCIA in offering parts, accessories, and related services through physical retail supplemented by online channels.
Emerging players
- Autodoc: Large European online-first auto parts retailer with strong Italian operations. Comparable to SCIA as a competitor for the same B2C/DIY parts customer base, but operating at a much larger catalog and logistics scale.
- Mister Auto: European online auto parts and accessories retailer active in Italy. Comparable to SCIA in product breadth across parts, accessories, and consumables, with overlapping customer segments.
Regional players
- Ma-Fra: Italian automotive cleaning, detailing, and care products manufacturer/distributor. Comparable to SCIA as a domestic Italian auto aftermarket brand present in similar retail channels.
- Bricoman: Italian large-format retailer carrying automotive parts, accessories, and consumables. Comparable to SCIA in addressing the DIY consumer with multi-category automotive and accessories assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SCIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCIA leadership team
Management profileNumber of profiles
SCIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCIA
What does SCIA do?
SCIA srl is an Italian multi-channel retailer that sells automotive spare parts (clutches, headlights, radiators, batteries, etc.), car accessories (roof boxes, bike carriers, mats, wheel covers), custom-fit seat covers, electric bicycles, and the Baby Beep anti-abandonment device, while also providing car rental, vehicle key duplication, and professional training courses. The company serves both automotive professionals (body shops, mechanics, auto electricians) and private consumers through three physical stores in Northern Italy and an e-commerce website with in-store pickup.
Is SCIA a public or private company?
SCIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SCIA founded?
SCIA was founded in -1.
Where is SCIA based?
SCIA is headquartered in Parma, Italy, in the Europe region.
How does SCIA make money?
Five revenue lines are on record. Automotive Parts and Accessories Sales are the primary driver. The others are car Rental, key Duplication Services, training Courses and electric Bicycles.
Who are SCIA's main competitors?
Iperauto is listed as a direct peer. Broad incumbents are Leroy Merlin Italia, Norauto Italia, Würth Italia, Euro Repar Car Service and Feu Vert Italia. Emerging players are Autodoc and Mister Auto. Regional players are Ma-Fra and Bricoman.
Does SCIA have an API?
No public API is recorded for SCIA.