MASTERS GAMES LTD

Name

MASTERS GAMES LTD

Legal name

Masters Games Ltd

Website

https://mastersofgames.com

Company type

Private

Founded year

1999

Operating status

Operating

Ownership category

akta.pro rank

Product category

Traditional Games Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Games, Card Games & Puzzles Retail (CRALAFAF)

akta.pro secondary industries

Board Game & Puzzle Specialty Retailers (CRALALAA), Party Games & Family Entertainment Games Retail (CRALAFAJ), Strategy/Euro Board Games Retail (CRALALAC), Wargames & Historical Board Games Retail (CRALALAD)

Keywords

• Traditional games retail
• Board games
• Pub games
• Game tables
• Garden games

Headquarters

HQ city

St Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time sale of physical games and equipment including backgammon sets, chess sets, table tennis tables, football tables, darts, croquet sets, giant games, and other traditional games. Products range from budget travel sets to luxury handcrafted items. Revenue is generated through direct consumer and B2B transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Masters Traditional Games (Masters Games Ltd) operates an online e-commerce shop specializing in traditional board games, pub games, garden/outdoor games, casino games, and game tables. The company stocks an extensive catalogue of rare and unusual traditional games difficult to obtain elsewhere, sourcing from over a dozen branded manufacturers (Dal Negro, Manopoulos, Crisloid, Italfama, Butterfly, Cornilleau, Garlando, Unicorn, Winmau, Drakes Pride, Peradon, Gigamic) and offering its own Masters-branded products, shipping internationally to over 100 countries.

Product overview

Masters Traditional Games operates an e-commerce platform specializing in traditional and classic games that are difficult to obtain elsewhere. The product portfolio spans multiple categories including Board Games (Backgammon, Chess, Go, Historical games), Table Games (Table Tennis, Pool, Football Tables), Outdoor Games (Croquet, Bowls, Petanque), Pub Games (Darts, Skittles, Shove Ha'penny), Casino Games, Giant Games, Tabletop Games, and Wooden Toys. The company offers products from over a dozen branded manufacturers including Manopoulos (Greece), Crisloid (USA), Dal Negro (Italy), Italfama (Italy), Butterfly, Cornilleau, Garlando, Unicorn, Winmau, and Drakes Pride, as well as their own private label traditional games. Notable products include premium handcrafted backgammon sets in various sizes (9-inch travel to 21-inch tournament) from Italian and Greek manufacturers, and they stock an extensive range of English pub games, vintage sports equipment, and educational toys.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Board Games Extensive range of board games including Chess Sets (Staunton, Ornamental, Lewis), Backgammon (Tournament, Medium, Compact, Travel sizes), Go Sets, Shogi, Xiangqi, and Historical Board Games (Hnefatafl, Senet, Royal Game of Ur, Mehen, Mancala, Nine Men's Morris). For players, collectors, gift-buyers, and B2B customers.
• Table Games Game tables including Table Tennis, Table Football, Pool & Snooker, Air Hockey, Carrom, Crokinole, Sjoelbak, Table Shuffleboard, Poker Tables, and Card Tables. For home users, clubs, schools, and commercial venues.
• Outdoor / Garden Games Outdoor games including Croquet Sets, Bowls (Lawn, Indoor, Crown Green, Short Mat), Petanque/Boule, Skittles, Quoits, Ladder Golf, Cornhole, and Outdoor Shuffleboard. For home gardeners, clubs, and event companies.
• Pub Games Traditional English pub games including Darts (Unicorn, Winmau), Table Skittles, Shove Ha'penny, Cribbage, Ringing the Bull, Shut the Box, Dominoes, Quoits, and Toad in the Hole. Targeted primarily at pubs, bars, and home players seeking authentic pub experience.
• Giant Games Oversized versions of classic games for events and entertainment including Giant 4-in-a-Row, Giant Tumble Towers, Giant Chess, Giant Dominoes, Giant Dice, Giant Snakes & Ladders, and Giant Noughts & Crosses. Primarily for events companies, wedding planners, fairs, and corporate entertainment.
• Casino Games Casino-themed games and equipment including Roulette, Poker, Blackjack, Bingo, Wheel of Fortune, Playing Cards, Casino Chips, and Dice Games. For home entertainment, casino nights, and event companies.
• Tabletop Games Classic tabletop dexterity games including Sjoelbak/Dutch Shuffleboard, Crokinole, Table Shuffleboard, Carrom, Carrooka, Pucket, Bagatelle, Mah Jong, and Rummikub. For game enthusiasts and family play.
• Fair & Circus Games Fairground and circus games including Coconut Shy, Hoopla, Hook a Duck, Splat the Rat, Raffle Drums, Test of Strength, Wheel of Fortune, and Circus Skills equipment (Unicycles, Stilts, Pogo Sticks, Juggling Balls). For fairs, events, and entertainment venues.
• Wooden Toys & Puzzles Wooden toys and puzzles including KAPLA construction planks, Marble Runs (Cuboro), Natural Wooden Building Blocks, Jigsaw Puzzles, Katamino, and Maze & Labyrinth Games. For children, schools, and educational settings.
• Manopoulos Luxury Walnut Burl 19-inch Backgammon Set Hand-crafted backgammon board by Manopoulos with natural walnut burl veneer and inlaid wenge and oak points; includes mother-of-pearl effect checkers, dice, dice shakers, and doubling cube. Targeted at collectors and serious home players.
• Dal Negro London Walnut 19-inch Backgammon Set Premium 19-inch backgammon set by Dal Negro of Italy with sumptuous walnut cabinet, inlaid maple and toulipier wood points, 34mm pearlescent acrylic playing pieces, dice, doubling cube, and dice shakers. For collectors and luxury home players.
• 19-inch Backgammon Sets Mid-range 19-inch backgammon sets for home play, slightly smaller than tournament size but favoured by many serious players. Available in various designs, colours and materials from Manopoulos, Philos, Dal Negro and other brands.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• Dal NegrocoreTechnology or IntegrationItalian manufacturer of luxury backgammon sets, casino equipment, and chess sets. Masters Traditional Games is the leading UK retailer of Dal Negro products. Dal Negro has been the leading manufacturer of production backgammon boards since the 1950s.
• ManopouloscoreTechnology or IntegrationGreek manufacturer known worldwide for intricate designs and exceptional quality in handcrafted backgammon sets and chess sets.
• ButterflycoreTechnology or IntegrationUK market leader for table tennis tables and equipment.
• CornilleaucoreTechnology or IntegrationFrench brand specializing in premium table tennis tables, particularly outdoor tables.
• GarlandocoreTechnology or IntegrationQuality indoor and weatherproof football tables for both domestic and commercial markets.
• UnicorncoreTechnology or IntegrationLeading UK brand for dartboards, darts and accessories. Used exclusively at all PDC events.
• WinmaucoreTechnology or IntegrationLargest manufacturer of premium bristle dartboards, darts and accessories.
• Drakes PridecoreTechnology or IntegrationLeading UK brand for finest quality bowls and bowling equipment.
• CrisloidcoreTechnology or IntegrationUS manufacturer of quality backgammon sets known for unique smooth cork playing surfaces.
• ItalfamacoreTechnology or IntegrationItalian specialist for chess and backgammon products including deluxe wooden inlaid sets and combination chess/backgammon tables.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Darts Corner: UK darts specialist retailer carrying Unicorn, Winmau, Mission, and Harrows products — directly comparable to Masters' darts category with a similar specialist e-commerce positioning and tournament/community content.
• Red Dragon Darts: Darts brand and online retailer specialising in darts, dartboards, and accessories — overlapping Masters' darts SKUs and competing for the same hobbyist and pub trade buyers.
• Reiss Games: UK-based e-commerce retailer specialising in darts, snooker, pool, and pub/cue sport equipment — directly overlapping Masters' darts (Unicorn, Winmau) and pub games categories with a similar D2C + B2B go-to-market.
• Wood Street Tables: UK online retailer of luxury chess, backgammon, and multi-game tables — competing head-to-head in Masters' premium Italfama/Dal Negro chess and backgammon table category at similar price points (£700+).
• House of Staunton: US-based specialist retailer of Staunton and ornamental chess sets, boards, and tables — directly comparable premium chess-set category with similar D2C e-commerce and international shipping model.
• Garden Games: UK outdoor and garden games specialist (croquet, bowls, giant games, lawn games) — overlaps significantly with Masters' outdoor games and giant games categories and serves similar B2B events customers.
• Jaques of London: UK heritage games retailer (founded 1795) selling traditional chess, board, garden, and family games with both D2C e-commerce and B2B trade customers — the closest direct comparable to Masters' specialist positioning in traditional English games.
• Winning Moves: UK publisher and retailer of classic board games (Top Trumps, Monopoly variants, traditional card and board games) — overlaps with Masters' traditional/modern board game catalogue and shares a similar UK D2C + retail trade model.

Broad incumbents

• Hobbycraft: UK high-street and online hobby retail chain carrying games, puzzles, crafts, and toys — a broad incumbent whose games, jigsaws, and outdoor games ranges overlap with Masters' catalogue but at much lower specialisation.
• Unicorn (Unicorn Darts brand direct): Manufacturer of darts and dartboards (used exclusively at PDC events) that also sells direct to consumer — Masters' Core supplier, but a broader incumbent that competes for direct sales in the same darts category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mastersgamestv
• Facebookfacebook.com/MastersTraditionalGames
• Instagraminstagram.com/masterstraditionalgames
• Pinterestpinterest.co.uk/mastersofgames/pins
• LinkedInlinkedin.com/company/masters-traditional-games

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASTERS GAMES LTD