MACTRACK TECHNOLOGIES LTD

What MACTRACK TECHNOLOGIES LTD does

MacTrack Technologies Ltd is a privately held Australian company founded in 2012 and headquartered in Bayswater, Australia, that provides GPS tracking, fleet management, asset tracking, and video telematics solutions for both commercial and personal use customers. The company operates at micro-enterprise scale, with 1-10 employees reported in firmographic data, and its digital presence is limited to a basic website at mactrack.com.au that displays only a loading/verification page with no substantive company, product, pricing, or customer information. The product offering spans four overlapping telematics categories — GPS tracking, fleet management, asset tracking, and video telematics — which are conventional feature areas in the broader vehicle and asset monitoring market rather than differentiated or proprietary technology.

The source material contains no information on MacTrack's product architecture, underlying technology stack (hardware vs. software-only, telematics protocol, mobile/web platforms), pricing model, go-to-market motion, customer segments, distribution channels, partnerships, integrations, certifications, or management team. There is no evidence of funding history, revenue figures, headcount growth, or strategic transactions (acquisitions, partnerships, product launches). The website's failure to render substantive content suggests either minimal marketing investment, an in-transition digital footprint, or a primarily offline/relationship-based business. As a result, the practical operating model — whether it sells hardware units, subscription software, managed services, or a combination — cannot be determined from the available data. The company's stated commercial and personal use focus implies a dual-segment strategy, which is unusual for fleet telematics providers that typically concentrate on B2B commercial fleets.

Investment-relevant signals are sparse: 12+ years of operating history with no disclosed scale milestones is atypical for venture-track telematics companies and points to a lifestyle or small-services business rather than a scaling venture. No AI/ML capabilities, data assets, or proprietary technology are evidenced, suggesting the company competes primarily on service, local presence, or price rather than on technical differentiation. Overall, the available information supports a description of MacTrack as a small, long-tenured Australian telematics provider whose operational footprint, customer base, and business model cannot be characterized with meaningful precision from current sources.

Name

MACTRACK TECHNOLOGIES LTD

Legal name

MACTRACK TECHNOLOGIES LTD

Website

https://mactrack.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MacTrack Technologies Ltd is a privately held Australian company founded in 2012 in Bayswater that provides GPS tracking, fleet management, asset tracking, and video telematics solutions for commercial and personal use customers, operating at micro-enterprise scale with 1-10 employees.

Ownership category

akta.pro rank

Product category

Fleet Management & GPS Telematics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• GPS tracking solutions
• Fleet management software
• Asset tracking systems
• Video telematics platforms
• Vehicle telematics services

Headquarters

HQ city

Bayswater

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

MacTrack Technologies Ltd provides GPS tracking, fleet management, asset tracking, and video telematics solutions. The company serves both commercial fleet operators and individual personal users who need location-based monitoring and management of vehicles and assets. Its offerings combine location tracking hardware with telematics software to deliver visibility over vehicles and movable assets.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS Tracking
• Fleet Management
• Asset Tracking
• Video Telematics

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Webfleet (Bridgestone): European fleet telematics leader owned by Bridgestone, offering GPS tracking, vehicle diagnostics, and driver behavior tools. Comparable product set and similar commercial fleet target market.
• Samsara: Public, large-scale provider of fleet telematics, video-based safety, and asset tracking. Competes across the same product surface as MacTrack - GPS, dashcams, and asset monitoring - but with a unified enterprise platform.
• Geotab: Global market leader in GPS fleet tracking and telematics with millions of connected vehicles. Direct overlap with MacTrack's core fleet management offering, but Geotab operates at massive scale through a large reseller channel.
• Trimble Transportation: Large telematics and transportation management vendor with deep fleet visibility capabilities. Overlaps with MacTrack on GPS tracking and broader fleet/asset monitoring, but Trimble targets enterprise and complex supply chains.
• Verizon Connect: Incumbent fleet and asset management platform serving SMB through enterprise fleets globally. Overlaps with MacTrack on GPS tracking and fleet management, with the parent telco's distribution advantage.

Emerging players

• Motive (formerly KeepTruckin): Modern fleet management platform with AI dashcams, GPS tracking, and spend management. Competes in the same product categories as MacTrack but with a stronger software/AI narrative and significant funding.
• Lytx: Video telematics specialist using AI dashcams for driver safety and fleet risk. Direct overlap with MacTrack's video telematics offering, though Lytx focuses more on enterprise safety programs.

Direct peers

• Azuga (Bridgestone): GPS fleet tracking and video telematics provider also owned by Bridgestone, with SMB leanings. Direct overlap with MacTrack's GPS + video telematics stack.
• GPS Insight: US-based GPS fleet tracking and asset management provider with a similar SMB-and-mid-market focus. Direct comparable on fleet management and asset tracking, with comparable product breadth.
• Teletrac Navman: Direct competitor in Australia/NZ and globally, offering GPS fleet tracking, dashcams, and asset management. Closest comparable to MacTrack given overlapping ANZ market focus and SMB/commercial customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mactrack-gps-tracking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACTRACK TECHNOLOGIES LTD