Soul Train 2024,

What Soul Train 2024, does

Soultrain (legal entity SOULTRAIN SOLUTIONS OÜ) is a Pärnu, Estonia-based software vendor operating a cloud-based management SaaS aimed at small and mid-sized dance schools. Its platform consolidates the operational workflow that these studios previously ran across Excel sheets, paper forms, and ad-hoc messaging — scheduling, attendance, e-signed contracts, consents, and parent communications — and is currently live in Estonia, Latvia, and Finland. The target customer is studio owners and administrators handling seasonal enrollment cycles of roughly 100 to 400+ students, with the Pärnu pilot studio (300+ students, 230 contracts in one season) serving as the anchor case study and primary source of disclosed metrics.

The core product, BASE, is built on Supabase (Postgres) and EU-hosted in Frankfurt, with native identity verification through Smart-ID, Mobile-ID, and national ID-card flows covering Estonia, Latvia, Lithuania, and Finland, plus planned BankID support for Sweden and Norway. On-device e-signature integration is wired into the contract and consent flows rather than added as a third-party step. A free Parent App exposes schedules and attendance to guardians, and an optional AI Copilot branded UPLIFT performs churn-risk prediction and drafts outgoing communications under an explicit human-in-the-loop policy. GDPR compliance is positioned as baseline infrastructure rather than a marketed feature.

Soultrain runs a per-active-student subscription at €1.50/student/month in-season for BASE, with a separate €1.50/student/month charge for UPLIFT; off-season pricing (July–August) is halved, and a 3-month-free plus 6-month-half-price pilot is offered to new studios. Go-to-market is product-led and geography-led: validation has been completed with a single named anchor customer in Pärnu, and the company is now opening 5 paid pilot slots for Q2/Q3 2026 as the seed of a broader deployment base, with BankID-driven Nordic expansion as the next geographic move.

Name

Soul Train 2024,

Legal name

SOULTRAIN SOLUTIONS OÜ

Website

https://soultrain.app

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Soultrain (SOULTRAIN SOLUTIONS OÜ) is an Estonia-based SaaS that provides dance schools with a cloud-based management platform covering scheduling, attendance, e-signed contracts, and parent communications, currently live across Estonia, Latvia, and Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (Base): Monthly subscription per active student during in-season period. Provides core platform: students, schedule, attendance, consents, e-signatures, parent app, owner inbox, and basic reporting.
2. AI Copilot Add-on: Additional monthly charge per active student added on top of Base tier. Provides AI-powered inbox management, drafted replies, translation assist, churn-risk flags, schedule suggestions, and weekly brief.
3. Pilot Onboarding Services: Concierge onboarding included free for first 5 pilot studios. Includes roster import, brand setup, and live contract signing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Soul Train 2024 (Soultrain) is a cloud-based SaaS platform for dance and movement schools, structured as a BASE core product (€1.50 per active student per month) and an optional AI Copilot add-on (an additional €1.50 per active student per month). BASE centralises student data, weekly scheduling, attendance, consents and e-signatures via Smart-ID/Mobile-ID/ID-card, and a free bilingual ET/EN parent app. The optional AI Copilot adds ambient-intelligence drafting of parent messages and churn-risk insights while keeping humans in the decision loop.

Product overview

Soultrain is a single-platform software suite for dance and movement schools, architected as a BASE core product with an optional AI Copilot (UPLIFT) add-on. BASE handles the operational core: student data management, a weekly schedule grid with room/waitlist capacities, attendance marking, a consents and e-signatures module (Smart-ID, Mobile-ID, ID-card), a free bilingual parent app, a studio inbox for approvals, and a studio overview dashboard. The AI Copilot adds an ambient intelligence layer on top — grouped inbox, drafted tone-matched replies, ET↔EN translation assist, churn-risk flagging, and schedule conflict suggestions — but never autonomously acts. BASE runs €1.50/active student/month in-season; AI Copilot adds another €1.50 on top. Both share the same data layer, parent app, and signature infrastructure. Soultrain is built in Pärnu, Estonia, and is live in EE/LV/FI.

Differentiator

Problem solved

Functional benefit

Products and services

• BASE BASE is the core cloud-based SaaS platform for dance and movement schools, priced at €1.50 per active student per month. It centralises student data, weekly scheduling, attendance, consents and e-signatures via Smart-ID/Mobile-ID/ID-card, and includes the free bilingual ET/EN parent app. It is targeted at studio owners and managers in Estonia, Latvia, and Finland who currently rely on Excel, PDFs, and email threads.
• AI Copilot (UPLIFT) AI Copilot is an optional add-on module priced at an additional €1.50 per active student per month on top of BASE. It adds ambient intelligence that drafts parent messages, translations, and churn-risk insights while keeping humans in the decision loop. It is sold as a separate subscription layer for dance studios that want AI assistance for administrative communication without surrendering decision authority.
• Parent App Parent App is a free bilingual ET/EN mobile experience for parents of dance studio students, with no app store download required. It enables parents to receive communications, sign consents via Smart-ID/Mobile-ID/ID-card, and stay informed about their child's studio activity, and is enabled automatically through each enrolled studio's BASE account.
• Pilot Onboarding Services Pilot Onboarding Services is a concierge, founder-led onboarding service offered to dance studios that qualify for the pilot cohort. It is delivered personally by the founder (Marten), includes direct migration support from Excel/PDF workflows, and is offered free for the first five pilot studios as part of the launch motion.

Quantifiable outcome

• 87% reduction in weekly admin time (5 hours saved per week)
• +6 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• SupabasecoreTechnology or IntegrationInfrastructure provider for Soul Train's database layer. Postgres-managed platform with row-level security enabling multi-tenant isolation. Daily backups with 7-day retention.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ClassDojo: Classroom communication and management platform primarily for K-12 schools. Comparable parent-communication and class management concepts but addresses a much broader and different customer segment.
• Mindbody: Large-scale business management software for fitness, wellness, and beauty studios. Overlaps with Soultrain on dance studios but serves a much broader vertical with general-purpose, non-Baltic-native tooling.
• WellnessLiving: All-in-one business management platform for fitness, yoga, dance, and wellness studios. Comparable SMB customer base and feature scope, but operates across multiple verticals and lacks regional e-signature depth.

Direct peers

• iClassPro: Class management software purpose-built for dance, gymnastics, and swim schools. Closely comparable to Soultrain on vertical focus, per-student pricing, and SMB studio customer base.
• DanceStudio-Pro: Dance studio management software covering registration, scheduling, billing, and parent communication. Direct vertical competitor to Soultrain with similar feature scope and SMB dance school customer base.
• Teachworks: Cloud-based management software for tutoring and lesson-based businesses including music and dance schools. Comparable customer type (small lesson-based schools) and feature scope (scheduling, attendance, family accounts).
• Jackrabbit Class: Class management software for kids' activity businesses including dance, gymnastics, and swim schools. Comparable target market, feature scope (scheduling, attendance, parent communication), and SaaS delivery model.

Emerging players

• Sawyer: Marketplace and booking platform for kids' activities including dance, gymnastics, and music. Partial overlap on dance school customer base but with consumer-discovery emphasis rather than operations management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soultrain-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Train 2024,