BRAVE Education Foundation

What BRAVE Education Foundation does

Brave Education Inc. (operating as Brave Education Foundation) is a privately held Canadian company headquartered in Brampton, Ontario that delivers social-emotional learning (SEL) workshops and supporting content to children, educators, and parents. Its core offerings are scenario-led, role-play-based, in-person workshops delivered class-by-class across five institutional verticals — K-12 schools, summer/day camps, sports organizations, childcare centres, and student transportation providers — with a small-group delivery model and proprietary methodology frameworks (Walk/Talk/Block, S.T.A.N.D., Breathe/Express/Share, and Facts/Feelings/Forward). The company complements its workshop services with a published content library: two bilingual (English/French) illustrated children's books (How Brave Found His Roar; How Brave Found His Calm), digital SEL Toolkits for Grades K-3 and 4-8 sold direct-to-consumer, the Brave Conversations parenting podcast, and a small branded merchandise line including a plush toy and apparel.

The business is predominantly a professional services operation. Revenue is generated primarily through per-workshop fees paid by school boards, camps, sports organizations, childcare centres, and transportation companies, with workshop pricing determined by duration, audience size, and institutional buyer. Secondary revenue comes from one-time digital toolkit licenses (priced at $56.49 CAD for K-3 and $33.89 CAD for 4-8, taxes included), unit-priced book and merchandise sales through the company's own e-commerce storefront, and indirect marketing value from the podcast. The company is founder-led by CEO Kevin Cyr, employs 1-10 people, has not raised external funding, and reports having reached 46,000+ students annually, 1,850+ workshops lifetime, 240+ schools, 19 school boards, and 80+ cities, with the longest client relationship spanning 8 years (CSC MonAvenir). All operating geographies are within Canada, with Ontario as the dominant market.

Name

BRAVE Education Foundation

Legal name

Brave Education Inc.

Website

https://braveeducation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

BRAVE Education Foundation delivers in-person, class-by-class social-emotional learning workshops and supporting content (books, toolkits, podcast) to K-12 schools, camps, sports organizations, childcare centres, and transportation providers across Canada, primarily Ontario.

Ownership category

akta.pro rank

Product category

Social-Emotional Learning Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Dyslexia Screening & Diagnostic Evaluation (EDAKAJAA)

akta.pro secondary industries

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Play-Based SEL & Executive Function Skill-Building Programs (EDACAOAB)

Keywords

• Social-emotional learning
• SEL workshops
• Youth education services
• Conflict resolution training
• Bullying prevention programs

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Workshop Fees - Schools: Professional workshop services delivered to schools, covering social-emotional learning topics including Setting Healthy Boundaries, Bullying/Conflict/Relationships, Building Emotional Regulation, and Bystander training. Billed per workshop session, with pricing varying by duration and audience size.
2. Workshop Fees - Camps: Workshop services for camp environments including Leaders: Behaviour Management Training (2.5 hours) and Campers: Social-Emotional Skills Workshops (45-60 minutes)
3. Workshop Fees - Sports Organizations: Coaches: Behaviour Management Training and Parent/Athlete Workshops for sports organizations
4. Workshop Fees - Childcare Centers: Brave the Lion's SEL Workshops for childcare centers, including Roar Like Brave and Breathe Like Brave programs
5. Workshop Fees - Transportation: Behaviour management and conflict resolution training for school bus drivers and managers
6. SEL Toolkits: Digital video content with discussion guides sold to parents for home use. Grade K-3 Toolkit at $56.49 (tax included) and Grade 4-8 Toolkit at $33.89 (tax included)
7. Children's Books and Merchandise: Sale of children's books (How Brave Found His Roar and How Brave Found His Calm at $15 each), Brave the Lion plush toy at $13, and apparel (hoodies, crewnecks, t-shirts)
8. Podcast Sponsorship/Marketing: Brave Conversations podcast provides parent education and brand awareness, potentially generating marketing partnerships or referral opportunities

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BRAVE Education Foundation delivers in-person social-emotional learning (SEL) workshops to K-12 schools, school boards, summer/day camps, sports organizations, childcare centers, and student transportation companies across Canada. Programs cover four core topics — Setting Healthy Boundaries, Bullying/Conflict/Relationships, Building Emotional Regulation, and Bystander Intervention — delivered class-by-class using scenario-led role-play. The company also sells SEL toolkits for parents, illustrated children's books, branded merchandise, and produces the Brave Conversations parenting podcast.

Product overview

BRAVE Education Foundation provides social-emotional learning (SEL) workshop programs and educational resources for schools, camps, sports organizations, and childcare centres across Canada. The core offerings include Setting Healthy Boundaries, Bullying/Conflict/Relationships, Building Emotional Regulation, and Bystander workshops for students, educators, and parents. Complementary products include Grades K-3 and 4-8 SEL Toolkits featuring illustrated books (How Brave Found His Roar, How Brave Found His Calm), video content, and discussion guides. The company also offers a Brave Conversations parenting podcast, branded merchandise (apparel and Brave the Lion plush toy), and professional development workshops for camp leaders, sports coaches, and transportation drivers. The program uses scenario-led, role-play-based learning with consistent methodologies like Walk/Talk/Block, Breathe/Express/Share, and S.T.A.N.D. intervention steps across all audience segments.

Differentiator

Problem solved

Functional benefit

Brands

• Brave Conversations: A parenting podcast helping raise socially and emotionally intelligent children, offering expert insights and practical tools.

Products and services

• Setting Healthy Boundaries Workshop In-person school workshop teaching K-3 and 4-10 students how to react to conflict and set healthy boundaries using the Walk Away, Talk Away, and Block Away communication framework. Delivered to schools, school boards, and similar institutional settings.
• Bullying, Conflict, and Relationships Workshop In-person school workshop teaching students how to identify the difference between everyday conflict and bullying behaviours, measure the size of problems, and respond appropriately. Delivered to schools and school boards.
• Building Emotional Regulation Workshop In-person school workshop teaching students how to identify emotions in their bodies and manage them through Breathe, Express, and Share strategies. Aligned with the How Brave Found His Calm book. Delivered to schools and school boards.
• The Bystander Workshop In-person school workshop teaching leadership skills and how to stand up for others using the S.T.A.N.D. intervention framework: Spot, Think, Ask, Notify, and Diffuse. Delivered to schools and school boards.
• Brave the Lion's SEL Workshops (Childcare) Play-based, storytelling workshops for children ages 4-10 teaching social-emotional skills through body language, voice exploration, and role-play of common conflicts. Includes Roar Like Brave and Breathe Like Brave sessions, delivered to childcare centers.
• Leaders: Behaviour Management Training (Camps) 2.5-hour scenario-led and role-play-based training for camp leaders covering connection, bullying vs. conflict, neurodiversity, and conflict resolution using the Facts, Feelings, and Forward conversation model. Delivered at summer and day camps.
• Coaches: Behaviour Management Training (Sports) 2.5-hour workshop for sports coaches teaching behaviour management through body language, tone of voice, and the Facts, Feelings, and Forward conversation model. Delivered to sports organizations and clubs serving young athletes.
• Connection Before Everything Keynote 1-hour keynote delivered by CEO Kevin Cyr focusing on relationship-building and connection as foundational behaviour management tools, based on his experience working with students across Canada. Delivered to transportation companies and other organizations.
• Driver Workshops (Transportation) Workshops for school bus drivers covering connection before correction, neurodiversity on the bus, and in-the-moment behaviour management strategies. Includes case study analysis. Delivered to student transportation companies and school bus operators.
• Grades K-3 SEL Toolkit Digital and physical toolkit for parents of younger learners featuring two illustrated books (How Brave Found His Roar, How Brave Found His Calm), age-appropriate videos on setting boundaries and emotional regulation, and conversation starters with discussion guides. Sold for $56.49 CAD (taxes included) one-time/perpetual license.
• Grades 4-8 SEL Toolkit Digital and physical toolkit for parents of older children including real-life scenarios, reflective questions, and guided discussion materials for home use to encourage resilience and emotional confidence. Sold for $33.89 CAD (taxes included) one-time/perpetual license.
• How Brave Found His Roar (Children's Book) Illustrated children's book teaching students how to stand up for themselves using body language and tone of voice, available in English and French. Part of the BRAVE curriculum for grades K-3, sold at $15 per copy.
• How Brave Found His Calm (Children's Book) Illustrated children's book teaching children three practical steps to manage strong emotions: Breathe, Express, and Share. Available in English and French, sold at $15 per copy.
• Brave Conversations Podcast Parenting podcast offering expert insights and practical tools to help parents support their children's social-emotional skills at home. Episodes cover conflict vs. bullying, coaching responses to mean behaviour, building confidence, and communication.
• Brave the Lion Plush Toy 5-inch tan lion plush toy with fluffy mane, serving as a companion for children learning social-emotional skills. Suitable for all ages, sold at $13.
• Classic Hoodie Black cotton hoodie with metallic gold BRAVE logo, available in youth and adult sizes (Small to X-Large). Sold at $38.
• Classic Crewneck Sweatshirt Black cotton crewneck sweatshirt with metallic gold BRAVE logo, available in youth and adult sizes. Sold at $32.
• Classic Brave T-shirt Black cotton short-sleeved t-shirt with metallic gold BRAVE logo, available in youth and adult sizes (S-L youth, S-XL adult). Sold at $20.

Quantifiable outcome

• 46,000+ students taught annually
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

33 partnerships are on record, tiered core and minor.

• Toronto District School Board (TDSB)coreOthersMajor Ontario school board receiving SEL workshops including Setting Healthy Boundaries, Bullying/Conflict/Relationships, and Building Emotional Regulation programs across multiple elementary schools.
• York Catholic District School Board (YCDSB)coreOthersCatholic school board with long-term relationship (3+ years) receiving comprehensive SEL programming including librarian-coordinated whole-school implementations.
• Toronto Catholic District School Board (TCDSB)coreOthersMajor Catholic school board receiving SEL workshops with positive feedback from principals and teachers on engagement and behavioral impact.
• CSC MonAvenircoreOthersFrench-language Catholic school board with 8-year client relationship, the longest for Brave Education, receiving customized interventions for each class.
• Hamilton-Wentworth District School Board (HWDSB)coreOthersOntario school board with positive feedback from principals and teachers, including a 1-year client relationship focused on developmentally appropriate SEL programming.
• Dufferin-Peel Catholic District School Board (DPCDSB)coreOthersCatholic school board with multiple schools using Brave programming for school climate improvement and behavioral culture shifts.
• Upper Canada District School BoardcoreOthersEastern Ontario school board receiving SEL workshops across multiple schools with positive teacher reviews.
• Limestone District School Board (LDSB)coreOthersOntario school board with 3-year client relationship for proactive and responsive interventions regarding conflict and resilience.
• York Region District School BoardcoreOthersLarge Ontario school board receiving SEL programming with positive feedback on staff and student engagement.
• Peel District School BoardcoreOthersMajor Ontario school board in Peel region receiving comprehensive SEL workshops.
• Thames Valley District School Board (TVDSB)coreOthersSouthwestern Ontario school board with positive reviews from teachers on workshop engagement and student outcomes.
• Waterloo Region District School Board (WRDSB)coreOthersOntario school board receiving workshops with positive feedback on family resources and home conversation summaries.
• Algonquin & Lakeshore Catholic District School BoardcoreOthersEastern Ontario Catholic school board receiving SEL workshops for students and staff.
• Ottawa Carleton District School BoardcoreOthersOttawa-area school board receiving SEL programming for students and educators.
• Halton District School BoardcoreOthersOntario school board with positive feedback from principals on consistent language usage across staff.
• CS ViamondecoreOthersFrench-language public school board with multiple schools using Brave for creating safe and caring school environments.
• CEPEO (Conseil des écoles publiques de l'Est de l'Ontario)coreOthersFrench-language public school board in Eastern Ontario with positive reviews on practical workshop activities.
• Halton Catholic District School BoardcoreOthersOntario Catholic school board receiving SEL programming with positive educator feedback.
• Hamilton Wentworth Catholic District School BoardcoreOthersOntario Catholic school board receiving SEL workshops with positive outcomes for young students.
• Ottawa Catholic District School BoardcoreOthersOttawa-area Catholic school board receiving comprehensive SEL programming.
• Southland TransportationcoreOthersMajor Ontario school bus company with 50+ drivers receiving Brave workshops for bully situation handling and employee development.
• Student Transportation Services of Waterloo RegioncoreOthersWaterloo Region student transportation service with highly satisfied professional development sessions for bus drivers.
• Switzer Carty TransportationcoreOthersSchool bus transportation company with drivers trained to recognize and assist students in bullying situations.
• STEO (Student Transportation East Ontario)minorOthersEastern Ontario student transportation consortium receiving Brave driver training.
• STC (Student Transportation Services of the Capital Region)minorOthersCapital region student transportation service receiving driver behavior management training.
• Northern Winds Public TransportationminorOthersNorthern Ontario student transportation provider receiving Brave workshops.
• Camp MuskokacoreOthersPremium summer camp using Brave programming to build healthy, resilient individuals and safe, positive camp communities.
• Appleby CollegecoreOthersIndependent school with camp programming receiving leader training for bully-free and socially welcoming environments.
• YMCAcoreOthersMajor youth organization with multiple camp locations receiving Brave SEL programming.
• Ontario Science CentreminorOthersScience centre with camp programming receiving Brave workshops for campers and staff.
• Swim OntariocoreOthersProvincial swimming organization whose coaches receive Brave training for empathy, staying grounded under pressure, and creating inclusive environments.
• Collingwood ClippersminorOthersYouth sports organization receiving Brave athlete and coach workshops.
• Brams UnitedminorOthersYouth sports organization receiving Brave sports programming.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aperture Education: Provides SEL assessment tools (DESSA) and curriculum resources to K-12 schools. Closely comparable SEL focus with educator-facing tools, though more assessment-heavy than Brave's workshop-led approach.
• Peekapak: Story- and game-based SEL curriculum for K-5, with educator dashboards. Comparable age range and curriculum-led approach; serves similar school buyers as Brave with digital delivery.
• Move This World: Video-led SEL curriculum delivered to K-12 classrooms and youth organizations, with facilitator training. Comparable target market and SEL curriculum focus; differs in using video content rather than live role-play.
• Committee for Children: Nonprofit developer of the Second Step SEL curriculum used in K-12 schools across North America. Most direct comparable to Brave's school-based SEL workshop model, though delivered as packaged curriculum rather than in-person facilitation.
• RULER (Yale Center for Emotional Intelligence): Yale-developed SEL framework adopted by K-12 schools globally for emotional intelligence instruction. Strong brand authority in the SEL space and a credible substitute for Brave's methodology.
• Sanford Harmony: Free SEL program for K-6 classrooms built around community-building and peer relationships. Direct competing curriculum in the same SEL space as Brave, distributed through school partnerships.
• Everyday Speech: Provides SEL and social-skills video curriculum for K-12 with a focus on special education and speech-language support. Comparable SEL video content and K-12 buyer, narrower video-led delivery.
• Purpose Prep: SEL and character education curriculum provider for K-12 with lesson plans and educator resources. Similar school-buyer focus and SEL curriculum orientation.

Broad incumbents

• Panorama Education: Broader K-12 platform offering SEL surveys, intervention tracking, and curriculum tools to school districts. Overlaps with Brave's SEL and wellbeing buyer segment but addresses a much wider set of school functions.
• ClassDojo: Widely adopted K-12 classroom management and family communication platform with growing SEL and wellbeing content modules. Comparable educator and parent audience but much broader platform offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/braveeducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAVE Education Foundation