Park Guard Services Inc.
Park Guard Services Inc. provides API-based parking protection plans covering door dings, theft, and catalytic converter damage for parking operators, software platforms, and aggregators in the United States. The Colorado-based company underwrites via Nationwide Insurance and outsources claims to Riverwood Claims Adjusters, enabling partners to earn ancillary revenue per booking without bearing claims risk.
- Company typePrivate
- Founded2024
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Park Guard Services Inc. does
Park Guard Services Inc. is a Colorado-based, privately held company that offers API-based parking protection plans to the parking industry, marketed as 'the first protection plan built for parking.' Founded in 2024 and operating through two corporate entities (Park Guard, Inc. and Park Guard Risk Purchasing Group, Inc., both Colorado corporations), the company partners with parking operators, parking software platforms, and aggregators to embed consumer-facing protection coverage against door dings, fender benders, scratches, theft, and catalytic converter theft into their booking flows. Coverage is underwritten by Nationwide Insurance as a surplus lines product, and claims are administered by Riverwood Claims Adjusters, with claims paid from Park Guard's pocket rather than the partner's account.
The company's core technology is a proprietary API platform that integrates into partner booking systems in a stated four-week timeline, supported by the Park Guard Coverage Hub — a real-time dashboard providing partners with reports, claims tracking, conversion analytics, and customer-interaction insights. Supporting tools include a Profit Calculator and Loss Calculator for demand generation, and a gamified 'Don't Get Ticketed' browser experience for top-of-funnel engagement. No public mobile app is offered; distribution is exclusively B2B via API.
Park Guard's business model is a recurring subscription / revenue-share arrangement on protection plan subscriptions, with annual billing cadence and custom-quoted pricing (not publicly disclosed). Partners earn ancillary revenue from every booking while Park Guard retains claims risk. The company is headquartered under Colorado governing law, operates only in the United States, employs 1-10 people, and has disclosed twelve named enterprise partners including SpotHero, Rightway Parking, ParkM, Premium Parking, On Air Parking, One Stop Parking, Parking.com, Safe Cruise Parking, AirportParking.deals, Spacer, SpotSync, and Reservations Lab (the latter as a flagship case study). No external funding rounds, M&A activity, leadership changes, or patents are disclosed.
Park Guard Services Inc. firmographics
Firmographics- Name
- Park Guard Services Inc.
- Legal name
- Park Guard, Inc.
- Website
- https://parkguard.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Park Guard Services Inc. provides API-based parking protection plans covering door dings, theft, and catalytic converter damage for parking operators, software platforms, and aggregators in the United States. The Colorado-based company underwrites via Nationwide Insurance and outsources claims to Riverwood Claims Adjusters, enabling partners to earn ancillary revenue per booking without bearing claims risk.
- Ownership category
- akta.pro rank
Park Guard Services Inc. industry classification
Industry- Product category
- Parking Insurance Technology
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Accident & Health Insurance (6321)
- akta.pro primary industry
- Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
- akta.pro secondary industry
- Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)
Keywords
Where Park Guard Services Inc. is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Park Guard Services Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Protection Plan Subscriptions: Park Guard generates revenue by offering protection plans to parking operators, software companies, and aggregators. Partners can add Park Guard's protection as an ancillary revenue stream to every booking. The company carries the risk while partners earn additional profit without bearing claims costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tailored protection plans for various parking scenarios |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Park Guard Services Inc. product offering
Product offeringCore offering
Park Guard provides API-based parking protection plans and claims services designed for parking operators, parking aggregators, and parking software platforms. Partners integrate the protection offering directly into their booking platforms, generating ancillary revenue, while Park Guard administers the underlying coverage through licensed claims adjusters and a risk purchasing group structure.
Product overview
Park Guard Services Inc. offers a unified protection plan platform for the parking industry. The core offering is the Park Guard Protection Plan, which provides ancillary revenue streams for parking operators by insuring vehicles against damages (door dings, dents, fender benders, scratches) and theft (including catalytic converters) during parking sessions. The platform integrates with parking operators, software providers, and aggregators via API. Key supporting tools include the Park Guard Coverage Hub (real-time reporting dashboard), a Profit Calculator (to estimate potential revenue), and a Loss Calculator (to quantify current damage/theft costs). The company also provides an outsourced protection program handling full API setup, end-to-end support, claims management, and regulatory compliance for partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Park Guard Protection Plan API-delivered protection plan covering parking-related incidents such as theft, damage, key lockouts, towing, and related risks. Designed for integration by parking operators, aggregators, and software platforms that resell coverage to drivers at the point of booking.
- Park Guard Coverage Hub Real-time partner dashboard providing reports, claims tracking, and customer interaction insights for parking operators and platforms using the Park Guard Protection Plan.
Quantifiable outcome
- Conversion rates have improved when parking protection is offered - no partner has reported a decline in business due to Park Guard protection
- +2 more outcomes
Companies that use Park Guard Services Inc.
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Park Guard Services Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Park Guard Services Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Rightway ParkingcoreRightway Parking is featured as a primary customer logo on Park Guard's homepage. The parking operator integrates Park Guard protection into its booking platform, enabling customers to purchase protection coverage against door dings, theft, and other covered incidents during parking reservations.
- SpotHerocoreSpotHero is featured as a customer logo and partner integrating Park Guard protection into its parking aggregator platform. As a leading parking marketplace, SpotHero offers Park Guard protection to consumers booking through its platform.
- ParkMcoreParkM is listed as a partner logo on Park Guard's homepage, indicating integration of Park Guard's protection plans into the ParkM parking platform offering.
- On Air ParkingcoreOn Air Parking partners with Park Guard, offering parking protection coverage to consumers booking through its platform as shown in customer logo section.
- One Stop ParkingcoreOne Stop Parking integrates Park Guard protection plans into its parking aggregator service, enabling customers to add protection coverage to reservations.
- Parking.comcoreParking.com partners with Park Guard to offer vehicle protection coverage integrated into its parking booking platform.
- Premium ParkingcorePremium Parking is listed as a Park Guard partner, integrating protection coverage for customers parking at Premium Parking facilities.
- Safe Cruise ParkingcoreSafe Cruise Parking partners with Park Guard to provide vehicle protection for travelers using cruise and airport parking services.
- Reservations LabflagshipReservations Lab is featured as a flagship case study partner with a dedicated partnership report (PDF). The case study demonstrates conversion improvements when Park Guard protection is offered. Park Guard references this partnership in marketing materials as proof of concept for their solution.
- Riverwood Claims AdjusterscoreRiverwood Claims Adjusters is Park Guard's designated third-party claims administrator. Licensed adjusters handle all claims processing on behalf of Park Guard. Riverwood may contact claimants directly for additional information during claim review.
- Nationwide InsurancecoreNationwide Insurance is Park Guard's insurance provider. Per privacy policy, Nationwide may receive full access to claim data to assist in processing. The partnership enables Park Guard to offer surplus lines coverage as indicated in Colorado disclosures.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
Park Guard Services Inc. competitors and assessment
Company assessmentBroad incumbents
- ParkMobile: ParkMobile is a major parking software platform serving operators and municipalities. As a direct partner of Park Guard and a technology incumbent in the parking vertical, it represents a comparable end-customer channel and a potential platform-side competitor that could replicate a protection product in-house.
- SpotHero: SpotHero is the largest North American parking aggregator — and a named Park Guard partner. As a broad incumbent in the parking industry, it distributes protection plans through Park Guard's API but retains the scale and engineering capacity to in-source or switch providers. Most comparable peer on the demand side.
- SquareTrade / Allstate Protection Plans: SquareTrade (now Allstate Protection Plans) is the largest extended-warranty distributor in retail, offering protection products through retailers and platforms. It is the incumbent in product protection that Park Guard could evolve into within parking, given the related product mechanics and underwriting expertise — making it both a long-term threat and a relevant comparable.
- Assurant: Assurant is a large incumbent provider of extended warranties and protection plans across verticals (consumer electronics, mobile, automotive, connected living). Its breadth of carrier relationships and claims infrastructure make it a relevant broad comparable — and a competitor if Assurant decides to productize a parking-specific offering.
- Arrive (formerly ParkWhiz): Arrive is a parking marketplace platform enabling event, venue, and hourly parking reservations. Comparable as a parking aggregator with similar GTM and consumer-facing booking surfaces where a Park Guard-style product could attach — making it a relevant both a competitive channel and a partnership prospect.
Direct peers
- Cover Genius: Cover Genius is an embedded insurance platform that distributes protection products through API to vertical partners (e-commerce, travel, ticketing, logistics). Park Guard replicates this same vertical-embedded protection model in the parking industry, with similar unit economics, partner-onboarding motion, and underwriting infrastructure.
- Mulberry: Mulberry provides an embedded warranty/protection product platform offering API-integrated coverage at checkout for e-commerce merchants. Same protection-as-an-API model as Park Guard; same target customer type (B2B platforms adding ancillary revenue). Direct competitor in the modern embedded protection space.
- Extend (Domi Ventures): Extend is an API-first extended warranty and protection plan platform primarily serving e-commerce merchants and product manufacturers. It is structurally analogous to Park Guard: it sells protection products to businesses that embed them at checkout, operates a partner dashboard, and outsources claims. Direct comparability in business model and GTM.
Regional players
- JustPark: JustPark is a UK-based parking marketplace connecting drivers with bookable parking spaces. Comparable in marketplace business model and consumer-facing booking surfaces, and operating in a geography where a Park Guard-equivalent protection product could be deployed.
- EasyPark: EasyPark is a European parking technology and payment platform covering multiple countries. Comparable in business model (B2B parking software and app distribution) and serves as a regional comparable that could either expand into the US or partner with a Park Guard-style protection layer for the European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Park Guard Services Inc. social profiles
Digital presencePark Guard Services Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park Guard Services Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Park Guard Services Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park Guard Services Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park Guard Services Inc.
What does Park Guard Services Inc. do?
Park Guard provides API-based parking protection plans and claims services designed for parking operators, parking aggregators, and parking software platforms. Partners integrate the protection offering directly into their booking platforms, generating ancillary revenue, while Park Guard administers the underlying coverage through licensed claims adjusters and a risk purchasing group structure.
Is Park Guard Services Inc. a public or private company?
Park Guard Services Inc. is a private company. It is classified as unknown and is currently operating.
When was Park Guard Services Inc. founded?
Park Guard Services Inc. was founded in 2024. It employs 1 to 10 people.
Where is Park Guard Services Inc. based?
Park Guard Services Inc. is headquartered in Not specified, United States, in the North America region.
How does Park Guard Services Inc. make money?
One revenue line is on record: protection Plan Subscriptions.
Who are Park Guard Services Inc.'s main competitors?
Broad incumbents on record are ParkMobile, SpotHero, SquareTrade / Allstate Protection Plans, Assurant and Arrive (formerly ParkWhiz). Direct peers are Cover Genius, Mulberry and Extend (Domi Ventures). Regional players are JustPark and EasyPark.
Does Park Guard Services Inc. have an API?
Yes. Park Guard provides a simple API for parking operators, software providers, and aggregators to integrate protection plans into their booking systems. The API enables real-time reporting, claims management, and coverage verification. Implementation is described as taking weeks rather than months.
What industry is Park Guard Services Inc. in?
Park Guard Services Inc.'s product category is Parking Insurance Technology. Its primary akta.pro industry code is BPABAKAB, Parking Management & Enforcement (Citations, Permits, Compliance), with a secondary code of TLAJAIAG, Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance). Its NAICS code is 812930 and its SIC code is 7500.