What GIVING X LTD does

GivingX (GIVING X LTD) is a private, for-profit software company founded in 2022 that builds custom fundraising software for the nonprofit sector. The company is headquartered in Colchester, United Kingdom, with an additional presence in Lewes, Delaware, and operates with 11-50 employees. Its no-code platform enables nonprofits, charities, schools, and individual fundraisers to deploy donation websites, crowdfunding pages, peer-to-peer campaigns, event ticketing, and auction tools without developer resources. Notable technical components include a WordPress plugin for embedded fundraising, an Elements UI kit for branded page design, Zapier integration exposing 5,000+ third-party tool connections, Stripe-backed payment processing, and Google Translator-powered multilingual support across 46 countries.

The platform is monetized through a freemium model in which the free tier carries no subscription fee and platform costs are offset by optional donor tips; paying customers access a $199/month premium tier, and the company also earns transaction fees of 2.9% + $0.30 in the US and 2.4% + 20p in the UK. Distribution is product-led, with self-serve onboarding supplemented by placement in the WordPress and Zapier marketplaces and a partnership with Houston IT Developers LLC that bundles Google Ad Grant management (~$120K/year value) into the offering. No outside funding rounds, management team details, or financial metrics have been publicly disclosed.

Name

GIVING X LTD

Legal name

GivingX Inc.

Website

https://givingx.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

GivingX (GIVING X LTD) is a UK-based software company, founded in 2022, that provides no-code, customizable fundraising platforms for nonprofits, charities, and individuals across 46 countries, monetizing via freemium, $199/month premium, and transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Platform (Optional Tip): Core platform is free with no monthly fees or platform fees. Donors can optionally leave a tip to support GivingX. This is the primary acquisition model.
2. Premium Subscription: $199/month premium plan unlocks team member management, custom campaigns, analytics, media uploads, and advanced CRM features.
3. Payment Processing (Cost Recovery): Transaction fees passed to donors: 2.9% + $0.30 per transaction for US/International users; 2.4% + 20p for UK users. Optionally covered by donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GivingX provides a cloud-based, fee-free fundraising software platform for nonprofits, churches, and charitable organizations. The core offering includes customizable donation forms, donor CRM, crowdfunding and campaign pages, fundraising event management, and 5,000+ third-party integrations via Zapier and a native WordPress plugin. The platform operates on a freemium model with no monthly or platform fees, allowing donors to optionally tip GivingX to support the service.

Product overview

GivingX is an all-in-one custom fundraising software platform designed for nonprofits to raise funds quickly and easily. The platform operates on a freemium model with no platform fees and optional donor tips, offering a core suite of products including Donate Forms, Campaign Pages, Crowdfunding Pages, Fundraising Events, Donor CRM, and Unlimited Integrations. Additional products include the GivingX WordPress Plugin for direct WordPress integration, Checkout for optimized donation processing, Elements for trackable website calls-to-action, Donor Portal for self-service supporter management, Smart Filtering for campaign analytics, and Google Ad Grant Management providing $120,000 annual free advertising. The platform supports 46 countries worldwide with multi-language and multi-currency capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Donate Forms

Quantifiable outcome

• Nonprofits can save up to $30,800 annually by switching from Tithely to GivingX (based on $200K in donations)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Houston IT Developers LLCcoreGTM or Marketing PartnerCertified Google partner providing free Google Ad Grant management ($120,000/year value) to GivingX nonprofit customers. Manages the setup, optimization, and compliance of $10,000/month Google Ads credit for eligible 501(c)(3) organizations.
• StripecoreTechnology or IntegrationWorld-class payment processing partner handling donor transactions. Supports ACH, Apple Pay, Google Pay, and credit card payments. Stripe Radar provides fraud prevention. Donor data is passed and protected through Stripe's infrastructure.
• ZapiercoreTechnology or IntegrationIntegration platform enabling 5,000+ third-party software connections including email platforms (Mailchimp, Constant Contact), CRMs (HubSpot, Salesforce), accounting software (QuickBooks), and social media channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tithely: Church and nonprofit giving platform with donation forms, recurring giving, and text-to-give. Directly comparable to GivingX on target segments (churches, 501(c)(3) nonprofits), freemium pricing structure, and core product set, and explicitly named by GivingX as a primary competitor.
• Fundraise Up: Enterprise-grade donation platform for nonprofits offering AI-optimized checkout, recurring giving, and CRM integrations. Directly comparable on nonprofit fundraising focus, premium checkout experience, and integration ecosystem, and cited by GivingX as a competing alternative.
• Givebutter: Free fundraising platform for nonprofits with donation forms, events, auctions, and donor CRM. Directly comparable on zero-fee positioning, nonprofit target, and full-stack fundraising product suite.
• Funraise: Modern nonprofit fundraising platform providing donation forms, CRM, event management, and peer-to-peer fundraising. Comparable across the full GivingX product set with a focus on mid-market nonprofits.
• Classy (by GoFundMe): Online fundraising and donor management software for nonprofits, now part of GoFundMe. Comparable on donation forms, campaign pages, events, and CRM, with deeper enterprise penetration than GivingX.
• Donorbox: Donation software for nonprofits with recurring giving, donor management, and campaign pages. Closely comparable to GivingX on SMB nonprofit target, donation forms, and donor CRM functionality.

Broad incumbents

• Bonterra (Network for Good): Suite of nonprofit software solutions including donor management, fundraising, and grants management. Comparable on donor CRM and nonprofit target, but broader and more enterprise-focused than GivingX.
• Salesforce Nonprofit Cloud: Enterprise CRM platform purpose-built for nonprofits with donor management, fundraising, and program delivery. Comparable on CRM functionality and nonprofit vertical, but serves a much larger enterprise segment.

Emerging players

• Bloomerang: Donor management and fundraising CRM built specifically for small and mid-sized nonprofits. Comparable on donor CRM, retention analytics, and SMB nonprofit target, with less emphasis on the campaign/event tooling GivingX emphasizes.

Others

• Stripe (Atlas / Stripe for Nonprofits): Payment processing partner that already powers GivingX's transactions. Relevant as a potential upstream competitor or platform shift risk if Stripe expands its nonprofit fundraising tooling beyond payments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/givingx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIVING X LTD