What JOYMO UK LTD does

JOYMO UK LTD is the UK commercial subsidiary of JOYMO AS, a Norway-founded (2017) sports-focused OTT video streaming platform provider. The company builds and operates end-to-end media streaming infrastructure — live and on-demand video, content management, scheduling, first-party audience analytics, and monetisation tooling (subscriptions, pay-per-view, advertising, sponsorship) — purpose-built for sports rights holders rather than adapted from a generic video platform. Underlying technology includes a web and native mobile product surface, the Joymo Share mobile app for self-serve smartphone/tablet capture with built-in scoreboard and timer features, and Joymo Connect for RTMP-based integration with third-party cameras, OBS, vMix, and hardware encoders at up to 1080p/30fps H.264 with adaptive bitrate streaming. The platform is GDPR-compliant and aligned with KCSIE 2024 safeguarding guidance for the education segment.

Joymo monetises primarily through enterprise SaaS contracts with sports federations, governing bodies, leagues, universities, and schools, layered with consumer-facing subscription, PPV, advertising, and sponsorship revenue on the federations' branded platforms. Distribution combines direct enterprise sales (HubSpot-scheduled "Talk to Sales" funnel) with a flagship white-label channel partnership with SOCS for the education sector, covering 1,200+ schools globally and 85%+ of UK independent schools. Named customers span World Boxing, IMMAF, World Archery, WBSC Europe, England Netball, the National Futsal Series, Basketball Ireland, British Weight Lifting, and a roster of UK universities (Nottingham, Edinburgh, Oxford, Durham, Manchester, Surrey, Swansea, KCL) and premium independent schools (Bryanston, Repton, Rugby School). Legal entities comprise JOYMO AS (Oslo, Norway, reg. no. 916 959 311) as the primary technology operating company and Joymo UK Limited (Warwick, company no. 13255919) as the contracting entity for SaaS agreements. Leadership is founder-led, with Mike Emery as CEO and Marius Larsen as CFO & COO.

Name

JOYMO UK LTD

Legal name

Joymo UK Limited

Website

https://joymo.tv

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

JOYMO UK LTD is the UK arm of JOYMO AS, a Norway-founded sports-focused OTT video streaming platform serving federations, universities, and schools with branded live and on-demand channels, built-in subscriptions, PPV, advertising, and first-party data ownership.

Ownership category

akta.pro rank

Product category

Sports Video Streaming Platform (OTT)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

akta.pro secondary industries

Educational Live Streaming Platforms (Classes/Tutorials) (MPACACAH), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Sports video streaming
• OTT sports platform
• Live sports broadcasting
• Sports content management
• Direct-to-fan streaming

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Monthly and annual subscription packages allowing fans ongoing access to content libraries. Revenue generated through recurring subscription fees from end-users.
2. Pay-Per-View (PPV): One-time payment for individual events or content access. Provides flexibility for fans who do not want recurring subscriptions.
3. Advertising Revenue: Custom ad solutions offering sponsors access to engaged audiences. Includes advertising placements in video content with analytics and reporting.
4. Sponsorship Management: Branded content opportunities and sponsorship tools for sports organisations to monetise their audiences through commercial partnerships.
5. SaaS Platform Licensing: Revenue from licensing the white-label SOCS TV platform to educational institutions, with revenue share arrangements (70% to partner per USM terms).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Joymo provides an end-to-end OTT video streaming platform purpose-built for sports organisations, universities, and schools to produce, manage, distribute, and monetise live and on-demand sports video content. The platform combines live streaming, content management, first-party data ownership, audience analytics, and monetisation tools (subscriptions, pay-per-view, advertising, sponsorship) into a single branded channel per rights holder, supplemented by the Joymo Share mobile capture app and the Joymo Connect RTMP-based professional broadcast integration.

Product overview

Joymo offers a unified video streaming platform with modular components: the core Joymo Platform provides end-to-end live and on-demand streaming, content management, data ownership, and analytics for sports rights holders. This core platform is supplemented by Joymo Share App (mobile filming and scheduling tool) and Joymo Connect (RTMP-based third-party camera/software integration). The company also operates vertical-specific sub-brands including University Sport Media for higher education institutions and SOCS TV for schools, both powered by the core platform. Joymo's white-label approach enables partner platforms including World Boxing TV, IMMAF.tv, National Futsal Series, Baseball Europe TV, archery+, England Netball TV, and others. The platform supports multiple monetisation models including subscriptions, pay-per-view, advertising, and sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• SOCS TV: A school-focused streaming platform powered by Joymo, providing secure, safeguarded video streaming for over 1,200 schools globally.
• Joymo Share
• Joymo Connect

Products and services

• Joymo Platform End-to-end OTT media streaming platform for sports organisations offering live and on-demand video, content management, first-party data ownership, audience analytics, and integrated monetisation tools (subscriptions, PPV, advertising, sponsorship).
• Joymo Share App Mobile application (iOS and Android) for scheduling, filming, and managing live streams directly from smartphones or tablets, with built-in scoreboard and timer features, remote scorekeeper functionality, and adaptive bitrate streaming for sports content capture.
• Joymo Connect Technology layer that integrates third-party sports camera systems, encoders, and broadcast software (OBS Studio, vMix, hardware encoders) into Joymo's streaming platform via RTMP protocol, supporting resolutions up to 1920x1080p at 30fps with H.264 codec for professional broadcast workflows.
• SOCS TV White-label, school-focused streaming and content management system powered by Joymo, providing secure, safeguarded, GDPR-compliant video streaming for schools to broadcast sports, performances, and co-curricular activities on their own branded platforms with full content and data ownership.
• University Sport Media Vertical-specific sub-brand of the Joymo Platform providing universities with a dedicated, branded sports media platform to produce, own, control, and monetise live and on-demand university sports content for alumni engagement, student recruitment, and subscription or sponsorship revenue.

Quantifiable outcome

• Go live in under a week - rapid deployment capability
• +3 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

26 partnerships are on record, tiered core, flagship and minor.

• World BoxingcoreStrategic or Co-development Partner · 15 June 2025Joymo powers World Boxing TV, a dedicated streaming platform for live and on-demand boxing content. Partnership supports World Boxing's ambition for sustainable, inclusive global structure for boxing with athletes at the centre.
• SOCS (School Information & Communication Services)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2024Strategic partnership to launch SOCS TV, a white-label streaming and content management system for the global education sector. SOCS serves over 85% of UK independent schools (1,200+ schools). SOCS TV provides schools with secure, safeguarded streaming with full content ownership. Partnership enables Joymo to reach the education market through SOCS's established school relationships.
• IMMAF (International Mixed Martial Arts Federation)coreStrategic or Co-development PartnerJoymo powers IMMAF.tv as the new digital content hub for the global body for amateur MMA. Platform launched with Youth World Championships reaching 48 countries and 170,000+ content plays. Monthly subscription at £8.99 with pay-per-view options.
• National Futsal Series (The FA)coreStrategic or Co-development PartnerLong-term partnership as exclusive provider of NFS's direct-to-fan streaming services. Joymo developed nationalfutsal.tv broadcasting all Tier 1 men's (90 games) and women's (70 games) fixtures. From 2025/2026, committed to streaming all Tier 1 and Tier 2 fixtures (480 matches).
• WBSC Europe (World Baseball Softball Confederation Europe)coreStrategic or Co-development PartnerLong-term exclusive partnership as OTT streaming provider. Joymo developed baseballeurope.tv launching May 2024. Over 700 games broadcast in first year across 27 tournaments. Tournament passes from €14.99.
• World ArcherycoreStrategic or Co-development PartnerMulti-year partnership encompassing archery+ online streaming platform development and digital broadcast of marquee events. Annual subscription at €49.99. Streams World Cup, World Championships, and regional tournaments.
• England NetballcoreStrategic or Co-development PartnerMulti-year rights acquisition streaming 330+ matches per season. Includes Premier League 1 (90 games), PL2, PL3, and 200 Netball Performance League games. England Netball All Access subscriptions from £49.99/annum.
• British BasketballcoreStrategic or Co-development PartnerJoymo and British Basketball launched GB Basketball TV live streaming service.
• Basketball IrelandcoreStrategic or Co-development PartnerLive streaming partnership for all National League games on basketballireland.tv. Celebrating successful first season.
• British Weight LiftingflagshipStrategic or Co-development PartnerPioneering 10-year streaming partnership for live streaming strategy.
• Judo CanadacoreStrategic or Co-development PartnerStreaming partnership for judo content.
• USA Team HandballcoreStrategic or Co-development PartnerStreaming partnership as key part of long-term strategy.
• English Indoor Bowling AssociationminorStrategic or Co-development PartnerStreaming deal for English indoor bowling content.
• Hockey WalescoreStrategic or Co-development PartnerExclusive live streaming partnership for hockey in Wales.
• Badminton WalesminorStrategic or Co-development PartnerLive streaming support partnership for badminton in Wales.
• Caged SteelminorStrategic or Co-development PartnerExclusive streaming partnership for Caged Steel MMA events.
• Sport and Recreation AlliancecoreStrategic or Co-development PartnerExclusive live streaming partnership for sports recreation sector.
• RAF Central FundminorStrategic or Co-development PartnerExclusive live streaming partnership for RAF Central Fund.
• WSA (Watersports)minorStrategic or Co-development PartnerExclusive live streaming partnership for watersports.
• County FA (LFA/NFA)coreStrategic or Co-development PartnerExclusive county FA livestreaming deals with multiple County Football Associations.
• FilmMyMatchcoreTechnology or IntegrationPartnership to accelerate streaming ambitions across the UK by integrating FilmMyMatch technology.
• sport:80coreTechnology or IntegrationStrategic partnership with sport:80 for integrated sports technology solutions.
• Sports Technology AllianceminorStrategic or Co-development PartnerJoymo joined the Sports Technology Alliance alongside innovative companies in the sports tech ecosystem.
• Bryanston SchoolminorChannel Partner/ Reseller/ DistributorSOCS TV, powered by Joymo, partnership with Bryanston School to launch Bryanston TV for Autumn Term 2026. Secure streaming of sport, performing arts, and school events.
• Repton SchoolminorChannel Partner/ Reseller/ DistributorSOCS TV, powered by Joymo, partnership to launch Repton.TV for co-curricular streaming.
• Rugby SchoolminorChannel Partner/ Reseller/ DistributorSOCS TV, powered by Joymo, partnership to launch Rugby School TV in Q2 2026. Streaming fixtures, performances, talks and seminars.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Kiswe: Sports and entertainment streaming technology provider enabling federations and leagues to launch direct-to-consumer OTT products. Comparable to Joymo in serving rights holders seeking D2C streaming capabilities, with overlapping customers in basketball and combat sports.
• PlaySight Interactive: Sports video technology platform combining automated capture, streaming, and analytics for courtside/fixtured sports. Touches Joymo's amateur-club and educational segments with a more analytics-led offering.

Direct peers

• StreamAMG: UK-headquartered sports streaming platform serving federations, leagues, and clubs with live and on-demand OTT delivery. Directly comparable to Joymo in customer type (sports rights holders), business model (B2B OTT platform with monetisation tools), and geographic focus (UK/Europe).
• Pixellot: AI-automated sports production and streaming platform serving federations, schools, and amateur clubs worldwide. Competes with Joymo on the same customer segment with an automated-camera-led value proposition rather than Joymo's manual/app-driven capture approach.
• Veo Technologies: AI-powered sports camera and streaming platform for amateur and youth sports. Targets many of the same grassroots and educational segments as Joymo, with strong traction across schools and clubs globally.
• WSC Sports: AI-driven sports video content platform that automates clipping, highlights, and multi-channel distribution for leagues, broadcasters, and federations. Comparable to Joymo in serving sports rights holders with technology-led content monetisation, though focused more on short-form highlight generation than full OTT streaming.
• StreamGo: UK-based live and on-demand streaming SaaS platform (now incorporating StreamAMG) serving sports organisations, event producers, and enterprises. Direct competitor to Joymo in white-label sports OTT delivery in the UK/European market.

Regional players

• PlayOn Sports (NFHS Network): US-focused high-school sports streaming platform powering the NFHS Network. Directly comparable in serving school and amateur sports with OTT distribution and monetisation, but geographically concentrated in the US rather than Joymo's UK/Europe footprint.

Broad incumbents

• Hudl: Large US-based sports video platform offering analysis, highlights, and live-streaming tools to clubs, schools, and federations at scale. Overlaps with Joymo in school and amateur-club segments, but is broader in scope (analysis + streaming) and significantly larger.
• DAZN: Global sports OTT subscription service and B2B streaming technology provider. Represents the scaled incumbent Joymo competes against for federation rights, with vastly greater capital, content spend, and direct consumer reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joymo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOYMO UK LTD