What NowThisMagazine Inc. does

NowThisMagazine Inc., operating under the legal entity NowThis Media Group, LLC, is a digital-first social video media company founded in 2012 and headquartered in New York with a registered office in Boston. The company produces bingeable, social-first short-form video content distributed across TikTok, Instagram Reels, YouTube Shorts, Snapchat, Facebook, and Threads, reaching 98M+ global viewers monthly and achieving 8.4 billion platform interactions in 2022. NowThis positions itself as the definitive home for Gen-Z women aged 18-34, with claimed 43% penetration of all TikTok users monthly and a portfolio of content verticals including NowThis Impact (progressive politics and social issues), NowThis Original Series (entertainment-focused shows), NowThis Celebrity Content (600M+ monthly views), and NowThis Influencer Content (400M+ monthly views). NowThis is a flagship brand within the Accelerate Change media network, which collectively reaches 100M+ monthly active users, 86M social followers, and 14M email subscribers across its portfolio of media properties.

The company operates a sales-led go-to-market motion targeting enterprise brand marketers through a dedicated brand partnerships team, monetizing via custom branded content packages and integrated advertising campaigns. Named advertising partners span major sectors including CPG (Unilever, MilkPEP), technology (Adobe, Amazon, Samsung), fashion and retail (Nordstrom, Rent The Runway, Nuuly), food and beverage (CAVA, Aperol, Bang Energy), streaming and media (Apple TV, Audible, Bravo), fintech (Cash App), dating (Hinge), beauty (Bath & Body Works), and telecommunications (Spectrum). Pricing is quote-based with multi-year contract cadences and varies by campaign scope, audience reach requirements, and content format. Distribution relies entirely on third-party social platforms, and NowThis has no proprietary consumer-facing application, API, or SDK offerings.

NowThis is a privately held company with no public stock listing and no disclosed funding rounds; revenue figures are not publicly available, though an Adweek article references NowThis revenue and profit as a standalone entity. The company recently hired Michael Vito Valentino in 2024 in a strategic leadership shift, and continues active hiring across brand partnerships and marketing functions. There is no evidence of acquisitions, divestitures, or restructuring events; the company is actively operating with current job openings and ongoing press coverage.

Name

NowThisMagazine Inc.

Legal name

NowThis Media Group, LLC

Website

https://nowthismedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

NowThis is a digital-first social video media company producing short-form, platform-native content targeting Gen-Z women aged 18-34 across TikTok, Instagram, YouTube Shorts, and Snapchat. The company reaches 98M+ global viewers monthly and monetizes through enterprise brand partnerships and custom branded content campaigns.

Ownership category

akta.pro rank

Product category

Digital Media & Social Video Content

NAICS

Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)

akta.pro secondary industries

Generalist Short-Form Video Social Platforms (MPACAHAA), Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB), Short-Form User-Generated Video Platforms (MPACABAB)

Keywords

• Social video production
• Branded content creation
• Digital media publishing
• Influencer content marketing
• Social platform advertising

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Partnerships and Advertising: Revenue generated from branded content partnerships with major advertisers across beauty, entertainment, food & beverage, fashion, and technology sectors. The company creates custom content integrations and campaign packages for brand partners.
2. Sponsored/Branded Content: Production of bespoke branded content pieces for original shows, incorporating brand messaging within culturally relevant entertainment content.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

NowThisMagazine Inc. produces social-first, short-form digital video content and news programming targeted at Gen-Z and Millennial audiences. The company operates content verticals spanning progressive politics, entertainment, celebrity coverage, and influencer-driven narratives, distributed across TikTok, Instagram Reels, YouTube Shorts, and Snapchat. Revenue is generated by selling branded content partnerships and advertising integrations to enterprise brand marketers seeking authentic access to digital-native younger demographics.

Product overview

NowThis is a digital-first media company operating as a platform-plus-verticals portfolio. The core offering is social-first, short-form video content distributed across TikTok, Instagram Reels, YouTube Shorts, and Snapchat, reaching 98+ million people monthly. The product suite is organized around content verticals: NowThis Impact (progressive politics and social issues), NowThis Original Series (entertainment-focused original shows), NowThis Celebrity Content (600M+ monthly views), and NowThis Influencer Content (400M+ monthly views). The company also offers branded content services for advertising partners, combining editorial content with marketing campaigns. As part of the Accelerate Change media network, NowThis benefits from shared resources across a portfolio of diverse media properties.

Differentiator

Problem solved

Functional benefit

Products and services

• NowThis Impact A content vertical focused on progressive politics and social issues, covering democracy, immigration, criminal justice reform, and reproductive freedom with viral short-form video content designed to help audiences understand how politics affects their daily lives.
• NowThis Original Series Bingeable, social-first original shows and short-form series distributed across TikTok, Instagram Reels, YouTube Shorts, and Snapchat, targeting Gen-Z audiences with entertainment-focused content.
• NowThis Celebrity Content A-list celebrity-focused content generating 600 million+ monthly views, featuring interviews, cultural commentary, and celebrity-driven narratives.
• NowThis Influencer Content Influencer-driven narratives and creator collaborations generating 400 million+ monthly views across social platforms.
• NowThis Branded Content Partner-branded content and integrated marketing campaigns developed in collaboration with advertising partners, leveraging NowThis's social-first content capabilities and Gen-Z audience reach.

Quantifiable outcome

• 98M+ global viewers monthly
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

19 partnerships are on record, tiered minor and core.

• AdobeminorGTM or Marketing PartnerAdvertising partner featuring Adobe logo in the advertising partners section of the NowThis website, indicating a brand partnership or advertising relationship
• UnilevercoreGTM or Marketing PartnerMajor CPG conglomerate as advertising partner; represents significant brand partnership for reaching Gen-Z consumers through culturally relevant content
• AperolminorGTM or Marketing PartnerSpirits brand advertising partner featured on NowThis website
• CAVAminorGTM or Marketing PartnerFood & beverage brand as advertising partner on NowThis platform
• AmazoncoreGTM or Marketing PartnerMajor technology and e-commerce company as advertising partner; significant brand partnership for reach and credibility
• Bath & Body WorksminorGTM or Marketing PartnerBeauty and personal care brand as advertising partner
• HingeminorGTM or Marketing PartnerDating app platform as advertising partner targeting younger demographics
• SamsungcoreGTM or Marketing PartnerMajor electronics brand as advertising partner; represents technology sector partnership
• BravominorGTM or Marketing PartnerNBCUniversal cable channel as advertising partner; represents media/entertainment partnership
• Apple TVcoreGTM or Marketing PartnerApple's streaming service as advertising partner; represents premium streaming partnership
• Cash AppminorGTM or Marketing PartnerSquare's fintech app as advertising partner targeting younger consumers
• MilkPEPminorGTM or Marketing PartnerMilk processor trade group as advertising partner
• NuulyminorGTM or Marketing PartnerFashion rental subscription service as advertising partner
• Rent The RunwayminorGTM or Marketing PartnerFashion rental company as advertising partner
• NordstromminorGTM or Marketing PartnerPremium department store as advertising partner targeting fashion-conscious consumers
• AudibleminorGTM or Marketing PartnerAmazon's audiobooks service as advertising partner
• Bang EnergyminorGTM or Marketing PartnerEnergy drink brand as advertising partner targeting young consumers
• SpectrumminorGTM or Marketing PartnerCharter Communications cable brand as advertising partner
• Accelerate ChangecoreStrategic or Co-development PartnerParent media network that NowThis is part of; provides shared resources and cross-promotion across portfolio brands including over 100M monthly active users, 86M social followers, and 14M email subscribers

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BuzzFeed: Digital-first publisher producing social-native video content for Gen-Z and Millennial audiences, monetizing via branded content and advertising across social platforms - closely overlapping content strategy and advertiser base with NowThis.
• Complex Networks: Youth-culture digital media brand producing short-form video and social-native content across platforms, monetizing via branded content and partnerships with youth-targeted advertisers.
• Refinery29: Digital media brand focused on millennial/Gen-Z women with social-first video and branded-content studios. Directly comparable in audience target (young women) and branded-content monetization approach.
• Vox Media: Multi-brand digital media company that merged with Group Nine Media (formerly NowThis's parent). Operates Vox, The Verge, SB Nation and others - directly comparable digital-publisher portfolio with social-video and branded-content operations.
• The Dodo: Social-first short-form video publisher with massive TikTok presence targeting Gen-Z audiences and monetizing through branded content - similar platform-native content model and advertiser appeal.
• LADbible Group: Leading social-first publisher producing short-form video for young audiences on TikTok, Instagram, and Snapchat. Same distribution model, same core demographic, and similar brand-partnership revenue model.

Broad incumbents

• Insider: Major digital publisher with significant social-video distribution and branded-content capabilities. Broader scope than NowThis but overlapping in audience, advertisers, and short-form social video.
• Vice Media: Larger, established digital-media company with broad portfolio (Vice News, Munchies, etc.) targeting similar Gen-Z and Millennial audiences through social and digital video - overlapping audience but broader scope.

Regional players

• Junkee Media: Australia-based youth-culture digital publisher producing social-first short-form content and branded campaigns for Gen-Z audiences - same content model and advertiser value proposition in a different geography.

Emerging players

• ATTN: Mission-driven digital media company producing short-form social video for younger audiences with branded content monetization - similar content formats and audience focus though smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nowthis
• Facebookfacebook.com/nowthis
• Instagraminstagram.com/nowthis
• TikToktiktok.com/@nowthis?lang=en
• LinkedInlinkedin.com/company/nowthis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NowThisMagazine Inc.