Luxsteel OÜ

What Luxsteel OÜ does

Luxsteel OÜ is an Estonian private limited company (registration 12178223) headquartered in Tallinn that operates the webex24 platform, a vertical CRM system purpose-built for participants in the vehicle import/export industry. The company is small (1-10 employees) and was founded in 2020, with a commercial footprint anchored in Ukraine through partnerships with AUTO.RIA, WAH, WAH Premium, and the Institute for Market Research (eauto.org.ua).

The webex24 product is a web platform with companion iOS and Android applications that unifies document generation, customs clearance support, CRM, and logistics into a single workflow. Core technical components include a daily-updated vehicle database with market pricing and trends, VIN-based retrieval of vehicle specifications, a customs valuation forecast engine grounded in a stored database of historical valuations, electronic import customs declaration ingestion and storage, and real-time mobile notifications synchronized with the CRM. The product is modular — CRM, Logistics, and Customs modules — and processes documents for hundreds of vehicles in minutes. Several integrations (AUTO.RIA marketplace listings, WhatsApp, Viber, Telegram, photo/video catalog) are listed as 'Coming Soon'.

Luxsteel operates a product-led growth (PLG) model with free registration and free system usage. The only monetization lever is a pay-per-document fee — users pay only for generated documents, with no monthly subscription. The target segments are auto importers and dealers, customs brokers, logistics carriers, vehicle auctions, and exporting companies, primarily in Ukraine and adjacent CIS markets, accessed through self-serve sign-up, the website (webex24.com with Ukrainian and English versions), app stores, and partner referrals. No funding rounds, revenue figures, named customers, or AI/ML capabilities are disclosed.

Name

Luxsteel OÜ

Legal name

Luxsteel OÜ

Website

https://webex24.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Luxsteel OÜ operates webex24, a free CRM and document-generation platform for vehicle importers, dealers, customs brokers, carriers, and auctions, monetized via per-document fees and distributed primarily across Ukraine.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Document Generation Fees: Users pay only for generated documents. Registration and system usage are free with no monthly subscription fee. CRM functionality and logistics modules are included as basic functionality. This pay-per-document model aligns costs with actual usage for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Luxsteel OÜ develops and operates webex24, a CRM and workflow automation platform tailored to automotive import/export businesses. It combines digital document generation, a daily-updated vehicle database with pricing and customs-valuation data, VIN-based vehicle lookups, electronic customs declaration processing, and logistics tracking, all synchronized with dedicated iOS and Android mobile apps. Customers register for free and pay only for each document generated through the system, with no monthly subscription.

Product overview

webex24 is a unified CRM platform for automotive businesses consisting of core platform functionality plus modular components. The core platform provides digital document generation for vehicle import, delivery, and sales, combined with a daily-updated vehicle database. The modular architecture includes a CRM Module for customer management from inquiry to final registration, a Logistics Module for carriers to manage deliveries and track drivers, and a Customs Module for brokers to process VIN lookups and electronic customs declarations. A companion Mobile App (iOS/Android) syncs with the CRM and delivers real-time notifications. Users pay only for generated documents; registration, system usage, and basic CRM/logistics features are free.

Differentiator

Problem solved

Functional benefit

Products and services

• webex24 CRM Platform Web-based CRM platform for automotive importers, exporters, auto dealerships, auctions, customs brokers, and carriers that consolidates the vehicle import/export workflow. Provides instant digital document generation for hundreds of vehicles in minutes, customs clearance cost forecasting, VIN-based vehicle specifications lookup, electronic customs declaration receipt and storage, customer management from initial inquiry through delivery and final registration, and PDF quotation generation. Free registration and usage with no monthly subscription; users pay only for generated documents.
• webex24 Mobile App Companion mobile application for iOS and Android that synchronizes with the webex24 CRM and delivers real-time notifications on each stage of the automotive business process—pre-declaration numbers for border crossing, vehicle payments, photo reports from carriers, customs clearance completion, certification, and registration completion. Enables in-app communication with customers, exporters, carriers, and brokers.

Quantifiable outcome

• Process hundreds of vehicle documents in minutes
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WAHcoreGTM or Marketing PartnerWAH (All services within one minute's reach) is a strategic marketing partner providing access to their network of service providers. WAH Premium partnership offers premium agency services in Kyiv. Partnership enables expanded service ecosystem for webex24 users.
• WAH PremiumminorGTM or Marketing PartnerWAH Premium partnership offering premium agency services specifically in Kyiv, Ukraine. Extends service capabilities for users in the Kyiv region.
• Institute for Market Research (eauto.org.ua)coreStrategic or Co-development PartnerInstitute for Market Research (Institute for Automobile Market Research) is a strategic partner focused on shaping a civilized automotive market in Ukraine. Partnership provides market intelligence and credibility within the Ukrainian automotive ecosystem.
• AUTO.RIAcoreGTM or Marketing PartnerAUTO.RIA is a major Ukrainian automotive marketplace. Partnership includes future integration for uploading vehicle advertisements to AUTO.RIA and other marketplaces, extending distribution reach for webex24 users.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dealertrack (Cox Automotive): Provider of automotive CRM, desking, and DMS-adjacent workflow software for dealers. Directly comparable to webex24 in serving dealer-side workflow and document automation, though at much greater scale and in different geographies.
• amoCRM: Sales-focused CRM with strong adoption among SMBs in CIS markets, including pipeline and customer communication workflows. Comparable to webex24's CRM module for small dealer, broker, and logistics businesses in the region.
• vAuto (Cox Automotive): Inventory and pricing management platform for automotive dealers using market data to inform stocking and valuation decisions. Conceptually comparable to webex24's daily-updated vehicle database and customs valuation forecasting.
• Pipedrive: SMB-focused CRM platform with mobile apps and pipeline management. Comparable to webex24 in serving small businesses with a CRM-first product-led model and mobile-first user experience.
• Bitrix24: CIS-headquartered CRM and collaboration platform widely used by SMBs across Ukraine and Russia. Overlaps with webex24 in CRM functionality and target SMB customer base in the same regional market.

Broad incumbents

• CDK Global: Large incumbent dealer management system and CRM vendor with broad automotive retailer software. Comparable in providing integrated workflow and CRM for automotive businesses, but operating at enterprise scale and across many geographies.
• Reynolds and Reynolds: Established US dealer management systems provider offering integrated workflow, document, and CRM tools for automotive retailers. Comparable in unifying dealer workflow and document handling, though in a different geographic market.
• HubSpot: Broad CRM and customer engagement platform with freemium onboarding and deep mobile/web product surface. Comparable in freemium CRM and customer communication tooling, though serving a much wider audience than automotive-only.
• Cox Automotive: Broad automotive technology portfolio spanning dealer software, marketplaces, and auction services. Comparable as an overarching suite of automotive workflow tools, though at much greater scale and breadth than webex24.

Others

• CARFAX: Vehicle history and data provider for the automotive market. Comparable as a domain-specific data layer that supports dealer and broker decision-making, analogous to webex24's daily-updated vehicle pricing and customs valuation database.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webex24-eu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxsteel OÜ