GRASSROOTS CLUB LTD

What GRASSROOTS CLUB LTD does

The Grassroots' Club (TGC), founded in March 1992 by the Ministry of Community Development and the National Community Organisations Council, is a Singapore-based exclusive membership organization operating under the People's Association. Its membership is restricted to Grassroots Leaders affiliated with People's Association-recognized committees — Citizen's Consultative Committees, Resident's Committees, Community Centre/Club Management Committees, Senior Citizen's Executive Committees, Women's Executive Committees, and Youth Executive Committees — as well as District Councillors. The club delivers social, educational, recreational, and developmental programmes alongside a curated lifestyle benefits portfolio.

The core product is a complimentary annual membership augmented by a rewards programme (welcome bonus, birthday perks), booking-based access passes to partner attractions, member-only rates on courses and activities, and an ecosystem of more than 30 merchant partners spanning fitness, healthcare, F&B, hospitality, telco, attractions, and enrichment. TGC runs events such as the 2025 Lunar New Year Lohei Dinner that drew over 400 attendees and operates a WordPress-based website with member portal, booking, and event registration capabilities. The organization has held 33 Annual General Meetings and is on its 16th Term Management Committee.

The business model relies on member engagement rather than disclosed fee revenue — standard membership is complimentary for active Grassroots Leaders and District Councillors — with monetisation centred on merchant partnerships, access pass bookings (e.g., Mandai Wildlife Reserve at S$35 per pass), and selective member-paid programmes such as partner gym memberships. Following the planned end-Q3 2025 closure of its 190 Ang Mo Kio Ave 8 clubhouse and return of land to SLA, TGC is transitioning to a distributed programme-based operating model anchored on merchant partner venues rather than a single physical flagship.

Name

GRASSROOTS CLUB LTD

Legal name

The Grassroots' Club

Website

https://grassrootsclub.org.sg

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The Grassroots' Club is a Singapore membership organization under the People's Association, offering social, educational, recreational programmes and lifestyle benefits exclusively to Grassroots Leaders and District Councillors through a curated merchant partner network.

Ownership category

akta.pro rank

Product category

Community Membership Club Services

NAICS

Civic and Social Organizations (813410), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Adult/Public Speaking Clubs & Community Organizations (EDAMAOAI)

Keywords

• Membership club services
• Community engagement programs
• Lifestyle benefits platform
• Recreational activities club
• Merchant discount network

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: The club charges membership fees to Grassroots Leaders. Membership is described as complimentary for active Grassroots Leaders and District Councillors under the People's Association. The club generates revenue through membership fees and merchant partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Grassroots' Club operates a membership-based exclusive club for Grassroots Leaders in Singapore, providing social, educational, recreational, and developmental programmes. Membership is complimentary for active Grassroots Leaders and District Councillors under the People's Association. The club aggregates a network of over 30 merchant partners across categories including fitness, lifestyle, healthcare, food & beverage, hotels, attractions, and enrichment, offering members exclusive discounts, access passes to attractions, organised courses and activities, and a rewards programme.

Product overview

The Grassroots' Club is a membership-based organization providing exclusive benefits to Grassroots Leaders in Singapore. The core product is the Membership programme offering social, educational, recreational, and developmental benefits. This is supplemented by add-on modules including Corporate Passes for attractions and partner clubs, Courses and Activities (fitness, arts, workshops), Merchant Partner Discounts across multiple categories, and a Rewards Programme. The club operates through a network of merchant partners and facilities, transitioning from a physical clubhouse model to a broader programme-based operating model.

Differentiator

Problem solved

Functional benefit

Products and services

• The Grassroots' Club Membership

Quantifiable outcome

• Over 400 attendees at Annual Lunar New Year Lohei Dinner 2025

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• Energy One (SAFRA)coreGTM or Marketing PartnerEnergy One provides fitness facilities at SAFRA centers across Singapore. TGC members receive 15% discount on memberships - 12-month membership: $765 (from $900), 18-month membership: $1,071 (from $1,260). Available at SAFRA Mount Faber, Jurong, Choa Chu Kang, Yishun, Toa Payoh, Tampines, and Punggol locations.
• Snap FitnesscoreGTM or Marketing PartnerGlobal gym brand offering 24/7 gym access with unlimited group classes. TGC members enjoy special rate of $88/month (NP $108). One-time Joining Fee: $90. Available at multiple Singapore locations including Pasir Ris, Yio Chu Kang, Toa Payoh, Potong Pasir, and Prinsep Street.
• Mandai Wildlife ReservecoreGTM or Marketing PartnerExclusive access passes for TGC members to Bird Paradise and Rainforest Wild Adventure WEST. Pass includes admission for pass holder + up to 3 accompanying guests. Price: S$35 or 3,500 Reward Points per booking. Additional 20% discount at participating F&B outlets and retail shops.
• PhotoMeister StudiosminorGTM or Marketing PartnerPhoto booth services provider offering $88 discount on Classic PhotoBooth, Deluxe PhotoBooth, Animated GIF PhotoBooth, and Premium PhotoBooth packages. Valid till 28 Feb 2026.
• Frontier Healthcare Group Qualitas Health (Singapore)minorGTM or Marketing PartnerHealthcare provider offering exclusive rates on health screening packages for Grassroots leaders. Flu Vaccination: $28 (Private $35). Basic Health Screening: $48 (Private $60). Enhanced: $102.40 (Private $128). Premier: $310.40 (Private $388). Multiple clinic locations across Singapore.
• ATA MedicalminorGTM or Marketing PartnerHealthcare provider offering exclusive health screening packages with 10% off listed price for Grassroots members. Available at Tanjong Pagar and Orchard clinic locations. Valid till 31 March 2026.
• Omfs @ Farrer ParkminorGTM or Marketing PartnerDental clinic offering 25% discount for first visit and 15% for subsequent visits. Birthday Package - Home Whitening Package at $499+GST (Regular Price $786+GST).
• Four Seasons Durians Pte. Ltd.minorGTM or Marketing PartnerDurian specialty retailer offering TGC members 50% off all whole cakes (promo code GRC50CAKES) and 10% off all pastries (promo code GRC10PAS). Available at Century Square outlet.
• Kingdom Food GroupminorGTM or Marketing PartnerFood and beverage group offering 20% off buffet lunch (Mon-Sun) and dinner (Sun-Thu). HALAL outlets: Captain Kim Korean BBQ & Hotpot at Tampines Junction, Junction 10 Bukit Panjang, Grantral Mall Clementi. Non-HALAL outlets: I'm Kim Korean BBQ at SOTA, Gorogoro Steamboat at The Centrepoint.
• San Laksa SteamboatminorGTM or Marketing PartnerSteamboat restaurant offering 20% discount on à la carte items, 1-for-1 Fish Head Laksa (min spend $35), or 1-for-1 Thai Curry Crab (min spend $20). Complimentary house dessert valued at $5.50 included.
• Canadian PizzaminorGTM or Marketing PartnerPizza franchise offering 10% sitewide discount on à la carte items and 2 For 1 Pizzas. 12% discount for events/gatherings with orders above $200.
• Seoul GardenminorGTM or Marketing PartnerHot pot and grill restaurant offering 3+1 FREE buffet (F.O.C. applies to lowest-value buffet). Block-out dates apply: 19 Dec 2025 – 1 Jan 2026, 16 – 18 Feb 2026.
• Durian SoldierminorGTM or Marketing PartnerDurian retailer offering 5% discount on top of regular and promo prices with no minimum spending. 10% discount on regular priced items during birthday month (1 time redemption). Quote: DSTGC2025.
• Four Seasons CateringminorGTM or Marketing PartnerCatering service offering up to 10% off food value. Valid till 26 November 2025. Minimum pax and value requirements apply.
• Siloso Beach ResortminorGTM or Marketing PartnerHotel resort on Sentosa offering exclusive rates for TGC members. Deluxe Room: S$220++ (S$263.78 nett) per room per night on promo dates. Peak dates: S$260++ (S$311.74 nett). Mention TGC membership for rates.
• Shift Bar & Kitchen by CommonFolksminorGTM or Marketing PartnerBar and restaurant offering 20% discount on all regular items with no minimum spending. Available for Grassroots Leaders only.
• Sabaai Sabaai Boutique SpaminorGTM or Marketing PartnerThai massage spa offering 10% off minimum 60-minute massage at both outlets. 10% off organic facials & steam room at Wisma Atria branch. Valid Mon-Fri, 11AM-8PM. Promotion valid until 31st August 2026.
• Nail SocialminorGTM or Marketing PartnerNail salon offering first visit: 20% off all services. Second visit onwards: 10% off (min spend $30). Special Member Bundle: 3 classic manicures $84 (regular $105), 3 classic pedicures $108 (regular $135). Valid till 14 Oct 2026.
• Falcon SystemsminorGTM or Marketing PartnerEngineering services provider offering 15% discount for orders above $100 (online orders only). Promo Code: Grassroot.
• Big Starfish Swimming SchoolminorGTM or Marketing PartnerSwimming school offering membership at $90/month (1st month trial free). Classes at Yio Chu Kang Swimming Complex. Monday-Sunday class schedules available.
• LeeMingHan Swimming SchoolminorGTM or Marketing PartnerSwimming and lifesaving programs. Learn to Swim: $168 (Public $199). Lifesaving Aquatic Safety: $413 (Public $449). Pre-requirement: Swimsafer 3 certified. Valid till 31st December 2026.
• Resin PlayminorGTM or Marketing PartnerArt and craft studio offering 10% discount on supplies. Workshop rates: 2pax 10%, 3pax 15%, 4pax 20% discount. Valid till 30 Jun 2026.
• Legends Fencing ClubminorGTM or Marketing PartnerFencing club offering 10% discount on all services including trial classes, credit packages, and memberships. Valid till 28 February 2026.
• TrappedminorGTM or Marketing PartnerEscape room venue offering $5 off standard price (minimum 4 pax). Off-peak: $27.90 with promo. Peak: $33.90 with promo. Various themed rooms available.
• DesignTinkersminorGTM or Marketing PartnerEducational workshop provider offering 10% off all June Holiday workshops (excluding 3D printing workshops). Promo Code: TGC10. Workshops at The Flow @ East Coast Road and Agora Colearning @ HarbourFront Centre.
• Artify StudiominorGTM or Marketing PartnerArt education studio offering 15% off for children art classes and workshops & art jamming. Located at 200 Jalan Sultan, #12-07.
• Little Bearnie StudiominorGTM or Marketing PartnerCreative studio offering 10% off purchases on website. Valid till 30 June 2026. Multiple redemptions allowed.
• TribecarminorGTM or Marketing PartnerCar sharing service offering $0 deposit and 30 days trial for TGC members. Valid until 31 May 2026 for new customers only.
• JH MetaphysicsminorGTM or Marketing PartnerMetaphysics consultation services offering 10% discount for all TGC members. Discounts valid through 2025 and 2026.
• M1minorGTM or Marketing PartnerTelecommunications provider with promotions varying monthly. Members can mention CIS sign-up and present E-membership with NRIC at any M1 Shop.
• Zero1 Pte LtdminorGTM or Marketing PartnerMobile service provider offering exclusive deals: OPPO phone prices from $169, free 2 months mobile plan (valid till 31 Aug 2025), free 4-month Movemo Vibe plan (worth $48). 400GB local data, 5GB RoamAP data.
• Pacific Light EnergyminorGTM or Marketing PartnerElectricity retailer offering up to S$220 rebate for TGC members. 24-month plan: $120 rebate. 36-month plan: $200 rebate. Additional S$20 off with referral code.
• WashLah Inc Pte LtdminorGTM or Marketing PartnerCar wash and detailing studio offering 15% off studio services. Outlets at Autobay Kaki Bukit and Northstar Ang Mo Kio. Book via WhatsApp.
• PiggyPlay Pte. Ltd.minorGTM or Marketing PartnerCarnival event provider offering 15% off carnival tickets. Valid for sessions from 1 Jan – 31 Dec 2025. Minimum 15 participants required.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HomeTeamNS: Membership organisation for Singapore Home Team (police, SCDF, etc.) national servicemen and their families, operating clubhouses, fitness facilities, and partner discounts. Directly comparable closed-membership model anchored to a Singapore statutory/ government ecosystem.
• SAFRA (Singapore Armed Forces Reservists Association): Singapore government-affiliated membership club for SAF reservists and their families, offering clubhouses, fitness (EnergyOne), F&B, and merchant partner benefits. Closest analogue to TGC's model of providing curated recreational and lifestyle benefits to a closed government-recognised constituent group.
• NTUC Club (including Income and U Associates): Membership benefits arm of Singapore's NTUC labour movement, offering discounts, courses, and partner programmes to affiliated members. Comparable to TGC's role as a membership-aggregation and merchant-discount intermediary for a defined Singapore constituency.
• Civil Service Club (CSC) Singapore: Recreation club for Singapore public service officers offering clubhouses, golf, F&B, and merchant benefits. Compares to TGC on the membership-club-for-public-affiliated-group concept with recreational programming and partner perks.

Broad incumbents

• The Tanglin Club: Long-established Singapore private membership club offering dining, sports, and social facilities. Comparable on clubhouse-based lifestyle membership model, though membership is commercially open rather than government-affiliated.
• Orchid Country Club: Singapore club with golf, sports, and hospitality amenities for members. Comparable as a club-based recreation and lifestyle operator offering on-site activities, F&B, and member events.
• Bukit Batok Country Club: Singapore country club offering golf, recreation, and member programming. Comparable on the membership-club recreation model, though commercial and golf-anchored rather than community-leader-focused.
• The American Club Singapore: Private members' club in Singapore providing dining, fitness, social events, and accommodation. Comparable on private-club operating model and lifestyle programming, though with a commercial/international member base.
• Seletar Country Club: Singapore country club offering golf, dining, and recreational amenities to members. Comparable as a membership-based recreational club operating physical club facilities and member programming, though commercially structured.

Others

• People's Association (Community Clubs network): Statutory board under which TGC operates and which directly oversees Grassroots Leaders. Comparable as the parent ecosystem and governance framework, though it is a public agency rather than a membership business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thegrassrootsclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRASSROOTS CLUB LTD