What GLAD TECHNOLOGIES LTD does

Glad Technologies Limited is a UK-based, mission-locked non-profit (registered in England and Wales, company number 14924051) that operates the Climate Draw, a regulated prize draw platform where entry fees fund the removal of legacy greenhouse gases from the atmosphere. The company is headquartered in London with 1-10 employees, and its draw is open only to UK residents aged 18 or over. Across four completed seasonal draws, cumulative funded cleanup has scaled from 16 kg (Season 1) to 7,998 kg (Season 3), with Season 4 targeting 250,000 kg and a £10,000 main cash prize unlocking at that milestone. Community-funded cleanup is over 50,000 kg lifetime to date, verified through partnerships with the Isometric and Puro carbon registries across Biochar, Enhanced Rock Weathering, Biomass Storage, and Direct Air Capture methodologies.

The core product surface consists of Entry Bundles (£6/20 entries, £12/40 entries, £36/120 entries), a £5/month recurring Membership, the Climate Saver Card (a partner-discount benefits platform), Bonus Prizes unlocked at cleanup milestones, a free Postal Entry route, and a Referral Programme (20 entries to referrer, 10 to referee). Underlying technology includes a cryptographically secure random number generator meeting CAP Code Clause 8.24 for compliant winner selection, a public impact-tracking ledger, and a custom-built AI partner due diligence assistant that screens prospective brand partners' financial and sustainability claims. The business model applies a fixed 60/20/20 revenue split: 60% to the Climate Pot for verified greenhouse gas removal, 20% to the Prize Pot, and 20% to operating costs. Distribution is direct-to-consumer via gladclimate.com with Stripe payments, supplemented by a B Corp employer channel (1,000 free memberships offered to B Corp employees) and an expanding roster of brand partners (Who Gives A Crap, smol, Bloom & Wild, Meaningful Planet, KinKind, Oddbox, SURI, and others) that fund member savings and milestone bonuses.

Name

GLAD TECHNOLOGIES LTD

Legal name

Glad Technologies Limited

Website

https://gladclimate.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Glad is a UK mission-locked non-profit running the Climate Draw, where entry fees and £5/month subscriptions fund verified greenhouse gas removal. It serves UK consumers 18+ and B Corp employers via prize draws, impact tracking, and the Climate Saver Card savings platform.

Ownership category

akta.pro rank

Product category

Carbon Removal Funding Platform

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL)

akta.pro secondary industries

Climate Change Mitigation & Adaptation (BPAGAGAF), Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC)

Keywords

• Climate prize draw
• Carbon removal funding
• Greenhouse gas removal
• Membership savings platform
• Carbon drawdown services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Climate Draw Entry Fees: Single purchase entry bundles (20 entries for £6, 40 for £12, 120 for £36). Revenue split: 60% to Climate Pot for greenhouse gas removal, 20% to Prize Pot for cash prizes, 20% to operating costs.
2. Monthly Membership Subscriptions: Recurring monthly membership providing automatic draw entries and access to exclusive brand partner savings. Membership fees fund climate cleanup through the same 60/20/20 split.
3. Referral Entry Rewards: Free additional entries awarded to members who refer paying participants. Referrer receives 20 free entries, referred person receives 10 welcome entries. No monetary transaction involved.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GLAD TECHNOLOGIES LTD operates the Climate Draw, a free-entry prize draw platform whose entry fees fund verified greenhouse gas removal projects. Members participate through one-off Entry Bundles (£6/20 entries, £12/40 entries, £36/120 entries) or a £5/month recurring Membership, with each entry funding 1 kg of greenhouse gas cleanup. A 60/20/20 split allocates 60% to climate cleanup, 20% to the prize pot, and 20% to operations; cash and partner-contributed prizes unlock when community cleanup milestones are hit (Season 4 main prize: £10,000 at 250,000 kg).

Product overview

Glad is a mission-locked non-profit operating the Climate Draw — a prize draw platform where entry fees fund verified greenhouse gas removal from the atmosphere. The core offering comprises Entry Bundles (one-off purchases starting at £6), Monthly Membership (recurring subscription), and the Climate Saver Card (exclusive partner discounts). Prizes unlock at community impact milestones; Season 4's main prize is £10,000 at 250,000kg cleanup. The platform also offers Bonus Prizes from brand partners, free Postal Entry, and a Referral Programme. The 60/20/20 funding model directs 60% to climate cleanup, 20% to prize pot, and 20% to operations.

Differentiator

Problem solved

Functional benefit

Brands

• Climate Saver Card: A membership card providing access to savings from brand partners while funding climate cleanup activities.
• Glad Tidings

Products and services

• Climate Draw A free-entry prize draw where entries fund climate cleanup and prizes unlock at community impact milestones. Season 4's main cash prize is £10,000, unlocking at 250,000 kg of funded cleanup; eligible UK residents aged 18+ can enter via paid bundles, monthly membership, or free postal entry.
• Entry Bundles One-off paid entry bundles to the Climate Draw for UK residents aged 18+. Options: £6 for 20 entries, £12 for 40 entries, and £36 for 120 entries; each entry includes 1 kg of greenhouse gas cleanup funded, access to bonus prizes, and an impact record/badge.
• Monthly Membership Recurring £5/month subscription providing automatic entries to the Climate Draw, real-time impact tracking, and access to the Climate Saver Card savings platform for UK residents aged 18+. Includes a 14-day cooling-off period for refunds.
• Postal Entry Free alternative entry method to the Climate Draw for UK residents aged 18+. Participants mail their details to the administrator; each postcard counts as one entry with the same chance of winning as paid entries, ensuring no purchase is necessary to participate.

Quantifiable outcome

• Over 50,000 kg of greenhouse gases cleaned up from atmosphere through member contributions
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Who Gives A CrapcoreGTM or Marketing PartnerToilet paper brand offering 15% off for new customers and 10% off for existing customers. B Corp certified company that donates 50% of profits to clean water and sanitation services. Products made from 100% recycled paper or bamboo.
• smolcoreGTM or Marketing PartnerAward-winning cleaning products brand offering Glad members their home bundle for just £4 (normally £9). Products include laundry capsules, dishwasher tablets, multi-purpose spray, and foaming handwash.
• Meaningful PlanetcoreGTM or Marketing PartnerUK mobile network powered by EE offering 25% lifetime discount on all bundled SIM plans. 10% of every bill funds wildlife restoration projects through Wildlife Trusts including beaver reintroduction and seagrass meadow restoration.
• Bloom & WildcoreGTM or Marketing PartnerFlower delivery service offering 20% off one-off orders. B Corp certified, sourcing flowers from responsible growers, with 100% recyclable or compostable packaging.
• KinKindminorGTM or Marketing PartnerPlastic-free, water-free beauty brand offering shampoo and conditioner bars. B Corp certified, with 20% off individual products and subscriptions for Glad members.
• OddboxminorGTM or Marketing PartnerFruit and vegetable subscription service offering surplus produce. Bonus prize at 130,000kg milestone: a month of farm-fresh fruit and veg.
• Naked PaperminorGTM or Marketing PartnerToilet paper brand. Bonus prize at 110,000kg milestone: six months free loo roll.
• Love Tech Hate WasteminorGTM or Marketing PartnerCircular economy brand refurbishing tech items. Offering 20% off replacement ear pads made from refurbished technology.
• Citizens of SoilminorGTM or Marketing PartnerRegenerative olive oil subscription delivering award-winning extra virgin olive oil to letterboxes. Offering 15% off first month of subscription.
• Natural Baby ShowerminorGTM or Marketing PartnerSustainable baby products platform with over 130 brands. Offering 10% off sustainable essentials for little ones.
• SutsuminorGTM or Marketing PartnerB Corp certified clothing brand making items to order from organic cotton and recycled fibres. Offering 10% off site wide, with 20% of net profit donated to support people and planet.
• Olive Oil ClubminorGTM or Marketing PartnerBonus prize at 120,000kg milestone: ceramic pourer and 6 months of olive oil subscription.
• SURIminorGTM or Marketing PartnerBonus prize at 110,000kg milestone: SURI Giftset 2.0 (sustainable consumer product).
• Isometric RegistrycoreTechnology or IntegrationThird-party carbon registry providing independent verification of greenhouse gas removal claims.
• Puro RegistrycoreTechnology or IntegrationThird-party carbon registry providing independent verification of greenhouse gas removal claims.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Patch: Carbon credit API and marketplace enabling businesses to embed high-quality carbon removal purchases; comparable focus on verified removal procurement but B2B rather than consumer prize-draw funded.
• Chuffed: Crowdfunding platform for social and environmental causes with mission-driven non-profits; comparable climate/cause focus but uses donations rather than prize-draw entries.
• Wren: Subscription-based personal carbon offsetting service focused on funding carbon removal and reduction projects; comparable climate mission and individual subscription GTM, but uses monthly giving rather than prize-draw mechanics.
• Klima App: Consumer carbon-offsetting app letting individuals fund verified climate projects via subscription; comparable climate-impact consumer proposition though it uses standard offset subscription rather than prize draws.

Direct peers

• Omaze: UK-based prize-draw platform that partners with charities and gives away houses, cars and cash prizes funded by entry fees. Closest functional analogue: paid entries with a free postal-entry option, prize unlocks, and a portion directed to charitable causes.
• People's Postcode Lottery: Large UK charity lottery where subscriptions enter players into draws and a portion of revenue is distributed to charitable causes. Comparable subscription + charity-funded model at much greater scale.
• Lottery Good: Aggregator and operator of UK charity lotteries and raffles; directly comparable consumer-facing prize-draw + charitable-cause structure.
• The Prize Lottery: UK charity lottery operator running weekly prize draws where proceeds are split between the player, a charitable partner, and prizes. Highly comparable draw-mechanic, charity-linked structure, and UK consumer base.
• Win Win Lottery: UK charity raffle/lottery platform raising money for causes via prize draws; directly comparable draw + charity-financing model.

Broad incumbents

• Climeworks: Largest commercial Direct Air Capture operator and carbon removal provider; comparable on the carbon-removal supply side (Glad funds DAC among other methods), but operates upstream as a removal technology company rather than consumer-facing.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gladpay
• Instagraminstagram.com/gladclimate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLAD TECHNOLOGIES LTD