MILKTUB LTD
Milktub LTD is a London-based Shopify growth agency offering custom theme development, UI/UX design, AI-powered CRO analytics, and server-side tracking to DTC e-commerce brands across fashion, beauty, wellness, and home goods verticals.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MILKTUB LTD does
Milktub LTD (trading as Milktub Agency) is a London-headquartered Shopify growth agency serving direct-to-consumer e-commerce brands. Founded in 2018 and operating from offices in London, Los Angeles, and Mumbai, the company positions itself around three integrated service pillars — Intelligence, Design, and Technology — that combine data-led CRO, UI/UX design, and custom Shopify development into a single delivery model. Its portfolio spans Shopify migration from Magento, WooCommerce, BigCommerce, and custom stacks, custom theme builds (including Shopify Plus implementations for enterprise clients such as Levi's Strauss, Addison Ross, and Iris Fashion), UI/UX redesign, and ancillary services such as branding and market research for early-stage brands.
The company's product surface combines services with two proprietary software offerings. CRO Pilot is an AI-powered SaaS that performs 100% session tracking, heatmaps, funnel analysis, and weekly prioritized fix-list generation for Shopify merchants. GA4 Server-Side Tracking Setup is a subscription product offering privacy-compliant server-side Google Analytics 4 implementation via Google Tag Manager, with Meta and TikTok API event integration and tiered plans from free to enterprise scale. Supporting one-time services include Conversion Tune Up ($2,500) and Site Speed Optimisation ($1,500).
Milktub generates revenue through a mix of professional services engagements, recurring SaaS subscriptions (CRO Pilot and GA4 hosting tiers), and fixed-fee one-time optimization projects. Distribution is primarily direct, using discovery-call-led enterprise sales for larger brand engagements and self-serve SaaS onboarding for smaller merchants, supported by content marketing, SEO, and organic social channels. Customer concentration appears moderate, with 150+ brands engaged across fashion, beauty, wellness, home décor, and supplements verticals, and a recurring set of referenceable enterprise logos underpinning thought-leadership positioning.
MILKTUB LTD firmographics
Firmographics- Name
- MILKTUB LTD
- Legal name
- Milktub LTD
- Website
- https://milktubagency.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Milktub LTD is a London-based Shopify growth agency offering custom theme development, UI/UX design, AI-powered CRO analytics, and server-side tracking to DTC e-commerce brands across fashion, beauty, wellness, and home goods verticals.
- Ownership category
- akta.pro rank
MILKTUB LTD industry classification
Industry- Product category
- Shopify E-commerce Development Services
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where MILKTUB LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
MILKTUB LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Professional Services - Shopify Development: Custom Shopify theme development, migration from other platforms (Magento, WooCommerce, BigCommerce, custom stacks), backend integrations, and performance optimization services.
- UI/UX Design Services: Data-led conversion-focused design services including full redesigns, high-impact changes, UX wireframes, full UI mockups, and responsive design.
- CRO Pilot SaaS Subscription: AI-powered CRO analytics SaaS with tiered pricing based on monthly sessions. Includes session tracking, weekly reports, heatmaps, and A/B testing integration.
- GA4 Server-Side Tracking Setup: One-time setup fee plus recurring hosting plans for server-side GA4 implementation with consent-compliant tracking infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CRO Pilot Basic - Growing brands plan |
| Freemium | Monthly | GA4 Server-Side - Free plan |
| Subscription | Monthly | GA4 Server-Side - Basic plan |
| Subscription | Monthly | GA4 Server-Side - Business plan |
| Subscription | Monthly | GA4 Server-Side - Enterprise plan |
| One time/ perpetual license | Pay-as-you-go | GA4 Server-Side Setup Fee |
| One time/ perpetual license | Pay-as-you-go | Conversion Tune Up |
| One time/ perpetual license | Pay-as-you-go | Site Speed Optimisation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
MILKTUB LTD product offering
Product offeringCore offering
MILKTUB LTD operates as Milktub Agency, a Shopify-focused growth agency that delivers custom theme development, platform migrations from Magento, WooCommerce, BigCommerce, and other stacks, UI/UX design, and ongoing conversion rate optimization for direct-to-consumer e-commerce brands. Its flagship proprietary product, CRO Pilot, is an AI-powered SaaS that performs full-session tracking, heatmaps, funnel analysis, and prioritized weekly fix recommendations, complemented by a server-side GA4 tracking setup using Google Tag Manager.
Product overview
MILKTUB LTD operates as a Shopify-focused growth agency offering a portfolio of interconnected services and proprietary tools. The core offering consists of Shopify Migration & Development (custom theme development, platform migrations, backend integrations, Shopify Plus customizations), UI/UX Design Services (data-led, conversion-focused design), and the AI-powered CRO Pilot product (behavior analytics and conversion optimization). Supporting these are GA4 Server-Side Tracking Setup for accurate analytics, Conversion Tune Up (one-time design audit service), and Site Speed Optimisation (technical performance service). The Intelligence, Design, and Technology service pillars work together to provide end-to-end e-commerce growth solutions for Shopify brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Migration and Development Full-stack Shopify development and migration service covering platform migrations from Magento, WooCommerce, BigCommerce, or custom stacks to Shopify, custom theme development, backend integrations with ERP and CRM systems, and Shopify Plus customizations for DTC e-commerce brands.
- CRO Pilot AI-powered conversion rate optimization tool that tracks 100% of user sessions, analyzes behavior patterns through heatmaps, funnel analysis, and session recordings, and generates weekly reports with prioritized fix lists and A/B testing integration for Shopify merchants.
- UI/UX Design Services Data-led, conversion-focused Shopify UI/UX design service that turns browsers into buyers through mobile-first design, behavioral data-driven page structures, and embedded CRO insights for DTC e-commerce brands.
- GA4 Server-Side Tracking Setup Server-side Google Analytics 4 tracking implementation using Google Tag Manager that delivers accurate, privacy-compliant data collection immune to ad blockers and cookie restrictions, including Meta and TikTok API events and Cookie Keeper consent logic for GDPR/CCPA compliance.
- Conversion Tune Up One-time UI/UX audit, review, and redesign service priced at $2,500 that includes full site audit, usage data analysis, funnel breakdown, mobile optimization review, and redesign of key pages with Figma deliverables and CRO-powered design suggestions.
- Site Speed Optimisation One-time technical optimization service priced at $1,500 that includes full theme code audit, app bloat removal, lazy loading implementation, file compression and minification, Core Web Vitals optimization, theme structure cleanup, and a custom performance report.
Quantifiable outcome
- 74.2% conversion rate increase for Iris Fashion
- +5 more outcomes
Companies that use MILKTUB LTD
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
MILKTUB LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature5 records
MILKTUB LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StapecoreServer infrastructure hosting provider for GA4 server-side tracking implementation. Stape provides regionally compliant hosting options (EU, US, etc.) for GDPR and CCPA compliance.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
MILKTUB LTD competitors and assessment
Company assessmentBroad incumbents
- Jellyfish: Global digital marketing agency offering paid media, SEO, creative, and analytics across enterprise clients — a much larger incumbent that overlaps with Milktub's analytics/tracking and brand-design pillars at scale.
- Dept: Global digital agency covering technology, design, and marketing including commerce builds on Shopify Plus — competes with Milktub for enterprise commerce transformation mandates, though with a far broader service portfolio.
Direct peers
- OuterBox: Shopify Plus partner agency offering custom development, design, SEO, and CRO services for DTC and e-commerce brands — directly overlapping Milktub's core Shopify Plus migration, theme, and conversion-optimization stack.
- Hotjar: Widely adopted behavior-analytics tool with heatmaps, session recordings, and surveys — competes directly with CRO Pilot for the same Shopify merchant budgets for DIY conversion analytics.
- SwiftOtter: Shopify Plus development and CRO agency focused on enterprise merchants; comparable in targeting large DTC brands for custom theme builds, performance work, and data-led UX — the same niche Milktub occupies.
- VWO (Visual Website Optimizer): Established CRO platform offering A/B testing, heatmaps, session recordings, and personalization — the incumbent SaaS competitor Milktub's CRO Pilot is positioned against in the Shopify merchant segment.
- Invesp: Conversion rate optimization agency providing audit, A/B testing, and personalization services to e-commerce brands — overlaps with Milktub's CRO-first consulting offering.
- TheGenieLab: Shopify Plus agency with end-to-end services across design, development, and CRO for DTC brands — competing head-to-head for the same mid-market Shopify Plus migration and redesign engagements.
- BlueSwitch: Shopify Plus agency providing migration, design, and CRO services with a focus on fashion and lifestyle brands — closely mirrors Milktub's vertical mix (Levi's, Addison Ross, Iris Fashion).
- Conversion Sciences: CRO agency specializing in data-driven conversion optimization for e-commerce — competing for the same data-led redesign and conversion-tune-up engagements Milktub sells.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MILKTUB LTD social profiles
Digital presenceMILKTUB LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MILKTUB LTD leadership team
Management profileNumber of profiles
MILKTUB LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MILKTUB LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MILKTUB LTD
What does MILKTUB LTD do?
MILKTUB LTD operates as Milktub Agency, a Shopify-focused growth agency that delivers custom theme development, platform migrations from Magento, WooCommerce, BigCommerce, and other stacks, UI/UX design, and ongoing conversion rate optimization for direct-to-consumer e-commerce brands. Its flagship proprietary product, CRO Pilot, is an AI-powered SaaS that performs full-session tracking, heatmaps, funnel analysis, and prioritized weekly fix recommendations, complemented by a server-side GA4 tracking setup using Google Tag Manager.
Is MILKTUB LTD a public or private company?
MILKTUB LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MILKTUB LTD founded?
MILKTUB LTD was founded in 2018. It employs 11 to 50 people.
Where is MILKTUB LTD based?
MILKTUB LTD is headquartered in London, United Kingdom, in the Europe region.
How does MILKTUB LTD make money?
Four revenue lines are on record. Professional Services - Shopify Development is the primary driver. The others are UI/UX Design Services, CRO Pilot SaaS Subscription and GA4 Server-Side Tracking Setup.
Who are MILKTUB LTD's main competitors?
Broad incumbents on record are Jellyfish and Dept. Direct peers are OuterBox, Hotjar, SwiftOtter, VWO (Visual Website Optimizer), Invesp, TheGenieLab, BlueSwitch and Conversion Sciences.
Does MILKTUB LTD have an API?
No public API is recorded for MILKTUB LTD.
What industry is MILKTUB LTD in?
MILKTUB LTD's product category is Shopify E-commerce Development Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM.