What Gradely Inc. does

Gradely Inc., operating through its Nigerian legal entity Gradely.NG Technology Solutions Ltd., is an AI-powered adaptive learning platform focused on K-12 education. The company was founded in 2019 and operates dual headquarters in Lagos, Nigeria and London, United Kingdom, with stated market presence also extending to the US and Canada for its AI tutoring services. Gradely serves four primary customer segments: parents and families seeking personalized tutoring for primary and secondary school students (ages 5–18), schools and educational institutions using its LMS tooling, individual teachers and tutors, and parents seeking extracurricular/future-skills development for their children. The platform reports 92,000+ active learners, 500+ partner schools, and 4,000+ teachers on the platform, with 1.98M+ learning minutes recorded.

The product is built around Benjamin Bloom's Mastery Learning methodology (1984), operationalized as a four-step Assess → Learn → Tutor → Master loop. The adaptive assessment engine diagnoses topic-level learning gaps rather than only subject-level weaknesses and then sequences 3,000+ curriculum-aligned video lessons, a 100,000+ question pool (including 30,000+ authentic past questions for WAEC, JAMB, GCSE, A-Level, SAT, 11+, and Common Entrance exams), and live one-on-one tutoring sessions through an interactive virtual classroom. Distribution is entirely first-party via the gradely.co website, iOS App Store, Google Play, WhatsApp, and Calendly-driven demo booking. Curriculum coverage spans UK (Key Stages 1-4, GCSE, A-Level), Nigeria (WAEC, JAMB, Common Entrance), and US/Canada (SAT) syllabuses.

Gradely's commercial model combines consumer subscription in Nigeria (₦6,000/month, ₦15,000/3-month, ₦40,000/year), usage-based pay-as-you-go tutoring in the UK (£20/hour for Key Stages 1-4 and GCSE), and structured programs including a Future Skills Bootcamp (£120 for 12 sessions across Coding & AI, Creative Writing, and Entrepreneurship) and the JuniorMBA personal-finance program co-delivered with Money Africa. School contracts are quote-based. The company is privately held and lists Norrsken, TechCrunch, and Ventures as backers; no funding round amounts are disclosed.

Name

Gradely Inc.

Legal name

Gradely.NG Technology Solutions Ltd.

Website

https://gradely.co

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Gradely is an AI-powered adaptive K-12 learning platform serving students, parents, schools, and teachers across the UK, Nigeria, the US, and Canada, combining diagnostic assessments, video lessons, and human tutoring under a Mastery Learning framework.

Ownership category

akta.pro rank

Product category

K-12 Adaptive Learning

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE)

Keywords

• K-12 online tutoring
• Adaptive learning platform
• AI tutoring services
• Exam preparation tools
• Learning management systems

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Nigeria): Monthly subscription model for Nigerian families providing unlimited access to video lessons and interactive quizzes. Plans offered at monthly, 3-month, and annual billing cycles. Pricing in Nigerian Naira.
2. Per-Session Tutoring (UK): Live one-on-one tutoring sessions billed at £20/hour for Key Stages 1-4, including GCSE preparation. Tutors are carefully selected professionals matched to each child's needs.
3. Future Skills Bootcamp Enrollment: Structured 3-month bootcamp program for ages 4-16 covering Coding & AI, Creative Writing, and Entrepreneurship Skills. Priced from £120 for the full 12-session bootcamp (equivalent to £10/session).
4. JuniorMBA Program: 5-week personal finance and entrepreneurship program in partnership with Money Africa, targeted at Primary 5 - JS 2 and JS 3 - SS 3 students. Revenue share or co-enrollment arrangement with Money Africa.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gradely operates an AI-powered adaptive learning platform for K-12 students that combines intelligent gap-diagnosing assessments, curriculum-aligned video lessons, and live one-on-one tutoring to deliver personalized education through Benjamin Bloom's Mastery Learning methodology. The platform covers UK (Key Stages 1-4, GCSE, A-Level), Nigerian (WAEC, JAMB, Common Entrance), and US/Canada (SAT, 11+) curricula, with separate consumer-facing offerings for parents/families and B2B offerings for schools and teachers.

Product overview

Gradely Inc. operates a multi-module edtech platform combining AI-powered adaptive learning with human tutoring. The core Gradely Platform implements Benjamin Bloom's Mastery Learning methodology through adaptive assessments, 3,000+ curriculum-aligned video lessons, and personalized learning paths. This core is extended through subject-specific modules (Maths Tutor, English Tutor, Science Tutor), exam preparation modules (GCSE Tutor, A-Level Tutor, Exam Prep), and specialized services including Online Tutoring, Homework Help, and the JuniorMBA financial literacy program. School and teacher-facing modules provide LMS, assessment, and reporting tools. The platform covers UK (Key Stages 1-4, GCSE, A-Level, 11+, SAT) and Nigerian curricula (WAEC, JAMB, Common Entrance), serving 92,000+ students, 4,000+ teachers, and 500+ schools across the UK and Nigeria.

Differentiator

Problem solved

Functional benefit

Brands

• JuniorMBA: A 5-week program combining personal finance and entrepreneurship education for kids (ages 10-18), powered by Money Africa and Gradely. Includes Junior Founder and Junior Millionaire tracks.

Products and services

• Gradely Platform AI-powered adaptive learning platform implementing Mastery Learning methodology (Benjamin Bloom, 1984), combining adaptive assessments, 3,000+ curriculum-aligned video lessons, one-on-one tutoring, and school LMS tools in one unified platform for students aged 5+ through Key Stage 4.
• Online Tutoring Services One-on-one live online tutoring sessions delivered by carefully selected professional tutors, personalized to each student's learning gaps and available for Key Stage 1 through A-Levels at £20/hour.
• Gradely for Schools Adaptive learning platform for schools with personalized content delivery, 100,000+ question pool for creating homework/tests/exams, auto-graded CBT exams, accounts management for school fees, and live video class capabilities with interactive whiteboard and screen sharing.
• Gradely for Teachers Free online teaching tools for tutors including ready-made lesson plans and presentations, 80,000+ question bank for homework/tests/exams with auto-graded reports, personalized student progress tracking, and live class capabilities.
• Exam Prep

Quantifiable outcome

• Students improve by up to a grade level after 20 hours of usage
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Money AfricacoreStrategic or Co-development PartnerGradely partners with Money Africa to deliver the JuniorMBA program — personal finance and entrepreneurship education for kids. Combines Money Africa's financial expertise with Gradely's tutoring platform and reach. Program runs for 5 weeks with two tracks: Junior Founder and Junior Millionaire, targeting ages Primary 5-SS3.

Scale indicators15 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Edukate: Nigerian/African edtech platform focused on K-12 tutoring and personalized learning. Comparable to Gradely's Nigerian consumer subscription model and adaptive learning positioning within the African market.

Direct peers

• PrepClass: Nigerian online tutoring marketplace connecting students with tutors for WAEC, JAMB, and primary/secondary school subjects. Directly comparable to Gradely's live tutoring offering and exam prep modules in the Nigerian market, with similar pricing and tutor-vetting approach.
• Third Space Learning: UK-based online 1-on-1 maths tutoring platform primarily serving primary schools and KS2/KS3 students. Directly comparable to Gradely's UK tutoring service for Key Stages 1-4, GCSE maths tutoring, and school-channel B2B partnerships.
• Tutorful: UK online tutoring marketplace connecting students with vetted tutors across all subjects and levels. Comparable to Gradely's UK tutoring marketplace functionality, with overlapping tutor base and curriculum coverage for KS1-A-Level.
• uLesson: Nigerian edtech platform offering video lessons, practice tests, and exam prep (WAEC, JAMB, BECE) via mobile apps. Directly comparable to Gradely's Nigerian consumer subscription and curriculum-aligned content library model, operating in the same geography with overlapping subject coverage.
• MyTutor: UK online tutoring platform offering 1-on-1 sessions for school students and adults across GCSE, A-Level, and 11+ prep. Directly comparable to Gradely's per-hour UK tutoring (£20/hour) and GCSE/A-Level exam preparation modules.

Broad incumbents

• Preply: Global online tutoring marketplace with significant UK presence, offering 1-on-1 lessons across academic subjects and languages. Comparable to Gradely's UK tutoring model with broader geographic reach and larger tutor supply, but less specialized in K-12 curriculum alignment.
• Byju's: Global K-12 edtech leader with adaptive learning, live tutoring, and exam prep across multiple geographies. Comparable to Gradely's AI-powered adaptive learning and live tutoring model as a much larger incumbent operating in similar K-12 categories.
• Varsity Tutors: US-based online tutoring and test prep platform with enterprise K-12 school partnerships. Comparable to Gradely's schools platform (LMS, assessment tools) and subject-specific tutoring modules, with broader US enterprise reach.
• Brainly: Global homework-help and peer learning platform serving K-12 students across multiple markets. Comparable to Gradely's homework-help and adaptive learning features at a broader scale, but without the live-tutor human component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gradelyco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gradely Inc.