Senia Group

What Senia Group does

Senia Group is a European distributor of designer and art radiators, founded in 2003 and privately held by Hungarian interests, with regional subsidiaries supporting operations across more than 14 European markets. The company sources radiators from multiple third-party European manufacturers and resells them under its own brand through a portfolio of country-specific e-commerce storefronts localized in native languages, including design-radiator.co.uk (UK), design-radiatoren.de (Germany/Austria), radiateur-magasin.fr (France/Belgium/Luxembourg), radiadores-diseno.es (Spain), seniagroup.hu (Hungary), radijatori.hr (Croatia/Balkans), and design-radiator.se (Scandinavia). Its product range includes paintable flat-panel radiators (Magnum), granite radiators (Rocco), bathroom and towel radiators (Mambo, SIX), and art-decor radiators (Art of Heating, Hornet, FEAST), targeting residential homeowners, interior designers, commercial properties, and bathroom renovation buyers who want heating solutions that double as design elements.

The company operates a direct-to-consumer e-commerce model with localized websites, multi-language blog content, and country-specific SEO, but holds no proprietary manufacturing capability, patents, or proprietary technology — its role is curatorial and distributive. Wholly-owned national entities (Senia G Ltd, Senia G GmbH, Senia G S.A.R.L., Senia G d.o.o., Senia G Kft) handle tax, regulatory, and contact functions in each jurisdiction. Pricing is unit-based and varies by model, size, color, and material; it is not publicly disclosed.

Revenue is generated through one-time per-unit radiator sales. With only 1–10 employees, no external funding rounds, no disclosed institutional investors, and no recurring or subscription revenue streams, Senia Group operates as a lean, owner-operated distribution business whose value proposition rests on multi-country reach, brand curation, and design-led product selection rather than proprietary technology or scale economics.

Name

Senia Group

Legal name

Senia G Ltd

Website

https://seniagroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Senia Group is a Hungarian-owned European distributor of designer and art radiators, reselling curated products from European manufacturers through 14+ country-specific e-commerce storefronts serving residential and commercial customers across the EU.

Ownership category

akta.pro rank

Headquarters

HQ city

East Grinstead

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Designer Radiator Sales: Senia Group generates revenue through the resale of designer radiators to consumers and potentially businesses. The company purchases radiators from European manufacturers and sells them through their network of country-specific websites. Revenue is generated on a per-unit basis as customers purchase radiators for residential and commercial applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Senia Group is a European distributor of designer and art radiators, curating and reselling radiators from multiple European manufacturers through country-specific e-commerce websites. The product range includes flat panel paintable radiators, granite radiators, bathroom towel radiators, hexagonal towel radiators, and art radiators in multiple colours, shapes, and sizes for residential and commercial interior design applications.

Product overview

Senia Group is a designer radiator supplier operating since 2003, offering a wide selection of colored, luxurious, and designer radiators across Europe. The product portfolio includes flat panel paintable radiators (Magnum), granite radiators (Rocco), bathroom towel radiators with flip-out wings (Mambo), hexagonal towel radiators (SIX), art radiators (Art of Heating), and various other designer radiator models. The company distributes products from Europe's leading designer radiator manufacturers through regional websites covering multiple EU countries including UK, Germany, France, Spain, Hungary, Croatia, Netherlands, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnum Paintable Radiator An elegant flat panel steel radiator with a smooth surface prepared to receive acrylic wall paint, allowing the radiator to blend with interior colour schemes. Distributed by Senia Group for residential and design applications.
• Rocco Granite Radiator An unusual granite radiator with a modern shape, available in many granite colours, suitable for central heating systems. Distributed by Senia Group for residential and design interiors.
• Mambo Radiator A modern bathroom radiator with flip-out wings that also functions as a clothes rack and towel warmer. Distributed by Senia Group for bathroom heating and dual-purpose use.
• Hornet Radiator A designer radiator available in multiple colours, distributed by Senia Group for residential and commercial interior design projects.
• SIX Radiator A vertical hexagon towel radiator designed for bathroom use, available in multiple colours. Distributed by Senia Group for bathroom heating and towel warming.
• Art of Heating Radiators Art radiators combining artistic design with heating functionality, providing decorative heating elements for enhanced interior design solutions. Distributed by Senia Group across European markets.
• FEAST Radiator A designer radiator in the Senia Group product catalogue, distributed alongside the Hornet line for residential and commercial interiors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Europe's Leading Designer Radiator ManufacturerscoreOthers · 1 January 2003Senia Group serves as a distributor for multiple European designer radiator manufacturers. The company has established relationships with Europe's leading designer radiator manufacturers since 2003, sourcing their products for resale across European markets. These manufacturers produce the colored, luxurious, and designer radiators that Senia Group offers through their network of country-specific websites.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reina Design Radiators: UK designer and towel radiator brand with both manufacturing and distribution. Comparable to Senia as a competing source of stylized radiator products for UK and European interior-design customers.
• The Radiator Company: UK designer radiator retailer with a wide catalog of vertical, horizontal, and towel radiator styles in multiple finishes. Overlaps directly with Senia on product category, target customer (residential/renovation), and aesthetic-led positioning.
• DQ Heating: UK supplier of designer radiators and heated towel rails with an online configurator and direct sales model. Competes with Senia in the same premium/decorative radiator niche across UK and selected European markets.
• Bisque Radiators: UK specialist in designer and decorative radiators, offering a curated range of styles, colors, and materials. Directly comparable to Senia as a design-led radiator distributor targeting style-conscious residential and interior-design customers.

Broad incumbents

• Purmo (Rettig): Major European radiator and indoor climate brand owned by Rettig, with broad residential and commercial offerings. Comparable to Senia in the end-product category but at vastly larger scale and with manufacturer-level economics.
• Jaga Radiators: Belgian designer radiator manufacturer with a strong European presence and design-led product lines. Comparable to Senia on aesthetic positioning and target customer, but Jaga is a vertically integrated manufacturer rather than a pure distributor.
• IRSAP: Italian manufacturer of designer and towel radiators with strong Southern European footprint. Comparable to Senia on product category and design-led positioning, operating at manufacturer scale across multiple European countries.
• Terma Group: Polish designer and functional radiator manufacturer with pan-European distribution. Comparable to Senia in that Terma supplies many of the design-led SKUs sold across European markets; also a potential supplier to Senia.
• Stelrad Radiators: UK and European radiator manufacturer with a broad steel-panel radiator range. Comparable to Senia in serving the residential heating market, but positioned in the mainstream/specification segment rather than designer niche.
• Vasco: Belgian-headquartered European radiator and underfloor heating brand with broad product range and established multi-country distribution. Comparable to Senia at the product and end-customer level but operates at much larger scale as an established manufacturer-distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/senia-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senia Group