Rumker
Rümker is a Montreal-based strategic design studio offering strategy consulting, commercial interior design, and co-creation workshops to enterprise, government, cultural, and SMB clients across Canada, anchored by its proprietary Triple Layered Business Canvas and Capsule workshop methodology.
- Company typePrivate
- Founded2013
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rumker does
Rümker is a Montreal-based strategic design studio founded in 2013 by Justin Dubé-Fahmy (the firmographic record lists 2009 as the founding year, but the company's own history consistently dates founding to 2013). The firm offers three integrated service lines: Strategy (design thinking, brand positioning, organizational strategy), Design (commercial interior design, eco-design, creative and technical development, production and installation), and Co-Creation Workshops (eight formats including brand positioning, storytelling, design thinking, L.O.S.T. strategic planning, and the flagship Capsule workshop built on the proprietary Triple Layered Business Canvas developed with innovation advisor Alexandre Joyce). Revenue is generated through project-based professional services engagements and facilitated workshops, with pricing not publicly disclosed.
The firm's underlying technology is a codified methodology rather than software: the Triple Layered Business Canvas extends the Osterwalder Business Model Canvas with environmental and social dimensions, packaged as the Capsule Workshop Kit with complementary card decks. Rümker sells this differentiated capability into a mix of enterprise clients (London Drugs, GHGSat, SkinClinic), government and cultural institutions (Canadian Museum of Nature, Musée Pointe-à-Callière, Tourisme Montréal, Hydro-Québec, Ville de Lac-Mégantic), and SMB retail/restaurant clients (Le Toasteur, Les Filles Fattoush, Camillette).
Rümker operates as a privately held, founder-owned firm with 11–50 employees concentrated in its Montreal headquarters (5333 rue Casgrain), led by President/Founder Justin Dubé-Fahmy and Partner/VP Frédérique Majeau-Rajotte. The October 2022 acquisition of Atelier added a Strategy Director and broadened the offering into upstream strategic consulting. The firm holds ECORESPONSABLE Level 1 certification (ECOCERT, 2022) and B Corp certification with a 99.5 score, and is relationship-driven through referrals, content marketing, and direct enterprise engagement rather than third-party distribution channels.
Rumker firmographics
Firmographics- Name
- Rumker
- Legal name
- Rümker
- Website
- https://rumker.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rümker is a Montreal-based strategic design studio offering strategy consulting, commercial interior design, and co-creation workshops to enterprise, government, cultural, and SMB clients across Canada, anchored by its proprietary Triple Layered Business Canvas and Capsule workshop methodology.
- Ownership category
- akta.pro rank
Where Rumker is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rumker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Design Consulting: Core consulting services providing strategic support, brand positioning, and design thinking facilitation to businesses and organizations. Services delivered through project-based engagements and ongoing advisory relationships.
- Co-creation Workshops: Facilitated workshops offered in half-day or full-day formats where experienced facilitators guide client teams through structured co-creation processes using proprietary methodologies including Capsule, Brand Pyramid, and Design Thinking frameworks.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Rumker product offering
Product offeringCore offering
Rümker is a strategic design studio that provides brand strategic planning, eco-design, consulting services, and co-creation workshops to enterprise and institutional clients. Core offerings are organized around three pillars: Strategy Services (design thinking, brand positioning, organizational strategy), Design Services (commercial interior design, exhibition design, ecodesign strategies, production and installation), and Co-Creation Workshops (facilitated workshops using proprietary methodologies including the Triple Layered Business Canvas and Capsule toolkit).
Product overview
Rumker is a strategic design studio offering an integrated portfolio of services organized around three core pillars: Strategy, Design, and Co-Creation Workshops. The Strategy Services provide design thinking, brand positioning, and strategic support. Design Services encompass ideation, creative development, technical development, ecodesign strategies, and production/installation. The Co-Creation Workshops include 8 distinct offerings ranging from brand positioning to the flagship Capsule sustainability workshop. Key offerings include the Triple Layered Business Canvas toolkit, developed by their innovation advisor Alexandre Joyce, which adds environmental and social dimensions to the standard business model framework. The studio also offers specialized workshops including L.O.S.T. Strategic Planning and Design Thinking methodology training. Services are delivered through multidisciplinary teams of designers, strategists, project managers, and sustainability specialists, with a focus on sustainable development and circular economy principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Strategic support services including design thinking, brand positioning, and organizational strategy to help businesses shape their future and generate positive impacts on communities.
- Design Services Comprehensive design services spanning ideation, creative development, technical development, ecodesign strategies, and production and installation for spaces and experiences.
- Co-Creation Workshops Facilitated workshop programs including brand positioning, storytelling, organizational culture development, customer experience mapping, brainstorming methods, design thinking, and strategic planning (L.O.S.T. framework), offered in half-day or full-day formats.
- Capsule Workshop Flagship sustainability-focused workshop using the Triple Layered Business Canvas (economic, environmental, social dimensions) to help organizations map business models and develop innovative sustainable approaches; includes a toolkit with canvases, mission statement guidance, and a complementary card game.
- Triple Layered Business Canvas A three-dimensional business model framework adding environmental and social canvases to the standard Osterwalder Business Model Canvas, enabling organizations to design businesses that are financially profitable while socially and environmentally responsible; distributed as part of the Capsule workshop toolkit.
Quantifiable outcome
- Organizations report 100%+ revenue increase after working with Rümker strategy team
- +2 more outcomes
Companies that use Rumker
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Rumker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rumker partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- XYZ TechnologiescoreCo-creation partner for major projects including Bonjour Montréal urban installation and Beyond Ice (Au-delà des glaces) museum exhibition. Partnered with Rümker on technical development and creative direction for complex installations requiring technology integration.
- VRTTA Green SolutionscoreLife cycle assessment partner for carbon offset calculations. Conducted LCA studies for Bonjour Montréal structure enabling official carbon-neutral certification.
- Gallant MetalworksminorManufacturer for Bonjour Montréal structure and other metal furniture components for projects like SkinClinic Regina.
- Bois PubliccoreWood supplier providing reclaimed ash wood affected by emerald ash borer for Bonjour Montréal structure, supporting circular economy principles.
- Maillon VertcoreSustainability specialist collaborator working with Rümker on eco-design strategies and client projects including Ekinox clinic brand development.
- ElliominorSustainability specialist partner contributing to Rümker's sustainable development network and expertise.
- Synergie MontréalminorNetwork partner contributing to Rümker's sustainability ecosystem and circular economy initiatives in Montreal.
- Alexandre JoycecorePhD innovation advisor and consultant who developed the Triple Layered Business Canvas framework. Collaborates with Rümker on workshops and sustainable business model innovation. Also teaches innovation at HEC Montréal and advises major clients including Hydro-Québec, Cirque du Soleil, and Cascades.
- Maxime DesjardinscoreSenior brand strategist and former president of Atelier agency. Co-developed Capsule workshop kit with Alexandre Joyce. Facilitates brand positioning and strategy workshops.
- National Film Board of CanadacoreCo-created Beyond Ice exhibition project with Rümker and XYZ Technologies at Canadian Museum of Nature.
- Tourisme MontréalcoreClient and creative partner for Bonjour Montréal signature urban installation, continuing an established business relationship.
- Hydro-QuébeccoreStrategic partner in Lac-Mégantic building efficiency project, working with Rümker and Ville de Lac-Mégantic on climate adaptation and green energy transition model.
- LucionminorMultimedia partner for Place au Cirque! exhibition at Musée Pointe-à-Callière, created animated fresco with wooden figures.
- SimbiozminorInteractive technology partner for Place au Cirque! circus exhibition.
- AccordexminorMillwork partner for exhibition installations including Place au Cirque! and Les Neurones Atomiques.
- D'ArmesminorLocal Montreal manufacturer supplying high-quality lighting fixtures for Camillette boutique-atelier project.
- Société de Développement et de Mise en Valeur du Parc OlympiqueminorPartnership providing reclaimed Columbia pine planks from Olympic Stadium roof demolition for Les Filles Fattoush furniture, supporting circular design.
- Shape PropertiesminorReal estate developer partner for London Drugs prototype store at The Amazing Brentwood shopping center in Vancouver.
- Scientific ArchitectureminorArchitecture firm collaborating on London Drugs Da Vinci project.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Rumker competitors and assessment
Company assessmentBroad incumbents
- IDEO: Global design and innovation consultancy offering strategy, design research, and co-creation workshops. Comparable service pillars (strategy + design thinking + workshops), with much broader scale and global enterprise reach.
- Pentagram: Largest independent design consultancy, offering brand strategy and design across multiple categories. Overlaps with Rümker's brand positioning and strategic design work, though at a fundamentally different scale and ownership model.
- frog (Capgemini Engineering): Global design and innovation consultancy within Capgemini, focused on transformation, brand, and product design. Comparable strategic-design offering and sustainability orientation, competing for the same enterprise transformation mandates.
Direct peers
- GSM Project: Paris-based experience design agency specialized in cultural institutions, museums, and brand experiences. Direct peer for Rümker's museum and touring-exhibition work (e.g., Place au Cirque!, Beyond Ice), with comparable design-led approach.
- Moment Factory: Montreal-based multimedia experience design studio creating immersive installations for museums, public spaces, and brands. Highly comparable to Rümker's museum, cultural, and signature-installation work (e.g., Beyond Ice, Bonjour Montréal).
- Local Projects: New York-based experience design studio focused on museums, cultural institutions, and brand experiences. Highly comparable to Rümker's museum and exhibition design work, including award-winning narrative-driven installations.
- MASSIVart: Montreal-headquartered experience design and public art curation agency. Overlaps with Rümker's cultural-institution and signature-installation portfolio (museum exhibitions, urban installations) and serves similar enterprise and public-sector clients.
- Sid Lee: Montreal-headquartered creative agency offering brand strategy, design, and experience work with comparable enterprise clients. Closely matches Rümker's strategy-plus-execution model and geographic base, though operates at significantly larger scale.
- Daily tous les jours: Montreal-based design studio specializing in interactive public installations and participatory urban experiences. Comparable in geographic base and in blending strategic design intent with built/experiential output for public and cultural clients.
Regional players
- Bruce Mau Design: Canadian design consultancy (Toronto) focused on systemic and impact-driven design. Comparable strategic-design orientation and Canadian footprint, though more focused on large-scale visioning than spatial/exhibition execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rumker social profiles
Digital presenceRumker compliance and trust
Trust signalCompliance3 records
Rumker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rumker leadership team
Management profileNumber of profiles
Profiles7 records
Rumker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rumker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rumker
What does Rumker do?
Rümker is a strategic design studio that provides brand strategic planning, eco-design, consulting services, and co-creation workshops to enterprise and institutional clients. Core offerings are organized around three pillars: Strategy Services (design thinking, brand positioning, organizational strategy), Design Services (commercial interior design, exhibition design, ecodesign strategies, production and installation), and Co-Creation Workshops (facilitated workshops using proprietary methodologies including the Triple Layered Business Canvas and Capsule toolkit).
Is Rumker a public or private company?
Rumker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rumker founded?
Rumker was founded in 2013. It employs 11 to 50 people.
Where is Rumker based?
Rumker is headquartered in Montréal, Canada, in the North America region.
How does Rumker make money?
Two revenue lines are on record. Strategic Design Consulting is the primary driver. The others are co-creation Workshops.
Who are Rumker's main competitors?
Broad incumbents on record are IDEO, Pentagram and frog (Capgemini Engineering). Direct peers are GSM Project, Moment Factory, Local Projects, MASSIVart, Sid Lee and Daily tous les jours. Bruce Mau Design is listed as a regional player.
Does Rumker have an API?
No public API is recorded for Rumker.