The Reservation Office
The Reservation Office is a South African B2B managed-services firm that operates as an outsourced reservations department for boutique hotels, safari lodges, and luxury self-catering properties in South Africa and East Africa using its proprietary ReserveSURE process.
- Company typePrivate
- Founded2013
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Reservation Office does
The Reservation Office is a privately held South African hospitality services company founded in 2013 that provides outsourced reservation management, online marketing, OTA channel management, and training services to boutique and luxury hospitality properties. Operating primarily in South Africa and East Africa, the company functions as an external reservations department for boutique hotels, guest houses, safari lodges, private islands, and high-end self-catering apartments, with a stated focus on small properties that cannot justify an in-house reservations team. The firm's website identifies it as Africa's premier reservations management company and lists four named customers in public case imagery, including Mhondoro Safari Lodge and Villa, Brookdale Estate, Majeka Boutique Hotel, and Mountain View Selection.
The company's core methodology is the proprietary ReserveSURE four-step process (Dream, Research, Data, Guest for Life), which structures the guest acquisition and conversion workflow around strategic lead conversion and brand building at each stage of the reservation cycle. Operations are delivered by dedicated teams that act as a brand extension for each property, with property-specific email and telephone contacts, and engagement is offered on a full-time or relief services basis. Technology integrations span property management systems (ResRequest) and major OTA channels (Agoda, Booking.com, Expedia, Travelground.com), and the company participates in industry associations including SATIB Trust and the African Travel and Tourism Association (ATTA).
The business model is B2B managed services with quote-based, multi-year contracts; pricing is not publicly disclosed. Distribution is exclusively direct B2B sales, with discovery calls as the entry point, and there is no evidence of digital marketplace presence, consumer channels, or app products. The company holds no disclosed funding, no acquisitions, and no management team bios are publicly available; it was recognized with LUXLife Magazine's 2019 Global Excellence Award for Best Outsourced Hospitality Reservation Management Service in South Africa.
The Reservation Office firmographics
Firmographics- Name
- The Reservation Office
- Legal name
- The Reservation Office
- Website
- https://resoffice.co.za
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Reservation Office is a South African B2B managed-services firm that operates as an outsourced reservations department for boutique hotels, safari lodges, and luxury self-catering properties in South Africa and East Africa using its proprietary ReserveSURE process.
- Ownership category
- akta.pro rank
The Reservation Office industry classification
Industry- Product category
- Hospitality Reservation Management Services
- NAICS
- Travel Arrangement and Reservation Services (5615), Office Administrative Services (5611)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Lodging Reservations (Hotels, Vacation Rentals) (HSACALAI)
- akta.pro secondary industries
- Destination & Venue Reservation Systems (DMO/MICE) (THALADAI), Appointment Scheduling & Reservation Management (HSACAIAG), Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where The Reservation Office is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
The Reservation Office business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Outsourced Reservations Management Services: The company handles all reservation functions on behalf of hospitality properties as a trusted management partner. Revenue is generated through service fees for full-time support or relief services, operating as an extension of each property's brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-time reservation management support |
| Other | Multi-year contract | Relief/reserve services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Reservation Office product offering
Product offeringCore offering
The Reservation Office provides outsourced, end-to-end reservation management for hospitality properties, acting as a dedicated external reservations team that handles bookings, lead conversion, OTA channel distribution, and brand representation on behalf of boutique hotels, guest houses, lodges, and self-catering luxury apartments. Engagements are available as full-time support or relief services, anchored by the proprietary ReserveSURE four-step process (Dream, Research, Data, Guest for Life).
Product overview
The Reservation Office offers a single integrated service for outsourced hospitality reservations management. The core offering is the proprietary ReserveSURE four-step process, supported by four main service modules: Reservations Management, Online Marketing, OTA Channel Management, and Training & Audits. The company acts as an external reservation team extension for hotels, guest houses, lodges, and other hospitality properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Reservations Management Outsourced end-to-end reservation handling for hospitality properties, with a dedicated reservation team operating as an extension of the property's brand using property-specific email and telephone contacts. Available as full-time or relief services.
- Online Marketing
- OTA Channel Management Distribution and management of property inventory across major Online Travel Agency (OTA) platforms, including Booking.com, Expedia, Agoda, and Travelground, enabling properties to reach domestic and international travelers.
- Training & Audits Reservation training and audit services for hospitality properties, supporting in-house team capability development and reservation performance reviews.
- ReserveSURE The proprietary ReserveSURE four-step reservation management process (Dream, Research, Data, Guest for Life) designed to secure optimum bookings for hospitality properties through strategic lead conversion and brand building at each stage of the reservation cycle.
- Full-time Reservation Management Support Full-time dedicated reservation team management offered on custom quote-based multi-year contracts, integrating into the property's operations as a brand extension.
- Relief / Reserve Reservation Services Relief or supplementary reservation services provided on a custom quote-based multi-year contract for properties requiring backup or overflow reservations support.
Companies that use The Reservation Office
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
The Reservation Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
The Reservation Office partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and industry association.
- AgodacoreOTA platform partner for distributing property inventory and managing reservations across Agoda's booking network
- Booking.comcoreMajor OTA platform partner enabling properties to list and manage bookings through Booking.com's global network
- ExpediacoreOTA channel partner for distributing property listings and reservations through Expedia's travel platform
- ResRequestcoreProperty management system integration partner for reservation and booking management
- Travelground.comcoreRegional OTA partner for South African hospitality properties to reach domestic and international travelers
- SATIB Trustindustry associationInsurance and risk management partner for the hospitality and tourism industry in Africa
- ATTA (African Travel Tourism Association)industry associationMembership association supporting African travel and tourism businesses
Scale indicators2 records
Recent moves2 records
Expansion highlights4 records
The Reservation Office competitors and assessment
Company assessmentDirect peers
- Cloudbeds: Hospitality management suite including reservation management, channel manager, and booking engine for independent hotels and hostels. Comparable as a one-stop reservation and channel management platform.
- SiteMinder: Hotel channel manager and reservation distribution platform serving independent hotels and small chains globally. Comparable technology-enabled reservation and channel management capability for hospitality properties.
- Little Hotelier: Reservation and property management platform purpose-built for small hotels, B&Bs, and hostels. Comparable as a provider focused on outsourced-style reservation enablement for small hospitality properties.
- Hotelogix: Hotel management software with reservation, channel manager, and booking engine capabilities for small and mid-sized hotels. Comparable reservation management functionality for boutique properties.
- ThinkReservations: Provides reservation management software and services tailored to small inns, B&Bs, and boutique hotels. Directly comparable as a reservation management provider for small independent lodging properties.
- WebRezPro: Cloud-based reservation and property management system for hotels, inns, and lodges. Comparable in providing reservation management technology to independent lodging properties.
Broad incumbents
- Expedia Partner Solutions: Global OTA and travel platform with reservation, distribution, and partner solutions for lodging properties. Comparable through its OTA channel partnership with The Reservation Office and broader reservation capabilities.
- Booking.com: Largest global OTA with extensive reservation, channel management, and property tools for small lodging properties. Overlaps with The Reservation Office's channel partner relationship and increasingly competes with reservation management services.
Emerging players
- SabeeApp: Property management system with reservation, channel manager, and booking engine for small hotels and B&Bs. Comparable as an emerging player targeting independent lodging properties with reservation tools.
- Avvio: Direct booking platform and digital marketing technology for hotels, with focus on converting direct reservations. Comparable as an emerging player in reservation enablement and online marketing for independent hotels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Reservation Office social profiles
Digital presenceThe Reservation Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Reservation Office leadership team
Management profileNumber of profiles
The Reservation Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Reservation Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Reservation Office
What does The Reservation Office do?
The Reservation Office provides outsourced, end-to-end reservation management for hospitality properties, acting as a dedicated external reservations team that handles bookings, lead conversion, OTA channel distribution, and brand representation on behalf of boutique hotels, guest houses, lodges, and self-catering luxury apartments. Engagements are available as full-time support or relief services, anchored by the proprietary ReserveSURE four-step process (Dream, Research, Data, Guest for Life).
Is The Reservation Office a public or private company?
The Reservation Office is a private company. It is classified as unknown and is currently operating.
When was The Reservation Office founded?
The Reservation Office was founded in 2013. It employs 1 to 10 people.
Where is The Reservation Office based?
The Reservation Office is headquartered in Cape Town, South Africa, in the Africa region.
How does The Reservation Office make money?
One revenue line is on record: outsourced Reservations Management Services.
Who are The Reservation Office's main competitors?
Direct peers on record are Cloudbeds, SiteMinder, Little Hotelier, Hotelogix, ThinkReservations and WebRezPro. Broad incumbents are Expedia Partner Solutions and Booking.com. Emerging players are SabeeApp and Avvio.
Does The Reservation Office have an API?
No public API is recorded for The Reservation Office.
What industry is The Reservation Office in?
The Reservation Office's product category is Hospitality Reservation Management Services. Its primary akta.pro industry code is HSACALAI, Lodging Reservations (Hotels, Vacation Rentals), with a secondary code of THALADAI, Destination & Venue Reservation Systems (DMO/MICE). Its NAICS code is 5615 and its SIC code is 8744.