GAUGE19 LTD

What GAUGE19 LTD does

Lorefully (legal entity GAUGE19 LTD) is a UK-incorporated private company headquartered in Spencers Wood, Reading, that operates an AI-powered event-intelligence capture platform for trade shows, conferences, and industry events. The company deploys to customer events with proprietary 360-degree audio recorders and a network of "Lore Runners" (on-site note-takers) to capture conversations, presentations, and panel discussions that would otherwise go unrecorded, then applies AI transcription and natural-language processing to turn the raw audio into structured outputs.

The platform's product surface now spans the core Lorefully Platform (capture plus AI-generated reports), a Market Insights Package for sponsors and exhibitors, a Marketing Content Package, a Stand Support & Research Package, and a Community Intelligence offering positioned for year-round (rather than single-event) engagement. According to company-reported metrics, Lorefully has captured more than 2 million words across 60+ delivered events and produced 100+ sponsor and industry reports. Technical leadership comes from CTO Dr. Paul Jennings, who holds a PhD in computational chemistry and postdoctoral machine-learning research; founder credibility is further supported by CEO Dr. Amrit Chandan's Forbes 30 Under 30 Social Entrepreneurs recognition and prior operator track records across the three co-founders.

Revenue mechanics are project-based rather than seat-based SaaS: pricing is custom-quoted per event or programme, and named clients to date include Mixergy (heat-pump manufacturer), Anzen Walls (cleantech construction), Innovate UK (public-sector innovation funder), and E.ON (utility). The company is founder-led with a reported 1–10 employee headcount and operates from a single UK location, with reference to international client engagements.

Name

GAUGE19 LTD

Legal name

Gauge19 Ltd

Website

https://lorefully.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Lorefully (GAUGE19 LTD) is a UK-based AI-powered event-intelligence platform that captures conversations at trade shows and conferences using 360-degree audio hardware and on-site note-takers, producing structured reports for sponsors, exhibitors, and event organisers.

Ownership category

akta.pro rank

Product category

Event Intelligence Services

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Abstract, Speaker & Session Management Systems (THAHAFAI)

Keywords

• Event intelligence capture
• AI conversation analytics
• Attendee insights platform
• Exhibitor feedback services
• Event content creation

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Event Services: Full-service event intelligence capture including session recording, delegate insights, sponsor support, and content creation. Revenue generated per event engagement with packages for exhibitors and sponsors.
2. Market Insights Packages: Direct answers to strategic business questions with insight from attendees, market signals for product/pricing/positioning decisions, and structured post-event intelligence reports.
3. Marketing Content Packages:
4. Stand Support & Research: Dedicated team members assigned to exhibitor stands with targeted research and structured reports.
5. Sponsor Insight Packs: Premium post-show trend reports and sponsor-specific intelligence packs sold to trade bodies, media, and event sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lorefully is an AI-powered event intelligence platform that captures live attendee conversations at trade shows, conferences, and workshops using on-site Lore Runners and 360-degree audio recorders, transcribes and anonymizes the dialogue, and converts it into structured, searchable insight reports, sponsor-ready content, and marketing assets delivered within 24-48 hours of event completion. The company sells bundled service packages — Market Insights, Marketing Content, and Stand Support & Research — directly to event organisers, exhibitors, and sponsors.

Product overview

Lorefully is an event intelligence capture platform operated by GAUGE19 LTD that combines AI-powered technology with professional services. The core Lorefully Platform captures live attendee interactions at events through AI session summaries, operational feedback with NPS scoring, delegate insights conversations, and sponsor/exhibitor support. The platform offers multiple service packages including a Market Insights Package (strategic business questions and market signals), a Marketing Content Package (session summaries and thought leadership content), and a Stand Support & Research Package (dedicated team members and targeted research). Additional services encompass videography and photography, 365-day delegate engagement, public/industry/national research, a data library, and community intelligence capabilities. Reports are delivered within 24-48 hours of event completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Lorefully Platform AI-powered intelligence capture platform that turns live attendee interactions and event sessions into structured, searchable insight for event organisers, sponsors, and exhibitors. Combines 360-degree audio recording, real-time transcription, anonymisation, and generative AI reporting.
• Market Insights Package Strategic business intelligence package providing direct answers to business questions, attendee insights, market signals for product/pricing/positioning decisions, and structured post-event intelligence reports.

Quantifiable outcome

• £400k+ new sponsor revenue unlocked at InstallerSHOW 2025
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Swapcard: Swapcard is an AI-powered event platform offering attendee matching, lead capture, and engagement analytics. It competes head-to-head with Lorefully for sponsor and exhibitor insight use cases.
• Eventmobi: Eventmobi provides event apps, attendee engagement, and analytics for in-person and hybrid events. It competes for the same organiser and sponsor insight budget.
• Pigeonhole Live: Pigeonhole Live is an audience engagement platform for events with live Q&A, polls, and analytics. It targets the same organiser and sponsor buyers and competes on similar attendee insight features.
• Bizzabo: Bizzabo is an end-to-end event experience platform with built-in attendee engagement, analytics, and AI-powered content features. It is the most direct competitor in event intelligence, serving the same organiser, sponsor, and exhibitor buyers.
• Hubilo: Hubilo is a virtual and hybrid event platform with attendee engagement, polling, and analytics dashboards aimed at organisers and sponsors. It overlaps directly with Lorefully's event intelligence and content offerings.
• Akkroo: Akkroo is a lead capture and business card scanning solution for events, with attendee insight exports for sales follow-up. It is a direct peer on the exhibitor lead intelligence side of Lorefully's offering.
• Slido: Slido (now part of Cisco/Webex) is an audience interaction tool for Q&A, polling, and live insights at events and meetings. It is a direct peer on the attendee capture and real-time insight layer.
• Feathr: Feathr is an event marketing and analytics platform with attendee data unification and campaign attribution. It is comparable on the sponsor ROI and post-event intelligence use case Lorefully sells to exhibitors.

Broad incumbents

• Cvent: Cvent is the largest incumbent in event management, offering registration, apps, and attendee analytics. It is a broader competitor covering the same workflow but as part of a much wider portfolio.

Emerging players

• quantilope: quantilope is an AI-powered market research automation platform. It is comparable as an emerging player on the brand and field-team market intelligence use case Lorefully is extending into beyond events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAUGE19 LTD