DOMUS STAY LIMITED

What DOMUS STAY LIMITED does

Domus Stay Limited is a UK-based luxury short-term rental management company that operates a curated portfolio of approximately 32 properties across more than 20 London neighborhoods and five Cotswolds counties. The company manages end-to-end operations on behalf of high-net-worth property owners and rents the homes to affluent travelers at nightly rates ranging from £500 to £20,000, with a minimum stay of one week in London and three nights in the Cotswolds.

The core offering is a hospitality-grade property management service covering design, marketing, guest relations, and on-the-ground operations, supported by editorial assets such as the Domus Journal and neighborhood guides. The company is led by founder Max Slaght, who brings 20 years of prime London property experience, alongside a team of approximately 17 specialists. Differentiators include the Butterfly Mark, making it the first short-stay brand to receive that certification, and three consecutive years of the Quality in Tourism Gold Award. There is no proprietary technology platform; the model is high-touch and human-led.

Domus Stay monetizes through management fees on bookings, supplemented by ancillary services for owners. Demand is acquired through direct bookings and a Travel Partner Network that pays 10% commission, with brand partnerships including Selfridges, Equinox, and Bamford extending guest reach. The company is privately held and has not disclosed any external funding.

Name

DOMUS STAY LIMITED

Legal name

Domus Stay Limited

Website

https://domusstay.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Domus Stay Limited is a UK-based luxury short-term rental management company operating curated portfolios in London and the Cotswolds. It serves high-net-worth travelers seeking premium accommodations and property owners requiring end-to-end management services.

Ownership category

akta.pro rank

Product category

Luxury short-term rental and property management services

NAICS

Nonresidential Property Managers (531312), Consumer Goods Rental (5322)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Owner Services, Reporting & Portfolio Administration (THAMAKAI), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Luxury short-term rentals
• Vacation property management
• Holiday home rentals
• Serviced apartment rentals
• Luxury accommodation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Short-term Property Rentals: Domus Stay earns revenue by managing and renting luxury short-term properties on behalf of homeowners. Revenue is generated through nightly rental fees ranging from £500 to £20,000 per night depending on property type and location. Minimum stay requirements apply: 1 week for London properties and 3 nights for Cotswolds properties.
2. Property Management Services: The company provides end-to-end property management services for homeowners, including housekeeping, maintenance, security, compliance checks, and regular inspections. This service generates ongoing revenue from property owners while ensuring properties are maintained to luxury standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Domus Stay operates a hand-picked portfolio of luxury short-term rental properties in London and the Cotswolds, ranging from architect-designed apartments to country estates priced between £500 and £20,000 per night. The company provides dedicated concierge services (private chefs, chauffeurs, wellness, and event coordination), end-to-end property management for homeowners (editorial photography, compliance, housekeeping, maintenance, and security), and a commission-based travel partner programme for travel agents and lifestyle managers. All bookings are handled through direct inquiry rather than instant e-commerce checkout, supported by a curated network of exclusive lifestyle partnerships.

Product overview

Domus Stay operates a luxury short-term rental platform offering exceptional properties in London and the Cotswolds. The core offering comprises luxury property rentals supplemented by dedicated concierge services and full-service property management for homeowners. Additional modules include a Travel Partner Network with commission-based referrals, Exclusive Partnerships with lifestyle brands, and editorial content through the Journal and Neighbourhood Guides. Properties range from architect-designed penthouses and period townhouses to countryside manors and estates, all featuring amenities such as pools, tennis courts, and wellness facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Short-Term Property Rentals Luxury short-term rental properties across London and the Cotswolds, offering architect-designed penthouses, townhouses, manor houses, and countryside estates for stays of minimum 1 week in London and 3 nights in the Cotswolds, aimed at affluent international travellers and relocating professionals.
• Concierge & Guest Services Dedicated concierge team providing personalised services including private chefs, chauffeurs, fine dining arrangements, event tickets, fitness bookings, wellness treatments, florists, and bespoke experiences throughout guests' stays.
• Property Management Services End-to-end property management for homeowners, including property appraisal, editorial-quality photography, compliance checks, guest matching, housekeeping, maintenance, security, and post-stay inspections.

Quantifiable outcome

• Guest satisfaction through testimonials praising 'best experience with any rental company'
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cloud TwelvecoreStrategic or Co-development PartnerWellness and lifestyle members club with families in mind, offering complimentary wellness consultation and infrared therapy sessions for Domus Stay guests purchasing one or two week passes. Parents enjoy free creche access while children can use the magic forest themed play zone.
• Little Houses GroupcoreStrategic or Co-development PartnerFamily-focused hospitality partner providing exclusive access for Domus Stay guests to family-oriented services and experiences.
• Body Works WestcoreStrategic or Co-development PartnerWellness hub with home-from-home feel offering discounted one-week and one-month membership passes with no joining fees. Located on tranquil Notting Hill mews, offers pool, spa, gym, and 100 fitness classes weekly.
• Kensington Tennis ClubminorStrategic or Co-development PartnerExclusive tennis club offering outdoor court access and coaching across Kensington, Chelsea, and Holland Park locations. Provides pickleball training and serves guests without requiring standard memberships.
• HometainmentcoreStrategic or Co-development PartnerHospitality partner connecting Domus Stay guests with private chefs, mixologists, and live entertainment for home events and celebrations including career milestones, birthdays, and anniversaries.
• BXR LondoncoreStrategic or Co-development PartnerLuxury boxing and wellness gym with Marylebone and City locations. Offers signature boxing, strength, yoga, and Pilates classes plus contrast therapy including infrared saunas and cold plunges. Domus Stay guests receive exclusive access.
• Jaego's HouseminorStrategic or Co-development PartnerFamily club in Ladbroke Grove offering jungle gyms, kids cinema, co-working hubs, restaurant, and gym. Day passes available exclusively to Domus Stay guests.
• Jesse's HouseminorStrategic or Co-development PartnerFamily club in Parsons Green with jungle gyms, kids cinema, co-working, restaurant, gym, and outdoor pool access. Day passes available exclusively to Domus Stay guests.
• SelfridgescoreGTM or Marketing PartnerIconic London department store offering Domus Stay guests complimentary Champagne, personal styling suite appointments, tax-free global shipping, and concierge access for wardrobe curation.
• EquinoxcoreStrategic or Co-development PartnerLuxury fitness brand offering Domus Stay guests exclusive one-month memberships to state-of-the-art facilities, holistic experiences, and upscale spa access.
• BamfordcoreStrategic or Co-development PartnerHolistic wellness brand providing spa treatments and replenishing amenities throughout guest stays. Bamford products including toiletries are standard across all Domus Stay properties.
• Caroline AndrewminorStrategic or Co-development PartnerMayfair and Kensington-based tailor offering bespoke suits for men and women, combining Savile Row cutting with minimalist silhouettes. Consultations available for Domus Stay guests.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hostmaker: London-based full-service short-let property management company serving homeowners with design-led, hotel-quality service — directly comparable operations and homeowner-side value proposition.
• Mr & Mrs Smith: Curated collection of luxury hotels and villa rentals with travel-club membership model — comparable on luxury curation, editorial content strategy, and HNW traveler focus.
• Plum Guide: London-headquartered luxury vacation rental brand with a curated, quality-tested home collection and direct booking model — directly comparable to Domus Stay on positioning, geography, and curation-led GTM.
• One Fine Stay: Premium serviced vacation rental operator (now part of Hyatt) offering vetted luxury homes in London and other major cities with hotel-level concierge — directly comparable service model and HNW guest base.
• Stay One: Luxury short-stay and vacation rental brand focused on high-end country homes and estates in the UK and Europe — closely comparable on premium positioning, curated inventory, and UHNW traveler target.

Others

• Guesty: Property management SaaS platform for short-term rental managers — adjacent rather than competitive; useful reference for what a scaled tech stack in this category looks like and a potential technology partner.

Broad incumbents

• Vacasa: Large North American short-term rental management company; comparable on end-to-end property management services and homeowners-as-clients model, though at different price point and geography.
• Sykes Cottages: Large UK holiday rental operator with significant UK countryside portfolio — overlaps on Cotswolds supply and UK short-stay demand but at much lower price point and lower service intensity.
• Airbnb Luxe: Airbnb's premium tier offering vetted luxury villas and homes globally with concierge — overlaps directly with Domus Stay on product and customer but operates at massively greater scale.

Emerging players

• The Luxury Travel Book: Curated boutique villa rental operator serving UHNW travelers across Europe — comparable niche luxury positioning and editorial-driven marketing, though smaller and less focused on UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DomusStay
• LinkedInlinkedin.com/company/domusstay
• Instagraminstagram.com/domus_stay

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOMUS STAY LIMITED