What ELEVATE SPECIALTY LIMITED does

Elevate Specialty Limited is a UK-based, London-headquartered Managing General Agent (MGA) founded in August 2025 by former DAS and Allianz executives Mickey Attia and Robin Stagg. The company designs and distributes specialty insurance products — Legal Expenses, Income Protection, Cyber, Home Emergency, Landlord Legal Protection, Personal Legal Insurance, and Rent Guarantee — using a "native insurance" model where products are designed from inception to integrate seamlessly into partner platforms rather than being bolted on as add-ons. Current named distribution partners include Goodlord (for landlord products via property lettings platform) and Simply Business (for cyber insurance across 1,700+ trades), with the company explicitly operating on a B2B2C model rather than direct consumer sales.

The technology stack is built on cloud-native microservices architecture with open APIs enabling partner integration in under 60 days. Core platform components include a Digital Claims Hub (real-time triage, straight-through processing, 24/7 intake, pause-and-resume functionality), AI-powered claims automation, and a predictive analytics engine fed by granular-level underwriting data from every customer interaction. The company is authorised by the FCA as an appointed representative of Advent Solutions Management Limited (FRN1022230 / FRN 308751), with A-rated underwriting capacity supplied by Greenlight Re Innovations (NASDAQ: GLRE) and Hadron UK Insurance (A- by AM Best).

Revenue is generated through insurance premiums across the MGA's specialty product lines, distributed exclusively via embedded partner platforms. The company received strategic equity investment from Greenlight Re Innovations in September 2025 and has expanded its team to approximately 20-30 members across underwriting, claims, technical delivery, operations, customer, and partnerships functions. As an early-stage company, Elevate Specialty is in active product rollout mode with its major embedded partnerships launching in mid-2026.

Name

ELEVATE SPECIALTY LIMITED

Legal name

Elevate Specialty Limited

Website

https://elevatespecialty.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevate Specialty Limited is a UK-based full-stack MGA that designs and embeds specialty insurance products — including Legal Expenses, Income Protection, Cyber, and Landlord protection — natively into partner platforms such as Goodlord and Simply Business, serving UK landlords, renters, and small businesses through B2B2C distribution.

Ownership category

akta.pro rank

Product category

Specialty Insurance (MGA)

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

Keywords

• Embedded insurance MGA
• Specialty insurance products
• Legal expenses insurance
• Cyber liability insurance
• Income protection insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managing General Agent (MGA) Insurance Premiums: Elevate Specialty acts as a full-stack MGA, designing and managing specialty insurance products distributed through embedded partner platforms. Revenue generated through insurance premiums across multiple product lines including Legal Expenses, Income Protection, Cyber, Home Emergency, and Landlord products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Elevate Specialty designs and underwrites specialty insurance products — Legal Expenses (personal, commercial, and landlord), Income Protection, Rent Guarantee, Cyber, and Home Emergency — and distributes them natively inside partner platforms such as Goodlord and Simply Business via APIs and embedded journeys. The firm also operates a Digital Claims Hub with AI-powered automation, real-time triage, and straight-through processing to deliver 24/7 digital-first claims outcomes to end customers reached through those partner platforms.

Product overview

Elevate Specialty is a next-generation, full-stack MGA offering a portfolio of specialty insurance products designed natively into relevant ecosystems. The product portfolio includes Income Protection, Landlord Legal Insurance, Personal Legal Insurance, Commercial Legal Insurance, Cyber Insurance, Home Emergency, and Rent Guarantee products. The company follows a 'Native Insurance' approach where products are designed from the start to belong in customer environments, integrated into platforms like Goodlord (for rent guarantee and landlord products) and Simply Business (for cyber insurance). Products are built using microservices architecture, open APIs, and AI-powered claims automation, with focus on early intervention, digital-first service, and measurable customer outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Protection Flexible and tailored financial protection insurance for renters, offering affordable cover that pays typical rents; embedded into tenant referencing journeys to close the UK renter protection gap.
• Landlord Legal Insurance

Quantifiable outcome

• 2x more claims accepted; 4x more issues resolved compared to traditional legal expenses insurance
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• GoodlordcoreChannel Partner/ Reseller/ Distributor · 23 July 2026Partnership with property lettings software platform Goodlord to launch embedded landlord-focused insurance products including rent guarantee and legal protection cover. Products are distributed via embedded journeys on Goodlord's platform, designed to address the Renters' Rights Act 2025 requirements. Differentiates through early intervention and mediation rather than traditional litigation.
• Simply BusinesscoreChannel Partner/ Reseller/ Distributor · 21 July 2026Partnership to offer cyber insurance to Simply Business small business customers, adding coverage for cyber crime, data breaches, and cyber liability to existing business insurance policies. Includes access to expert helpline providing guidance, incident triage, and recovery support. Elevate gains access to Simply Business' customer base spanning over 1,700 trades and professions.
• Hadron UK InsurancecoreStrategic or Co-development Partner · 29 January 2026Primary carrier capacity partnership providing substantial A-rated underwriting capacity supporting growth across Legal Expenses Insurance, Income Protection, and other tailored solutions. Hadron is backed by $250M in committed capital and rated A- by AM Best. Partnership combines Elevate's innovative underwriting with Hadron's underwriting platform and specialist capacity solutions.
• OneAdventsupportingTechnology or Integration · 1 August 2025Technology partnership for market-leading expertise enabling rapid product deployment and launch capabilities in under 60 days with digital claims and innovative propositions.
• INSTANDAsupportingTechnology or Integration · 1 August 2025Insurance technology platform partnership enabling cloud-native product deployment and configurable insurance solutions supporting rapid go-live timelines.
• 360GlobalnetsupportingTechnology or Integration · 1 August 2025Technology partnership for digital claims and insurance platform capabilities supporting Elevate's full-stack MGA operations.
• Advent Solutions Management LimitedsupportingOthersElevate Specialty Limited is an appointed representative of Advent Solutions Management Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 308751). Elevate's FCA reference number is FRN1022230.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Wrisk: UK-based embedded insurance platform connecting insurers with brand partners for product distribution. Comparable to Elevate Specialty's B2B2C embedded model and API-first technology.
• Qover: European embedded insurance orchestration platform enabling partners to launch insurance products via APIs. Comparable to Elevate Specialty's embedded distribution and open-API approach, though Qover is an enabler rather than risk carrier.
• Cover Genius: Global embedded insurance platform distributing specialty coverage via partner ecosystems. Comparable as an embedded insurance specialist operating across multiple product lines and geographies.

Direct peers

• Zego: UK-based insurtech operating as a full-stack MGA with proprietary technology and embedded distribution via mobility and gig platforms. Directly comparable to Elevate Specialty as a UK MGA combining specialty underwriting with API-driven partner integration.
• Flock: UK-based insurtech MGA providing specialty commercial insurance (drone, gig economy, fleet) via embedded and digital channels. Comparable as a UK specialty MGA with B2B2C distribution model and API-based partner integration.
• Marshmallow: UK insurtech MGA using data-driven underwriting and digital claims for specialty personal lines. Comparable to Elevate Specialty as a UK-domiciled full-stack MGA focused on underserved customer segments via proprietary technology.
• Bought By Many: UK insurance platform (now Many Pets) using data and digital distribution to serve specialty consumer niches. Comparable to Elevate Specialty in its focus on underserved niches and specialty underwriting via proprietary technology.
• Laka: UK insurtech MGA distributing specialty insurance (cycling, mobility) through digital and embedded channels with a community-based model. Comparable as a UK MGA leveraging embedded distribution and a digital-first claims approach.

Broad incumbents

• ARAG: Established UK leader in Legal Expenses Insurance (LEI) and legal protection products. A direct competitor in Elevate's core Legal Expenses and Landlord Legal Protection lines, with broader portfolio and longer claims track record.
• DAS UK: Major UK Legal Expenses Insurance carrier and Elevate founders' former employer. A direct incumbent competitor in Legal Expenses, with established broker relationships and deeper reserves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elevatespecialty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELEVATE SPECIALTY LIMITED