What DEVITGROUP LTD does

DevIT Group (legal entity DEVITGROUP LTD) is a privately held software development company that operates a dual business: a professional services agency for outsourced Shopify and custom software development, and an in-house software products division (DevIT.Software) that publishes apps on the Shopify App Store. Founded approximately 12 years ago and headquartered operationally between London, Toronto, Kyiv, and St. Petersburg, the company serves 700+ clients globally with a stated team of 136–145 members, delivering web, mobile, Connected TV, Discord, and Shopify-specific solutions across e-commerce, media, fintech, social networks, and healthcare verticals.

The company's technical core spans full-stack development in Node.js, React.js, PHP/Laravel, Vue.js, and React Native, with deep Shopify specialization across Hydrogen, Polaris, and Liquid templating. Database and DevOps layers include MongoDB, MySQL, PostgreSQL, Redis, Docker, CI/CD, Git, and GraphQL/REST APIs. The in-house product portfolio includes 48+ developed Shopify apps — 15+ of which are proprietary in-house apps — such as ReSellBoost AOV, React Flow, Selecty, Lably, iMobile, and ShopCart, alongside Discord community tools (Huddles, Email Bot, Telegram Bot). The product AfterSell serves 40,000+ Shopify brands with post-purchase upsell functionality. Platform partnerships with AWS, Microsoft Azure, Cloudflare, Shopify, and BigCommerce anchor the stack.

DevIT Group makes money through a mix of professional services (project-based custom development, team extension/staff augmentation, design, QA, server management) and recurring revenue from Shopify App Store subscriptions and post-release support. The go-to-market is hybrid: a sales-led motion targeting long-term enterprise and mid-market clients (multi-year engagements with top accounts exceeding five years), and a product-led motion via marketplace listings. Pricing is quote-based and not publicly disclosed, though a project calculator is offered for estimation. Customer segments skew toward e-commerce (primary), with secondary exposure to media/broadcasting, fintech, social platforms, and healthcare.

Name

DEVITGROUP LTD

Legal name

DevIT Group

Website

https://devit.group

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

DevIT Group is a privately held software development agency and Shopify app publisher serving 700+ global clients with custom web, mobile, Connected TV, and Shopify solutions across e-commerce, media, fintech, and healthcare verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Shopify app development
• Custom software development
• E-commerce solutions
• Mobile app development
• Web development services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Full-service software development including web development, mobile development, media & entertainment solutions. Project-based engagements with managed services.
2. Product Design Services: Interface design (UI/UX), web & mobile design using user-centered approach. Includes project management and QA consulting.
3. Team Extension / Staff Augmentation: Flexible team scaling allowing clients to scale teams up and down. Targets long-term partnerships with top clients cooperating for more than five years.
4. Shopify App Store Products: In-house Shopify apps including ReSell, React Flow, Lably, Selecty, iMobile, ShopCart available on Shopify App Store with 5.0 average rating and 48+ apps developed.
5. Shopify Store Development & Migration: Full store setup, mobile-first design, custom apps, API integrations, theme customization, and store migration services.
6. Server Management & Support: 24/7 post-release services including monitoring, maintenance, hardware management, backups, and security provision.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DevIT Group is a software development agency that delivers custom web, mobile, and Connected TV (CTV) applications, with deep specialization in the Shopify ecosystem. The company sells end-to-end Shopify services (store build, redesign, migration, theme customization, custom app development) alongside its own portfolio of in-house Shopify apps (ReSell, React Flow, Selecty, Lably, iMobile, ShopCart) and Discord community bots (Huddles, Email Bot, Telegram Bot).

Product overview

DevIT Group is a digital services and software development company that operates as both an outsourcing agency and an in-house product developer. Their product portfolio consists of standalone Shopify apps (ReSellBoost AOV, React Flow, Selecty, Lably, iMobile, ShopCart) and Discord community tools (Huddles, Discord Email Bot, Discord Telegram Bot). The company also offers Shopify development services as an agency. These products function as independent, self-contained applications rather than an integrated platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• DevIT.Software: In-house software division developing Shopify apps including React Flow, ReSell, Lably, Selecty, iMobile, and ShopCart

Products and services

• ReSellBoost AOV (ReSell) Shopify app that reconverts customers at the Thank You page and checkout with upsell offers to increase average order value. Targets e-commerce merchants seeking post-purchase revenue optimization.
• React Flow Shopify app for workflow automation, including fulfillment, tagging, and email automation capabilities. Targets Shopify merchants seeking to streamline store operations.
• Selecty Shopify app for geolocation-based customer redirection that displays the right currency, language, and market-specific content. Targets international Shopify merchants operating in multiple regions.
• Lably Shopify app that allows store owners to add and manage product labels, badges, and stickers for enhanced product presentation. Targets Shopify merchants seeking visual merchandising customization.
• iMobile Shopify app for building iOS and Android mobile shopping apps through a no-code drag-and-drop interface. Targets e-commerce merchants who want native mobile apps without custom engineering.
• ShopCart Shopify app that replaces the standard cart drawer with slide cart upsell widgets and add-ons to boost sales conversion. Targets Shopify merchants seeking checkout and cart-page revenue uplift.
• Huddles (Discord Bot) Discord bot that enables quick and easy group voice calls within text channels for Discord communities. Targets community managers and Discord server operators.
• Discord Email Bot Discord bot that provides a unique email address for receiving important service notifications directly in Discord servers. Targets IT and DevOps teams using Discord for operations.
• Discord Telegram Bot Integration bot that connects Telegram and Discord communication channels into a single seamless space. Targets communities operating across both Telegram and Discord.
• Shopify Development Services End-to-end Shopify development service covering store build or redesign, custom app development, theme customization, store migration, and performance optimization. Targets e-commerce businesses seeking a full-service Shopify partner.
• Custom Software Development Services Full-service software development including web development, mobile development, and media & entertainment solutions delivered via project-based engagements. Targets businesses needing custom digital product builds.
• Team Extension / Staff Augmentation Flexible team scaling allowing clients to grow or shrink engineering capacity on demand. Targets clients seeking long-term outsourced development partnerships.
• Product Design Services Interface design (UI/UX), web and mobile design using a user-centered approach, including project management and QA consulting. Targets businesses seeking design-led product development.
• Server Management & 24/7 Post-Release Support 24/7 post-release services including monitoring, maintenance, hardware management, backups, security provision, and a help center with live chat. Targets clients requiring ongoing operational support after launch.

Quantifiable outcome

• 30% revenue boost for merchants through post-purchase upselling (AfterSell app)
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered primary, core and supporting.

• ShopifyprimaryTechnology or IntegrationCertified Shopify Expert Partner and Shopify App Developer. Developed 48+ Shopify apps with 10+ Built for Shopify badges. Specializes in Shopify store development, custom apps, themes, and migrations.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Partner Network member providing cloud infrastructure for scalable, reliable solutions. Used in projects like WeatherNation for high availability and fast content delivery.
• CloudflaresupportingTechnology or IntegrationAuthorized Cloudflare partner for CDN, performance optimization, and security solutions across client projects.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure Partner for cloud development and deployment services.
• BigCommercesupportingTechnology or IntegrationAuthorized BigCommerce partner offering multi-platform e-commerce development beyond Shopify.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Surf: Shopify Plus partner agency building headless commerce with Hydrogen and custom storefronts. Directly comparable as a Shopify-specialist development shop targeting enterprise merchants with similar headless and conversion-focused offerings.
• Elogic Commerce: E-commerce development agency with strong Shopify, Magento and BigCommerce practices serving enterprise retailers. Comparable in delivery model (Eastern European engineering with Western client engagement) and customer target (mid-market to enterprise e-commerce).
• Brainvire Infotech: Global IT services and e-commerce development company with significant Shopify and Adobe Commerce practice. Comparable mix of custom development, staff augmentation and platform-specific delivery to mid-market and enterprise e-commerce clients.
• WeMakeWebsites: UK-based Shopify Plus agency offering custom store builds, theme development and CRO. Closest direct peer given the London HQ overlap, similar agency-plus-product positioning, and shared focus on Shopify Plus merchants.
• OuterBox: US-based e-commerce design and development agency serving Shopify and Magento merchants. Comparable in combining custom store builds, SEO and CRO services for mid-market and enterprise retailers.
• Helium Development: Shopify Plus development agency focused on custom builds, migrations and CRO for direct-to-consumer brands. Comparable niche agency positioning and similar reliance on the Shopify partner ecosystem for distribution.
• Bytes Technolab: Shopify development agency offering custom store builds, theme customization and Shopify app development. Directly comparable as a Shopify-focused services shop with global delivery and multi-industry client base.

Broad incumbents

• Bold Commerce: Large, well-funded Shopify app developer behind Bold Subscriptions, Checkout and other widely installed apps. Overlaps with DevIT's in-house apps (ReSell, React Flow, ShopCart) but operates at meaningfully greater scale across the Shopify ecosystem.

Emerging players

• Storetasker: Marketplace connecting Shopify merchants with vetted Shopify developers. Adjacent competitor for DevIT's services motion; relevant as an emerging alternative channel for the same merchant demand DevIT addresses through direct sales.
• Pixel Union: Shopify theme and app developer serving SMB merchants with premium themes and lighter-weight apps. Comparable as a Shopify-native product shop, though smaller and more SMB-focused than DevIT's enterprise-leaning portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVITGROUP LTD