What Helium Development does

Helium Development, LLC is a private Shopify-app developer founded in 2014 and headquartered in Gig Harbor, Washington. The company builds and distributes a portfolio of Shopify-native applications — Helium Customer Fields (no-code custom forms for collecting DTC and B2B customer data synced to Shopify), Onboard B2B (streamlined company onboarding and approval workflows for Shopify B2B/wholesale merchants), and Meteor Mega Menus (multi-tier navigation menus with images for large-catalog stores) — plus a separate sub-brand, Scale Headshots, providing professional team headshots at scale. The company reports a cumulative base of 20,000+ Shopify merchants across its app portfolio.

Helium's underlying technology stack is built around Shopify's platform APIs and is supported by Google Cloud Platform, MongoDB (data persistence), Stripe (billing), Cloudflare, Datadog (monitoring), Linode, and Netlify. Key integrations include Shopify Flow (workflow automation for Onboard B2B), Zapier, Klaviyo (for Customer Fields email-marketing activation), and Google Maps (address autocomplete in B2B forms). The company is SOC 2 Type II certified and compliant with GDPR (with Standard Contractual Clauses Modules 2 and 3), UK GDPR, Swiss DP laws, and CCPA.

The business model is a self-serve, product-led growth motion: apps are discovered and installed through the Shopify App Store and Helium's own website, monetized via monthly subscription billing on Shopify's application-charges system, with 14-day free trials and free access for development stores. Distribution is global via Shopify's marketplace, with marketing supported by content (blog, YouTube), email newsletter, and social channels. Helium operates with a team of approximately 12 people covering engineering, design, product, customer success, and marketing, and is founder-led by Nick Mealey (Founder, Engineer).

Name

Helium Development

Legal name

Helium Development, LLC

Website

https://heliumdev.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Helium Development is a private Shopify-app developer that builds no-code customer-data forms, B2B onboarding workflows, and mega-menu navigation tools for Shopify merchants, distributed globally via the Shopify App Store on a monthly subscription model and serving 20,000+ merchants.

Ownership category

akta.pro rank

Headquarters

HQ city

Gig Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Shopify App Subscriptions: Monthly subscription model with recurring revenue from app installations on Shopify stores. Billing occurs through Shopify's application charges system. Billing cycles are monthly with automatic renewal unless cancelled.
2. Free Trial Conversion: 14-day free trial offered for all apps. Free tier available for development stores. Conversion from trial to paid subscription generates recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Helium Development builds and sells Shopify-native applications that help merchants collect customer data, onboard B2B/wholesale buyers, and build advanced store navigation. Its core products are Helium Customer Fields (no-code customer data forms), Onboard B2B (B2B company onboarding and approval workflows), and Meteor Mega Menus (multi-tier navigation menus), distributed primarily through the Shopify App Store on monthly subscriptions.

Product overview

Helium Development is a Shopify-focused app developer offering a suite of tools that help merchants streamline backend processes, manage wholesale channels, and improve store design. The product portfolio consists of three core Shopify apps—Helium Customer Fields (customizable data collection forms), Onboard B2B (B2B company onboarding and approval workflows), and Meteor Mega Menus (multi-tier navigation menus)—plus Scale Headshots as a related offering. All core apps are designed specifically for the Shopify platform, with over 20,000 Shopify merchants reported as customers. The apps share a common focus on B2B applications and onboarding, customer registration, and navigation functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Helium Customer Fields A Shopify app that enables merchants to build customizable forms for collecting customer data from direct-to-consumer (DTC) or B2B customers, synced with Shopify. Supports no-code form building with data columns and metafields, for Shopify merchants.
• Onboard B2B A Shopify B2B app that streamlines company onboarding and approval workflows, enabling merchants to verify professional registrants and manage wholesale customer applications with automated approval systems.
• Meteor Mega Menus A Shopify navigation app that enables merchants to create multi-tier dropdown mega menus with images and enhanced UI/UX, designed for stores with large catalogs and complex navigation requirements.
• Scale Headshots A separate product offering providing professional team headshots at scale, enabling organizations to capture, approve, and deploy consistent headshots for their organization.

Quantifiable outcome

• Setup time for B2B channel: under 30 minutes
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Google Cloud PlatformcoreTechnology or IntegrationCloud computing and database management infrastructure. Hosts all application data. Part of core technology infrastructure.
• MongoDBcoreTechnology or IntegrationDatabase storage for application data. Core data persistence layer.
• ShopifycoreTechnology or IntegrationPrimary platform for app distribution and integration. E-commerce platform that powers merchant stores and hosts the app marketplace where Helium apps are distributed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shogun: Shopify page-builder and visual editor for DTC and B2B merchants. Competes for the same merchant mindshare on store customization and no-code UX, with comparable enterprise customer profiles.
• Recharge: Subscription billing and recurring-order management app for Shopify merchants. Shares Helium's subscription-pricing model, Shopify App Store distribution, and enterprise merchant base.
• Bold Commerce: Suite of Shopify apps covering subscriptions, pricing, and checkout customization. Comparable as a multi-app Shopify portfolio operator targeting mid-market and enterprise merchants.
• Loop Subscriptions: Shopify-native subscription management platform serving DTC brands. Comparable subscription pricing model and App Store-led go-to-market, addressing overlapping merchant segments.
• Octane AI: Shopify app for quizzes, personalization, and AI-driven merchandising. Comparable as a Shopify-native SaaS selling into DTC merchants with enterprise-tier features and pricing.
• PageFly: Leading Shopify page-builder app enabling no-code landing pages and custom storefronts. Closely comparable to Helium on the Shopify-native, no-code, merchant-self-serve dimension and on PLG distribution through the App Store.
• Smile.io: Loyalty, rewards, and referrals app for Shopify and BigCommerce merchants. Comparable as a long-tenured Shopify App Store SaaS serving DTC brands, with a similar product-led, freemium acquisition model.
• Yotpo: Shopify-integrated reviews, UGC, loyalty, and SMS marketing platform. Competes for merchant wallet share on adjacent storefront and retention features, with a much larger capital base.
• Gorgias: Helpdesk and customer service platform purpose-built for Shopify and ecommerce merchants. Comparable as a vertical SaaS in the Shopify ecosystem with strong enterprise traction and similar recurring revenue model.

Others

• Klaviyo: Marketing automation platform with deep Shopify integration and a formal integration partnership with Helium's Customer Fields app. Comparable as a Shopify-ecosystem SaaS leader with overlapping merchant ICP, though not directly competitive with Helium's app portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/helium_dev
• YouTubeyoutube.com/@heliumdev
• Facebookfacebook.com/heliumdevelopment
• LinkedInlinkedin.com/company/helium_dev
• Instagraminstagram.com/helium.dev

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helium Development