Fountain of Youth Qi

What Fountain of Youth Qi does

Fountain of Youth Qi, operating under the brand Holden QiGong, is a digital wellness platform that delivers Qi Gong instruction to health-conscious adults and aspiring instructors. The platform is anchored by founder Lee Holden, a licensed acupuncturist and herbalist who has been featured on PBS, NBC, ABC News, American Public Television, and The Shift Network. The product architecture spans on-demand content series (Legacy, Learning, and Healing Series with routines ranging from 7 to 60+ minutes), standalone online courses (Iron Shirt Qi Gong, Acupressure, Tao Yin), a recurring Video Class Subscription offering 8-12 live monthly classes, a multi-tier Teacher Certification Program (Tier 1 and Tier 2), in-person Qi Gong retreats, and condition-specific bundles such as the Energy Remedy Pack and Headache Relief Bundle. The underlying technology consists of an online video streaming and digital course delivery platform (with student portal at students.holdenqigong.com and support center at support.holdenqigong.com), augmented by a mobile messaging (SMS) program for transactional and promotional communications, and physical product fulfillment via UPS Standard.

The business operates on a multi-stream revenue model combining subscription recurring revenue (Video Class Subscription with a 2-week free trial), one-time purchases (individual programs at $27 USD each, certifications, retreats), and affiliate referral commissions. Distribution is primarily direct-to-consumer through the holdenqigong.com e-commerce storefront, supplemented by content marketing (blog, YouTube @HoldenQiGong, Facebook), email newsletter, earned media from Lee Holden's national TV appearances, and a network of Holden QiGong certified instructors accessible via the Teacher Directory. Customer segments span stress relief seekers, individuals with chronic health conditions (chronic fatigue, joint pain, high blood pressure, sleep disorders), wellness-oriented adults focused on anti-aging, Qi Gong beginners, and aspiring instructors. The company claims to have served tens of thousands of students globally since founding, ships physical products to the US and Puerto Rico, and operates from its Santa Cruz, California headquarters (Holden QiGong, LLC) with no disclosed external funding or institutional investors.

Name

Fountain of Youth Qi

Legal name

Holden QiGong, LLC

Website

https://holdenqigong.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Holden QiGong, operated by Fountain of Youth Qi, is a digital wellness platform delivering on-demand Qi Gong courses, live video classes, teacher certification, and retreats led by founder Lee Holden to health-conscious adults and aspiring instructors globally.

Ownership category

akta.pro rank

Product category

Mind-Body Wellness Services

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

Keywords

• Qi Gong training
• Online wellness courses
• Mind-body fitness
• Meditation instruction
• Holistic health education

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Video Class Subscription: Monthly subscription providing access to 8-12 live video classes per month with Lee Holden, plus replays. Marketed as a membership to a global community of like-minded individuals.
2. On-Demand Programs and Courses: One-time purchases of individual programs including Learning Series, Healing Series, workshops, and online courses. Examples include Qi Gong for Healthy Joints ($27), Iron Shirt Qi Gong course, Acupressure course, and Tao Yin Online Course.
3. Teacher Certification Program: Tiered certification program (Tier 1 and Tier 2) for individuals wanting to become Holden QiGong certified instructors. Includes lifetime access to materials, monthly Masterclasses, and group Q&A sessions.
4. Qi Gong Retreats: In-person retreat events where participants practice Qi Gong with Lee Holden in intimate settings.
5. Affiliate Program: Commission-based referral program where affiliates promote Holden QiGong products and earn commissions on sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Holden QiGong provides online and in-person Qi Gong, Tao Yin, and acupressure training programs led by master instructor Lee Holden. Offerings include on-demand video content (Legacy, Learning, and Healing Series), a monthly live video class subscription, standalone online courses, a tiered teacher certification program, and in-person retreats, sold direct-to-consumer through its own e-commerce website and student portal.

Product overview

Holden QiGong is a comprehensive wellness platform offering Qi Gong and Tao Yin training programs. The platform operates on a multi-product architecture consisting of: (1) On-demand Learning, Healing, and Legacy Series Programs for self-paced practice; (2) Live Video Class Subscription providing 8-12 monthly live sessions with Lee Holden; (3) Standalone Online Courses including Iron Shirt Qi Gong, Acupressure, and Tao Yin; (4) Teacher Certification Programs (Tier 1 and Tier 2); (5) In-person Qi Gong Retreats; (6) Health-focused bundles such as the Energy Remedy Pack and Headache Relief Bundle; and (7) Free offerings including a 30-Day Challenge, Two-Week Trial, and personality quiz. The ecosystem is designed to serve all skill levels from beginners to advanced practitioners and aspiring instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Legacy Series Programs On-demand classic Qi Gong routines updated for modern times, available as individual program purchases for self-paced practice.
• Learning Series Programs On-demand foundational Qi Gong programs in 20-minute and 60-minute routines, designed to build core knowledge and skills for beginners.
• Healing Series Programs On-demand Qi Gong programs in 20-minute and 60-minute formats targeting specific health issues such as joint pain, headaches, and fatigue.
• Live Video Class Subscription Monthly subscription granting access to 8-12 live Qi Gong classes per month with Lee Holden, plus on-demand replays, with a 2-week free trial and no credit card required to start.
• Workshops On-demand workshops of approximately 3.5 hours each, diving into specific Qi Gong topics with Lee Holden.
• Online Courses Self-paced, on-demand intensive online learning experiences with Lee Holden, including titles such as Iron Shirt Qi Gong, Acupressure, and Tao Yin.
• Qi Gong Retreats In-person Qi Gong retreats held in intimate settings with Lee Holden at locations such as Yosemite National Park, for immersive practice experiences.
• Teacher Certification Program (Tier 1) Tier 1 self-paced certification program that trains practitioners to teach Holden QiGong methods, with lifetime access to materials, monthly Masterclasses, and group Q&A sessions with Lee Holden.
• Advanced Teacher Training (Tier 2) Tier 2 advanced teacher training that builds on Tier 1 certification with expanded learning and teaching opportunities for certified instructors.
• 30-Day Challenge A 30-day introductory Qi Gong program designed to boost energy and relieve stress, with routines as short as seven minutes per day.
• Energy Remedy Pack A bundled Qi Gong program offering a gentle, time-tested approach to reclaiming vitality, backed by a 14-day money-back guarantee.
• Headache Relief Bundle A bundled Qi Gong program offering a natural path to lasting relief from tension headaches, backed by a 14-day money-back guarantee.
• Iron Shirt Qi Gong Online Course A self-paced online course teaching an ancient Qi Gong form once reserved for Shaolin monks, focused on cultivating strength, power, energy, immune support, and anti-aging benefits.
• Acupressure Online Course A self-massage online course teaching acupressure techniques to relieve stress, improve circulation, ease muscle tension, and enhance overall vitality.
• Qi Gong for Healthy Joints A Healing Series program featuring gentle stretches, joint mobility exercises, and relaxing flows designed to clear pain and stiffness while improving range of motion.
• Tao Yin Online Course A comprehensive online course teaching Tao Yin practices for cultivating flexibility and inner strength, based on one of the oldest movement practices predating Yoga and Qi Gong.
• Free Qi Gong Trial A free two-week Qi Gong trial providing access to Qi Gong routines with no credit card required, used as a top-of-funnel entry point.

Quantifiable outcome

• Regular Qi Gong practice can lower blood pressure as effectively as some medications (2012 study referenced)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Glo: Glo is an online yoga, Pilates, and meditation subscription platform offering on-demand and live classes from notable instructors. Like Holden QiGong, it monetizes a content library plus live class subscription targeting wellness practitioners who prefer guided movement and mindfulness at home.
• Calm: Calm is a leading meditation, sleep, and wellness app with a subscription model and a strong celebrity/founder brand association. It competes with Holden QiGong for the same stress-relief, sleep, and mindfulness use cases, though delivered through shorter sessions rather than movement-based Qi Gong.
• Headspace: Headspace is a subscription meditation and mindfulness platform with structured courses and a recognizable brand/figurehead. Overlaps with Holden QiGong's stress relief, sleep, and beginner-guided-learning value propositions, and competes for the same wellness-conscious consumer wallet.
• Yoga International: Yoga International offers a subscription library of yoga, meditation, and wellness classes taught by multiple instructors, with structured learning pathways. Comparable to Holden QiGong in delivering tiered wellness instruction, course series, and teacher-facing educational content online.
• Insight Timer: Insight Timer is the world's largest free meditation and wellness app, with a large library of guided practices, courses, and live sessions from many teachers. It overlaps Holden QiGong's meditation/breathwork/guided practice category and offers a freemium alternative to paid wellness content.
• Alo Moves: Alo Moves is the online video fitness and wellness platform from Alo Yoga, offering creator-led yoga, fitness, and mindfulness classes on a subscription model. Comparable to Holden QiGong in selling structured on-demand wellness content with a celebrity/recognized-instructor brand and digital subscription funnel.
• Gaia: Gaia is a subscription video platform offering yoga, meditation, and alternative wellness content. Comparable to Holden QiGong in monetizing wellness video libraries via recurring subscriptions and serving consumers seeking holistic, mind-body practices outside mainstream fitness.

Emerging players

• The Shift Network: The Shift Network is an online learning platform featuring transformational and wellness teachers, including Lee Holden himself. It functions as both a media partner/amplifier for Holden QiGong and a peer offering similar holistic wellness summits, courses, and live events.

Others

• Mindbody: Mindbody is a SaaS platform powering wellness studios, instructors, and retreat businesses with booking and payment tools. Comparable to Holden QiGong in serving the wellness/mind-body ecosystem, including listing in-network teachers - a relevant ecosystem peer rather than a direct consumer competitor.

Broad incumbents

• Peloton: Peloton is a broad incumbent fitness and wellness subscription platform combining live and on-demand classes (yoga, meditation, strength, cardio) with a celebrity-instructor-driven brand. Comparable to Holden QiGong in monetizing wellness content via subscription and leveraging instructor brand power, though at much larger scale and across more verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HoldenQiGong
• Facebookfacebook.com/holdenqigong
• LinkedInlinkedin.com/company/holden-qigong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fountain of Youth Qi