DEEP REALITY S.R.L.

What DEEP REALITY S.R.L. does

Deep Reality S.R.L. is an Italian innovative startup founded in 2023 and headquartered in Pesaro (Marche region) that builds software and services for creating, managing, and distributing immersive 360° VR and XR content. Its core product is Insideep, a cloud-based, no-code web application that lets non-technical users assemble virtual tours from panoramic 360° imagery and publish them via a browser-based WebXR player, supporting hotspots (waypoints, audio, video, quizzes, 3D objects), team/role-based access, and integrations into any website. Insideep is offered in two specialized plans — Insideep Learning (for VR corporate training and education) and Insideep Marketing (for immersive communication campaigns) — both on quote-based monthly subscriptions with a free trial accessible at insideep.deepreality.cloud.

The company operates a hybrid go-to-market combining product-led self-serve onboarding on the Insideep platform, consultative direct enterprise sales for custom VR projects (360° capture, post-production, virtual tour assembly, event streaming), event-driven lead generation (SMAU Milano, Ambiente Lavoro, EuroXR), and a partnership/reseller route via Maggioli Group for Italian public-sector deployments. Revenue is derived from subscriptions, professional services, and — materially — EU and regional grant-funded research collaborations (AILAY4CARE, CORTEX2/XRehab, XR2Learn, EMPAIRED, Insideep Evolution) in healthcare rehabilitation, workplace safety, education, and industrial ergonomics. Customers span municipalities (Comune di Civitanova Marche), training providers (Skilla/Amicucci Formazione), healthcare research centers (NLAB/ASST GOM Niguarda), and industrial firms (Vetrotec, ISI-Rife), with the roadmap explicitly oriented toward GenAI-augmented immersive content (Insideep Evolution, 2025–2026).

Name

DEEP REALITY S.R.L.

Legal name

Deep Reality S.R.L.

Website

https://deepreality.it

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Deep Reality is an Italian no-code VR/XR platform startup (Insideep) that enables businesses, educators, and public-sector clients to create, manage, and distribute 360° immersive virtual tours and training experiences without coding, complemented by custom VR production services and EU-funded research collaborations.

Ownership category

akta.pro rank

Product category

Immersive VR/XR Software Platform

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), AR/VR & Immersive Learning Content Development (EDAGAKAI), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Virtual reality training
• XR content platform
• 360 virtual tours
• Immersive learning software
• No-code VR authoring

Headquarters

HQ city

Pesaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Insideep Platform Subscriptions: The company offers Insideep in two plans (Learning and Marketing) with differentiated back-office structures. Users can register and access free trials via the web platform. Pricing is not publicly disclosed on the website, suggesting a quote-based or tiered subscription model.
2. Custom VR Content Production Services: Bespoke VR production engagements including concept ideation, 360° photography/video acquisition, editing, virtual tour assembly, and interactive feature development. Provided as professional services to enterprise clients.
3. VR Project Collaborations with Public/Private Entities: Funded research and development projects (European, regional) for XR solutions in healthcare, ergonomics, and education. Includes AILAY4CARE, XRehab/CORTEX2, EMPAIRED, XR2Learn, and Insideep Evolution.
4. Streaming of VR Events: Live streaming services for events in VR/360° format, supporting immersive remote participation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Deep Reality develops and operates Insideep, a cloud-based no-code web application that enables users to create, manage, and distribute immersive 360° virtual tours and VR experiences from panoramic images. The company also delivers professional services for custom VR projects, including 360° photo/video capture, virtual tour assembly, hotspot-based interactivity, and live VR event streaming for clients in corporate training, healthcare, tourism, education, and marketing.

Product overview

Deep Reality S.R.L. is an innovative startup that simplifies VR content creation and consumption for businesses. The core offering is Insideep, a cloud-based web application for creating 360° virtual tours without coding, available in two specialized plans: Insideep Learning (immersive corporate training) and Insideep Marketing (immersive marketing and communication). The company also provides a suite of professional services including 360° photo/video capture, VR tour creation, immersive content production, 360° editing, custom solutions, and VR event streaming. The product portfolio spans both a no-code software platform (Insideep with its Learning and Marketing modules) and professional services for end-to-end VR project delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Insideep: A web app for creating immersive content and virtual tours. It is a cloud-based platform that allows users to create 360° virtual tours with hotspots, audio, video, quizzes, and other interactive elements. Available in Learning and Marketing plans for VR training and VR communication purposes.

Products and services

• Insideep Cloud-based no-code web application for creating, managing, and publishing immersive 360° virtual tours from panoramic images. Users add interactive hotspots (waypoints, audio, video, quizzes, 3D objects, links, PDFs) and embed results on any website without programming. Supports team roles, visibility, and access controls. Targeted at companies, teachers, training institutions, and marketers.
• 360° Photo and Video Capture Services Professional on-site 360° photography and videography capture using specialized equipment to source raw immersive content for client projects.
• Custom VR Tour Creation Services End-to-end VR tour creation from concept ideation through production and publication, including custom tour development built on the Insideep platform for enterprise clients.
• Immersive Content Production Services Custom immersive content creation services, either supporting clients in creation or handling full production of VR experiences.
• VR Event Streaming Services
• Custom VR Solutions Development

Quantifiable outcome

• 75% knowledge retention rate in VR learning vs. 5% for lecture-based learning (industry research cited by Deep Reality)
• +8 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• MoMA – Innovation & Coworking Hub (Pesaro) consortiumminorStrategic or Co-development Partner · 29 April 2026Deep Reality participated in the inauguration of MoMA, a new innovation hub in Pesaro co-promoted by Officine Creative Marchigiane, Manifaktura, Digito System, Fisioclinics, and Impex Immobiliare, with institutional partners including Università di Camerino, Consorzio Arianne, Comune di Pesaro, CNA, and BCC Pesaro.
• Maggioli GroupcoreStrategic or Co-development Partner · 25 November 2025Deep Reality collaborated with Maggioli Group to deliver the digital tourism portal for Civitanova Marche. Maggioli Group, a leading Italian publishing and digital services company, partnered with Deep Reality for the immersive virtual tour component of a large-scale public sector digital transformation project covering over 50 locations.
• ISI-Rife SrlcoreStrategic or Co-development Partner · 25 September 2025ISI-Rife Srl is the promoter of the IMMER.SAFE project ('Immergiti per imparare, lavora per vivere') — a workplace safety training initiative funded by INAIL and Regione Marche. Deep Reality co-designed and developed the VR training course.
• Studio Eco TechminorStrategic or Co-development Partner · 25 September 2025Studio Eco Tech collaborated with Deep Reality in the design and development of the IMMER.SAFE VR training course for workplace safety, providing environmental and technical expertise.
• MASTER Consortium (European Union Horizon Europe)coreStrategic or Co-development Partner · 1 September 2025The MASTER project (Grant Agreement N. 101093079) is a Horizon Europe initiative. Deep Reality is developing a 3D scene and integrating it within the Ergon-XR framework for the EMPAIRED project, which uses AI virtual assistants and VR for ergonomic training in industrial settings.
• XR4ED Consortium (European Union Horizon Europe)coreStrategic or Co-development Partner · 11 June 2025Deep Reality participated in the XR2Learn project, funded under the XR4ED Open Call within the EU Horizon Europe programme. The project integrates XR with AI to create immersive, accessible learning environments. Deep Reality contributed to pilot development engaging 127 students.
• Regione MarchecoreStrategic or Co-development Partner · 1 April 2025Regione Marche co-financed the Insideep Evolution project (PR MARCHE FESR 2021–2027, Azione 1.1.6.1) with €88,679.64 in funding. The project enhances the Insideep platform with GenAI capabilities over an 18-month period.
• NEMO LAB S.R.L.coreStrategic or Co-development Partner · 4 March 2025NEMO LAB S.R.L. is a key partner in the AILAY4CARE project, a collaborative initiative developing an integrated platform for treating patients with neuromuscular and neurodegenerative diseases. Deep Reality contributes VR rehabilitation content to the platform.
• NET MEDICA ITALIAcoreStrategic or Co-development Partner · 4 March 2025NET MEDICA ITALIA is a partner in the AILAY4CARE project (€1.89M total budget), contributing clinical and telemedicine expertise to the integrated platform for neuromuscular and neurodegenerative disease management.
• AIDAPT S.R.L.coreStrategic or Co-development Partner · 4 March 2025AIDAPT S.R.L. is a partner in the AILAY4CARE project, bringing expertise in digital health solutions to the collaborative platform for patient monitoring and treatment support.
• NLAB Research Center c/o ASST GOM NiguardacoreStrategic or Co-development Partner · 3 March 2025NLAB Research Center at ASST GOM Niguarda collaborated with Deep Reality on the XRehab project (part of the CORTEX2 European initiative). NLAB designed the teleconferencing XR and AR platform while Deep Reality developed 3D rehabilitation content for patients with neuromuscular and neurodegenerative diseases.
• CORTEX2 Consortium (European Union Horizon Europe)coreStrategic or Co-development Partner · 1 July 2024CORTEX2 (COoperative Real-Time EXperiences with Extended reality, Grant Agreement N. 101070192) is a European Horizon Europe research project. Deep Reality contributes 3D rehabilitation content development for XRehab, integrated into the CORTEX2 teleconferencing platform. Project runs July 2024 – July 2025.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roundme: Roundme is a 360° virtual tour hosting and authoring platform with hotspots and multimedia, targeting tourism, real estate, and education — verticals that overlap significantly with Deep Reality's marketing and cultural-heritage focus.
• Kuva: Kuva provides a 360° content platform for enterprise documentation, training, and remote collaboration, with similar use cases in industrial safety, facility tours, and field operations where Deep Reality also competes.
• Wonda VR: Wonda VR is a webXR-native platform for building and publishing immersive VR/360° experiences with collaborative features, directly comparable to Insideep's web-based authoring and cross-device distribution approach for training and marketing.
• Garden Gnome Software (Pano2VR): Pano2VR is a long-established desktop and web tool for authoring 360° virtual tours with hotspots, multimedia, and web embeds. It competes with Insideep on360° authoring features and serves photographers, museums, and enterprise clients building immersive tours.
• 3D Vista: 3D Vista offers cloud-based virtual tour software (VISTA Cloud) with hotspots, multimedia, and embeddable players, targeting real estate, tourism, and enterprise use cases that closely overlap Deep Reality's marketing and tourism verticals.
• ThingLink: ThingLink is a no-code platform for creating interactive 360°, VR, and AR content with hotspots, similar in core functionality to Insideep. It serves education, training, and enterprise communication use cases, competing directly for the same SMB and institutional customers.

Broad incumbents

• Unity Technologies: Unity provides the dominant real-time 3D engine widely used for VR/XR development and increasingly for immersive training and enterprise XR. It represents a broad incumbent threat and ecosystem dependency for any VR content platform, including Deep Reality's custom development services.
• Strivr: Strivr is a US-based enterprise VR training platform used by Walmart and other large corporations. It overlaps with Deep Reality's corporate training segment but operates at much larger scale with proprietary immersive content rather than no-code 360° authoring.
• Immerse: Immerse is an enterprise VR language and soft-skills training platform with its own content library and authoring tools. It competes with Deep Reality in VR-based corporate learning but as a broader, more established player with proprietary IP.

Emerging players

• Artivive: Artivive is an AR platform enabling creators to build augmented reality experiences without coding, with strong adoption in art, museums, and education. It is an adjacent emerging player in no-code immersive authoring targeting cultural and educational use cases similar to Deep Reality's heritage and education segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deepreality

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEEP REALITY S.R.L.