BSPOQ MARKETING LIMITED

What BSPOQ MARKETING LIMITED does

BSPOQ MARKETING LIMITED (trading as Bspoq) is a privately held, Scottish-domiciled strategic marketing and e-commerce agency founded in 2020 by Matt Sandham and headquartered in Aberdeen, with additional operating offices in Abu Dhabi and Dubai. The firm is organized around three core service lines: e-commerce platform development (Shopify Plus and BigCommerce, including B2B trade account builds), Klaviyo-powered email marketing automation, and paid media management across Google Ads and Meta. Supporting service modules include Bspoq Studios (in-house content production), social media, SEO, and a content platform called The Bloq. The agency is a certified partner with Shopify Plus, BigCommerce (including B2B Specialized), Klaviyo, Patchworks, Shopline, and Salesfire, and integrates with SparkLayer, Stripe, Orderwise, Trustpilot, and LiveChat in client builds.

The firm targets two end markets: B2C/direct-to-consumer brands (particularly 7-figure retailers seeking replatforming) and B2B brands seeking digital transformation of legacy sales channels. Documented clients span B2B industrial (TYGRIS Industrial, Signet Industrial), omni-channel retail (Harbro, Philip Morris & Son, GPH, Blaupunkt, Red Stag), and B2C specialty retail (UK Pickleball Shop, Sainsbury & Sons, Eat on the Green, Well Working, Taylors, ESWL). Quantified outcomes cited include £100K to £1.71M in attributed revenue growth and conversion rate increases of up to 300% for individual case studies.

Bspoq operates a sales-led, consultative go-to-market model. Services are delivered under bespoke contracts rather than standardized pricing, with lead generation driven by case studies, client testimonials, content marketing, social media presence, and proprietary industry events (e.g., Signet Connect). The company is founder-owned, with no external institutional investment disclosed, and has grown from a three-person pandemic-era startup to twelve professionals led by CEO Matt Sandham and Chief Marketing & Operations Officer Kylie Moles.

Name

BSPOQ MARKETING LIMITED

Legal name

BSPOQ MARKETING LIMITED

Website

https://bspoq.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bspoq is a UK-founded strategic marketing and e-commerce agency headquartered in Aberdeen with offices in Abu Dhabi and Dubai. It builds Shopify Plus and BigCommerce stores, manages Klaviyo email automation and paid media, and serves B2C and B2B brands across the UK and UAE.

Ownership category

akta.pro rank

Product category

Digital Marketing & E-commerce Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• E-commerce development
• Email marketing automation
• Paid media management
• Shopify plus partner
• Bigcommerce b2b solutions

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce Services: Shopify store development and BigCommerce B2B solutions, including website builds, optimization, and B2B trade account platforms with unique pricing, order history, shopping lists, and quick order pads.
2. Email Marketing Services: Klaviyo email automation including welcome series, abandoned cart reminders, win-back sequences, and regular newsletter campaigns.
3. Paid Media Management: Google Ads and Meta advertising management, including account audits, strategy development, and campaign optimization.
4. Omnichannel Marketing Services: Strategic marketing services including social media marketing, SEO optimization, and brand strategy development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Bspoq is a strategic marketing and e-commerce agency that builds and grows online revenue for B2C and B2B brands through three core service pillars: E-Commerce Services (Shopify Plus and BigCommerce B2B platform development, replatforming, and conversion rate optimization), Email Marketing Services (Klaviyo-powered automation flows), and Paid Media Services (Google Ads and Meta advertising management). Supporting modules include Bspoq Studios for in-house creative content production, social media marketing, and SEO/content marketing. The agency delivers these services under separate consulting contracts to brands across the UK and UAE.

Product overview

Bspoq is a strategic marketing and e-commerce agency offering a unified service portfolio centered around three core offerings: E-Commerce Services (Shopify Plus and BigCommerce development), Email Marketing Services (Klaviyo-powered automation), and Paid Media Services (Google Ads and Meta advertising). These core services are supported by specialized modules including Bspoq Studios (creative content production), Social Media Marketing, and SEO & Content Marketing. The agency also maintains The Bloq, a content platform featuring marketing insights and industry resources. Services are delivered to B2C and B2B clients across the UK and UAE, with expertise spanning retail, lifestyle, tools, and professional services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce Services
• Email Marketing Services
• Paid Media Services
• Bspoq Studios
• Social Media Marketing Organic and paid social media strategy, content creation, and account management across LinkedIn, Facebook, Instagram, and TikTok platforms for B2C and B2B clients in the UK and UAE.
• SEO & Content Marketing Search engine optimization and content strategy services to improve organic traffic, keyword rankings, and inbound visibility for client websites and e-commerce platforms.

Quantifiable outcome

• Online revenue growth from £0 to £1.71M for TYGRIS Industrial
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus Partner providing Shopify store development, migration, and optimization services for enterprise and scaling brands.
• BigCommercecoreTechnology or IntegrationCertified BigCommerce Partner specializing in B2B e-commerce solutions. Bspoq has built multiple B2B trade account platforms using BigCommerce B2B Edition with functionality including unique pricing, order history, shopping lists, and quick order pads.
• KlaviyocoreTechnology or IntegrationCertified Klaviyo Partner providing email marketing automation including welcome series, abandoned cart flows, win-back campaigns, and regular newsletter management.
• ShoplineminorChannel Partner/ Reseller/ DistributorShopline Partner for specific e-commerce solutions.
• SparkLayercoreTechnology or IntegrationB2B functionality layer integrated with BigCommerce, enabling trade account login, tailored pricing, and account facilities for B2B clients like Signet Industrial.
• Amazon MarketplaceminorChannel Partner/ Reseller/ DistributorMarketplace integration for multi-channel selling.
• Cogent2minorImplementation/ SI/ Consulting PartnerBackend integration and middleware specialists, described as 'go-to' partner for ERP connectors and system integrations. Featured as partner for fixing tech stack issues.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content, and creative services. Overlaps with Bspoq's full-funnel marketing offering as a much larger incumbent serving enterprise multinational brands.
• Croud: Larger UK-headquartered digital marketing agency offering paid media, SEO, content, and data services globally. Comparable service mix to Bspoq but at much greater scale, serving enterprise clients with multi-market campaigns.
• WPP: Global advertising and marketing services holding company. Represents the broad incumbent end of the spectrum against which Bspoq competes, offering full-service advertising, media, and digital capabilities at massive scale.
• Brainlabs: UK-founded performance marketing agency covering paid media, SEO, CRO, and analytics. Overlaps with Bspoq's paid media and CRO offerings but operates at significantly larger scale with enterprise-grade clients.

Direct peers

• Bird Marketing: UK digital marketing agency offering SEO, PPC, social media, and content services. Comparable in scope and target market to Bspoq, particularly in serving UK B2C and B2B brands seeking integrated digital growth services.
• Endless Gain: UK-based e-commerce growth agency focused on conversion rate optimization, paid media, and email/CRM for online retailers. Directly comparable to Bspoq's full-funnel Shopify/Klaviyo/paid-media proposition, serving similar mid-market and enterprise e-commerce brands.
• The SEO Works: UK digital agency specializing in SEO, paid media, and web design for B2B and B2C clients. Similar boutique-to-mid-market positioning and full-funnel digital service offering to Bspoq, with overlapping technology partner ecosystem (Shopify, etc.).
• Further (We Are Further): UK e-commerce agency focused on Shopify, Klaviyo, and conversion-driven design for retail brands. Closely comparable to Bspoq's e-commerce development, Klaviyo email automation, and CRO services for direct-to-consumer retailers.
• Propeller (Propeller CRM): UK-based HubSpot and Klaviyo-focused CRM/email marketing agency serving e-commerce and B2B brands. Comparable to Bspoq's Klaviyo-led email automation and broader marketing services for mid-market UK clients.

Emerging players

• Adapt (ad-agency): Smaller UK digital agency offering web, SEO, paid media, and creative services. Comparable boutique UK agency competing for the same B2B and B2C mid-market segment that Bspoq targets, with a similar full-service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bspoquk
• Instagraminstagram.com/bspoq.marketing
• TikToktiktok.com/@bspoqmarketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSPOQ MARKETING LIMITED