OPPORTUNITY HIVE LIMITED

What OPPORTUNITY HIVE LIMITED does

Opportunity Hive Limited, trading as Opphive, is a UK-based link intelligence software and SEO consultancy founded by Paul Madden and Andrew Boyd. The company delivers expert-led offpage signal audits through a three-pillar methodology: Link Placement Score (LPS) for per-link quality scoring, LinkRisk Analysis for five-tier domain risk classification, and Target Universe (TUS) for competitor link opportunity mapping. The platform also includes AI Visibility Scoring across four dimensions (AI Overviews readiness, LLM citability, entity strength, and content trust) and a PR Ideation module for relevance-scored digital PR angles. All capabilities are bundled into a single comprehensive report delivered with a personal walkthrough by the founders.

The underlying technology combines a proprietary disavow dataset (claimed as the largest outside of Google) with rule-based scoring systems and NLP-based content analysis. LPS evaluates each backlink across six weighted factors at the individual link level rather than the domain level, while LinkRisk applies 150+ rulesets across 40+ spam indicators. The offering is positioned against standard backlink tools (Ahrefs, Semrush, Moz) as delivering interpretive analysis and verdicts rather than raw data exports. The business grew out of Kerboo, which won two UK Search Awards for Best SEO Software before the signal analysis offering was relaunched as Opphive in 2020.

Opphive operates a pure professional services revenue model with consultation-driven sales, custom (undisclosed) pricing, and 14-day payment terms. The primary customer segments are SEO agencies and digital marketing consultancies and in-house marketing teams at mid-to-large businesses with significant link profiles. The company is founder-owned, privately held, has no disclosed external funding, no parent entity, and no subsidiaries. Headcount is stated at 1–10, with headquarters at 9-10 Cross Street, Preston, Lancashire.

Name

OPPORTUNITY HIVE LIMITED

Legal name

Opportunity Hive Limited

Website

https://opphive.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Opphive provides link intelligence software and SEO consultancy to SEO agencies and in-house marketing teams, delivering per-link quality scoring, domain risk classification, competitor opportunity mapping, and AI visibility assessments through expert-led audit reports.

Ownership category

akta.pro rank

Product category

SEO Software & Consultancy

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Link intelligence software
• Backlink audit services
• SEO consultancy
• Offpage signal analysis
• AI search visibility scoring

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Link Intelligence Audits and SEO Consultancy: Professional services-based revenue model delivering comprehensive offpage signal audits. Services include Link Placement Score reports, LinkRisk domain analysis, Target Universe mapping, AI Visibility scorecards, and strategic recommendations. Engagement includes consultation, data collection, algorithmic analysis, detailed report generation, and expert walkthrough. Payment terms stated as 14 days from invoice.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Opphive provides a link intelligence and SEO consultancy service that audits customers' entire backlink profiles, scores each individual link on a 0-100 Link Placement Score across six weighted factors, classifies every linking domain into a five-tier LinkRisk band, maps a prioritized Target Universe of competitor link opportunities, and delivers an AI Visibility scorecard covering AIO, LLM citability, entity strength, and content trust. The service is delivered as a single comprehensive expert report with a founder-led walkthrough, built on a proprietary disavow dataset.

Product overview

Opphive is a link intelligence and SEO consultancy platform built by Opportunity Hive Limited. The offering is a single unified platform delivering a complete offpage signal strategy through three interconnected scoring systems: Link Placement Score (LPS) for per-link quality scoring, LinkRisk Analysis for domain risk classification, and Target Universe (TUS) for opportunity mapping. The platform also includes AI Visibility Scoring covering four dimensions (AIO, LLM, Entity, Content Trust) and PR Ideation for digital PR angle generation. All capabilities are delivered as one comprehensive three-pillar audit report with personal walkthrough by founders. Founded on two decades of link analysis expertise and the largest disavow dataset outside of Google, the platform emerged from Kerboo (winner of two UK Search Awards for Best SEO Software) and was relaunched as Opphive in 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Link Placement Score (LPS) A proprietary 0-100 per-link quality scoring system that evaluates every individual backlink across six weighted factors: topical relevance (30%), link placement (20%), domain authority (20%), anchor text quality (15%), brand mentions (10%), and technical signals (5%). Classifies each link as Counting or Not Helping based on calibrated thresholds - for SEO agencies and in-house marketing teams needing per-link precision.
• LinkRisk Analysis A five-tier domain risk classification system (Good, Low Risk, Neutral, Suspect, Bad) built on 150+ rulesets and the largest disavow dataset outside of Google. Analyzes 40+ spam indicators, link velocity patterns, network topology, and historical penalty data to assess every linking domain - for SEO teams needing risk-based disavow recommendations.
• Target Universe (TUS) A scored opportunity mapping system that identifies link opportunities from domains Google already trusts in a specific niche. Builds keyword universe, analyzes SERPs, and scores competing domains 0-100 across five dimensions (Breadth, Prominence, Top 3, Consistency, Diversity) with acquisition strategy and feasibility ratings per domain - for SEO agencies and marketing teams planning link acquisition campaigns.
• AI Visibility Scoring A four-dimension AI search readiness scorecard measuring AIO Score (AI Overviews readiness), LLM Score (citability across ChatGPT, Perplexity, Gemini, Claude), Entity Score (knowledge graph strength), and Content Trust Score (authorship and credibility signals). Includes schema readiness audit and prioritized fix roadmap - for marketing teams preparing for AI-driven search.
• PR Ideation Data-led digital PR angle generation tool that reads client positioning, audits recent coverage, and returns relevance-scored angles tagged with format, cost, and possible headlines. Includes six story-format types: localisation, study/survey, demonstrative tease, trend-spotting, counterintuitive, and interactive tool - for SEO agencies and PR teams needing campaign-ready PR angles.
• Three-Pillar Audit Report Comprehensive delivered report combining Link Analysis (LPS and LinkRisk), Target Universe (TUS), and AI Visibility into a single shareable document with executive summary, visual breakdowns, and prioritized action list. Walkthrough delivered by founders in plain English - the core consultancy deliverable for SEO agencies and in-house marketing teams.

Quantifiable outcome

• Links categorized as 'Counting' or 'Not Helping' with clear LPS thresholds, enabling precise link portfolio management
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Conductor: Conductor is an enterprise SEO and content intelligence platform serving large brands. It overlaps with Opphive's enterprise go-to-market for in-house marketing teams managing significant link profiles.
• Semrush: Semrush is a broad digital marketing platform that includes backlink audit and toxic-score features. While not Opphive's niche, it competes for the same marketing budget and is explicitly named by Opphive as a comparator.
• BrightEdge: BrightEdge is an enterprise SEO platform offering keyword, content and backlink insights at scale. It competes for the same enterprise marketing-team budgets that Opphive targets with its AI Visibility offering.
• Moz: Moz is an established SEO platform offering domain authority metrics, link explorer and spam score. Like Semrush, it is named by Opphive as a domain-level metric competitor that lacks per-link analysis.

Others

• Kerboo: Kerboo is the predecessor company Paul Madden founded in 2012, winner of two UK Search Awards. Although legally distinct after Opphive's 2020 spin-off, it remains an adjacent historical reference point for the methodology and product positioning.

Direct peers

• Ahrefs: Ahrefs is one of the world's leading backlink analysis platforms, directly competing with Opphive in link profile auditing. Opphive positions its per-link LPS verdict as a differentiation against Ahrefs' domain-level DR metrics.
• CognitiveSEO: CognitiveSEO is an SEO suite with strong backlink audit and link risk analysis capabilities (its Unnatural Link Detection tool historically targeted the same Penguin-era problem Opphive was built to solve).
• Majestic: Majestic is a backlink intelligence specialist focused on Trust Flow, Citation Flow and link neighbourhood analysis. It directly overlaps with Opphive's link profile analysis and risk-classification use case.
• Screaming Frog SEO Spider: Screaming Frog is a UK-based technical SEO crawler widely used for site audits. While more technical than link-focused, it competes for the same UK SEO professional buyer that Opphive targets.
• LinkResearchTools: LinkResearchTools provides link risk management, disavow file generation and toxic link detection. Its product overlap with Opphive's LinkRisk domain classification and disavow dataset-driven approach is direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opphive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPPORTUNITY HIVE LIMITED