What LinkResearchTools does

LinkResearchTools GmbH is a Vienna-headquartered (100% remote) SaaS company that develops a comprehensive SEO backlink analysis and link management platform under the LRT brand. The platform aggregates data from 25+ link intelligence sources — including Majestic, Ahrefs, SEMrush, Sistrix, Google Search Console, and Google Analytics — and recrawls reported live links to deliver what the company positions as fresher backlink intelligence than single-source alternatives. It produces 150+ SEO metrics per link and packages them across 26 specialized tools organized into backlink auditing (flagship: Link Detox with DTOXRISK scoring), competitor research (CDTOX, Competitive Landscape Analyzer, Competitive Link Velocity), link building methods (LJT, CBLT, MLT, SERP, SSPT), and browser-based extensions (LRT Power*Trust, Screener, Redirect Trace). Proprietary, trademarked algorithms — Link Detox Genesis, DTOXRISK, LRT Power*Trust, and DTOXTUNE — form the analytical core and are reinforced by 20+ years of domain specialization and 1,000s of documented Google penalty recovery cases.

The company sells on a hybrid go-to-market: self-serve online signup and credit-based subscription tiers (Superhero and Enterprise plans) augmented by enterprise direct sales with phone support and invoiced annual contracts, plus optional usage-based add-on credits. Pricing is not publicly disclosed; a Price Grandfathering Policy rewards long-tenured automatic-billing customers by preserving legacy subscription pricing. Distribution layers include a SEO knowledge blog serving as primary top-of-funnel content marketing, a multi-tier professional certification program (LRT Associate through LRT Certified Agency), and browser extensions that embed LRT metrics directly into user workflows.

The customer base spans 40+ named enterprises across e-commerce (eBay, Otto Group, idealo, Home Depot), travel and hospitality (Booking.com, Expedia, Hyatt, TUI, TripAdvisor), media and publishing (Disney, CBS, MTV, Bertelsmann, Burda, Ziff Davis), agencies (GroupM, Ogilvy, Reprise Media), technology (LinkedIn, GoDaddy, Strato), and gaming and finance (888 Holdings, Mr. Green, Experian, The Hartford). The company is privately held, founder-operated (sole Managing Director: Christoph C. Cemper), has no external institutional investors, and reports serving customers across 80+ countries.

Name

LinkResearchTools

Legal name

LinkResearchTools GmbH

Website

https://linkresearchtools.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

LinkResearchTools (LRT) is a Vienna-based SaaS platform providing SEO backlink analysis and link management software, combining data from 25+ link sources into 26 tools covering backlink auditing, competitor research, link building, and Google penalty recovery.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrington Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Recurring subscription model with multiple plan tiers (Superhero plan mentioned in testimonials). Plans include credits/link crawl budget system where each function is provided for a certain service volume per period. Service periods are 1, 6, or 12 months with automatic renewal.
2. Credits/Link Crawl Budget System: Service is based on a Credits or Link Crawl Budget system where each function of LinkResearchTools is provided for a certain service volume. If more credits are required, clients can upgrade to higher product or purchase additional credits as add-ons. Add-ons can only be purchased if an active subscription exists.
3. Professional Services & Training: LRT Associate Training mentioned for onboarding customers. Digital training materials and certification programs available for purchase through various platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LinkResearchTools (LRT) is a SaaS platform for comprehensive backlink analysis and link management, combining data from 25+ link data sources and applying proprietary recrawling technology to verify link status. It delivers 150+ SEO metrics per link across a suite of 26 specialized tools covering backlink auditing (Link Detox), link building, competitor research, and link monitoring. Customers use the platform for Google penalty recovery, toxic link identification and disavow file generation, competitor backlink research, and identifying new link building opportunities.

Product overview

LinkResearchTools (LRT) is a comprehensive SEO software platform built around backlink analysis and link management, offering a unified suite of 26+ tools organized into four main categories: Backlink Checker, Backlink Audit Tools, Competitor Analysis, and Link Building Tools. The flagship product is Link Detox, which serves as the primary backlink audit and penalty recovery tool, while the platform also includes specialized tools like the Competitive Domain Tox (CDTOX), Competitive Landscape Analyzer (CLA), and Competitive Link Velocity (CLV) for competitor research, alongside link building methods such as LJT (Link Juice Thief), CBLT (Common Backlink), SERP Prospecting, SSPT (Strongest Pages), and MLT (Missing Link). The platform is supplemented by browser extensions including the LRT Power*Trust Extension, Link Research SEO Toolbar, and Link Redirect Trace Extension, as well as add-on modules like Link Detox Boost for accelerated crawling and DTOXTUNE for algorithm customization. LRT differentiates itself through a unique multi-source data approach combining 25+ link data sources with proprietary metrics including LRT Risk and LRT Power*Trust, and offers integration with third-party SEO tools including Google Analytics, Google Search Console, Ahrefs, SEMrush, Sistrix, and Pitchbox.

Differentiator

Problem solved

Functional benefit

Brands

• Link Detox (DTOX): The original backlink audit tool for identifying toxic links, recovering from Google penalties, and monitoring backlink health.
• DTOXTUNE
• LRT Power*Trust
• Link Simulator (LORT)

Products and services

• LinkResearchTools (LRT) SaaS Suite Comprehensive SEO software platform combining 25+ link data sources with proprietary recrawling technology and 150+ SEO metrics per link. Organizes 26 tools into Backlink Checker, Backlink Audit, Competitor Analysis, and Link Building categories for SEO professionals, agencies, and enterprise brands.
• Link Detox (DTOX) Flagship backlink audit tool that calculates DTOXRISK scores to identify toxic and risky backlinks, generates disavow files, and supports Google penalty recovery.
• Link Detox Boost Add-on module that accelerates backlink crawling and analysis to speed up the link detox and Google penalty recovery workflow.
• Link Simulator (LORT) Tool that simulates the potential risk and impact of a new link before it is built, helping users evaluate link decisions proactively.
• LRT Browser Extensions Set of browser extensions (LRT Power*Trust, Screener, Link Research SEO Toolbar, Link Redirect Trace Extension) that display SEO metrics, trust scores, and redirect path details while browsing the web.
• LinkResearchTools Certification Program Paid training and certification program offering tiers including LRT Associate, LRT Certified Professional, LRT Xpert, and LRT Certified Agency to onboard users and build practitioner expertise.

Quantifiable outcome

• 1000s of Google Penalties recovered for clients
• +3 more outcomes

Named customers44 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationIntegration with Google Analytics allows users to connect their web analytics data with LRT's link analysis for comprehensive SEO performance tracking.
• Google Search ConsolecoreTechnology or IntegrationDirect integration with Google Search Console allows users to connect their site's link data directly to LRT for backlink analysis and monitoring. Users grant read-only access to their GSC account.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moz: Moz is a pioneering SEO software suite offering Domain Authority, Link Explorer, and Moz Pro. It serves the same SEO professional and enterprise customer base as LRT, with overlapping backlink analysis functionality.
• Majestic: Majestic is a long-standing backlink intelligence provider with its own Site Explorer and Trust Flow metrics. It is one of LRT's primary data sources and a direct competitor for backlink-focused SEO professionals and agencies.
• SE Ranking: SE Ranking is an all-in-one SEO platform with backlink monitoring, keyword tracking, and competitor research. It targets SMBs and agencies with similar use cases to LRT, including backlink audit and competitor link analysis.
• Ahrefs: Ahrefs is the leading backlink analysis and SEO tool, offering Site Explorer, Content Explorer, and Keywords Explorer. It is one of LRT's primary data sources but also its most direct competitor in backlink intelligence, with overlapping target customers (SEO professionals and enterprise brands).
• SEMrush: SEMrush is a full-stack digital marketing platform with strong backlink analysis, keyword research, and competitive intelligence modules. It is both a data source for LRT and a direct enterprise competitor serving similar SEO professional and enterprise brand segments.
• Screaming Frog: Screaming Frog SEO Spider is a website crawler widely used for technical SEO audits and link analysis. While more focused on technical crawling than LRT, it competes for the same SEO practitioner and agency buyer persona.
• SISTRIX: SISTRIX is a European SEO data provider offering the SISTRIX Visibility Index, backlink analysis, and toolbox products. It is both an integrated data source for LRT and a direct competitor serving European enterprise and agency customers.
• cognitiveSEO: cognitiveSEO is an SEO toolset with backlink analysis, link audits, and penalty recovery features that closely mirror LRT's Link Detox value proposition, targeting the same SEO professional and agency segments.

Emerging players

• Mangools: Mangools offers KWFinder, LinkMiner, and SiteProfiler, providing accessible backlink and keyword research tools. It targets smaller SEO professionals and SMBs, partially overlapping with LRT's self-serve customer base but at a lower price point.

Broad incumbents

• Conductor: Conductor is an enterprise SEO and content intelligence platform serving large brands. It competes with LRT at the enterprise brand tier through its broader organic marketing suite, including backlink insights alongside content performance.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/linkresearchtools
• YouTubeyoutube.com/channel/UCnXXLq8mgDbhL5R9_qHmC6g
• Xx.com/lnkresearchtool
• Facebookfacebook.com/christoph.cemper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LinkResearchTools