What Kerboo does

Kerboo was a UK-based data intelligence and workflow platform, founded in 2012 and headquartered in Altrincham, that provided link profile analysis software to marketers and SEO professionals. The platform was engineered specifically for the massive scale of link data characteristic of the 2012-era SEO environment, enabling users to understand and improve their link profiles at depth that off-the-shelf tools of the period could not match. The company monetised the product via SaaS subscriptions for nine years and served a horizontal customer base of marketers and SEO practitioners.

In November 2021, Kerboo retired its SaaS offering and decommissioned its datacentre on November 18, 2021, ending the company's primary revenue stream. The leadership team explicitly redirected former customers to two successor entities: Opportunity Hive, a managed services operation run by co-founder Paul and the former Kerboo managed services team to address ongoing link profile needs, and Little Warden, a domain monitoring product continued by co-founders Dom (CTO) and Heather (lead developer). Post-pivot, Kerboo's stated business model is consultancy and managed services, though no current pricing, customer base, or revenue figures are disclosed. The firm's operating status is best characterised as a managed wind-down of the SaaS franchise with a residual services arm, supported by a fragmented founding team now distributed across the two successor ventures.

Name

Kerboo

Website

https://kerboo.com

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

11–50 employees

Short description

Kerboo was a UK-based SaaS platform, founded in 2012, that provided link profile analysis tools for marketers and SEO professionals. The SaaS was retired in November 2021, with customers redirected to successor ventures Opportunity Hive and Little Warden.

Ownership category

akta.pro rank

Product category

SEO Software / Link Analysis Tools

NAICS

Other Management Consulting Services (541618), Marketing Research and Public Opinion Polling (541910), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• SEO link analysis
• Backlink monitoring
• Link profile management
• SEO software tools
• Digital marketing intelligence

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. SaaS Platform (Discontinued): Kerboo previously operated a SaaS subscription model providing a world-class software platform for marketers to understand and improve their link profiles. The company has since retired this SaaS offering to concentrate on consultancy and managed services.
2. Consultancy and Managed Services: Post-SaaS retirement, Kerboo transitioned to offering consultancy and managed services as a more sustainable business model, with customers redirected to Opportunity Hive operated by former co-founder.

Distribution channels2 records

Core offering

Kerboo provided a SaaS platform for marketers and SEO professionals to understand and improve their link profiles, with infrastructure built for massive-scale backlink analysis. The SaaS offering was retired in November 2021, and the company transitioned to consultancy and managed services, redirecting customers to Opportunity Hive (managed link profile services) and Little Warden (domain monitoring).

Product overview

Kerboo offered a unified SaaS platform for link profile analysis and management, which has now been retired. The company is transitioning from its SaaS offering to focus on consultancy and managed services. The former team continues to serve customers through related products: Opportunity Hive (managed services for link profile needs) and Little Warden (domain monitoring product).

Differentiator

Problem solved

Functional benefit

Products and services

• Kerboo SaaS Platform
• Kerboo Consultancy and Managed Services

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Opportunity HivecoreStrategic or Co-development PartnerOpportunity Hive is operated by Paul (co-founder of Kerboo) and the former managed service team from Kerboo. This is the recommended continuation path for Kerboo customers who need to understand and improve link profiles. The partnership represents a natural transition of Kerboo's managed service capabilities to a new entity.
• Little WardenminorStrategic or Co-development PartnerLittle Warden is operated by Dom and Heather (co-founders of Kerboo), who will focus on building and growing this domain monitoring product. Kerboo directs customers to Little Warden as an additional resource.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• SISTRIX: SISTRIX is a European (German) SEO SaaS platform covering visibility index, backlinks, and content performance. It competes in the same SEO intelligence category and is a regional direct comparable for Kerboo's marketer buyer.
• CognitiveSEO: CognitiveSEO offers a backlink analysis and link auditing SaaS suite aimed at SEO agencies and in-house marketers. Its core link-profile feature set is directly comparable to Kerboo's historical offering.
• Majestic: Majestic is a long-established link intelligence database and SaaS tool, focused specifically on backlink profile analysis at scale — the closest single-feature competitor to Kerboo's retired platform.
• Mangools: Mangools (KWFinder, LinkMiner, Majestic-powered backlinks) is a prosumer/SMB-focused SEO SaaS suite. It overlaps with Kerboo's marketer/SEO professional target segment and offers comparable link profile functionality.
• Moz: Moz provides an SEO software platform including link analysis (Link Explorer) and domain authority metrics, overlapping heavily with Kerboo's link profile focus. It targets the same marketer persona and is a direct comparable in category.
• Ahrefs: Ahrefs is a leading SEO SaaS platform built around backlink and link profile analysis, the same core use case Kerboo's retired SaaS served. It is the most direct functional peer in link intelligence for marketers and SEO professionals.
• SEMrush: SEMrush is a full-stack marketing/SEO SaaS suite covering backlink analysis, keyword research, and competitor intelligence. It competes directly with Kerboo's historical offering and serves the same marketer and SEO professional buyer.
• LinkResearchTools: LinkResearchTools is a dedicated backlink analysis and link risk management SaaS for SEO professionals. Its narrow focus on link profile data makes it a tight functional peer to Kerboo's retired platform.
• Screaming Frog: Screaming Frog is a UK-based SEO tool vendor (SEO Spider crawler and broader suite) serving the same SEO professional buyer as Kerboo, with comparable product-led SaaS positioning.

Emerging players

• Opportunity Hive: Opportunity Hive is the managed-services successor entity operated by Kerboo's co-founder Paul and the former managed service team. It is not a direct SaaS competitor but is the closest comparable in Kerboo's post-pivot service offering and inherits its customer relationships.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/linkrisk
• Facebookfacebook.com/kerboodata
• LinkedInlinkedin.com/company/516406

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerboo