Pakipoint

What Pakipoint does

Pakipoint OÜ is a Tallinn-headquartered, founder-owned e-commerce fulfilment and multi-carrier shipping integration provider founded in January 2015 by Alar Ehandi. It serves approximately 40 regular e-commerce SMB clients in Estonia (and a wider Parcelfellows.com consumer base internationally) with a bundled offering of warehousing, pick-and-pack, and shipping label management across seven couriers (Omniva, SmartPOST, DPD, DHL, Postnord, Matkahuolto, Asendia), backed by direct injection agreements with DHL in Germany, Postnord in Sweden, and Matkahuolto in Finland that enable Estonia-to-Europe shipping at competitive rates.

The platform's technical core is a proprietary order management and pick-and-pack software suite, exposed to merchants through native, service-provided data-exchange integrations with Magento, Shopify, WooCommerce, PrestaShop, and Shoproller, plus a SOAP2 JSON API (api.pakipoint.ee) for custom connections. An add-on Checkout Shipping Module for Magento and WooCommerce adds map-based delivery point selection at checkout, and the Parcelfellows.com sub-brand extends the same courier infrastructure to private individuals and SMEs sending parcels internationally. The claimed operational benchmark is zero picking errors across more than 30,000 parcels processed.

The business model is purely usage-based: no monthly fees, subscription fees, or minimum volumes; fulfilment is billed monthly at €0.25–0.85 per product depending on items per parcel, product size, and storage duration, while courier services are charged per transaction with best rates available to mid-volume customers shipping 100–1,000 parcels per month. Distribution is hybrid, combining a sales-led motion (direct contact with CEO Alar Ehandi and a website inquiry form) with API-first onboarding via platform integrations and developer documentation. The company is bootstrapped with no disclosed institutional funding, M&A activity, or external shareholders.

Name

Pakipoint

Legal name

Pakipoint OÜ

Website

https://pakipoint.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pakipoint OÜ provides Estonian e-commerce SMBs with warehousing, pick-and-pack, and multi-carrier shipping label services across seven couriers, backed by native integrations with five e-commerce platforms and a SOAP2 JSON API. The Tallinn-based, founder-owned firm also serves individual parcel senders via its Parcelfellows.com sub-brand.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services

NAICS

General Warehousing and Storage (49311), Packaging and Labeling Services (56191), Couriers and Express Delivery Services (49211)

akta.pro primary industry

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)

akta.pro secondary industries

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep) (CRAFAMAD)

Keywords

• E-commerce fulfillment
• Order fulfillment services
• Warehouse management
• Multi-carrier shipping
• Courier integration

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Order Fulfillment Services: Full-service warehousing, picking, and packing for e-commerce businesses. Billing is monthly based on actual services provided including goods reception, storage, picking, packing, and courier dispatch.
2. Courier Services: Provides access to multiple courier companies (DHL, Postnord, Matkahuolto, Omniva, SmartPost, DPD, Asendia) with negotiated rates. E-commerce merchants can use Pakipoint's courier contracts or their own.
3. Shipping Label Generation: Generation and printing of shipping labels for multiple courier companies, with pricing dependent on shipping volume.
4. Platform Integration Services: Free integration with major e-commerce platforms (Shopify, Magento, WooCommerce, PrestaShop, Shoproller) and custom API connections.
5. Parcelfellows.com Consumer Service: Direct-to-consumer and SME parcel service for international shipping with rate comparison, sold directly to end consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Pakipoint provides outsourced order fulfillment and multi-carrier shipping management for e-commerce merchants. Its core offering combines physical warehousing, pick & pack, and shipping label generation across seven courier companies with a proprietary software platform that integrates natively to major e-shop systems and exposes a SOAP2 JSON API. Customers can opt into full-service fulfillment (goods stored at Pakipoint's Tallinn warehouse) or courier-only services, with usage-based monthly billing.

Product overview

Pakipoint is a unified logistics and order fulfillment platform for e-commerce that combines warehousing, pick & pack services, and multi-courier shipping management into a single integrated system. The core offering consists of the Pakipoint Order Fulfillment Service paired with Courier Services Integration, which together enable e-shops to store goods, manage inventory, pick and pack orders, generate shipping labels, and track shipments through carriers like Omniva, DHL, Postnord, DPD, SmartPOST, Matkahuolto, and Asendia. The platform integrates natively with major e-commerce platforms (Magento, WooCommerce, PrestaShop, Shoproller, Shopify) via automatic data exchange, while a SOAP2 JSON API serves custom integrations. The Checkout Shipping Module is an add-on for Magento and WooCommerce stores that provides shipping selection with map-based delivery point lookup directly in checkout. The Parcelfellows.com sub-brand serves private individuals and SMEs with a simplified international parcel comparison and shipping service.

Differentiator

Problem solved

Functional benefit

Brands

• Parcelfellows.com: A separate service for private individuals and SMEs offering easy, convenient, and cheapest international courier service with rate comparison at parcelfellows.com.

Products and services

• Pakipoint Order Fulfillment Service Full-service order fulfillment for e-commerce merchants including warehousing of goods at Pakipoint's Tallinn warehouse, goods reception, picking and packing, courier dispatch, shipping label generation, and shipment tracking. Includes a guaranteed zero-error pick & pack service and is billed monthly based on actual services used (€0.25–0.85 per product). Supports both full-service clients and self-stocking merchants.
• Multi-Carrier Courier Services Access to multiple courier companies (Omniva, SmartPOST, DPD, DHL, Postnord, Matkahuolto, Asendia) with negotiated rates and direct injection deals in Germany (DHL), Sweden (Postnord), and Finland (Matkahuolto). Provides centralized shipping label generation, best-courier rate search per parcel by destination and weight, and unified tracking and administration across all carriers. Available for self-stocking merchants as a standalone service.
• Checkout Shipping Module Shipping selection module for Magento and WooCommerce stores that enables merchants to add all couriers, parcel machines, and pickup points to their checkout in 30 minutes at no cost. Includes revolutionary map-based delivery point selection. Allows store customers to choose their preferred delivery location directly in the e-shop checkout.
• Parcelfellows.com Consumer Parcel Service Affordable international parcel service for private individuals and SMEs that provides the easiest, most convenient and cheapest courier service with rate comparison across different couriers. Users register the parcel, pay, receive an Omniva parcel machine doorcode, and ship internationally with the selected courier. Delivery within Europe takes 5-10 business days.

Quantifiable outcome

• Zero picking errors in 30,000+ parcels processed
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and minor.

• DHLcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Direct injection deal with DHL in Germany enabling cheapest shipping rates from Estonia to Europe. Pakipoint uses DHL contracts to provide international courier services to e-commerce clients.
• PostnordcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Direct injection deal with Postnord in Sweden providing competitive shipping rates to Swedish market. Pakipoint leverages Postnord contracts for Nordic e-commerce shipping.
• MatkahuoltocoreChannel Partner/ Reseller/ Distributor · 1 January 2015Direct injection deal with Matkahuolto in Finland for competitive Finnish market rates. Pakipoint provides Finnish e-commerce shipping through Matkahuolto contracts.
• OmnivacoreTechnology or IntegrationFull integration with Omniva courier services and parcel machines. Pakipoint generates Omniva shipping labels and provides door codes for parcel drop-off. Also used for Parcelfellows.com consumer service.
• SmartPOSTcoreTechnology or IntegrationIntegrated courier service providing parcel delivery through SmartPOST network. Shipping labels generated through Pakipoint platform.
• DPDcoreTechnology or IntegrationIntegrated courier service for parcel delivery via DPD network. Pakipoint provides unified shipping label generation including DPD labels.
• AsendiacoreTechnology or IntegrationIntegrated international courier service for global e-commerce shipping. Pakipoint generates Asendia shipping labels for integrated e-commerce stores.
• ShopifycoreTechnology or IntegrationAutomatic data exchange integration allowing Shopify stores to connect to Pakipoint fulfillment services. Orders and inventory sync automatically. Integration provided as a service by Pakipoint without requiring custom apps.
• MagentocoreTechnology or IntegrationAutomatic data exchange integration for Magento e-commerce platforms. Includes checkout shipping module for Magento stores. Integration provided as a service by Pakipoint.
• WooCommercecoreTechnology or IntegrationAutomatic data exchange integration for WooCommerce stores plus checkout shipping module. Allows easy shipping setup for WordPress-based e-commerce sites.
• PrestaShopcoreTechnology or IntegrationAutomatic data exchange integration for PrestaShop e-commerce platform enabling order synchronization and shipping label generation.
• ShoprollercoreTechnology or IntegrationAutomatic data exchange integration with Shoproller e-commerce platform enabling order management and fulfillment services.
• ACE LogisticsminorStrategic or Co-development PartnerLogistics partner providing additional freight and logistics services. Serves as backup logistics capability for Pakipoint operations.
• Cherry MediaminorStrategic or Co-development PartnerOriginal founding client - one of the biggest e-shops in Baltics at the time - who Pakipoint first provided services to when starting operations in January 2015. Helped shape early service development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fulfillment by Amazon (FBA): Amazon's e-commerce fulfillment service offering warehousing, pick & pack and Prime-eligible shipping at massive scale. The dominant incumbent competing for the same SMB e-commerce merchants.

Direct peers

• Active Ants: Netherlands-based e-commerce fulfillment 3PL with multi-country EU warehouses and platform integrations. Competes in the same European SMB e-commerce fulfillment segment Pakipoint serves.
• ShipBob: US-founded tech-enabled e-commerce 3PL offering warehousing, pick-and-pack, and multi-carrier shipping with native Shopify/WooCommerce integrations. Highly comparable business model to Pakipoint, scaled to mid-market and enterprise merchants.
• Byrd: European e-commerce fulfillment network connecting merchants to multiple warehouses across the EU with platform integrations. Same SMB/mid-market e-commerce fulfillment positioning.
• ShipMonk: US-based multi-channel fulfillment provider integrating with Shopify, WooCommerce and other platforms, with proprietary OMS and shipping software. Same value proposition (one-stop SMB e-commerce fulfillment) as Pakipoint.
• Huboo: UK-based e-commerce fulfillment 3PL targeting SMB and mid-market merchants with software-led warehousing and multi-carrier label management. Closest European analog to Pakipoint's tech-first SMB model.

Emerging players

• Monta: Netherlands-based fulfillment and shipping software platform integrating with multiple carriers and e-commerce platforms, enabling merchants to outsource fulfillment across a partner network.

Others

• Omniva: Estonian postal and parcel logistics operator and Pakipoint courier partner. Adjacent infrastructure provider; could become competitor if it expands into full e-commerce fulfillment.

Regional players

• Estma: Estonian logistics and warehousing provider serving local and Baltic e-commerce merchants. Direct regional competitor operating in Pakipoint's home market.
• E-logistics (Estonian Post / Eesti Post): Regional incumbent parcel and logistics provider in Estonia/Baltics with broader service portfolio than Pakipoint. Competes in adjacent parcel and warehousing services for local merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pakipoint