What SWEEPIUM LTD does

Sweepium (legal entity SWPMTECH LTD, incorporated in the Republic of Cyprus, registration HE 470378, registered office in Limassol) is a B2B platform and sweepstakes game aggregator founded in 2023. The company provides turnkey self-service and white-label solutions that enable online gaming operators, casino brands, and sports technology/media companies to launch fully branded sweepstakes products in 6-8 weeks via API integration or pre-designed templates. Its core platform is purpose-built for social and sweepstakes gaming rather than hybrid real-money gaming, and it aggregates content from 80+ sweepstakes game providers and 3,000+ games, supplemented by exclusive game builds and access to top industry titles.

The underlying technology stack combines a proprietary white-label platform with a multi-currency payment gateway that supports local cards, banking, and cryptocurrency, plus API-based game integration and omni-channel distribution. Sweepium monetizes this stack through platform/white-label licensing fees, revenue-share or transaction fees on aggregated game content, and payment processing fees, with pricing quoted on a bespoke basis to each partner. The B2B go-to-market relies on strategic co-development, white-label, and reseller agreements rather than direct-to-consumer sales.

Customer evidence to date consists of a small set of named enterprise partners: Hero Gaming (operator of Casino Heroes, Betser, Speedy Casino, SimpleCasino, MGA and Swedish-licensed), MoneyLine Sports (US launch of MEVU.com), Vividsoft (social casino gaming firm), Vivo Gaming (live dealer integration), and LiveGames (bingo, roulette, slots). The company is led by co-founder and CBDO Daniel Healy Mitton, operates with 1-10 employees, has not disclosed institutional funding, and is GDPR and CCPA compliant while supporting US sweepstakes-compliant deployments through partners like MoneyLine Sports.

Name

SWEEPIUM LTD

Legal name

SWPMTECH LTD

Website

https://sweepium.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweepium is a Cyprus-incorporated B2B platform and game aggregator that enables online gaming operators, casino brands, and sports media companies to launch white-label sweepstakes products in 6-8 weeks, aggregating 80+ game providers and 3,000+ titles with integrated payments and 360-degree marketing.

Ownership category

akta.pro rank

Product category

Sweepstakes iGaming Platform

NAICS

Other Gambling Industries (71329), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sweepstakes / Social Casinos (Virtual Currency, Prize-Based) (MPAEABAE)

akta.pro secondary industry

Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Sweepstakes software platform
• B2B iGaming aggregator
• White-label casino platform
• Game aggregation services
• Sweepstakes payment gateway

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform/Whitelabel Licensing: Sweepium provides turnkey self-service options and comprehensive white-label solutions to businesses looking to launch sweepstakes brands, generating revenue through platform licensing and aggregation fees.
2. Game Aggregation Services: The platform aggregates games from 80+ providers, offering exclusive game builds and access to top industry titles, likely generating revenue through revenue share or per-game licensing arrangements with game providers.
3. Payment Processing Services: Sweepium offers payment gateway services supporting local cards, banking, and cryptocurrency options, providing convenience and flexibility for customers, with potential revenue from transaction processing fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sweepium operates a B2B sweepstakes platform and game aggregator that enables online gaming operators, casino brands, and sports betting companies to launch their own fully branded sweepstakes products. The platform aggregates 80+ sweepstakes game providers and 3,000+ games, supports turnkey and white-label deployment within 6–10 weeks, and bundles payment processing, marketing services, and operational analytics.

Product overview

Sweepium operates as a unified B2B platform and game aggregator purpose-built for the sweepstakes and social gaming industry. The core offering is the Sweepium Platform, which serves as the foundational infrastructure enabling businesses to launch a complete sweepstakes brand in 6 to 10 weeks. This platform is supplemented by the Game Aggregator — a portfolio service providing access to 80+ game providers and 3,000+ titles — and complemented by Whitelabel Solutions for full brand customization. Additional value-added modules include Payment Solutions (multi-currency gateway supporting cards, banking, and cryptocurrency), 360-Degree Marketing Services (covering acquisition through retention), and Analytic Managed Services (operational analytics and insights). Together, these components form an integrated one-stop-shop solution where the core platform orchestrates the aggregator, payment, marketing, and analytics modules to deliver a complete, launch-ready sweepstakes product to B2B partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweepium Platform Core B2B platform and game aggregator purpose-built for the sweepstakes and social gaming industry, enabling businesses to produce, deploy, and operate a branded sweepstakes product with rapid time-to-market.
• Game Aggregator Game aggregation service providing access to 80+ sweepstakes game providers and 3,000+ games, including exclusive game builds and top industry titles.
• Whitelabel Solutions Flexible commercial offerings including turnkey self-service and comprehensive whitelabel solutions that let partners launch fully branded sweepstakes products under their own brand identity.
• Payment Solutions Secure multi-currency payment gateway supporting global and local cards, banking, and cryptocurrency options with 24/7 B2B client support.
• Analytic Managed Services Analytics and operational management services providing partners with professional insights and control over all aspects of their sweepstakes operations.
• 360-Degree Marketing Services Full marketing suite covering strategic planning, campaign design, promotion, analytics, and onsite gamification across the entire player lifecycle from acquisition to retention.

Quantifiable outcome

• Produce a fully operational sweepstakes brand in 6 to 8 weeks
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• VividsoftcoreStrategic or Co-development Partner · 8 September 2024Sweepium partnered with Vividsoft, a firm at the forefront of social casino gaming, to launch a new sweepstakes brand. Under the agreement, Vividsoft leverages Sweepium's cutting-edge platform, aggregation services, and Analytic Managed Services to provide innovative and immersive gaming experiences to consumers globally. The partnership is described as a key milestone for Vividsoft, demonstrating its dedication to providing customers with unique gaming experiences.
• MoneyLine SportscoreStrategic or Co-development Partner · 29 July 2024Sweepium partnered with MoneyLine Sports, a leading US-based sports technology and media company, to launch MEVU.com ('Me v. You') — an innovative sweepstakes brand in the United States. The platform features live dealer tables, slots, fast games, and one of the first streaming sports betting models under sweepstakes guidelines. MoneyLine Sports is Sweepium's premiere US partner for the sweepstakes platform introduction. Sweepium provides its comprehensive integration solution, expertise in acclaimed games, and Analytic Managed Services.
• Hero GamingcoreStrategic or Co-development Partner · 29 July 2024Sweepium entered a strategic partnership with Hero Gaming, the operator of online gaming sites including Casino Heroes, Betser, Speedy Casino, and SimpleCasino. Hero Gaming, founded in 2013 and licensed by MGA Malta and the Swedish Gambling Authority, gained access to Sweepium's cutting-edge sweepstakes platform for seamless integration into its online gaming sites, enhancing player engagement and brand loyalty. The partnership combines Hero Gaming's multi-brand strategy experience with Sweepium's sweep mechanics expertise.
• Vivo GamingcoreTechnology or Integration · 29 July 2024Sweepium announced a strategic partnership with Vivo Gaming, a provider of live dealer games for online casinos. The collaboration aims to 'revolutionize the sweepstakes industry with premium live casino content' by integrating Vivo Gaming's dynamic and immersive live dealer solutions into the Sweepium sweepstakes platform. This partnership is expected to attract a broader audience, appealing to both traditional casino game enthusiasts and new sweepstakes players.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SOFTSWISS: SOFTSWISS is a major iGaming software provider and game aggregator serving online casinos and sportsbooks globally. It is comparable to Sweepium as a B2B platform and aggregator, though it focuses on real-money iGaming rather than 100% sweepstakes.
• Pragmatic Solutions: Pragmatic Solutions provides a turnkey iGaming platform with PAM (Player Account Management) and game aggregation to licensed operators. It is comparable to Sweepium in offering a white-label, API-driven platform for casino and sportsbook brands.
• EveryMatrix: EveryMatrix is a tier-1 iGaming platform and aggregation provider offering casino, sports and payments modules to operators worldwide. It is comparable to Sweepium as a full-stack B2B platform, though it is much larger and serves hybrid real-money rather than sweepstakes-only verticals.
• BetConstruct: BetConstruct is an established iGaming platform and aggregator offering sportsbook, casino, payments and white-label solutions to operators worldwide. It is comparable to Sweepium as a full-stack B2B infrastructure provider, though it is much larger and serves real-money markets.

Direct peers

• Slotegrator: Slotegrator is a B2B game aggregation and white-label platform provider for online casino and sweepstakes operators. It is the most direct competitor to Sweepium, offering a single-integration aggregator with thousands of games and turnkey casino/sweepstakes solutions.
• SoftGamings: SoftGamings offers a unified API for game aggregation and a turnkey white-label casino solution, serving both real-money and sweepstakes-style operators. It is a direct competitor to Sweepium on the aggregator-plus-turnkey combination.

Emerging players

• NuxGame: NuxGame provides a B2B iGaming and sweepstakes platform with game aggregation, payment gateway and white-label capabilities. It is comparable to Sweepium as a one-stop-shop platform targeting sweepstakes and social casino operators.
• Hub88: Hub88 is a BGaming-affiliated game aggregation platform connecting operators to multiple studios via a single API. It is comparable to Sweepium as an aggregator layer for casino brands, though it focuses mainly on content rather than a full sweepstakes platform.
• UpGaming: UpGaming offers a turnkey iGaming platform with game aggregation, sportsbook and white-label capabilities aimed at emerging operators. It is comparable to Sweepium as a one-stop-shop B2B platform for new market entrants.

Others

• Vivo Gaming: Vivo Gaming is a live dealer content provider integrated into Sweepium's platform via a strategic partnership. It is included as a peer because it is both an upstream content partner and a comparable B2B supplier in the live casino vertical that Sweepium monetises through aggregation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sweepium
• LinkedInlinkedin.com/company/sweepium
• Instagraminstagram.com/sweepium

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWEEPIUM LTD