GRO RESIDENTIAL MANAGEMENT LIMITED

What GRO RESIDENTIAL MANAGEMENT LIMITED does

Gro Residential Management is a UK residential lettings and property management firm operating from Kingston upon Hull with a regional office in York, serving professional landlords, individual landlords, and residential tenants across Hull, East Yorkshire, York, and North Yorkshire. The company is part of the Garness Group (formerly Oscars Group), a diversified property services group that has operated in the region since 2008 and also encompasses Garness Jones (commercial property) and Pure Block Management (block management). The firm is regulated and accredited by RICS, ARLA Propertymark, The Property Ombudsman, and the Tenancy Deposit Scheme, with Client Money Protection providing up to £50,000 of cover per individual claim.

The company's core offering is a two-tier service: a Full Management service (12% of monthly rent, inc VAT) covering tenant find, rent collection with credit control, annual inspections, maintenance coordination, and regulatory compliance; and a Let Only placement service priced at the first month's rent. Supporting modules include Portfolio Management and Property Investment Advisory for multi-property landlords, alongside tenant-side services such as a 24/7 emergency repairs line, video tour viewings, online rent payments, and online repair reporting. The technology stack centres on a CRM system used to track property inspections, certifications, and tenant/landlord communications, ensuring compliance obligations are not missed; no public-facing platform, API, or AI capabilities are documented.

Commercially, Gro Residential operates a sales-led, relationship-driven go-to-market, acquiring landlords through direct outreach, free rental valuations, referrals, and partnerships with property investors, while marketing vacant units through Rightmove and OnTheMarket to prospective tenants. Pricing is transparently disclosed: landlord fees are published on the company website, tenant fees include a one-week holding deposit, a five-week security deposit (capped for rents under £50,000), £50 administration fees for tenancy changes, and £15-per-hour key replacement. The company maintains hundreds of properties under management with a consistently reported collective occupancy rate above 95%, and a 2019 independent customer survey recorded 94% landlord satisfaction with market knowledge.

Name

GRO RESIDENTIAL MANAGEMENT LIMITED

Legal name

Gro Residential Management Limited

Website

https://www.gro-residential.co.uk/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Gro Residential Management is a UK residential lettings and property management firm serving professional landlords, individual landlords, and tenants across Hull, East Yorkshire, and York. It offers full management (12% of monthly rent), tenant placement, portfolio advisory, and compliance services as part of Garness Group.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential lettings management
• Property management services
• Tenant placement services
• Landlord portfolio management
• Property investment advisory

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Full Management Fees: Gro Residential Management charges landlords 12% of monthly rent (inclusive of VAT) for full property management services. This covers rent collection, credit control, maintenance coordination, annual inspections, and regulatory compliance management.
2. Let Only Fees: One-time fee equal to the first month's rent for tenant placement services only, including property marketing, viewings, tenant vetting, and move-in coordination without ongoing management.
3. Deposit Registration: Annual fee of £18 (inclusive of VAT) for registering and protecting tenancy deposits with government-authorised schemes and maintaining deposit records throughout the tenancy.
4. Additional Services: Additional property visits at £60 per visit, withdrawal fees subject to terms, and other ancillary charges for specific landlord requests.
5. Tenant Fees: Holding deposits (one week's rent), security deposits (five weeks' rent), and administrative fees for tenancy changes, key replacements, and other tenant-initiated modifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gro Residential Management provides residential lettings and full property management services for landlords, including tenant finding, rent collection, credit control, maintenance coordination, annual property inspections, and regulatory compliance. The company operates two primary service tiers—Full Management (12% of monthly rent inc VAT) covering end-to-end landlord support, and Let Only (one month’s rent) for tenant placement only—alongside portfolio management and property investment advisory. Services are delivered across Hull, East Yorkshire, and York through offices in Hull and York.

Product overview

Gro Residential Management operates as a residential lettings and property management service, not a software product. The company offers two primary service tiers: Full Management (12% of monthly rent) providing end-to-end landlord support including tenant placement, rent collection, maintenance, and compliance; and Let Only (first month's rent) for tenant-finding only. Supporting modules include portfolio management consultancy, property investment advisory, tenant vetting, credit control, 24-hour emergency repairs, online payment processing for tenants, virtual video tour viewings, and online repair reporting. The company is part of Oscars Group and Garness Group, operating across Hull, East Yorkshire, and York.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Management Service Comprehensive residential lettings management service for landlords covering tenant find, rent collection, credit control, property inspections, maintenance coordination, compliance management, and portfolio advisory. Charged at 12% of monthly rent (inc VAT).
• Let Only Service Tenant-finding service for landlords including property marketing, viewings, tenant referencing, and tenancy setup. Fee is equivalent to the first month's rent.
• Portfolio Management Strategic consultancy service to help landlords maximise returns from residential property portfolios, including portfolio reviews, property acquisition advice, disposals, and refurbishment planning.
• Property Investment Advisory Advisory service helping investors identify suitable properties across Hull and East Riding for the residential lettings market, including off-market opportunity notifications.

Quantifiable outcome

• Over 95% occupancy rate across all managed properties
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• Oscars GroupcoreStrategic or Co-development Partner · 1 January 2008Parent company of Gro Residential Management. Oscars Group comprises specialist property businesses including residential sales (Oscars Estate Agents), commercial property (Garness Jones), and residential lettings management (Gro Residential). Operating since 2008, the group provides collective strength of experience and knowledge across the regional property market.
• RICS (Royal Institute of Chartered Surveyors)coreOthersProfessional membership providing regulatory oversight and standards for property management. Membership ensures landlords receive financial protection and assurance of professional standards in residential lettings.
• ARLA PropertymarkcoreOthersUK's leading professional and regulatory body for letting agents. Provides legal advice, training, and mandatory Client Money Protection safeguarding landlords and tenants with coverage up to £50,000 per individual claim and £15 million total scheme limit annually.
• PropertymarkcoreOthersIndustry regulatory body formed in 2017 (formerly NAEA/ARLA) that sets industry standards, campaigns for regulation, and ensures members follow strict codes of conduct. Gro Residential and Oscars Group are members providing client money protection.
• RightmovecoreChannel Partner/ Reseller/ DistributorUK's largest property portal used for marketing rental properties. Gro Residential achieves full market coverage through Rightmove listings, contributing to their 95%+ occupancy rates.
• OnTheMarketmajorChannel Partner/ Reseller/ DistributorSecondary property portal providing additional market exposure for property listings. Complements Rightmove presence for maximum tenant reach and market coverage.
• The Property Ombudsman (TPO)majorOthersIndependent dispute resolution service for property agent complaints. Provides consumers with free, impartial alternative dispute resolution. Gro Residential adheres to in-house complaints procedure before matters can be referred to TPO.
• Tenancy Deposit Scheme (TDS)coreOthersGovernment-authorised tenancy deposit protection scheme. Gro Residential registers and protects landlord and tenant deposits through TDS, ensuring compliance with deposit protection regulations.
• Pure Block ManagementcoreStrategic or Co-development PartnerSister company within Garness Group providing block management services. Works alongside Gro Residential to manage developments like The Bank in Hull, with Pure Block handling building management and Gro Residential handling lettings.
• Garness JonesmajorStrategic or Co-development PartnerCommercial property specialist business within Garness Group. Involved in marketing and selling properties for conversion, such as The Bank development, while Gro Residential handles residential lettings management.
• The Company of Merchant TaylorsmajorStrategic or Co-development PartnerHistoric York charity that owns the Medieval Merchant Taylors Hall and attached cottage. Gro Residential was appointed to let the cottage property, demonstrating the company's ability to manage unique historic properties.
• Client Money Protection SchemecoreOthersMandatory client money protection scheme covering money held by property agents. Protects landlords and tenants with coverage up to £50,000 per individual claim.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• OpenRent: Online-first UK letting agent that bypasses high-street branches to offer low-cost tenant-find services. Competes with Gro for tenant placement mandates from cost-sensitive individual landlords, particularly via Rightmove and Zoopla listings.
• Purplebricks: Hybrid online estate/lettings agent offering lower-fee, self-service alternatives to traditional full-service agents. Represents a low-cost competitive threat to Gro's 12% full management fee model.

Broad incumbents

• LSL Property Services: UK-listed parent of Your Move and Reeds Rains among others. A broad incumbent with national scale in estate agency, lettings and surveying; provides the institutional alternative to regional independents like Gro.
• Savills: Global real estate services firm operating UK residential lettings and block management. Competes for institutional landlord mandates and large PRS schemes that are increasingly attractive to Gro's developer clients.
• Connells Group: One of the UK's largest estate agency and property services groups with extensive branch network across Yorkshire. Offers residential lettings and management alongside sales, mortgage and conveyancing services, competing for the same professional landlord mandates as Gro.
• Knight Frank: Global estate and lettings agency with a UK residential network. Competes for premium landlord mandates and PRS schemes in regional cities like York, where Gro's Merchant Taylors and Bank mandates sit.

Direct peers

• Hunters Property Group: UK estate and letting agency with significant regional branch network including northern England. Provides residential sales and lettings/management services to landlords in similar regional markets to Gro.
• Belvoir Group: National UK lettings and property management franchise focused on residential landlords. Competes head-to-head with Gro for full management and tenant placement mandates, with a comparable fee model and franchise/local-office model.
• Martin & Co: UK-wide lettings and property management franchise network operating through local offices. Direct competitor to Gro in providing full management and tenant-find services to individual and portfolio landlords across regional UK markets.
• Your Move: Large UK high-street estate and lettings agency chain (part of LSL Property Services). Direct competitor offering residential lettings and full management to landlords, including in Yorkshire.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gro-residential

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRO RESIDENTIAL MANAGEMENT LIMITED