What Invisual does

Invisual is a B2B software company that builds interactive 3D digital maps and wayfinding solutions for exhibitions, trade shows, conferences, and large public venues. Founded in 2018 and headquartered in Tallinn, Estonia, the company operates commercially as Invisual LLC from Sharjah Media City (Shams) free zone in the UAE, anchoring it within the Gulf exhibition technology cluster. The product renders cloud-based, web-accessible 3D maps with GPS-based wayfinding, exhibitor discovery, and venue navigation, and is delivered through direct customer deployments as well as through integrations with major event management platforms including Swapcard, ExpoPlatform, Jublia, Xporience, Eventify, and My World of Expo. These integrations allow Invisual's maps to be embedded inside the event applications and exhibitor portals that organizers already use as their primary attendee touchpoint.

The platform layers AI-powered features on top of the 3D map surface, including AI Summaries, AI Translation, and AI Search & Recommendation, allowing attendees to interact with venue and exhibitor content via natural language queries. Invisual sells primarily to large enterprise customers including Gitex Global, Gulfood, Dubai World Trade Centre (DWTC), dmg events, Hilton, Sheraa, FIFEX, and Saudi Food Show, with deployments at Gitex Africa indicating expansion into African markets. Revenue is generated through custom, undisclosed enterprise pricing combining recurring subscriptions with professional services for map creation and event deployment, with a dedicated Customer Success Manager supporting accounts.

Name

Invisual

Legal name

Invisual LLC

Website

https://invisual.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Invisual provides interactive 3D digital maps and wayfinding software for exhibitions, trade shows, and large venues, integrating with major event platforms and offering AI-powered search, translation, and recommendations to event attendees.

Ownership category

akta.pro rank

Product category

Event Mapping & Wayfinding Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Indoor Mapping & Wayfinding Platforms (BPAMANAG)

Keywords

• Interactive event maps
• Exhibition wayfinding software
• 3D venue mapping
• Trade show navigation
• Event mapping platform

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Interactive Map Subscriptions: Recurring subscription model for event organizers to access and deploy interactive maps for their exhibitions and trade shows. Includes map creation, hosting, updates throughout event duration, and dedicated customer success support.
2. Professional Services (Map Creation): Custom map creation services including 3D renders, design customization, and ongoing maintenance during events. Lead time typically 2-5 weeks depending on project size.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Invisual develops and operates a cloud-based interactive 3D mapping and wayfinding platform designed for exhibitions, trade shows, conferences, and large venues. The platform enables visitors to explore exhibitor locations, receive GPS-based navigation, and access AI-powered search, summaries, and translation, while giving event organizers sponsor highlighting, agenda integration, and customization over colors, sectors, zones, and categories.

Product overview

Invisual is a single unified product platform providing interactive mapping solutions specifically designed for exhibitions and events. The core Invisual Interactive Map Platform serves as the central offering, with integrated feature modules including AI Summaries, AI Translation, and AI Search & Recommendation (AI-powered communication tools), 3D Interactive Maps (proprietary visualization technology), Exhibitor Location Sharing (QR code/link system), and Help Desk Maps (staff support tools). These components work together as a cohesive platform where event organizers can customize exhibitor colors, sectors, zones, categories, and buttons, while visitors receive AI-enhanced search, wayfinding, and exploration capabilities through web-based maps accessible on any device.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisual Interactive Map Platform A cloud-based interactive 3D mapping and wayfinding platform built for exhibition organizers, event producers, and venue operators. It enables visitor wayfinding, exhibitor discovery, sponsor highlighting, agenda integration, and AI-assisted search and translation across exhibitions of any scale. Accessible via the Invisual website, custom subdomains (map.yourwebsite.com), webview embeddings in event apps, and QR codes at venues.
• Custom 3D Map Creation Service A professional service in which Invisual's production team builds customized 3D interactive maps from organizer-provided floorplans and stage designs (CAD, DWG, or PDF formats), with ongoing updates through the event start date. Typical lead time is 2-5 weeks depending on project size. Targeted at trade show organizers that lack internal mapping production capability.

Quantifiable outcome

• Maps used at largest tech show in the world (Gitex Global) and largest food show in the world (Gulfood)
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SwapcardcoreTechnology or IntegrationIntegration partnership enabling Invisual maps to be embedded in Swapcard's event app via webview. Swapcard is a leading event app platform used by event organizers worldwide.
• ExpoPlatformcoreTechnology or IntegrationIntegration partnership allowing Invisual interactive maps to be accessed within ExpoPlatform's event management ecosystem.
• JubliacoreTechnology or IntegrationIntegration with Jublia's event networking platform enabling seamless map access for event attendees.
• EventifycoreTechnology or IntegrationIntegration enabling Invisual maps to be embedded in Eventify-powered event apps via webview.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Eventmobi: Eventmobi is an event engagement platform providing mobile apps, maps, and interactive floor plans for conferences and trade shows. It overlaps with Invisual as both serve event organizers with interactive mapping, though Eventmobi is broader in event app functionality.

Broad incumbents

• Mapbox: Mapbox is a broad mapping platform with indoor mapping capabilities powering many enterprise applications. While it serves a much wider market (logistics, automotive, consumer apps), its indoor mapping SDK is a potential alternative for large event organizers seeking to build custom mapping solutions.
• Aruba Maps (HPE): Aruba Maps, part of HPE, provides indoor mapping and location services built on Aruba's networking infrastructure. It is a broader incumbent vendor that bundles mapping with network hardware, competing for large venue and enterprise indoor mapping deployments.
• Bizzabo: Bizzabo is an established event experience platform offering registration, engagement, and onsite tools including interactive maps. As a large incumbent serving enterprise event organizers, it competes with Invisual for budget allocation and could embed mapping natively.
• Cvent: Cvent is a dominant event management platform for enterprise events with attendee engagement, floor plan management, and venue diagramming tools. It serves the same enterprise event organizer customer base and represents a major competitive threat if it expands mapping capabilities.

Others

• Swapcard: Swapcard is a leading event app and networking platform and a current integration partner of Invisual. Like ExpoPlatform, it is both a partner and an adjacent platform that could choose to internalize mapping functionality for its event organizer customers.
• ExpoPlatform: ExpoPlatform is a full-stack event management platform and a current integration partner of Invisual. While also a partner, it overlaps functionality and could vertically integrate mapping capabilities, making it an adjacent player to monitor.

Direct peers

• Pointr: Pointr provides indoor positioning, wayfinding, and digital mapping using Bluetooth beacons and computer vision. It directly competes with Invisual in venue wayfinding and serves airports, malls, and large venues with turn-by-turn navigation similar to Invisual's exhibition offering.
• Inpixon (Jibestream): Inpixon, through its Jibestream acquisition, provides indoor mapping and wayfinding for offices, malls, and venues. It directly competes with Invisual in indoor mapping with comparable SDK and platform offerings for enterprise customers.
• Mappedin: Mappedin provides indoor mapping and wayfinding technology for venues including malls, airports, and event spaces. It is the most direct competitor to Invisual in indoor mapping-as-a-service, targeting similar venue operator and event organizer customers with comparable 3D and interactive map capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/invisual-tech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisual