AT Nobe

Name

AT Nobe

Legal name

OÜ AT Nobe

Website

https://atnobe.ee

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

AT Nobe is an Estonian owner-operated tire and wheel service company that sells tires, rims, and accessories at retail and wholesale through a Soinaste workshop, an e-commerce storefront, and a network of approximately 18 Estonian reseller partners.

Ownership category

akta.pro rank

Product category

Tire Retail and Service

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (423130)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire retail services
• Tire wholesale distribution
• Wheel and rim sales
• Truck tire fitting
• Tire retreading services

Headquarters

HQ city

Soinaste village, Kambja vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Retail and Wholesale: AT Nobe sells tires (passenger car, truck, tractor, industrial, motorcycle, ATV, bicycle) at both retail and wholesale prices through their e-commerce platform (pood.atnobe.ee) and physical workshop. They also sell rims (alloy and steel) and accessories (valves, nuts, bolts).
2. Tire Installation and Service Labor: AT Nobe provides tire fitting, balancing, repair, and related mechanical services at their workshop. Pricing is largely quote-based for services beyond standard tire changes.
3. Wholesale to Reseller Partners: AT Nobe supplies tires to a network of Estonian reseller partners (such as Mellson OÜ, Pranko OÜ, SilverRehvid OÜ, and others) who purchase tires in bulk for their own tire service operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AT Nobe OÜ is an Estonian tire and wheel service business that sells tires (passenger car, truck, tractor/agricultural, motorcycle, ATV, industrial, bicycle, specialty) and wheels (alloy, steel, truck rims) at retail and wholesale, alongside accessories. Its integrated workshop in Soinaste provides tire fitting, balancing, vulcanization/repair, nitrogen filling, studding, lamellation, tread cutting, on-carcass retreading coordination, and seasonal tire storage. Sales occur through a physical workshop and an e-commerce storefront (pood.atnobe.ee) that includes a dedicated reseller/partner portal serving approximately 18 Estonian tire-service partners.

Product overview

AT Nobe OÜ is an Estonian tire and wheel service company operating a unified offering centered on tire and wheel products with integrated fitting services. The core portfolio includes passenger car, truck, agricultural, motorcycle, ATV, industrial, and specialty tires (rehvid), complemented by alloy, steel, and other wheel types (veljed). The company offers ancillary services including tire fitting, balancing, repair (vulcanization), nitrogen filling, tire storage, and retreading. Products are available through the company's e-commerce platform at pood.atnobe.ee, which includes both consumer retail and a partner/dealer environment. The Anaconda service appears to be a specialized tire balancing offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Car Tires (Sõiduauto rehvid) Summer, winter, and all-season tires for passenger vehicles, sold retail and wholesale through the AT Nobe e-commerce store and physical workshop in Soinaste, Estonia.
• Truck Tires (Veoauto rehvid) Tires for trucks, buses, and trailers, sold retail and wholesale through the AT Nobe e-commerce store and physical workshop.
• Agricultural Tires (Põllumajandus rehvid) Tires for tractors and combine harvesters, sold retail and wholesale.
• Motorcycle Tires (Mootorrattad) Tires for motorcycles and scooters.
• ATV Tires (ATV'd) Tires for all-terrain vehicles.
• Industrial Tires (Tööstustehvid) Tires for forklifts, equipment, and industrial machines.
• Bicycle Tires (Jalgrattad) Tires for bicycles and mopeds.
• Special Tires (Erirehvid) Specialty tires for special vehicles and unusual sizes, sourced from European warehouses when not available locally.
• Alloy Wheels (Valuveljed) Lightweight alloy wheels for passenger cars, vans, and 4x4 vehicles.
• Truck Rims (Veljed veoautodele) Rims for trucks, buses, and trailers.
• Steel Wheels (Plekkveljed) Steel wheels for passenger cars.
• Other Wheels (Muud veljed) Various other wheel types beyond alloy, steel, and truck rims.
• Wheel Accessories (Tarvikud) Wheel accessories including valve caps, pressure gauges, bolts, and nuts in various sizes.
• Passenger Car Tire Fitting Service Tire fitting, balancing, and related services for passenger vehicles, vans, and SUVs at the Soinaste workshop.
• Truck Tire Service (Suur pink / Big Monty) Heavy-duty tire fitting service for trucks, loaders, forklifts, and trailers using large mounting equipment (the "Big Monty" large pit).
• Tire Repair and Vulcanization Tire repair including hot repair and vulcanization services for passenger and truck tires.
• Tire Storage Seasonal storage service for tires and wheels, offered for 6-month periods.
• Nitrogen Tire Inflation Nitrogen inflation service for passenger and truck tires.
• Studding and Lamelling Winter tire studding and lamelling services for truck tires.
• Tread Cutting Tread cutting service for truck tires to extend usable life.
• Retreading Services Truck tire retreading services using the customer's own carcass, coordinated through partner retreading facilities.
• AT Nobe Online Shop (E-pood / pood.atnobe.ee) B2C and B2B online store for purchasing tires, wheels, and accessories, with separate consumer storefront and partner/dealer environment, online bank-link payments (Swedbank, SEB, Nordea, Danske Bank), and reseller pricing for registered partners.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• Mellson OÜminorChannel Partner/ Reseller/ DistributorMellson OÜ is an Estonian tire service company based in Laagri, Harjumaa (Vae 3b, 76401), providing tire fitting services. They are a reseller partner of AT Nobe, purchasing tires wholesale and serving end customers. Contact: +372 6796770, [email protected], www.rehvivahetus.com.
• Pranko OÜminorChannel Partner/ Reseller/ DistributorPranko OÜ is an Estonian tire service company based in Tallinn (Punane 54, 13619). They are a reseller partner of AT Nobe, purchasing tires wholesale for their tire fitting operations. Contact: +372 6327522, [email protected], www.pranko.ee.
• SilverRehvid OÜminorChannel Partner/ Reseller/ DistributorSilverRehvid OÜ is an Estonian tire service company based in Viimsi, Harjumaa (Aiandi tee 19/1). They are a reseller partner of AT Nobe. Contact: +372 5200662, [email protected].
• Veokirehv OÜminorChannel Partner/ Reseller/ DistributorVeokirehv OÜ is an Estonian truck tire specialist based in Vaela village, Kiili vald (Kangru tee 6, 75413). They are a reseller partner of AT Nobe for truck and commercial vehicle tires. Contact: +372 5268004, [email protected], www.veokirehv.ee.
• Revan OÜminorChannel Partner/ Reseller/ DistributorRevan OÜ is an Estonian tire service company based in Mustvee (Narva mnt 9, 49603). They are a reseller partner of AT Nobe. Contact: +372 5178825, [email protected], www.revan.ee.
• Auto&Service OÜminorChannel Partner/ Reseller/ DistributorAuto&Service OÜ is an Estonian auto service company based in Uuemõisa (Tallinna mnt 80). They are a reseller partner of AT Nobe. Contact: +372 5065007.
• Uulu Rehv OÜminorChannel Partner/ Reseller/ DistributorUulu Rehv OÜ is an Estonian tire service company based in Uulu village, Tahkuranna vald, Pärnumaa (Kooli tee 2). They are a reseller partner of AT Nobe. Contact: +372 56 42 791, [email protected].
• Jansen Rehvid OÜminorChannel Partner/ Reseller/ DistributorJansen Rehvid OÜ is an Estonian tire service company based in Märjamaa, Raplamaa (Välja tn 2, Märjamaa vald). They are a reseller partner of AT Nobe. Contact: +372 5659824, [email protected], www.jansenrehvid.ee.
• Anarin OÜminorChannel Partner/ Reseller/ DistributorAnarin OÜ is an Estonian auto service company based in Tartu (Tehase 19, 50408), operating www.tartuautoremont.ee. They are a reseller partner of AT Nobe. Contact: +372 53401637, [email protected].
• Rehvix OÜminorChannel Partner/ Reseller/ DistributorRehvix OÜ is an Estonian used tire company based in Tartu (Sepa 19A, 50113), operating www.kasutatudrehvid.ee. They are a reseller partner of AT Nobe. Contact: +372 7339210, [email protected].
• Revilo Auto OÜminorChannel Partner/ Reseller/ DistributorRevilo Auto OÜ is an Estonian auto service company based in Tartu (Puiestee 2, 50303). They are a reseller partner of AT Nobe. Contact: +372 5136021, [email protected], www.revilo.ee.
• Saurusrehv OÜminorChannel Partner/ Reseller/ DistributorSaurusrehv OÜ is an Estonian tire service company based in Tartu (Selli 3, 51013). They are a reseller partner of AT Nobe. Contact: +372 5168999, [email protected], saurusrehv.ee.
• Strongpartner OÜminorChannel Partner/ Reseller/ DistributorStrongpartner OÜ is an Estonian auto service company operating www.teguriautoremont.ee. They are a reseller partner of AT Nobe. Contact: +372 56880883, [email protected].
• TM Hooldusgrupp OÜminorChannel Partner/ Reseller/ DistributorTM Hooldusgrupp OÜ is an Estonian service company based in Helme village, Helme vald, Valgamaa (Piirimäe talu). They are a reseller partner of AT Nobe. Contact: [email protected].
• Raua Rehvid OÜminorChannel Partner/ Reseller/ DistributorRaua Rehvid OÜ is an Estonian tire service company based in Viljandi (Raua 8a, 71020). They are a reseller partner of AT Nobe. Contact: +372 5622 4226, [email protected], rauarehvid.ee.
• Võru Rehv OÜminorChannel Partner/ Reseller/ DistributorVõru Rehv OÜ is an Estonian tire service company based in Võru (Jüri 31, 65610). They are a reseller partner of AT Nobe. Contact: +372 5150311, [email protected].

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Hankook Tire: Global tire manufacturer whose products are sold through Estonian retail channels including AT Nobe. Indirectly comparable as an upstream supplier whose wholesale pricing, brand strength, and distribution decisions directly shape AT Nobe's margins and product mix.

Broad incumbents

• First Stop: European tire service network (Bridgestone-affiliated) with locations across multiple countries. Comparable retail tire and commercial/fleet service portfolio. Provides benchmark for what scaled, multi-country tire service operations look like relative to AT Nobe's single-workshop model.
• Euromaster: European tire service and maintenance chain (Michelin-owned) operating across multiple countries. Comparable offering of tire retail, fleet tire management, and B2B wholesale. Operates at pan-European scale, dwarfing AT Nobe's local footprint.
• Point S: Large European tire and auto service franchise network with thousands of points of sale. Directly comparable business model — retail tire sales plus fitting and repair services — but operates at vastly greater scale across multiple countries versus AT Nobe's single Estonian workshop.

Direct peers

• Vianor: Nordic-Baltic tire retail and service chain (now part of Continental), directly comparable to AT Nobe in offering consumer and commercial tire sales, fitting, and storage across multiple physical locations. Vianor operates in Estonia and surrounding Baltics, serving both retail and wholesale B2B customers.
• Maksner Grupp: Estonian vehicle parts and tire service provider operating in the same domestic market. Directly comparable as a local competitor offering tire retail and auto services, illustrating the competitive set AT Nobe faces within Estonia.
• Rehvikeskus: Estonian tire retail chain offering consumer and commercial tire sales with fitting services. Closely comparable in product mix and customer base to AT Nobe's retail and workshop offering within the Estonian market.

Regional players

• Nokian Tyres: Nordic tire manufacturer with significant Nordic-Baltic retail presence, including Vianor network. Comparable in serving Estonian and Baltic tire market, but as a manufacturer-retailer with much broader product portfolio and capital base. Sets the wholesale supply context for AT Nobe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Nobe