What ROADAWARE INC. does

RoadAware Inc. (legally RoadAware Safety Systems LLC) is a privately held, US-domiciled software company that develops commercial vehicle safety applications for the trucking industry. Its flagship product, Road-Aware, is a tablet-based application that combines a proprietary database of highway geometries (road slopes and curves) with GPS and vehicle dynamics data to deliver real-time, location- and load-specific visual and voice alerts and recommended safe speeds to commercial motor vehicle (CMV) drivers. The technology is protected by US Patent #8554468, held by founder and inventor Brian L. Bullock.

The company operates an integrated three-step driver safety program: post-CDL training and certification under the Mountain Ready sub-brand, in-cab alerts and recommended safe speeds via the core Road-Aware application, and post-trip driver analytics for behavior monitoring and self-improvement. Revenue is generated through a subscription-based SaaS model priced via quote-based fleet engagements, with distribution primarily delivered through channel partnerships — most notably the Platform Science marketplace and Pedigree Technologies — alongside a sales-led direct motion targeting trucking fleet managers. The company is founder-owned with no disclosed institutional investors, parent company, or external funding rounds, and is led by a small team of principals with 30+ years of GIS and digital mapping experience, including prior executive roles at Intermap Technologies.

RoadAware primarily serves enterprise commercial trucking fleets and individual CDL drivers. Publicly cited customer outcomes include a 60% crash reduction over five years for a national carrier (from 54 to 18 crashes per 100 million miles between 2019 and 2024) and a 50% crash reduction for a regional bulk carrier (65 to 32 per 100 million miles between 2019 and 2025), accompanied by a 30% improvement in operating margins. The company frames its addressable problem as approximately 14 deaths, 425 injuries, and $125 million+ in daily economic losses from large-truck crashes in the United States.

Name

ROADAWARE INC.

Legal name

RoadAware Safety Systems LLC

Website

https://road-aware.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

RoadAware Inc. develops commercial vehicle safety software and driver training focused on predictive safe-speed alerts and post-trip analytics. The tablet-based Road-Aware application serves trucking fleets and CDL drivers via a proprietary highway-geometry database and channel partnerships.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Safety Software

NAICS

Support Activities for Transportation (488), Automobile Driving Schools (611692)

SIC

Transportation Services (4700)

akta.pro primary industry

Commercial Driving & Heavy Transport (CDL) (EDAOANAK)

Keywords

• Commercial vehicle safety
• Fleet risk analytics
• Predictive safe-speed alerts
• Highway geometry mapping
• CDL driver training

Headquarters

HQ city

Surprise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Road-Aware Application Subscription: Subscription-based SaaS model providing tablet-based safety application with real-time alerts, safe speed recommendations, and post-trip analytics for commercial trucking fleets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RoadAware Inc. develops and licenses a tablet-based commercial vehicle safety application ("Road-Aware") that uses proprietary U.S. highway-geometry data to deliver real-time, in-cab safe-speed alerts and recommended driving behavior to CDL drivers, alongside post-trip driver analytics for fleet managers. The company also offers the "Mountain Ready" post-CDL training certification in partnership with CDL303 and trains drivers to respond to its alerts. It targets commercial trucking fleets, carriers, and CDL drivers operating on mountainous and curving roads.

Product overview

RoadAware Safety Systems LLC offers a unified product portfolio centered on the Road-Aware tablet-based application, which provides CDL drivers with in-cab alerts and recommended safe speeds based on proprietary highway geometry data. The portfolio includes three components: the Road-Aware core safety app, Mountain Ready post-CDL training certification, and post-trip driver analytics for self-improvement. These products work together in a three-step program for driver safety: training first, in-cab assistance second, and post-trip analytics to promote continuous improvement.

Differentiator

Problem solved

Functional benefit

Brands

• Mountain Ready: Post-CDL online training courses for hazardous road geometries, weather and harsh driving conditions. Includes best practices for handling curves and descents, engine brake techniques, and mountain weather education. Awards Mountain Ready Certificate upon successful completion.
• Road-Aware

Products and services

• Road-Aware Tablet-based safety application for in-cab use that gives CDL drivers real-time, curve- and grade-specific Recommended Safe Speed alerts backed by RoadAware's proprietary U.S. highway-geometry database, targeted at commercial trucking fleets and carriers operating on mountainous or curving roads.
• Mountain Ready Post-CDL mountain-driving training and certification program delivered in partnership with CDL303 that teaches drivers to recognize and respond to RoadAware's Recommended Safe Speed alerts on mountain and grade routes.

Quantifiable outcome

• 60% crash reduction for national carrier over 5 years
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Platform SciencecoreChannel Partner/ Reseller/ DistributorRoad-Aware and Mountain Training are available through Platform Science marketplace, enabling distribution to Platform Science's fleet customer base.
• Pedigree TechnologiescoreChannel Partner/ Reseller/ DistributorChannel partner for distributing Road-Aware safety solutions to trucking customers.
• CDL303 Mountain TrainingcoreStrategic or Co-development PartnerTraining partner providing Mountain Ready certification program that complements Road-Aware's in-cab safety alerts, both available through Platform Science.
• Whole Company Safety Solutions PartnerminorOthersSafety solutions partner category mentioned on partner page without specific company name identified.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lytx: Lytx is a leading video telematics and fleet safety provider using machine vision and AI to detect risky driving behavior. Directly comparable to RoadAware as a commercial vehicle driver safety technology with post-trip analytics.
• SmartDrive: SmartDrive (now part of Solera/Vehicles) provides video-based safety and transportation intelligence for commercial fleets. Comparable to RoadAware as a driver safety technology provider for trucking and logistics.
• Motive: Motive (formerly KeepTruckin) provides AI-powered fleet management with dash cams, ELDs, and driver safety features. Directly comparable to RoadAware as a B2B safety technology company serving commercial trucking customers.
• Pedigree Technologies: Pedigree Technologies offers fleet management, ELD compliance, and safety solutions for trucking. Both a channel partner and a direct competitor of RoadAware in the commercial trucking safety technology space.
• Geotab: Geotab is a major telematics provider offering fleet tracking, driver behavior monitoring, and safety analytics for commercial vehicles. Comparable to RoadAware as a trucking safety and analytics solution for enterprise fleets.
• Samsara: Samsara provides a comprehensive IoT platform for fleet management with strong driver safety capabilities, including video-based coaching and analytics. Directly comparable to RoadAware as a B2B safety technology serving trucking enterprises.
• Nauto: Nauto provides AI-powered driver behavior learning and fleet safety solutions using computer vision. Comparable to RoadAware in applying advanced technology to improve commercial driver safety outcomes.

Broad incumbents

• Trimble Transportation: Trimble Transportation provides comprehensive fleet management, routing, and safety solutions for trucking and logistics. Comparable to RoadAware as a broad incumbent offering safety and operations technology to commercial fleets.
• Omnitracs: Omnitracs is a long-established provider of fleet management and transportation solutions for trucking. Comparable to RoadAware as a broad incumbent serving commercial trucking with safety and operations technology.

Emerging players

• Platform Science: Platform Science provides a telematics and fleet management platform with an app marketplace for trucking. Both a channel partner and adjacent player with overlapping trucking technology focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roadaware-safety-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROADAWARE INC.