What Mäits OÜ does

Mäits OÜ is a privately held Estonian limited company (OÜ) operating under the Karavanest brand, providing caravan and motorhome rentals for leisure travel. The business was established by a family from Jõgeva, Estonia, who decided to commercialize their own Öggestorp caravan and now rents it alongside two additional units. Day-to-day operations are run by two family members: Gerda handles the website, social media presence, and cleanliness, while Riho manages the technical condition of the fleet and customer-facing bookings. The fleet is stationed at Pikkjärve in Jõgevamaa and is supported by a delivery service for customers who do not own a tow hitch.

The fleet consists of three caravan models covering different group sizes: the Öggestorp (6-person, 1,160 kg), the Polar (4-person, 1,000 kg) with solar panels, diesel heating, and battery for off-grid use, and the Mini Tommy (2-person, 750 kg). All units are equipped with kitchenettes, water systems, and gas/battery setups enabling camping without electrical hookups. Add-on services include an 1800W gasoline generator rental and a delivery service charged per kilometer. The underlying technology stack is a WordPress website with a booking calendar plugin extending reservations into 2027.

Mäits OÜ generates revenue primarily through daily and weekly rental fees (€50–€60/day; €310–€390/week), supplemented by add-on usage fees (generator, delivery), a €200 refundable cash security deposit, and ancillary charges (cleaning, tire damage). The go-to-market is direct-to-consumer via the Karavanest website, Facebook, phone, and email; bookings are confirmed with an invoice and rental agreement within 24 hours. Travel is permitted across EU countries with prior agreement, while routes into Russia, Ukraine, Belarus, Moldova, and Turkey are explicitly prohibited. The company is bootstrapped, self-financed, and has no disclosed external investors, partnerships, or institutional relationships.

Name

Mäits OÜ

Legal name

Mäits OÜ

Website

https://karavanest.ee

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Mäits OÜ, operating as Karavanest, is a small Estonian family-run business renting three caravan models (2-, 4-, and 6-person) to consumers for nature-based leisure travel in Estonia and the EU. Services include delivery, generator add-ons, and off-grid-capable vehicles.

Ownership category

akta.pro rank

Product category

Caravan Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Seasonal RV Rentals (THADAIAF)

Keywords

• Caravan rental services
• Travel trailer hire
• Leisure travel accommodation
• Off-grid camping rentals
• Motorhome rental Estonia

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Caravan rental: Daily and weekly rental fees for three caravan models with varying capacities. Includes cleaning fee, WC chemistry, toilet paper, water tank filling, dishes, and gas cylinder in rental price.
2. Add-on rentals: Generator rental at €20/day, caravan delivery at €0.50/km
3. Security deposit: €200 security deposit paid in cash, refunded upon return if no damage

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mäits OÜ operates Karavanest, a direct-to-consumer caravan rental service providing three fully equipped caravan models — Öggestorp (6-person), Polar (4-person), and Mini Tommy (2-person) — for leisure and nature-based travel in Estonia and EU destinations. Rentals include kitchenette, water systems, gas, cleaning supplies, and off-grid camping capability via solar panels and batteries, with optional delivery, generator rental, and tent attachments.

Product overview

Mäits OÜ operates Karavanest, a caravan rental service offering three distinct caravan models for different group sizes: the Öggestorp (6-person, 1160 kg), the Polar (4-person, 1000 kg), and the Mini Tommy (2-person, 750 kg). All caravans are fully equipped with essential amenities including kitchenettes, water systems, and solar panels/batteries. Add-on services include generator rental, tent attachments, and delivery to customer-specified locations. The rental includes cleaning fee, WC chemistry, toilet paper, water tank filling, dishes, and gas bottle.

Differentiator

Problem solved

Functional benefit

Products and services

• Öggestorp Haagissuvila (Caravan)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yescapa: France-based peer-to-peer RV and campervan rental platform operating across Europe. Directly comparable to Karavanest's leisure caravan rental model but at vastly greater scale and with an aggregator/marketplace model.
• Goboony: Netherlands-based P2P motorhome and caravan rental platform serving the UK, Netherlands, Germany, Belgium, and France. Closest direct functional peer to Karavanest in terms of customer use case (independent leisure RV rental).
• Camperdays: European booking platform that aggregates motorhome and caravan rental operators. Directly comparable in that it sells the same kind of leisure caravan experience to the same kind of customer Karavanest targets.

Others

• Campercontact: European platform for finding campsites and motorhome stops. Not a direct rental competitor but adjacent — Karavanest's renters are exactly the audience Campercontact serves, making it a potential distribution partner.

Broad incumbents

• McRent: Europe's largest motorhome rental company, with rental depots in over 30 countries. Comparable product category (RV/caravan rental for leisure travel) but serving a much broader and more professionalized customer base.
• Apollo Motorhome Holidays: Established international motorhome rental brand with depots in Europe, North America, and Australasia. Serves the same independent leisure travel customer with comparable RV rental product.
• Roadsurfer: Germany-headquartered campervan rental operator with depots across Europe. Larger, fleet-based competitor in the same European leisure RV rental category that Karavanest addresses at micro-scale.

Emerging players

• Outdoorsy: P2P RV rental marketplace primarily active in North America but expanding into Europe. Closely comparable business model and target customer to Karavanest, though at much greater scale and geographic breadth.
• Indio Campers: Portugal-headquartered campervan rental operator with depots across Europe. Comparable leisure RV rental offering and target customer, with a fleet and geographic footprint several orders of magnitude larger than Karavanest.

Regional players

• Touring Cars: Luxembourg-based motorhome and caravan rental specialist serving the Benelux and broader European market. Same product category and target customer as Karavanest, but operates a multi-vehicle fleet rather than a micro-family operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/1FXgGFqYc1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mäits OÜ