MY GROWTH ENGINE LIMITED

What MY GROWTH ENGINE LIMITED does

My Growth Engine Limited (trading as Growth Engine) is a privately held UK SaaS company headquartered in Brighouse, West Yorkshire, that sells an all-in-one sales and marketing automation platform to small UK home service businesses, with vertical emphasis on renewable energy installers and energy efficiency contractors. The platform bundles lead capture (Missed Call Text Back, web chat widget, landing pages), lead nurturing (pre-written email and SMS workflows tuned to the renewables sector), a unified inbox across SMS/email/Instagram/Facebook/Google/webchat, calendar booking with round-robin distribution, automated review collection, CRM and pipeline analytics, and text-to-pay payments. The product is delivered as a white-label deployment built on GoHighLevel (High Level LLC) infrastructure, with Twilio handling SMS/chat, Mailgun handling email, and Stripe and GoCardless handling payments; the company adds a verticalised UI, content library and UK-specific positioning on top of this third-party stack.

The commercial model is subscription-based with three tiers: Starter at £349/month, Profit (the flagship) at £549/month and Scale at £949/month, each paired with one-time onboarding fees of £2,500, £5,000 and £10,000 respectively. Pricing excludes VAT and is backstopped by a 60-day money-back guarantee and a 7-day free trial. Incremental revenue is generated from SMS/email usage charges, payment transaction fees routed through Stripe, and a 30% monthly recurring affiliate referral programme. Go-to-market is a hybrid of sales-led (phone outreach, demos, free strategy sessions) and direct-to-consumer (self-service website purchase), with content marketing, an affiliate programme and direct inside sales as the primary acquisition channels. The About Us page claims 986 satisfied customers and a 24% average conversion rate, although no audited revenue or headcount figures are disclosed and the company appears to be bootstrapped with no venture capital or acquisition history on record.

Name

MY GROWTH ENGINE LIMITED

Legal name

My Growth Engine Limited

Website

https://mygrowthengine.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Automation Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

akta.pro secondary industries

Real-Time Decisioning & Next-Best-Action Engines (HDAAAHAK), Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Marketing automation software
• Lead capture platform
• Customer communication tools
• Small business CRM software
• Missed call text back

Headquarters

HQ city

Brighouse

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Three Tiers): Monthly subscription revenue from three pricing tiers (Starter at £349/mo, Profit at £549/mo, Scale at £949/mo) with one-time onboarding fees ranging from £2,500 to £10,000 + VAT. Subscription includes access to the marketing automation platform, CRM, communications, and integrated tools.
2. SMS & Email Usage: Usage-based charges for SMS and email communications (charges apply for Email & SMS Nurture feature). Starter tier includes 1,000 SMS credits, Professional tier includes unlimited SMS credits.
3. Payment Processing: Transaction fees from payment processing through Stripe integration. Industry-standard rates with no monthly cost, just standard processing fee per transaction with one flat rate for every payment type.
4. Affiliate Referrals: 30% monthly recurring commission for every customer referral who becomes a paying subscriber. Affiliates who refer 3 customers have their subscription cost covered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Growth Engine is a vertical-specialised marketing and sales automation SaaS platform built on GoHighLevel infrastructure for UK-based home service businesses that install renewable energy products and energy efficiency measures. The platform combines missed-call text back, unified multi-channel inbox, AI web chat, calendar booking, automated review management, text-to-pay invoicing, AI-driven email/SMS nurture sequences, and a smart CRM into a single plug-and-play subscription offering with three pricing tiers.

Product overview

Growth Engine is an all-in-one AI-powered sales and marketing automation SaaS platform built on the High Level LLC infrastructure, specifically designed for UK-based home service businesses in the renewable energy and energy efficiency sectors. The platform combines a modular suite of tools including Missed Call Text Back, Unified Inbox, Web Chat Widget (with AI chatbot), Calendar Booking, Automatic Reviews, Text-to-Pay Payments, AI Follow Up nurture workflows, Smart CRM, Social Media Scheduling, Email Marketing, Sales Pipeline analytics, and Proposal Automation. Offered across three pricing tiers: Starter/Essentials (£349/month), Profit Amplifier/Professional (£549/month), and Success and Scale (£949/month), each building progressively on the previous tier. The platform integrates Twilio for SMS, Mailgun for email, and Stripe and GoCardless for payments.

Differentiator

Problem solved

Functional benefit

Brands

• Growth Engine: All-in-one sales and marketing platform for UK-based home service businesses that install renewable energy products and energy efficiency measures.

Products and services

• Growth Engine All-in-one AI-powered sales and marketing automation platform designed for UK-based small home service businesses that install renewable energy products and energy efficiency measures. The platform combines lead capture (Missed Call Text Back), multi-channel unified inbox, AI web chat, calendar booking, automated review management, text-to-pay invoicing, AI-driven email and SMS nurture workflows, smart CRM with sales pipeline analytics, social media scheduling, email marketing templates, and landing page funnels in a single plug-and-play SaaS subscription. Sold across three pricing tiers with one-time onboarding fees.

Quantifiable outcome

• Businesses miss an average of 62% of incoming calls - Growth Engine's Missed Call Text Back captures these leads
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• GoHighLevel LLCcoreTechnology or IntegrationGrowth Engine is built on the GoHighLevel platform, using their infrastructure for CRM, marketing automation, workflows, and platform functionality. The company white-labels or integrates GoHighLevel's core SaaS capabilities for the UK home services market.
• TwiliocoreTechnology or IntegrationThird-party SMS, email, and chatbot services provider integrated into Growth Engine's platform for automated customer communication, missed call text back, and messaging capabilities.
• MailguncoreTechnology or IntegrationEmail service provider used for email marketing, automated nurture sequences, and transactional emails within the Growth Engine platform.
• StripecoreTechnology or IntegrationPayment processing partner for text-to-pay invoicing, credit/debit card payments, and transaction processing. Growth Engine integrates Stripe for client invoicing and payment collection features.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jobber: Jobber is field service management software for home service businesses including trades and energy-efficiency installers. While focused more on operations than marketing automation, it shares Growth Engine's UK/North American home service SMB target customer and includes CRM and communication features.
• Housecall Pro: Housecall Pro is a SaaS platform serving home service professionals with scheduling, CRM, customer communication, and payment processing. It targets the same trades SMB segment as Growth Engine and offers an overlapping all-in-one feature set.
• Vendasta: Vendasta provides a white-label SaaS marketing and CRM platform aimed at agencies and SMBs, similar to Growth Engine's white-label positioning on GoHighLevel. Both serve SMBs needing an all-in-one sales and marketing automation stack with CRM, communications, and reputation management.
• Keap (Infusionsoft): Keap provides CRM, sales, and marketing automation software specifically targeting small businesses and solopreneurs. It competes in the same SMB CRM/automation space with features like appointment scheduling, automated follow-ups, and payment collection that mirror Growth Engine's offering.
• ActiveCampaign: ActiveCampaign is a marketing automation, CRM, and email platform used by SMBs across many verticals including home services. Its automation workflows, CRM, and email/SMS features directly overlap with Growth Engine's platform capabilities.

Broad incumbents

• Mailchimp: Mailchimp is a leading email marketing and marketing automation platform used by millions of SMBs. Its email automation, landing pages, and CRM-lite features overlap with Growth Engine's email marketing and nurture modules, though it lacks the deep communications/payments integration.
• GoHighLevel: GoHighLevel is the underlying SaaS platform that powers Growth Engine's CRM, marketing automation, and workflows. As the foundational technology provider, it is the most directly comparable peer — Growth Engine essentially white-labels GoHighLevel for the UK market, and GoHighLevel could expand into this vertical directly.
• HubSpot: HubSpot is a leading all-in-one CRM, marketing, sales, and service platform used by SMBs worldwide. While not vertical-specialized for UK renewable energy, its bundled feature set (CRM, email, workflows, payments) overlaps broadly with Growth Engine's product suite.
• ServiceTitan: ServiceTitan is a large enterprise SaaS platform for home service contractors with marketing automation, customer communication, and payment features. It serves the same UK/US trades vertical as Growth Engine but targets larger enterprises with a heavier operations focus.

Emerging players

• Hatch (by Point): Hatch provides automated text/messaging and customer engagement tools for home service businesses, with similar missed-call-text-back, webchat, and review-request features. It competes directly with Growth Engine's core communication modules within the home services vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mygrowth-engine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY GROWTH ENGINE LIMITED